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30 Platform How To Video Examples To Boost User Engagement And Drive Adoption

Orko Roy
Last updated
Jul. 06, 2025

Amplify user interaction and accelerate product acceptance through the strategic use of video tutorials! This article explores impactful examples of platform how-to videos, demonstrating their effectiveness in simplifying user onboarding. Discover how focused video content significantly shortens the learning curve, transforming new users into confident and skilled platform users.

Video's role in modern marketing:

92% of total views on sponsored videos across all of YouTube were uploaded by individual creators and influencers.
Short-form videos are in high demand, with 85% of viewers preferring videos that are 15 seconds or less.
36% of video marketers believe the sweet spot is one to three minutes.

Users consistently find video tutorials more beneficial than traditional text-based guides. This collection of 30 platform how to video examples showcases how this preference translates into greater platform engagement and enhanced user satisfaction. Witness firsthand how visual learning elevates user experience and drives deeper product adoption.

Platform How To Video Examples

1. Sigga

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Duration : 1 minute and 12 seconds

Cutting through typical industry promises, this software tutorial video from Sigga Technologies offers a refreshingly direct look at enterprise software. Unlike many others, it confronts common industry skepticism head-on, quickly establishing credibility by showcasing tangible results. This provides concrete evidence of improved efficiency and reduced costs, immediately connecting with viewers seeking proven value.

The clear demonstration highlights key areas like planning, inventory, and mobile asset management, illustrating how the platform streamlines complex operations. It strongly positions the solution as a vital tool enabling businesses to prepare for the demands of tomorrow's work environment. Its effective communication makes it an inspiring model for conveying the deep impact of enterprise solutions.

What We Can Learn

Visualize pain points and show solution benefits; improve retention by 67 percent with human service.


2. Vantiva Product how-to video

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Duration : 1 minute and 12 seconds

Achieving seamless command over distributed self-storage facilities feels incredibly attainable watching this compelling video introducing an all-in-one Smart Storage Solutions. It vividly demonstrates how a robust network lays the foundation, effectively conquering inherent connectivity hurdles common in complex building structures.

The exploration of its intelligent command center dashboard is particularly insightful, effortlessly revealing potent operational data from climate sensors to occupancy checks across units and sites. As a clear product how-to video, it powerfully showcases how this unified approach streamlines daily tasks and unlocks significant potential for new revenue streams, offering a truly inspiring blueprint for modern facility optimization.

What We Can Learn

Visualize problem solving steps with animation; audiences retain 50 percent more information this way.


3. OntargIT Platform walkthrough video

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Duration : 1 minute and 13 seconds

Achieving truly connected customer experiences feels within reach after watching OntargIT's compelling demonstration. The video powerfully shows how Dynamics 365 Customer Insights, amplified by Microsoft Copilot's AI, unites scattered data and empowers teams with real-time capabilities and actionable insights.

Witnessing analysts instantly querying complex data, marketers swiftly building targeted campaigns, and sellers personalizing interactions provides a clear view of the platform's transformative potential. This insightful platform walkthrough video inspires by illustrating how cohesive data empowers every role, setting a high bar for showcasing real-world software impact effectively.

What We Can Learn

Visualize problem impact with charts showing how combined issues erode delivery margins.


4. Onlia App demo video

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Duration : 1 minute and 14 seconds

Going beyond typical employee benefits, Onlia presents a vision of support rooted in caring about individuals' lives outside work. It subtly suggests that helping people secure necessary coverage, like car and home insurance, empowers them to spend their hard-earned money on things they truly desire, creating a powerful connection between security and aspiration.

This strategy, effectively communicated through a modern app demo video style, illustrates a practical financial advantage. The ease with which companies can become a sponsored firm, highlighted as 100% free, dramatically lowers the barrier to offering such valuable savings, making the proposition highly compelling and easy to adopt for businesses focused on employee well-being.

What We Can Learn

Highlight critical health statistics visually; 93 million children face overweight or obesity challenges.


5. State Street Feature tutorial video

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Duration : 1 minute and 14 seconds

Navigating the complexities of post-trade processes feels like a journey fraught with obstacles and manual bottlenecks. Growing volumes and legacy systems create significant operational risk, leading to failed trades and reconciliation headaches that consume valuable time.

This animated feature tutorial video vividly portrays this challenge, then introduces Alpha as a groundbreaking solution. It's depicted as the industry's first unified platform, seamlessly connecting front to back operations from a single provider, offering real-time routing and automation.

The transition from manual struggle to streamlined efficiency is compelling. Automating trade matching and settlement fuels growth across geographies and asset classes, providing a clear vision of how firms conquer complexity, significantly reducing risk and enabling expansion.

What We Can Learn

Highlight early warning signs in potential partners build confidence before commitment.


