Financial Storytelling Video Examples: 26 Ways to Show Value

Nexdigm sells CFO services. The video opens on a finance function strained by fast company growth, before any service gets named.

What works here:

• The CFO's struggle is the first scene. Compliance issues and operational disarray are animated as the problem.
• The story runs from diagnosis to resolution, so the service reads as a sequence, not a menu.
• The payoff is relief: efficiency gains and data accuracy, not a list of service lines.

The move: Open on the week your buyer's finance team is drowning. If a CFO wouldn't recognize the scene, rewrite it.

6sense sells revenue software to sales and marketing teams. Its villain is the “dark funnel”: buyer demand the team can't see.

What works here:

• The villain gets a name. “Dark funnel” turns a hidden problem into a place the viewer can picture.
• Buying signals map to named accounts and people, through what 6sense calls its “Company Graph.”
• The money shows up as a line. An erratic revenue graph becomes a smooth, upward one.

The move: Name the thing that hides your buyer's money. If the name fits on a sticky note, put it on screen.

Jacobs' Track Record Facilities manages building compliance. It isn't a finance product, but its story ends on cost, risk and portfolio value.

What works here:

• Paper is the villain. A frustrated manager is buried in documents under the word “RISK.”
• Then order: a circular data flow pulls the paper into one hub, with a traffic-light system for alerts.
• The close is financial: lower costs, less risk and a better valuation of the building portfolio.

The move: End on the number your buyer's finance lead tracks. If the last scene is a feature, it's the wrong last scene.

Protelion sells VPN encryption, not a finance product. It's here because it casts a villain every bank's security team knows: the man in the middle.

What works here:

• The attack comes before the fix. Traditional VPNs are shown exposed during the key exchange.
• Then the reply: symmetric keys, pre-installed and derived for each IP packet.
• One hub, the Security Management Center, runs the keys across devices. That answers the buyer's “who controls this?”

The move: If your buyer's fear already has a name, put it on screen as a character. Then show it fail against your product.

OntargIT's video presents Microsoft Dynamics 365 Customer Insights with Copilot. The villain is scattered customer data.

What works here:

• Fragmented data comes first. Then it becomes one unified view of each customer.
• Each role gets a scene: analysts query data with Copilot, marketers build campaigns, sellers get lead scores.
• Service agents see customer lifetime value and churn risk. That's the money line for the buyer.

The move: Give each buyer role one scene and one number it cares about. If a role has no number, cut its scene.

ElaadNL explains how electric vehicles, chargers and the grid talk to each other. No finance here, but it stages a failure better than most.

What works here:

• Devices “talk” in color-coded speech bubbles, so data exchange becomes a conversation.
• Miscommunication gets error marks: question marks and red crosses.
• Then a test. A data packet passes through each device, collecting green checkmarks.

The move: Show the failure, then the test that proves it's fixed. If your viewer never sees a red cross, the green check means nothing.

Syte sells AI product tagging to online retailers. The villain is manual tagging and the errors that come with it.

What works here:

• Visual AI scans product images and pulls out attributes like style, material and occasion.
• Tags become trend collections, like “Festival” or “Clubwear.”
• The loop closes on sales. Analytics show which product attributes drive revenue.

The move: Close the loop from your feature to revenue in one scene. If the last frame shows no money or time, it isn't the end.

Shimadzu's i-Series video sells a lab instrument. Its villain is manual lab work that keeps scientists at the bench.

What works here:

• Automation replaces skilled manual steps, from FlowPilot auto-startup to mobile phase depletion detection.
• Remote monitoring and reports move to mobile. The video says in-lab time drops by about 50%.
• Automated shutdown cuts electricity use by up to 95%, by the video's own figure.

The move: Turn your villain into hours your buyer gets back. If you can't count the hours, show the place they get to leave.

Superfluid sells programmable money to Web3 developers. The video gives streaming money a shape: value flowing in “fractions of pennies” every second.

What works here:

• The old way is 20th-century finance, where money moves in lumps.
• Motion graphics show money flowing across a global network, second by second.
• The proof is a network: over 600 applications for payroll, subscriptions and vesting, plus docs, SDKs and a developer console.

The move: Draw your money as it moves through your product, not as a pile. If the viewer can't point to where it flows, redraw it.

Coinbase explains the third Bitcoin halving. It turns supply economics into two pictures: a reward cut in half and a seesaw.

What works here:

• The event is a number. Mining rewards fall from 12.5 to 6.25 new bitcoins.
• The comparison is one everyone knows: a fixed supply of 21 million, set against gold.
• A supply and demand seesaw explains value without a chart.

The move: Find the everyday object that does your math. If a seesaw can explain it, skip the chart.

Origin Protocol introduces Origin Ether (OETH), a yield aggregator for Ethereum liquid staking.

What works here:

• Isometric animation pulls rETH, stETH and frxETH into one asset you can follow.
• One number carries the claim. The video shows an 8.45% APY, “more than twice that of stETH.”
• Three plain promises close it: “no lockups, no wastage, no guesswork.”

The move: Pack your promise into three short “no” phrases. If one needs a footnote, cut it.

Paysend Enterprise sells global payroll and cross-border payments. In 32 seconds, one globe carries the whole story.

What works here:

• Currency symbols orbit a globe, linked by rails the buyer knows: ACH, SWIFT and SEPA.
• Exchange rates and API integration appear as clean UI mock-ups.
• Two icons do the trust work: a lock for security, lightning bolts for speed.

The move: Name the payment rails your buyer already uses. If they'd recognize the acronym, put it on screen.

CMC Invest's 30-second cut uses no pictures for its main idea. Animated text does the telling.

