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30 Explainer Onboarding Video Examples That Accelerate User Adoption

Explainer Onboarding Video
Table of Contents
Explainer Onboarding Video Examples
FAQ
Beyond the Welcome: Video's Impact on User Success
Why Advids for Explainer Onboarding Video?
What is a Explainer Onboarding Video?
What do top Explainer Onboarding Videos have in common?
What makes Explainer Onboarding Video effective?
How long should your Explainer Onboarding Video be?
How to create Explainer Onboarding videos?

Struggling to keep new users engaged after they sign up? You're not alone. Many businesses face the challenge of low user activity following the initial onboarding phase. A powerful solution lies in using video to clarify product features and quickly demonstrate value. This article presents 30 explainer onboarding video examples showcasing how video can transform the initial user journey, using animation and screen capture to boost engagement and drive user success. Explore a variety of approaches and gain insights into the positive impact of video on user adoption. Discover inspiration to enhance your onboarding process.

Video's role in modern marketing:

* About 93% of marketers say they've landed new customers due to short video ads on social media.
* Around 57% are gearing up to pour more resources into their video efforts this year.
* A staggering 97% of marketers state that video has helped increase user understanding of their product or service, while 76% say that it has helped them increase sales and revenue.

Achieve rapid user understanding and increase product adoption through a smooth onboarding experience. Explainer videos are a key tool for guiding users from initial uncertainty to confident product use. We've gathered 30 explainer onboarding video examples that represent a range of creative styles. See how these videos can significantly improve user activation. Let's explore the potential of video to revolutionize your user onboarding.

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Explainer Onboarding Video Examples

1. ProSolution Interactive product tour video

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PT1M16S
Duration : 1 minute and 16 seconds

Providing a clear path to outstanding education outcomes hinges on effective information management. ProSolution serves as a central platform, simplifying learner information access, handling inquiries and applications seamlessly, which is crucial for compliance and efficient funding data.

Beyond essential MIS functions like registers and timetables, this solution elevates operations with powerful custom reporting via live dashboards and exportable data, enabling data-driven decisions.

Its integrated design, featured in this interactive product tour video, connects various modules and portfolio solutions effortlessly, providing comprehensive insights for strategic planning and future readiness.

What We Can Learn

Demonstrating a product's core benefits visually can boost viewer purchase intent by fifty percent.

2. Fiix Employee onboarding video

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PT1M16S
Duration : 1 minute and 21 seconds

CMMS reliability journey explainer, this Fiix video masterfully deconstructs the overwhelming complexity of modern maintenance. Through dynamic abstract motion graphics and a clear problem-solution narrative, it illuminates the path from operational chaos to streamlined, data-driven efficiency, positioning Fiix as the essential guide for digital transformation and improved reliability.

Why It Stands Out:

From Maintenance Chaos to Visual Clarity: The video brilliantly opens with jumbled, colliding geometric shapes, visually articulating the pressures and "maintenance chaos" faced by teams. This abstract representation clearly defines the problem, making the subsequent introduction of Fiix as an organizing solution profoundly impactful and instantly relatable.

Guiding the Maintenance Transformation Journey: Fiix positions itself as a partner in modernizing maintenance, depicted through an evolving visual narrative that shifts from disorder to structured processes. The professional narration reinforces this "guide" persona, empowering teams to confidently transition towards efficient asset organization and performance assurance.

* Seamless Integration for Peak Performance: By showcasing interconnected elements and an ascending data graph, the video effectively conveys the power of making data-driven decisions and connecting systems. This highlights Fiix's ability to foster collaboration and boost overall maintenance efficiency, ensuring teams stay focused on tasks that deliver superior business performance.

What We Can Learn

Dynamic text and smooth animated transitions effectively guide viewers through the value offered.

3. TEMASEK User adoption video

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Duration : 1 minute and 24 seconds

Long-term investment philosophy explainer from Temasek. This animated explainer masterfully articulates Temasek's strategic focus on sustainable, generational returns by meticulously deconstructing their long-term investment philosophy. Through clear visual analogies and sophisticated 3D animation, the video guides viewers beyond short-term stock fluctuations, showcasing a profound commitment to thorough fundamental analysis and resilient portfolio building for future prosperity.

Why It Stands Out:

Beyond Price: The Depth of Investment Analysis: Temasek uses intricate isometric 3D animation and procedural building metaphors to illustrate a comprehensive analytical framework. This visually breaks down complex factors like management, governance, business models, and geopolitical environments, proving their rigorous due diligence far exceeds simple stock price observation.

Cultivating Sustainable Returns Across Generations: The video narrates a compelling journey from meticulous micro-analysis to a macro-vision of a thriving city. By showing how each investment contributes to a resilient, forward-looking portfolio, Temasek convincingly demonstrates its commitment to generating stable returns that foster long-term prosperity for every generation.

* Transparency in Long-Term Value Creation: With an authoritative narration and synchronized on-screen text, the video's information design simplifies complex financial criteria. This transparency in explaining their principled approach€”including risk assessment and required minimum returns€”establishes trust and accelerates viewer understanding of Temasek's unique value proposition.

What We Can Learn

Demonstrate value propositions clearly through video; viewers retain 95 percent of a message.