6. Five9 Product walkthrough video

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Duration : 1 minute and 21 seconds

Simplifying complex operations is the compelling promise captured vividly in this video. It opens by depicting the relatable chaos agents face juggling disparate systems and manual tasks, instantly highlighting the core inefficiencies that plague customer service experiences today.

The video transitions to reveal the solution: Five9 workflow automation. This product walkthrough video demonstrates how connecting systems and automating processes eliminates busy work, allowing agents to focus on meaningful customer interactions. The animation powerfully conveys the shift from overwhelmed to empowered, suggesting improved agent morale and consistent business outcomes.

What We Can Learn

Highlight cutting-edge technologies like AI and IoT to demonstrate forward-thinking innovation capabilities.


7. American Express Platform guide video

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Duration : 1 minute and 21 seconds

Lost in a maze of fragmented online payment steps that lead to frustrating abandonment? American Express cuts through the complexity, unveiling a solution designed for effortlessly completing digital purchases and transforming the checkout flow from chaotic to remarkably simple.

This platform guide video showcases Click to Pay, a single, consistent experience. Customers enroll once for faster, secure transactions across sites, while merchants benefit from simplified integration that reduces data handling and enhances security with features like tokenization and SafeKey.

What We Can Learn

Highlight dynamic capabilities through specific numbers; accelerate 0-50 kmh in 2.8 seconds.


8. Chronosphere Product walkthrough video

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Duration : 1 minute and 22 seconds

The journey through complex cloud environments, where data can overwhelm and visibility fades, sets the stage for discovering Chronosphere. This platform emerges as the essential solution, offering a unique approach to cloud-native observability that puts engineering teams firmly back in command.

What's great about this product walkthrough video is the powerful visual narrative illustrating the transition from data chaos to controlled, actionable insight. It compellingly demonstrates how Chronosphere handles immense scale efficiently, taming data growth and costs while enhancing open source accessibility for all users. This clarity empowers teams to detect and remediate issues with speed.

Showcasing the ability to optimize reliability and performance provides a distinct competitive advantage. The video effectively communicates Chronosphere's value proposition, serving as an inspiring blueprint for explaining sophisticated technical solutions through engaging visuals and focused messaging.

What We Can Learn

Placing a clear explanatory animation on your landing page can boost conversion rates over 80 percent.


9. amdocs Platform guide video

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Duration : 1 minute and 26 seconds

Realizing the boundless potential of 5G necessitates seeing networks not just as pipes, but dynamic platforms for innovation. This video vividly portrays the complex yet exciting shift required for Communication Service Providers to launch novel applications like connected cars and smart factories, illustrating the immense opportunity to move beyond traditional business models and become agile service enablers.

The core insight here lies in the centralized business driven catalog, interpreted powerfully as the €˜5G brain orchestrating capabilities across technology layers. This approach, clearly demonstrated in this platform guide video, inspires confidence by showing how CSPs can swiftly build, deliver, and monetize new experiences using amdocs 5G Monetization, dynamically leveraging network assets with real-time partner exposure to unlock unprecedented value in a competitive market.

What We Can Learn

Prioritize high value denied claims boosting rework efficiency and revenue recovery up to 25 percent.


10. Comarch SaaS tutorial video

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Duration : 1 minute and 29 seconds

Wrestling with complex network and service management challenges involves gathering scattered human knowledge, shown visually as disparate elements. This dependency on individual expertise often causes inconsistencies and delays in problem resolution.

Introducing artificial intelligence offers a compelling solution, clearly presented in this insightful SaaS tutorial video. The Comarch AI Control Desk acts as a smart assistant, systematically organizing that collective wisdom. It continuously learns, enhancing data quality and achieving goals efficiently.

Through this sophisticated learning, the system develops predictive capabilities, allowing experts to validate and leverage its recommendations. This powerful synergy dramatically boosts efficiency and delivers tangible cost savings beyond conventional approaches.

What We Can Learn

Highlight document interaction power showing rapid AI information retrieval directly within the text.


11. MRI Platform walkthrough video

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Duration : 1 minute and 41 seconds

From ancient forums to modern screens, the quest for connection defines humanity. Real estate, the foundation of our communities, now seeks its digital evolution to unite place and insight. This leap necessitates weaving together the tangible properties with the boundless potential of digital intelligence.

An answer emerges, presented as the world's first hyperconnected proptech platform. This platform walkthrough video reveals a future powered by AI and smart data, providing actionable intelligence. It breaks down barriers, fostering vibrant communities where people connect and thrive.

This isn't merely software; it's mri agora, a vision for a more connected, human-centric real estate world, inviting you to embrace this new era of possibility.

What We Can Learn

Guide viewers clearly through the dashboard interface using purposeful animation.


12. Clarifai Feature tutorial video

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Duration : 1 minute and 57 seconds

Turning raw data into AI-ready intelligence is a monumental challenge, demanding a new approach. Clarifai's Labeler offers precisely this innovation, designed to tackle the critical, often slow, process of preparing training data.