What works here:

• Words are the image. Kinetic type carries investing ideas without a single chart, the approach these kinetic text videos share.
• The style matches the promise: investing made plain.
• Minimal design keeps one idea per frame.

The move: If your promise is “simple,” let type alone carry the video. If you need a chart to explain it, it isn't simple yet.

CMC Invest's 6-second cut has room for two things: the app and the award.

What works here:

• The interface moves first, showing how the app navigates.
• The award, “Australia's Online Broker of the Year,” sits right next to the app.
• Turquoise and white keep it readable at feed speed.

The move: In 6 seconds, pair one product shot with one proof. If you add a third thing, make the 15-second cut.

Oracle's Cloud@Customer puts its public cloud inside the customer's own data center. The picture is a building, with the cloud moved inside its walls.

What works here:

• Architecture visuals show the full cloud stack in the customer's data center, for buyers like financial institutions bound by data residency rules.
• Hard numbers sit on screen: up to 12M SQL IOPS, 19µs latency and 300 Gbps.
• Money closes it. The video claims up to 80% lower total cost of ownership, with pay-per-use pricing.

The move: If a regulator decides where your buyer's data lives, draw the building. Then put your product inside it.

ANZ Mobile Lending sells home loan help that comes to you. In 15 seconds, the expert travels to the borrower, not the other way round.

What works here:

• Line art morphs from the client's home to their desk. The lender moves, not the borrower.
• “Anytime, anywhere” is drawn, not just said.
• A recurring thumbs-up keeps the tone calm around a stressful purchase.

The move: Decide who moves in your story: your buyer or your product. If your buyer does the travelling, flip it.

Rokt sells offers shown in the moment after an online purchase. One shopper's checkout carries the whole story.

What works here:

• The confirmation page is the stage. Offers range from extended warranties to streaming trials.
• Data science reads each shopper's intent, built on over 4.3 billion transactions, per the video.
• The money line: value per transaction up 50%+, the video says.

The move: Pick the one moment your buyer's customer always passes through. Set your whole video there.

Livi, the video GP service from Kry, isn't finance. It's here for one device: it makes the viewer play along.

What works here:

• It opens as an “ad break activity”: a memory test with a purple apple.
• The reveal, “not quite, it was purple,” catches the viewer out.
• Then the offer: “See a GP by video.”

The move: Give your viewer a 5-second task before the pitch. A finance ad could ask them to guess their own fees. If they'd answer out loud, it works.

GOMO is a Singtel mobile brand, not a finance one. Its 15-second story rides a subway train.

What works here:

• The setting is the test. A train below ground is where a signal usually drops.
• A constant signal icon proves the promise without a word.
• Cat mascots make a technical claim feel light.

The move: Put your product where it's most likely to fail, and show it working. If the setting carries no risk, pick a harder one.

Logitech G's sizzle for the G435 gaming headset follows one character from PC to PlayStation and beyond.

What works here:

• One character crosses platforms, so compatibility becomes a trip you can watch.
• A giant key stands for play that doesn't stop.
• Bright, simple 3D keeps a 16-second spot readable.

The move: If your product works in many places, like a card that works in every currency, move one character through them. If you need a list, you've lost the character.

Toolstation's video sells the 4lite WiZ smart lighting range. It follows one home through the scenes of a day.

What works here:

• Each scene is a real moment: movie night, a party, work, bedtime.
• The WiZ Connected app shows the control: warm whites or 16 million colors, with scenes like “Fireplace” and “Ocean.”
• The close adds a reason to pay: lights that deter intruders.

The move: Walk one customer through one day of use. If a scene wouldn't happen on a real day, cut it.

Opera GX Mobile is a browser for gamers. It's here because the audience is the cast: the story starts with what users asked for.

What works here:

• It opens on demand. Gamers asked for GX on mobile, and the video answers them.
• Features fit the audience: custom skins, a game release calendar and a deals aggregator.
• “Flow” shares content between phone and desktop, and a one-handed “Fast Action Button” handles navigation.

The move: If buyers asked for your feature, open with their request. If you can't quote one, ask your sales team for one.

Glencore is a commodities company, and this 15-second film is about zinc. It pulls back from one metal to all of human progress.

What works here:

• Split screen: a stargazer with an astrolabe, opposite an astronaut over Earth.
• There's no narration. On-screen text asks how the world's “amazing materials” should be sourced.
• A question, not a claim, closes it.

The move: Pull back from your product to the history it belongs to. Then end on a question your buyer can answer.

PEI-Genesis makes connectors and cables. Its video makes a small part look as big as the mission it serves.

What works here:

• It opens on a rocket launch countdown.
• Then the scale shifts, from everyday electronics to satellite parts.
• Missions from orbital stations to Mars rovers rest on the same small parts.

The move: If your product is a small part, show the biggest thing it holds up. If the viewer still sees a cable, pull back further.

ELASTIC is a research project for safer city transport, published by BSC CNS. The video starts with the whole city, then shows the data under it.

What works here:

• An isometric city turns into a wireframe: the data layer made visible.
• Sensors on infrastructure, trams and private vehicles feed one system.
• The payoff includes cost: automated track maintenance and lower maintenance costs.

The move: Start wide, then strip the picture down to the data. If the viewer can't see where the data comes from, show the sensors.

Nutrition International is a nonprofit, not a finance brand. It turns a huge number into a route on a map.

What works here:

• One number leads: 10 billion Vitamin A capsules.
• Animated maps send the capsules to health centers from Afghanistan to Zimbabwe.
• A pun, “Vitamin EH!”, makes Canada's role stick. The video says Canada supplies 75% of the world's Vitamin A supplements.

The move: Turn your biggest number into a map or a route. If it's still a number on screen, it isn't a story yet.