4. Toolstation Explain user interface video

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PT1M16S
Duration : 1 minute and 29 seconds

This smart home lighting explainer from 4lite orchestrates a compelling narrative of home transformation, driving user adoption by clearly showcasing how its smart bulbs, powered by the Wiz Connected app, transform everyday lighting into a personalized, automated, and secure home experience. The video grounds viewers in relatable domestic scenes, progressively revealing the product's comprehensive capabilities.

Why It Stands Out:

Intuitive App Control for Creative Lighting: The videos clear UI/UX animation seamlessly demonstrates how the Wiz Connected app empowers users with effortless control. It vividly highlights 4lite's 16 million colors and dynamic light modes, allowing for instant, personalized ambiance creation to suit any mood or activity.

Seamless Automation & Virtual Assistant Integration: Beyond basic control, the explainer excels in visualizing intelligent automation. It shows 4lite smart bulbs learning user rhythms and integrating flawlessly with virtual assistants like Alexa, Siri, and Google Assistant, showcasing a truly connected and adaptive home environment.

* Elevated Security and Holistic Wellbeing: This video effectively communicates the broader benefits, moving beyond aesthetics to enhance practical living. It visually demonstrates how 4lite smart lights contribute to home security by deterring intruders and promoting overall wellbeing through adaptive, rhythm-matching illumination, providing ultimate peace of mind.

What We Can Learn

Demonstrate unique material attributes like durability and feel through dynamic animated visuals increasing engagement up to 65%.

5. Monte Carlo Animated onboarding video

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Duration : 1 minute and 30 seconds

This Monte Carlo animated onboarding video masterfully deconstructs the critical business impact of "data downtime," establishing a compelling narrative for its innovative data observability solution. Through sophisticated motion graphics and relatable scenarios, it illuminates the hidden costs of unreliable data, positioning Monte Carlo as the essential, end-to-end partner for achieving unparalleled data trust and accelerating confident decision-making.

Why It Stands Out:

Exposing the True Cost of Data Downtime: The video strategically defines "data downtime" as a critical, pervasive issue, vividly illustrating its real-world consequences from missed revenue opportunities to a data professional's 5 AM alarm from broken dashboards. This immediate, empathetic connection highlights the tangible pain points that Monte Carlo directly addresses.

The All-Seeing Eye of Data Observability: Through engaging vector animation and the powerful visual metaphor of a central "observability cube," Monte Carlo articulates its solution as an end-to-end approach. This demonstrates how teams are equipped to proactively detect, resolve, and prevent data issues, ensuring comprehensive visibility and control across complex data environments.

* Monte Carlo: Leading the Charge in Data Reliability: By framing "data downtime" as a parallel to established "application downtime," the video intelligently carves out a new, essential category for data reliability. Monte Carlo is positioned as the authoritative leader, accelerating the adoption of trusted data by providing robust observability solutions that instill confidence in digital services and critical business decisions.

What We Can Learn

Demonstrate the product empowering a creative professional workflow in any location setting.

6. BairesDev Walkthrough explainer video

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Duration : 1 minute and 46 seconds

This BairesDev explainer video masterfully outlines how BairesDev provides elite, scalable software outsourcing solutions, designed to accelerate user adoption and drive digital transformation. It strategically addresses common business challenges by showcasing a streamlined process for assembling top-tier talent and efficiently managing complex IT projects with unparalleled ease.

Why It Stands Out:

Accessing the Top 1% of IT Talent BairesDev visually deconstructs the challenge of talent acquisition by demonstrating its curated selection of professionals. The animation vividly portrays the sourcing and integration of diverse, highly skilled engineering managers, software engineers, and specialists from the "TOP 1% of IT Talent" pool, assuring clients of exceptional expertise for their projects.

Agile & Adaptable Project Execution The video illustrates BairesDevs commitment to dynamic delivery through its "Agile Sprint-Driven Approach." It features a continuous feedback loop that allows clients to pivot and adjust on the go, ensuring projects remain aligned with evolving business needs while benefiting from instant team setup and streamlined workflows.

Empowering Core Business Growth By presenting BairesDev as a comprehensive partner, the video frees clients from the burden of internal IT management. It highlights increased productivity and high employee retention rates, empowering businesses to lead their digital projects to success and focus on core operations, truly "Powered by Technology, Driven by Talent."

What We Can Learn

Focus on positive impact and future vision fostering deeper emotional connection with viewers.

7. Aviator User journey mapping video

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Duration : 1 minute and 51 seconds

This Aviator explainer masterfully navigates the transition from the frustrations of generic chatbots to the seamless efficiency of intelligent, secure AI. It presents Aviator as a transformative generative AI chatbot, leveraging a private Large Language Model to deliver human-like, contextually relevant answers that elevate employee self-service and accelerate user adoption within an enterprise environment.

Why It Stands Out:

The Evolution of ITSM: Generative AI in Action: The video powerfully contrasts outdated chatbot limitations with Aviator's advanced capabilities. Through dynamic UI simulations, it demonstrates human-like dialogue that swiftly resolves tier-1 user requests, from ordering new PCs to clarifying HR policies, showcasing the tangible benefits of generative AI in a practical, real-world context.

