Author at advids Orko Roy
Video Producer & Director

Orko Roy. That's me. The name might sound a little unusual, but it's a testament to my heritage, a blend of Bengali and British influences. And just like my name, my journey in the world of video has been a fascinating mix of creativity, strategy, and a relentless pursuit of impactful storytelling.

For the past seven years, I've been deeply entrenched in the vibrant landscape of Advids, a company that thrives on crafting compelling video content. My role as a Video Producer has been an enriching experience, where I've honed my skills in content planning, video creation, and strategy.

It's not just about making videos, it's about understanding the "why" behind them. What message do we want to convey? Who is our target audience? How can we resonate with them on a deeper level? These are the questions that drive my work.

Working closely with numerous startups and established enterprises, I've been fortunate to witness firsthand the transformative power of video. I've seen how a well-crafted video can elevate brand awareness, drive sales, and even change perceptions. I've helped businesses articulate their unique stories, transform complex ideas into engaging visuals, and ultimately, connect with their audiences in a meaningful way.

While video production itself is crucial, my passion lies in the realm of strategy. I believe that the best videos are those that are born out of a deep understanding of the target audience and the broader marketing goals. I pour my energy into content planning, crafting compelling narratives that resonate, and meticulously developing video marketing strategies that align with the overall business objectives.

I'm driven by the challenge of turning abstract concepts into tangible visuals. Whether it's a simple explainer video or a multi-layered campaign, I strive to create content that is both aesthetically pleasing and strategically effective. The satisfaction comes not just from seeing a polished final product, but from witnessing the impact it has on the businesses I work with.

My journey in the world of video is an ongoing adventure, fuelled by a desire to create compelling stories that resonate, inspire, and ultimately, make a difference. I'm always eager to learn, explore new technologies, and collaborate with like-minded individuals to push the boundaries of video storytelling. So, let's connect and create something extraordinary together.