Compellingly shows AI-assisted detection at work, streamlining tasks like bounding box and polygon annotation with remarkable speed. This feature tutorial video demonstrates how Labeler seamlessly blends human expertise with automated efficiency, showcasing built-in tools that significantly accelerate video labeling beyond manual methods.

Empowering teams with this efficiency allows them to quickly gather the high-quality data necessary to deploy AI solutions that can address complex real-world challenges and drive significant progress across industries.

What We Can Learn

Guide viewers through complex processes with clear animated steps for better understanding.


13. Ema App demo video

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Duration : 1 minute and 58 seconds

Simplifying document creation unfolds in this app demo video, showcasing a compelling vision: AI colleagues from Ema's suite. They effortlessly draft accurate, high-quality documents ten times faster than traditional methods by tackling the entire generation lifecycle, moving beyond manual effort.

Its unique strength lies in harnessing Agentic AI, intelligently learning from vast past data and integrating real-time sources to deliver highly relevant output. Think of it as a smart partner you guide with natural language, seamlessly adding complex sections like charts and tables to elevate documents with ease.

This approach offers a powerful lesson for video communication: vividly portray the shift from manual struggle to automated intelligence, using clear visuals to demonstrate ease and capability and inspire viewers with a sense of effortless efficiency.

What We Can Learn

Guide the viewer smoothly through the interface showing key interactions and ease of use.


14. Aqua Security Feature explanation video

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Duration : 1 minute and 7 seconds

Propelling cloud teams toward the future, dynamic neon pathways visually represent navigating complex environments. This striking metaphor immediately establishes Aqua Securitys central promise: that effective security is not a barrier, but the essential enabler for rapid advancement and innovation in the cloud native world.

Building on that foundation, the journey transitions to open sky, delivering a powerful message about the freedom to accelerate development, run applications anywhere, and scale effortlessly. More than a simple feature explanation video, the piece powerfully conveys how Aqua enables this liberation, allowing businesses to truly run free and unburdened.

What We Can Learn

Guide viewers through complex processes step by step, fostering audience understanding and confidence.


15. StayWell Product how-to video

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Duration : 2 minutes and 11 seconds

Amidst the daily pressure on hospital and healthcare systems, StayWell offers solutions illuminating a clearer path to better health and reduced burden. Their Krames On FHIR technology integrates personalized patient education directly into existing EHR workflows. This vital functionality is effectively shown in this product how-to video.

It bypasses extra apps and logins burdening busy staff at the point of care, directly reducing workload friction. Enhancing wellness further, the My StayWell Platform translates extensive research into engaging experiences for employees, fostering a positive health culture and supporting overwhelmed staff.

This integrated approach improves patient outcomes by empowering individuals, making them partners in their care. It leverages powerful data to inform impactful future health strategies and benefits decisions across the organization, driving measurable progress.

What We Can Learn

Guide viewers from app chaos to unified calm using clear visual storytelling technique.


16. Primetals SaaS tutorial video

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Duration : 2 minutes and 13 seconds

Forging the future of the metals industry, m.space ignites potential through a connected digital landscape. Rendered in a dynamic animated saas tutorial video style, this platform shows how technology empowers people, seamlessly integrating diverse e-services to make operations smoother and truly data-driven.

More than fragmented tools, the Primetals solution unveils a cohesive ecosystem managing everything from supply chains to talent development. Its profound simplicity and scalability are matched by an unwavering commitment to data privacy, handled like the most precious cargo, ensuring absolute security for your critical information.

What We Can Learn

Guide viewers through app features showing ease of use which boosts feature adoption by 80 percent.


17. EQT Feature explanation video

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Duration : 2 minutes and 19 seconds

For creative powerhouses in entertainment, the operational complexities can be overwhelming. Cast & Crew provides the precise backend architecture, streamlining essential tasks like payroll, accounting, and workflow with digital solutions.

Unpacking their value, this feature explanation video details how Cast & Crew handles the backend, allowing production companies and their creative geniuses to focus on what they do best. Their market-leading position, forty-year track record, and new partnership with EQT signal an exciting future for enabling seamless content creation across the industry.

What We Can Learn

Visualize six degrees of freedom to showcase the system's extensive movement capability for complex tasks.


18. LuLu Platform walkthrough video

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Duration : 2 minutes and 1 second

Answering urgent calls from home when miles away presents unique challenges. This animation connects deeply by illustrating familiar stresses missed fee deadlines, forgotten birthdays, unexpected medical needs moments where swift support is paramount despite the distance.

The power to connect swiftly is delivered through the LuLu Money App. This platform walkthrough video showcases its seamless functionality, making registration and sending funds remarkably simple. Features like setting reminders, monitoring real-time rates, and viewing history empower users, offering essential peace of mind to support loved ones globally, whenever they need it.