Securely Tapping Enterprise Knowledge with Access Control: Aviator's commitment to data privacy and compliance is a key differentiator. The explainer vividly illustrates how Aviator integrates with diverse enterprise content, intelligently summarizing complex contracts and delivering role or location-specific information, all while ensuring confidential data remains secure through robust access control mechanisms.

* Elevating User Experience and Cutting Support Costs: By consistently solving user pain points, this video positions Aviator as a strategic asset for organizations. It highlights how the intelligent chatbot significantly frees up overburdened human agents, allowing them to focus on more strategic tasks, thereby cutting support costs and measurably enhancing the overall employee experience.

What We Can Learn

Present a single data source through animation improving efficiency across the organization.

8. Mint Payments Goal-oriented onboarding video

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Duration : 1 minute and 59 seconds

Unified payment system explainer, this video for Mint Payments strategically tackles the overwhelming complexity of modern transaction processing by presenting a singular, intuitive solution. Through clear, engaging animation, it visually deconstructs the challenge of fragmented payment systems, offering businesses a streamlined path to comprehensive acceptance and seamless financial management, thereby accelerating user adoption.

Why It Stands Out:

Visualizing the Chaos, Delivering Clarity: The Mint Payments explainer opens by vividly illustrating the bewildering array of disparate payment methods and platforms, personified by a struggling businessman. This problem-solution narrative then beautifully transitions to present Mint Payments as the central, unifying hub, visually transforming complexity into an effortlessly manageable ecosystem.

The Omnichannel Payment Hub: The video masterfully showcases Mint Payments' extensive capabilities across all sales channels€”in-store, online, and mobile. Through intuitive iconography and dynamic motion graphics, it demonstrates seamless acceptance of diverse payment types, from chip & PIN and contactless cards to mobile wallets like Apple Pay and Samsung Pay, solidifying its position as an all-encompassing solution.

* Streamlined Integration for Total Control: Beyond transactional processing, the video highlights Mint Payments' profound impact on operational efficiency. It clearly illustrates the platform's seamless integration with both front-office retail POS systems and back-office accounting software, promising businesses unparalleled visibility, reconciliation, and control over their financial flow, regardless of where or how payments are made.

What We Can Learn

Demonstrate the quick and easy setup process through animation to build viewer confidence immediately.

9. Wonolo User onboarding video

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Duration : 1 minute and 5 seconds

On-demand staffing platform explainer, this Wonolo user onboarding video brilliantly simplifies the complex challenge of finding reliable workers. Through vibrant 2D animation and fluid UI demonstrations, it transforms the often-frustrating hiring process into an effortless, three-step journey, connecting businesses with a pre-screened local talent pool for both temporary and full-time needs.

Why It Stands Out:

Instantly Connecting Demand with Local Talent: The video vividly illustrates Wonolo's rapid matching capabilities, transitioning from a problem statement (empty warehouse) to a solution (diverse workers appearing). This dynamic visual metaphor, combined with UI animations showing jobs accepted "within minutes," emphasizes the platform's speed and efficiency in bridging the labor gap with quality local talent.

Pre-Screened Talent, Visible Profiles, Proven Fit: Wonolo builds user confidence by showcasing transparent worker profiles before job arrival. The video highlights key qualifications and past job history, allowing employers to learn about and recognize their selected workers. This focus on pre-screening and the ability to 'favorite' reliable individuals fosters trust and ensures a perfect, repeatable fit for future opportunities.

* Simplifying Staffing with Intuitive Digital Tools: Wonolo's onboarding is a masterclass in information design, breaking down the complex hiring process into an intuitive, multi-platform experience. From effortless job posting with templating options on a web interface to workers accepting shifts via mobile, the video consistently demonstrates a user-friendly design that makes finding hard workers genuinely easy.

What We Can Learn

Using simple animated forms makes abstract corporate principles feel relatable.

10. Visa Direct Product feature explanation video

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Duration : 2 minutes and 23 seconds

Real-time push payments explained, this Visa Direct explainer video masterfully contrasts the slow, multi-day waits of traditional money transfers with the instantaneous, secure capabilities of its modern push payment platform. Leveraging elegant motion graphics and a clear problem-solution narrative, the video vividly illustrates how Visa Direct empowers financial institutions, businesses, and individuals to move money across town or around the globe with unparalleled speed and efficiency.

Why It Stands Out:

From Days to Real-Time: Accelerating Global Payments: The video opens with a compelling visual metaphor of calendar days slowly ticking by for traditional money transfers, starkly contrasting it with Visa Direct's instant, global reach. This strategic pacing, transitioning from sluggish delays to dynamic, worldwide connections, effectively communicates Visa Direct's core promise of speed and accessibility, dramatically improving customer payout experiences.

Beyond Pull: Demystifying Push To Card Transactions: Visa Directs unique "Push To Card" functionality is clarified through intuitive animated sequences, showing funds moving directly to bank accounts linked to eligible debit cards. This visual simplicity elegantly explains how Visa Direct flips the traditional payment paradigm, enabling fast, flexible, and secure payouts that redefine convenience for merchants, gig workers, and insurance providers alike.