What We Can Learn

Visualizing complex process connections clarifies workflow dynamics achieving greater operational understanding efficiently.


19. GitHub Feature tutorial video

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Duration : 2 minutes and 2 seconds

Defying simple predictions, GitHub's 2024 report summary pulsates with the energy of a rapidly evolving developer landscape. The presentation vividly conveys how AI is not replacing creators but acting as a powerful catalyst, propelling growth and inspiring new project types across the platform. It builds a narrative far richer than just statistics.

The report paints a vibrant tapestry of a surging global developer community, highlighting unprecedented growth in emerging markets and true worldwide collaboration. Metrics like Python's ascent and soaring data science tool adoption show open source boldly expanding into diverse domains. This presentation offers valuable lessons for any video creator, showing how to make complex data compelling, a technique essential for even a focused feature tutorial video.

What We Can Learn

Visualize tailored solutions improving operational uptime by a significant 15 percent.


20. Tripwire App demo video

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Duration : 2 minutes and 33 seconds

Securing vast industrial and IT environments against ever-evolving threats feels like navigating a maze in the dark. The growing interconnectedness of operational technology and traditional IT creates blind spots and complexity that leaves organizations vulnerable to costly disruptions from cyber incidents.

Tripwire offers a beacon of clarity in this challenge, providing comprehensive visibility across these critical assets. This insightful app demo video demonstrates how integrated solutions bridge the IT/OT divide, enabling security teams to proactively detect unauthorized changes and vulnerabilities. Gaining this integrated view strengthens your defense posture, ensures compliance, and reduces the risk of disruptive downtime.

What We Can Learn

Visualize policy impacts digitally achieving upto 15 percent greater positive societal outcomes.


21. ZeOmega Platform guide video

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Duration : 2 minutes and 3 seconds

What truly determines health outcomes, extending far beyond doctor visits? ZeOmega reveals the surprising power hidden in community details and social determinants. Its JIVA population health management platform provides crucial insights into these factors impacting individuals and communities alike.

This powerful platform unifies diverse data streamsincluding medical, behavioral, and environmental factorsilluminating a richer narrative for each person's health journey. This enables healthcare groups to design targeted interventions, preventing health crises, and coordinating efforts, benefits clearly outlined in this platform guide video.

What We Can Learn

Visually depict audience challenges upfront to create immediate connection and resonance.


22. DEUTZ Feature explanation video

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Duration : 2 minutes and 44 seconds

Winning the race for talent in today's market demands connecting with candidates on their terms. Bullhorn Talent Platform empowers talent, simplifying their journey from application through managing their work life. This feature explanation video vividly demonstrates the seamless mobile experience, crucial for engaging modern workers.

The platform's focus on an incredible talent experience directly fuels recruiter efficiency and client satisfaction. By automating tasks and fostering relationships effortlessly, firms can redeploy workers faster and significantly accelerate business growth, creating a happier ecosystem for all involved.

What We Can Learn

Highlight durability and versatility through challenging environments connecting product strength to needs.


23. Capillary Software explainer video

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Duration : 2 minutes and 8 seconds

Winning in today's dynamic market requires genuinely connecting with customers, moving past broad blasts that feel out of touch. Generic messaging simply isn't enough. This video unveils Capillary Campaign Manager, a dynamic solution precisely engineered to meet evolving consumer expectations with pinpoint accuracy and timely, relevant interactions.

The platform empowers businesses to create millions of finely tuned segments using over eighty filters, transforming raw data into deep audience understanding. The demonstration vividly portrays the system delivering tailored offers based on purchase history and behavior across multiple channels, ensuring promotions for items like clothing or handbags land with customers likely to engage, even triggering real-time, location-aware promotions.

This software explainer video showcases how personalized, omnichannel campaigns foster stronger loyalty and drive measurable growth. By automating intelligent targeting and relevant messaging, Capillary Campaign Manager ensures every customer interaction is a step towards a lasting, valuable brand relationship, moving past spammy campaigns to genuine engagement that benefits everyone involved.

What We Can Learn

Highlight durability specifications like IP67 rating through effective visual storytelling and animation.


24. Jungheinrich Product how-to video

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Duration : 33 seconds

Navigating the complexities of dynamic operational spaces requires smart solutions. Jungheinrich presents zoneCONTROL Mobiler Bereich, expertly illustrated in this insightful product how-to video, compellingly demonstrating the establishment of adaptive safety fields around critical mobile assets.

Its brilliance lies in the animated clarity, vividly displaying configurable gray warning and red slowdown zones. The visual narrative effectively shows vehicles automatically responding and highlights distinct alerts for nearby personnel, showcasing a proactive system that significantly enhances workplace safety and fluid operations.

What We Can Learn

Highlight customization to enterprise needs demonstrating the solution is built for your business.