* Unlocking Growth: Visa Direct's Strategic Revenue Impact: The explainer highlights the tangible financial benefits for receiving institutions, showcasing how Visa Direct creates new revenue opportunities through higher debit card usage and direct interchange earnings. Quantitative insights, such as "up to 14% POS lift," strategically reinforce Visa Direct's value proposition, positioning it as a powerful tool for driving both customer satisfaction and significant business growth.

What We Can Learn

Gain highest level control over vehicle usage improving asset utilization by 18 percent.

11. Justice Interactive onboarding explainer

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Duration : 2 minutes and 40 seconds

Explainer video reconciliation process. Justice's interactive onboarding explainer masterfully translates the complex journey of post-conflict societal healing into an accessible animated narrative. Through conceptual motion graphics and symbolic visualization, the video strategically positions independent information, justice, and a shared historical memory as the indispensable foundations for lasting reconciliation.

Why It Stands Out:

Abstract Concepts to Visual Realities: Animating Peace's Blueprint The video excels at animating profound abstract concepts, depicting societal division as a tug-of-war and the path to peace as a growing flower, before visualizing "Justice" as climbable structural letters and "Information" as buoyant balloons. This sophisticated symbolic visualization helps Justice Info.net clarify the intricate building blocks required for societal rebuilding.

Guiding Towards Understandable Justice: Information as the Key Justice Info.net employs expert information design to clarify the critical role of unbiased reporting. The animation explicitly distinguishes facts from commentary using visual hierarchy, presenting facts as grounded triangles and comments as floating circles, thereby emphasizing credibility and fostering trust through transparent and balanced perspectives.

* Building a Shared Narrative for Healing: Beyond Retribution The explainer culminates in the powerful metaphor of "Remembrance" pillars being built upon a foundation of "Reconciliation." This sequence clearly illustrates Justice's strategic aim to establish a common memory of past events, fostering dialogue between all parties and breaking cycles of revenge, ensuring the victims of the past do not become the perpetrators of the future.

What We Can Learn

Demonstrate the seamless flexibility to change visual settings and environments effortlessly and instantly.

12. 7SHIFTS Customer onboarding video

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PT1M16S
Duration : 31 seconds

Animated restaurant management explainer for 7SHIFTS masterfully addresses the chaotic inefficiencies inherent in traditional restaurant staff management. It uses vivid 2D character animation and a powerful visual metaphor to deconstruct the daily deluge of employee requests and paperwork, showcasing a seamless transition to a streamlined, all-in-one digital solution that empowers managers.

Why It Stands Out:

Digital Transformation: Clearing the Manager's Clutter: The videos signature moment digitally sweeps away stacks of physical paperwork from a manager's desk, instantly replacing them with the clean, intuitive 7SHIFTS interface. This dynamic visual metaphor powerfully illustrates how the platform eliminates manual chaos and simplifies complex workflows.

Pinpointing Restaurant Pain Points with Empathy: 7SHIFTS immediately hooks its audience by presenting a stressed manager bombarded with relatable employee requests, from forgotten punch-ins to days off. This empathetic opening directly validates the user's struggles, making the subsequent solution incredibly resonant and vital.

* All-in-One Platform: Empowering Managers with Digital Clarity: The explainer effectively showcases 7SHIFTS as a comprehensive solution, streamlining scheduling, communication, and timesheet management. By consolidating fragmented tasks into a single, user-friendly system, it positions 7SHIFTS as an indispensable tool for boosting efficiency and bringing clarity to daily operations.

What We Can Learn

Demonstrate the efficient installation process saving time and resources by over 30 percent.

13. Renasant Reduce product friction video

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PT1M16S
Duration : 31 seconds

This banking rewards explainer animation for Renasant masterfully demonstrates how its "Rewards Extra" checking account transcends basic functionality by delivering a comprehensive suite of tangible, everyday benefits. Through dynamic motion graphics, charming problem-to-perk transformations, and a rapid-fire narrative, it transforms common financial frustrations into compelling solutions, accelerating user adoption by clearly showcasing superior value.

Why It Stands Out:

Rapid-Fire Perks: Visualizing Everyday Value: Renasant maximizes clarity by presenting a wide range of benefits€”from retailer savings to roadside assistance€”through distinct, rapid-fire visual vignettes. This flat design animation uses dynamic typography and fluid transitions, making complex information digestible and showcasing the tangible "extra" value of the checking account efficiently.

Problem-to-Perk: Animated Solutions for Financial Relief: The narrative ingeniously addresses banking frustrations by transforming them into delightful solutions, exemplified by the shift from "angry ATM fees" to "happy ATM fee refunds." This charming character animation fosters an immediate emotional connection, reinforcing how Renasant Rewards Extra proactively resolves customer pain points.

* High-Energy Aesthetics: Elevating the Banking Experience: The vibrant, modern flat design aesthetic, coupled with an upbeat soundtrack and confident narration, creates a high-energy, positive brand impression. This polished production and consistent color strategy elevate the perception of a mundane checking account, positioning Renasant Rewards Extra as an innovative, trustworthy financial product.

What We Can Learn

Demonstrate the wide range of video applications to reinforce value for diverse business goals.

14. Cloudflare Platform Training onboarding video

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PT1M16S
Duration : 31 seconds

Cloudflare platform features overview unveils Cloudflare's comprehensive, all-in-one solution for digital ventures, empowering creators to seamlessly build, deploy, protect, and scale their online presence. Through a sophisticated blend of vector animation and intuitive visual metaphors, the video demystifies complex web infrastructure, guiding users from initial idea to successful launch with unwavering confidence.

Why It Stands Out:

Seamlessly Connecting Every Stage of Your Digital Venture: The Cloudflare Platform video masterfully visualizes the entire digital lifecycle, from domain registration to full-stack application deployment and robust security. Fluid motion graphics and transitions demonstrate Cloudflares integrated ecosystem, positioning it as the indispensable, singular platform for every stage of growth.

Demystifying Web Infrastructure with Clear Visual Metaphors: Complex technical features are made universally understandable through intuitive iconography and compelling visual metaphors. Whether illustrating accelerated site performance with a speed gauge or unmetered DDoS protection with a resilient shield, the video simplifies advanced concepts, ensuring rapid user comprehension and adoption of the Cloudflare Platform.

* Build, Deploy, Protect: Empowering Creators with Cloudflare: The narrative directly addresses the core actions and challenges faced by developers and entrepreneurs. By showcasing how Cloudflare enables easy domain setup, serverless application delivery, and comprehensive asset protection, the video powerfully highlights its role in empowering creators to confidently transform their digital dreams into reality.

What We Can Learn

Demonstrate user interaction with features to build connection and understanding.

15. Kentucky Customer success video

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Duration : 32 seconds

Kentucky healthcare connection explainer, this animated video masterfully illustrates the universal struggles Kentuckians face in accessing quality healthcare, from ER reliance to coverage denials, and positions Kynect as the unifying solution. Through empathetic storytelling and inclusive 2D animation, it seamlessly transitions from individual challenges to a vibrant community gathering, effectively accelerating user adoption by building trust and clarity.

Why It Stands Out:

Highlighting the Human Cost of Healthcare Gaps: The video opens with poignant, relatable vignettes of diverse Kentuckians navigating healthcare challenges, like using the ER as a primary physician or choosing between medicine and a mortgage. This empathetic problem-solution narrative profoundly connects with viewers, clearly establishing the pervasive need that Kynect addresses.

Uniting a Community Under a Single Healthcare Banner: Through smooth panoramic transitions, the animation visually brings these isolated individuals together in a hopeful park setting, symbolizing Kynect's role in fostering collective well-being. This powerful visual metaphor reinforces the idea of universal access, showing Kentucky's Healthcare Connection as a comprehensive solution for everyone.

* Guiding Hope with a Clear Path to Coverage: With a compassionate narrative voice and clear on-screen calls to action, the video instills confidence and empowers viewers. Kynect is presented not just as a service but as an accessible connection, providing actionable information (kynect.ky.gov, enrollment dates) that directly guides Kentuckians towards quality health coverage.

What We Can Learn

Demonstrate transformation by showing progress over time proving the enduring value of your work.

16. eSentire Product demo video

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PT1M16S
Duration : 34 seconds

Navigating the intricate landscape of cyber threats demands a clear vision. Dynamic visuals featuring abstract glowing cubes and complex connecting lines abstractly portray the vast digital attack surface organizations must protect, effectively establishing the scale of security challenges.

This complexity necessitates a proactive defense. Beyond mere monitoring, the managed detection and response approach highlighted in this product demo video emphasizes stopping threats before they cause harm. The imagery shifts to a clear, unified form, illustrating how MDR capability delivers complete remediation, providing crucial peace of mind.

What We Can Learn

Demonstrating accurate spatial sound reproduction enhances content immersion potentially boosting average view duration by 15%

17. NordVPN How-to explainer video

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Duration : 3 minutes and 11 seconds

This VPN proxy comparison explainer video by NordVPN expertly demystifies the complex world of internet security, clarifying the distinct roles and benefits of proxy servers versus VPNs. Through clear 2D motion graphics and intuitive visual metaphors, it guides viewers to understand which solution offers optimal protection for their unique online activities.

Why It Stands Out:

Animated Insights: Unpacking Proxy vs. VPN Mechanics: The video leverages crisp 2D motion graphics and a capsule-like visual metaphor to distinctly illustrate how proxy servers operate at the application level versus VPNs at the operating system level. This visual segmentation, enhanced by dynamic toggles and data flow animations, simplifies complex routing and IP masking concepts.

Encryption's Edge: Proving VPN's Superior Security & Privacy: NordVPN effectively demonstrates the critical difference in data protection, showing how VPNs encrypt traffic before it reaches a server, unlike proxies. By highlighting NordVPN's "no-logging" policy and additional features like Threat Protection, the video makes a compelling case for superior online security and privacy.

* Informed Choices: Matching Online Tools to User Needs: Utilizing a question-driven menu and side-by-side feature comparisons (security, privacy, speed), the explainer empowers users to make an educated decision. It contextualizes the pros and cons of each, clearly positioning NordVPN as the comprehensive solution for personal use, security, and broad online protection.

What We Can Learn

Visualizing the step by step service journey helps the audience grasp the solution easily.