25. AntStack Product walkthrough video

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Duration : 48 seconds

Building a startup often feels like balancing abstract, unstable shapes. Founders navigate the immense pressure of complex technical integration, unpredictable cloud expenses, and frustrating delays hindering their product's market entry.

AntStack presents a compelling solution to these challenges. This product walkthrough video reveals their ASAP program, leveraging a faster, uniquely reusable tool developed by AntStack that embodies expert efficiency. This promises dramatic launch acceleration and crucially includes a significant no cloud bill guarantee for the first year, empowering founders to focus purely on their core vision.

What We Can Learn

Visualize processes step by step demonstrating how the system simplifies workflows and saves effort.


26. Ericsson Telecom Software tutorial video

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Duration : 51 seconds

Untangling the complexities of modern network service management, Ericsson unveils a truly transformative vision. Their approach powers intent-driven operations, leveraging advanced AI to streamline systems and drive innovation across the board.

This isn't a mere software tutorial video outlining steps; it vividly portrays a future. The focus is on unleashing the power of real-time insights for crucial decision making, ultimately enabling service providers to deliver superior experiences and unlock new possibilities with unprecedented agility.

What We Can Learn

Grounding future possibilities in technological history creates a powerful relatable narrative arc.


27. BarTender Software explainer video

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Duration : 58 seconds

Bringing clarity to the often-complex world of labeling, BarTender provides businesses with a powerful system. This software explainer video compellingly showcases how it tackles a core operational challenge, enabling users to create, automate, and manage their entire labeling workflow with newfound ease.

From intricate design needs for items like RFID tags and ID cards to seamless global deployment, the platform ensures critical consistency across essential formats. Its centralized control empowers companies, regardless of size, to unlock efficiency and secure precision in printing anywhere in the world.

What We Can Learn

Guide viewers through complex processes using a clean visual flow for better engagement.


28. Vetster SaaS tutorial video

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Duration : 16 seconds

Witnessing health concerns through the playful banter of animated pets offers a fresh perspective. It immediately connects with the real worry pet owners face about vet visits, setting the stage compellingly for a modern solution. Vetster understands this.

The video's charming visuals and clear narrative beautifully present the service's ease. Showing the simple app steps to access 24/7 vet care makes this SaaS tutorial video feel warm and accessible, turning potential stress into effortless care, inspiring simple storytelling.

What We Can Learn

Visualize product design and dynamic lighting effects vividly to instantly captivate audience attention.


29. Singtel Software explainer video

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Duration : 16 seconds

Unlocking a world of integrated audio possibilities, Singtel Music's vibrant software explainer video dynamically presents its unique ecosystem. It visually converges top streaming platforms like Tidal and Spotify, highlighting diverse options from high fidelity sound to inclusive family accounts accessible all in one place.

This compelling presentation goes beyond features to illuminate the core advantage: seamless access to studio-quality tracks and widespread catalogs enjoyed completely data-free. Such a clear, benefit-driven approach powerfully conveys transformative value, offering inspiration for anyone aiming to communicate complex product offerings with impactful simplicity.

What We Can Learn

Visualize streamlined workflow results in over 99 percent on time delivery rates.


30. Splunk Software tutorial video

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Duration : 16 seconds

Achieving clarity amidst today's digital storm feels less daunting after seeing this. Splunk showcases a compelling vision of transforming complex, fast-moving data streams, turning chaos into actionable insight. It artfully conveys the essential power needed to navigate an unpredictable, hybrid world with confidence.

This isn't a lengthy how-to, which a typical software tutorial video provides, but an evocative narrative revealing taming data flows. It highlights the outcome, the innovation unlocked when data becomes doing. The video's pacing and visuals powerfully underscore the dynamic capability required in our modern landscape, making the platform feel indispensable for broad scope.

What We Can Learn

Highlight critical design details with precise animation; engagement increases significantly.


FAQ

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How do platform how-to videos enhance user onboarding experiences?

Platform how-to videos accelerate user onboarding by visually guiding users through essential features and workflows, increasing product adoption and reducing support requests.

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What core components make a platform tutorial video truly effective?

Effective tutorials combine clear visuals, concise narration, and a logical structure, focusing on essential tasks and avoiding technical jargon. Consider using screen recordings with voiceovers and animated graphics.

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How should I prepare a detailed brief for a platform how-to video for my target audience?

A detailed brief should outline the target audience, key platform features, desired style and tone, and specific video goals. Include examples of successful how-to videos.

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What essential platform features and functions must a how-to video demonstrate?

How-to videos must demonstrate core platform functionalities, addressing common user needs and highlighting key benefits. Prioritize features that directly impact user success.

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What's the ideal length and structure for a platform how-to video to maximize engagement?

The ideal length is typically 2-5 minutes, structured with a clear introduction, step-by-step instructions, and a concise summary or next steps.

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What common pitfalls should I avoid when outsourcing a platform how-to video?