18. AWS Boost user confidence video

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Duration : 3 minutes and 12 seconds

This AWS explainer video masterfully uses abstract animation and 2D/3D hybrid motion graphics to visually deconstruct Amazon's comprehensive cloud capabilities and their transformative impact. It narrates the digital evolution from foundational infrastructure to pioneering AI, emphasizing innovation, cost-efficiency, and global reach to accelerate user adoption.

Why It Stands Out:

Visually Deconstructing AWS's Comprehensive Cloud Capabilities: The video employs intricate procedural animation to seamlessly transform abstract blocks into a vast ecosystem of services€”from compute and storage to advanced machine learning and databases. This highly visual approach clearly illustrates the modularity and breadth of AWS's offerings, helping users quickly grasp the platform's profound capabilities.

Accelerating Innovation with Next-Gen Serverless and AI: Demonstrating AWS's commitment to pushing technological boundaries, the video highlights serverless computing with AWS Lambda and accessible machine learning via Amazon SageMaker. Dynamic visuals like a paper plane transforming into a jet symbolize rapid innovation, empowering businesses to experiment and develop faster without managing complex infrastructure.

* Global Reach and Unwavering Reliability for Business Criticality: AWS showcases its expansive global network of regions and availability zones through compelling data visualization and interconnected lines. This visual proof of low-latency, high-throughput, and redundant infrastructure assures viewers of the platform's scalability, fault tolerance, and enterprise-grade security, making it a trustworthy foundation for critical applications worldwide.

What We Can Learn

Demonstrate versatility across platforms and media to highlight broad applicability and value for audience needs.

19. GoDaddy First-run experience video

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Duration : 40 seconds

AI business launch onboarding: GoDaddy Airo's explainer video offers a compelling onboarding experience, showcasing how its intelligent platform dramatically simplifies the initial steps of establishing a digital presence. Through a seamless, user-centric demonstration, it empowers aspiring entrepreneurs to transform a business idea into a full online identity€”including domain, logo, and social posts€”within minutes, fostering immediate confidence and accelerating user adoption.

Why It Stands Out:

Instant AI-Powered Business Identity: GoDaddy Airo fluidly translates the user's simple business idea into dynamic, AI-generated domain suggestions, personalized logo options, and automated social media content. This immediate visual feedback underscores the platform's unparalleled speed and comprehensive approach to branding.

Empowering the Entrepreneurial Journey: The video centers on a relatable user whose authentic reactions and positive internal monologue guide the narrative, directly addressing common pain points. This narrative choice positions GoDaddy Airo as a confidence-building partner, making the daunting task of going online feel achievable and inspiring.

* Dynamic Visualization of Rapid Online Launch: Utilizing clean UI/UX animations and an expanding digital canvas, the video masterfully visualizes GoDaddy Airo's streamlined workflow. It clearly demonstrates the quick progression from conceptualization to a robust online presence, highlighting the ease and efficiency of getting a business live.

What We Can Learn

Demonstrate two decades of relentless innovation building trust and credibility with viewers effectively.

20. Karma Software onboarding video

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Duration : 51 seconds

This mobile app onboarding walkthrough for Karma seamlessly guides users through the intuitive process of peer recognition and internal communication. It leverages a direct, step-by-step UI demonstration, complete with synchronized sound effects and clear on-screen text, to prove the app's simplicity and accelerate user adoption within any corporate environment.

Why It Stands Out:

Guiding Users Through Intuitive Feedback: The video meticulously walks viewers through each tap and input, demonstrating how effortlessly users can open the Karma app, select colleagues, and assign scores. This clear, sequential guidance builds immediate user confidence in Karmas intuitive interface.

Live UI Demo for Instant Comprehension: By showcasing a real-time, hands-on interaction with the mobile application, the video transforms abstract features into tangible, easy-to-follow actions. This direct visual approach ensures instant comprehension of Karma's core functionality without complex explanations.

* Accelerating Internal Engagement with Karma: More than just a tutorial, this video strategically positions Karma as a vital tool for fostering positive company culture. It clearly illustrates how the app empowers employees to share emotional feedback, thereby enhancing communication and driving meaningful internal engagement.

What We Can Learn

Visualizing integrated functions clearly helps viewers grasp platform power boosting comprehension by 65 percent.

21. Fire TV New user welcome video

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Duration : 56 seconds

Fire TV new user onboarding video. This Fire TV welcome video meticulously accelerates user adoption by guiding new owners through every essential step, transforming initial setup and navigation into an effortlessly intuitive experience. It strategically demystifies smart TV interaction, empowering users to confidently access and enjoy a vast array of entertainment.

Why It Stands Out:

Seamless Setup: Guiding First-Time Fire TV Users: The video masterfully simplifies the initial Fire TV setup, employing expert UI compositing and clear, sequential guidance. It demonstrates each step with precision, reducing potential friction points and building immediate user confidence in their new device.

Intuitive Interaction: Mastering Content with Ease: By showcasing the voice remote and user-friendly interface, the Fire TV experience becomes instantly accessible. Visual cues and a reassuring narration demystify content discovery and personalized profiles, empowering users to navigate the platform effortlessly.