When outsourcing, ensure clear communication, a shared understanding of the target audience, and rigorous quality assurance checks throughout the production process.

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How can compelling platform demos drive lead generation?

Compelling platform demos drive lead generation by showcasing the platform's value proposition, building trust with potential customers, and encouraging trial sign-ups or product demos.

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How do leading companies leverage platform how-to videos in their marketing funnels?

Leading companies integrate how-to videos across their marketing funnels, from initial awareness-building to ongoing customer support and product updates.

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What pre-production steps are crucial for a successful platform how-to video project?

Crucial pre-production steps include defining clear objectives, conducting thorough target audience analysis, developing a concise script, and planning the visual style and branding.

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What scripting techniques make platform how-to videos clear and concise?

Scripting techniques for clarity include using active voice, concise language, focusing on user benefits, and incorporating real-world examples and scenarios.

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How can I ensure my platform how-to video aligns with my brand's visual identity?

Maintain brand consistency by incorporating brand colors, logos, and visual elements into the video's design, ensuring a cohesive brand experience.

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How can existing marketing assets be repurposed for platform how-to videos?

Existing marketing assets, such as product descriptions, FAQs, blog posts, and case studies, can be repurposed as script content or visual elements for how-to videos.

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What specific call to action should a platform how-to video include?

Include a clear and compelling call to action, directing viewers to specific actions like visiting a website, signing up for a trial, downloading resources, or contacting sales.

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How can user-generated content enhance the authenticity of platform how-to videos?

Incorporating user-generated content, such as testimonials or platform usage examples, can enhance the authenticity and credibility of how-to videos.

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How can I adapt successful platform how-to video examples to my specific platform?

Adapt successful how-to video examples by analyzing their structure, messaging, and visual style, then tailoring these elements to your platform's unique features and target audience. Pricing for a 60-second video ranges from $1000-$6000 depending on complexity, with typical turnaround times of 3-8 weeks.



Measuring Success: Platform Video Analytics & ROI


Measuring platform video success extends far beyond simple view counts. Teams delve into analytics to truly understand how viewers engage with content. They track metrics like watch duration, completion rates, and interaction points within the video itself, gaining crucial insights into viewer interest and where attention might drop off. Analyzing these patterns helps refine content, ensuring videos hold viewer attention and effectively convey information.

This data translates directly into understanding user behavior within the platform. Teams use video analytics to pinpoint areas where users might struggle, perhaps by identifying common drop-off points in a tutorial video. Metrics like Time to First Value become critical, revealing how quickly videos help users reach key activation milestones. Understanding these behaviors allows for targeted improvements, simplifying complex workflows and guiding users more effectively towards achieving their goals.

Ultimately, measurement connects video performance to business outcomes. Calculating the return on investment for a Platform How To Video involves assessing its contribution to user retention, reduction in support tickets, or even conversion rates. By quantifying the value delivered against the cost of production, teams justify their investment and identify the most impactful video strategies. Data transforms video from a mere communication tool into a powerful driver of user success and operational efficiency.

  • Interactive video elements show measurably higher completion rates keeping viewers engaged

  • Optimizing for mobile and delivery methods significantly impacts accessibility and therefore viewership metrics

  • Microlearning formats are designed for maximizing knowledge retention, a key educational outcome

  • Behavior analytics helps segment users and target video content for greater relevance and uptake


  • Leveraging these insights ensures videos evolve alongside user needs, maximizing their impact.


    Why Advids for Platform How To Video?


    At Advids, we create compelling Platform How To Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. With over 3400 successful projects under our belt, we understand what makes a Platform How To Video truly work.

    Why Choose Advids?

    Experience & Trust: 12+ years of experience and over 3400 clients served, including industry leaders like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer.
    Proven Results: Over 230 successful Platform How To Videos delivered, showcasing our expertise in this specific video format.
    Client-Focused Approach: Our commitment to excellence is reflected in over 109 five-star Google reviews, demonstrating our dedication to client satisfaction.

    Our Platform How To Video Process:

    Tailored Solutions: We customize each Platform How To Video, whether it's an explainer video, character animation, or another format, to perfectly match your brand and target audience.
    Engaging Storytelling: Our animators and storytellers craft captivating narratives that resonate with viewers and inspire action.
    Cutting-Edge Technology: We utilize the latest software and techniques to create visually stunning and impactful videos.
    Collaborative Partnership: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is realized.
    Strategic Communication: We prioritize clear communication to understand your needs, target audience, and brand identity, resulting in truly effective Platform How To Videos.


    Ready to unlock the potential of Platform How To Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Platform How To Video?


    A Platform How To Video is a type of instructional video that guides users through the features and functionalities of a software platform. These videos are designed to be informative, engaging, and easy to follow, helping users understand how to use the platform effectively and achieve their desired outcomes.

    Platform How To Videos are commonly used for customer onboarding, product demos, feature updates, troubleshooting guides , and best practice tutorials. They can be a valuable tool for businesses looking to improve customer satisfaction , reduce support tickets, and drive product adoption .


    What do top Platform How To Videos have in common?


    Mastering platform how-to videos requires a strategic approach focusing on user needs and clear communication .

    Clear Objectives: Define specific, measurable goals to ensure focused content. Best practice: Align video goals with overall marketing strategy .


    What makes Platform How To Videos effective?


    A compelling Platform How To Video is a powerful tool for educating and engaging your audience. The key to effectiveness is a design to clearly communicate value and simplify complex information.

    Methodical and well-structured, Platform How To Videos break down complex processes into manageable steps , making it easier for viewers to understand and apply the information. This approach ensures that viewers can easily follow along and retain the information, leading to a more positive learning experience.

    The effectiveness of Platform How To Videos is further enhanced by their ability to provide a visual and interactive learning experience. This approach makes the information more engaging and memorable, increasing the likelihood that viewers will retain and apply the knowledge gained.


    How long should your Platform How To Video be?


    Optimize "Platform How To" video length for maximum impact by aligning video type, content, and viewer engagement.

    Pre-production Considerations for Determining Video Length:

    • What's the core platform feature?
    • Who's the ideal user profile?
    • How many steps are needed?
    • What's the user's skill level?
    • Which platform is the video for?
    • What's the video's call to action?
    • What's the desired video style?

    Platform how to video length guide

    Platform How To TypesVideo LengthUse CaseFunnel
    Tutorial Montage1-2 minutesShowcases multiple platform features concisely using dynamic cuts and transitionsAwareness/Consideration
    Explainer Video45-60 secondsClearly explains core platform functionality using animation or live actionAwareness/Consideration
    Product Walkthrough1-1.5 minutesGuides users through key features with screen recordings and on-screen promptsConsideration/Decision
    Step-by-Step Guide1.5-2 minutesDemonstrates a specific task using clear, concise steps with screen recordingsConsideration/Decision
    Quick Tip15-30 secondsProvides a brief solution to a common problem using a talking head or screen recordingDecision/Action


    How to create Platform How To Videos?


    Mastering platform how-to videos requires a strategic approach, focusing on clear communication and user-centric design to maximize impact and drive results.

    * Define Purpose & Audience - A clearly defined target audience ensures the video resonates with their specific needs and platform usage.

    • Feature Selection - Focusing on essential features streamlines the video, maximizing impact and viewer retention.
    • Script Development - A conversational script enhances understanding and engagement, making the information easily digestible.
    • visual asset gathering - High-quality visuals enhance professionalism and clarity, improving the overall viewing experience.
    • Style & Format Choice - The right style and format optimize viewer engagement and retention, ensuring the video's effectiveness.
    • High-Quality Recording - Professional audio and video quality build trust and credibility, enhancing the video's perceived value.
    • engaging visuals - Dynamic visuals maintain viewer interest, improving information retention and overall engagement.
    • clear call to action - A strong call to action drives user interaction and encourages further engagement with the platform.
    • professional editing - Smooth editing ensures a polished final product, enhancing viewer experience and understanding.
    • Captions & Transcripts - Accessibility features broaden the video's reach, increasing viewership and overall impact.


    Targeting Your Audience in Platform Video Marketing


    Let's talk about targeting the right audience for your platform how-to videos. It's like choosing the perfect ingredients for a recipe – the right mix will create a delicious final product. Understanding your audience is like having a superpower. Knowing their needs and preferences allows you to create videos that truly resonate, driving engagement and achieving your marketing goals.

    Imagine creating healthcare platform video examples that showcase how your platform improves patient care, or application platform video examples that demonstrate streamlined workflows. By tailoring your content to specific needs, you'll capture attention and build a loyal following.

    • Know your viewers: Think about their demographics, tech skills, and what they want to achieve. This helps you create videos that speak directly to their needs.
    • Pick the right platform: Where does your audience hang out online? Choosing the right platform ensures your videos reach the right people.
    • Keep it concise: Respect your viewers' time. Shorter, focused videos often perform better than lengthy explanations. Think quick tips and targeted tutorials.
    • Show, don't just tell: Use high-quality visuals and clear demonstrations. Well-crafted Application tutorial videos and Enterprise Software Videos can significantly reduce support tickets and empower users.

    By focusing on these key elements, you'll create platform how-to videos that not only inform but also inspire. Remember, effective audience targeting is the key to unlocking the full potential of your video marketing efforts.


    The Benefits of Animated Explainer Videos for Platforms


    Beyond static screenshots and dry tutorials lies the dynamic world of animated explainer videos. These videos aren't just visually appealing; they're a powerful tool for showcasing your platform's value, simplifying complex ideas, and engaging your audience. Imagine effortlessly explaining your platform's intricate features with engaging animations that break down complex processes into digestible visuals. Think of it as translating technical jargon into a captivating visual story.