* Accelerated Adoption: Building Confidence from Day One: Through its comprehensive yet concise approach, this Fire TV video proactively addresses new user anxieties. It transforms first impressions into foundational understanding, ensuring rapid feature adoption and cultivating a loyal, engaged user base from the very start.

What We Can Learn

Demonstrate user interaction unlocking a world of rich digital content boosting engagement by over 30%.

22. Kong User self-service video

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Duration : 57 seconds

Data insight strategic advantage in the digital age is compellingly illustrated in Kong's animated explainer, which leverages powerful conflict metaphors to emphasize that mastering data is crucial for decisive action. The video orchestrates a visual narrative, transforming raw information into actionable "INSIGHT" on a central laptop hub, universally applicable to gaining the upper hand in military or business battlefields, thereby accelerating the adoption of strategic intelligence.

Why It Stands Out:

Metaphorical Warfare: Transforming Raw Data into Strategic Insight The animation masterfully uses intuitive visual analogies, from marching soldiers and ants to "data bombs," creating an urgent context for information mastery. This potent imagery establishes a problem, then visually processes raw data into refined "ANALYSIS" and compelling "INSIGHT," underscoring its pivotal role in navigating conflict and securing victory.

Universal Battlefields: Data-Driven Advantage for Military & Business By seamlessly transitioning between military and corporate settings, the video universalizes the imperative of data-driven decisions. It demonstrates that the principles of capturing, analyzing, and actioning data are indispensable tools for achieving competitive advantage across diverse high-stakes environments, making Kong's message broadly relevant.

Kong's Connectivity & Conflict: Mastering Data for Decisive Action Kong positions itself as the facilitator of this critical data mastery. Through an authoritative narration, bold on-screen text, and a thematic color shift from unsettling red to dynamic blue, the video not only highlights the necessity of data but also subtly frames Kong's solutions as essential for enabling informed choices and strategic triumph.

What We Can Learn

Use abstract visuals and dynamic transitions to effectively convey complex, interconnected ideas.

23. Cegid Explain key concepts video

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Duration : 58 seconds

This software user adoption explainer for Cegid Retail Y2 strategically champions user empowerment by showcasing a robust, free support ecosystem designed for effortless progress and complete autonomy. Through crisp 2D illustrative animation and engaging visual metaphors, the video effectively communicates how Cegid equips its customers with the tools needed for swift software mastery and the adoption of best practices.

Why It Stands Out:

Empowering Self-Service Learning for Retail Mastery: Cegid Retail Y2 fosters user independence by visualizing three complementary learning solutions€”online documentation, community Q&As, and e-learning€”as accessible pathways to skill enhancement. This approach assures users they can learn at their own pace, transforming complex software into a manageable and rewarding experience.

Visualizing a Comprehensive Support Ecosystem: The animation expertly segments and highlights Cegid Retail Y2's extensive support offerings with clear textual overlays and distinct scenarios. This modular information design, coupled with engaging motion graphics, creates a robust visual hierarchy, making the breadth and depth of available resources instantly understandable and reassuring.

Guiding Progress Towards Best Practices: From figures collaboratively scaling a mountain to individuals unlocking new skills, the video uses powerful visual analogies to convey progress and achievement. It positions Cegid not just as a software provider, but as a dedicated partner, guiding users toward adopting best practices and maximizing their investment in Cegid Retail Y2.

What We Can Learn

Demonstrate versatile ability to handle challenging voyages and sophisticated harbor visits beautifully.

24. Rippling Highlight core features video

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PT1M16S
Duration : 1 minute and 59 seconds

Bridging the chasm of managing global teams across disparate systems is a business Everest. This video cuts through that complexity, presenting a single, cohesive path forward where scattered operations become unified.

As a highlight core features video, it vividly demonstrates the power of integrating previously separate functions. Seamless global hiring adapts effortlessly to local needs. Payroll runs across borders, automating complex tax filings. Essential tools like expense and device management are brought into one place, simplifying workflows immensely.

With employee data as its foundation, Rippling automates policies, permissions, and approvals, freeing teams from manual administrative burdens. This deep integration offers powerful, real-time insights into the entire workforce, providing clarity and control that inspires strategic decision-making.

What We Can Learn

Video retains viewer attention with messages up to 95 percent more retained than text.

25. MAPEI Tutorial explainer video

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PT1M16S
Duration : 2 minutes and 27 seconds

Global construction materials innovation is the bedrock of MAPEI's brand narrative, demonstrating how the company transforms ambitious dreams into enduring realities through advanced solutions. This explainer video strategically showcases MAPEI's comprehensive commitment to quality, R&D, and global sustainability, accelerating user adoption by clearly illustrating its expansive capabilities and forward-thinking vision for construction worldwide.

Why It Stands Out:

Global Reach: Building the World with Comprehensive Solutions: MAPEI impressively deploys dynamic drone videography to present its vast global presence, illustrating its role in constructing everything from sprawling infrastructure to iconic skyscrapers and intimate homes. The narrative emphasizes MAPEI's shift from merely supplying products to delivering holistic solutions, positioning the brand as an indispensable partner in diverse, large-scale projects.