    Animated explainer videos offer a unique opportunity to control the narrative, guiding viewers through ideal user journeys and showcasing seamless platform interactions. For enterprise platforms, consider enterprise platform video examples that effectively communicate complex functionalities to a technical audience. Take inspiration from top platform video examples that showcase best practices in user onboarding.

    • Enhanced Memorability: Transform information into memorable visuals that stick with viewers long after the video ends.
    • Cross-Cultural Communication: Transcend language barriers and connect with a global audience through the universal language of visuals.
    • Brand Building: Reinforce your brand's visual identity and messaging, creating a cohesive brand experience.
    • Streamlined Onboarding: Effective onboarding videos can transform a tedious process into an engaging experience, significantly reducing user churn and improving product adoption.

    Animated explainer videos are more than just pretty pictures; they're a strategic investment in user engagement, platform adoption, and ultimately, your bottom line.


    Crafting a Compelling Narrative for Your Platform Video


    Let's dive into crafting compelling narratives for your platform how-to videos. Remember, a good story can transform a dry explanation into an engaging experience. Think of it like this: instead of just showing how your platform works, we're showing how it empowers users to achieve their goals.

    We've already covered the basics, so let's focus on weaving those elements into a captivating narrative. Consider best platform how-to video examples – they often use storytelling to connect with viewers on an emotional level. Whether it's a financial platform video example demonstrating how to manage investments or a tutorial on using design software, a compelling narrative makes all the difference.

    • Understand your audience and tailor your message to their specific needs. For financial platform video examples, this might mean explaining complex concepts in a simple, accessible way.
    • Focus on benefits, not just features. Show how your platform solves problems and improves lives. feature highlight videos can be particularly effective for showcasing key benefits.
    • Use a problem/solution approach. Present a common challenge your target audience faces and demonstrate how your platform provides the solution.
    • Keep it concise and engaging. Respect your viewers' time by delivering information clearly and efficiently.

    By focusing on these key elements, we can create platform how-to videos that not only inform but also inspire. A well-crafted narrative can transform a simple tutorial into a powerful tool for engagement and conversion.


    Reviewing and Approving Your Platform Video Production


    Now that we've explored creating compelling platform how-to videos, let's focus on the crucial review and approval stage. This is where we ensure our hard work pays off, creating a video that truly resonates with our audience and achieves our goals. Think of it as polishing a gem – we've crafted something beautiful, and now it's time to make it shine.

    Reviewing your video isn't just about checking boxes; it's about ensuring it effectively communicates your platform's value. Take inspiration from successful platform how-to video examples SaaS and marketing platform video examples. Remember, even the best software explainer videos and platform overview videos benefit from a thorough review.

    • Does this video clearly address our target audience's needs and pain points? Imagine you're the viewer – does the video speak directly to you?
    • Is the platform's value proposition crystal clear? Are we showcasing the benefits effectively, or just listing features?
    • Does the video maintain a consistent brand voice and visual style? Consistency builds trust and reinforces our brand identity.
    • Is the call to action compelling and easy to follow? Do viewers know what to do next?

    By addressing these key questions, we ensure our platform how-to video not only informs but also inspires. A well-reviewed video is an investment in user engagement and platform success.


    Incorporating Testimonials in Platform Explainer Videos


    Let's talk about the power of testimonials in platform explainer videos. Think of them as the secret ingredient that transforms a good video into a great one. They're not just about praising your platform; they're about showcasing real people achieving real results, building trust and inspiring action. Imagine watching software platform explainer video examples that not only showcase features but also feature real users sharing their success stories.

    We've already covered the basics of video creation, so let's dive into how testimonials can elevate your content. Remember, it's all about connecting with your audience on an emotional level. Whether it's an e-commerce platform video example demonstrating increased sales or a Business Software Video showcasing improved efficiency, testimonials add a human touch that resonates.

    • Highlight real success stories: Authenticity is key. Feature users who genuinely love your platform and can articulate its value.
    • Target specific pain points: Address common challenges and show how your platform provides solutions. Product demo videos can be particularly effective for this.
    • Focus on emotional connection: Let viewers see themselves in the testimonials. Evoke empathy and build rapport.
    • Keep it concise and impactful: Short, powerful testimonials are more memorable.

    By incorporating these tips, you'll create platform explainer videos that not only inform but also inspire. Testimonials are a powerful tool for building trust, driving engagement, and ultimately, achieving your marketing goals.


    How platform how to video examples are curated?


    We dove deep into platform how to videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic platform how to videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Practical Application Examining the clarity and ease of implementation of the instructions provided.
    7.Problem-Solution Fit Determining how effectively the video addresses a specific platform-related problem or task.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. product demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, platform how to videos 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636)

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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