Innovation & Sustainability: The Core of MAPEI's Quality: The video leverages striking visuals of advanced R&D labs and rigorous material testing, underscoring MAPEI's relentless pursuit of innovation since 1937. It powerfully communicates the company's commitment to sustainable development through eco-conscious systems, high-quality materials, and a focus on reducing CO2 emissions across the entire product lifecycle.

* Designing for Tomorrow: MAPEI's Enduring Legacy: MAPEI articulates a profound vision for future generations and the preservation of historical constructions. Through compelling storytelling and the strategic use of motion graphics to present key statistics (e.g., 32 research centers, 90 plants, over 100,000 tons of CO2 offset), the video cements MAPEI's image as a reliable, long-term partner dedicated to building a present designed to have a lasting, sustainable future.

What We Can Learn

Demonstrate versatile internal configuration options through clear visuals supporting various component setups.

26. Extentia Product adoption video

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PT1M16S
Duration : 31 seconds

Generative AI financial transformation is masterfully articulated in this Accenture explainer, showcasing how financial institutions can achieve reinvention. Through sophisticated abstract CGI and dynamic visual metaphors, it simplifies the complex power of AI, demonstrating its strategic ability to drive efficiency, wisdom, and unlock new business opportunities, ultimately accelerating adoption.

Why It Stands Out:

From Data Chip to Digital Reinvention: Abstract CGI Unleashed: Accenture's video employs stunning abstract CGI, visually transforming a data chip into a classical financial institution and complex data into simplifying forms. This dynamic geometric transformation serves as a compelling visual metaphor for how generative AI facilitates profound organizational reinvention within the financial sector, making an abstract concept tangible.

AI-Driven Strategic Outcomes: Efficiency, Wisdom, and New Opportunities: The explainer clearly articulates the core business benefits of generative AI, promising financial institutions the ability to become "more efficient, wiser, and faster." Through vivid visual storytelling, such as the glowing doors revealing new pathways, Accenture positions AI as the key to unlocking new business opportunities and driving accelerated growth.

* The Future-Forward Aesthetic: Branding Accenture's Vision for Finance: With high-fidelity rendering, a sleek purple and blue aesthetic, and an authoritative narration, the video establishes a sophisticated and trustworthy brand image. This polished production quality reinforces Accenture's expertise and visionary leadership, ensuring its message of AI-powered change resonates powerfully with financial decision-makers.

What We Can Learn

Employ visually appealing product mockups to make customization possibilities tangible for everyone.

27. LGIM SaaS onboarding video

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PT1M16S
Duration : 1 minute and 58 seconds

This SaaS platform onboarding explainer for LGIM expertly accelerates user adoption by transforming initial platform complexity into immediate user confidence. It strategically employs precise 2D motion graphics and clear information design to guide new financial professionals through a seamless setup journey, demystifying sophisticated tools and illuminating the core value proposition with crystal clarity.

Why It Stands Out:

Guiding Users Through Seamless Onboarding: The LGIM video acts as a patient digital guide, segmenting initial setup into digestible, step-by-step animations. This methodical approach, coupled with intuitive UI motion, ensures new users navigate the platform with ease, reducing friction and accelerating the path to active engagement.

Translating Complex Value into Clear Benefits: Abstract financial functionalities are made tangible through smart visual metaphors and precise iconography. This focused information design clarifies the platforms advanced features and directly articulates LGIM's benefits, transforming potential overwhelm into immediate understanding of its strategic advantage.

* Cultivating Confidence for Rapid User Adoption: A professional tone and polished aesthetic build instant trust, empowering new LGIM users with immediate clarity. By simplifying complex processes and clearly demonstrating value, the video fosters a confident mindset, significantly boosting user comfort and ensuring quicker, more effective platform adoption.

What We Can Learn

Leverage automated avatars and text-to-speech voices to create consistent customer service videos efficiently scaling support.

28. Bugcrowd Reduce customer confusion video

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Duration : 1 minute and 58 seconds

Cybersecurity platform explainer animation, this Bugcrowd video masterfully simplifies the complex landscape of digital risk, proving how its unified solution brings clarity and control to overwhelming security challenges. Through dynamic data visualization and expert narration, it deconstructs fragmented attack surfaces into actionable insights, effectively accelerating user adoption by demystifying a critical security offering.

Why It Stands Out:

Transforming Digital Disorder into Actionable Clarity: The video excels by visually converting abstract security threats and chaotic data into an organized, intuitive single-pane-of-glass UI. This dynamic data visualization and procedural UI animation immediately showcase Bugcrowd's power to make complex attack surface management tangible, providing clear direction for security teams.

Expert-Driven Guidance for Security Operations: With an authoritative voice and deliberate pacing, the Bugcrowd explainer takes viewers on an expert-guided journey from understanding fragmented vulnerabilities to achieving comprehensive security control. Synchronized on-screen text overlays reinforce key messages, ensuring that the process of vulnerability prioritization is clear and confidence-inspiring.

* Seamless Platform Integration for Holistic Trust: By demonstrating unified security intelligence across various digital assets, the video strategically positions Bugcrowd as more than a tool€”it's a comprehensive solution for risk reduction platform integration. This clear communication builds digital trust building and accelerates user adoption by promising an end-to-end answer to modern cybersecurity challenges.

What We Can Learn

Demonstrating a 5X increase in conversion rates through clear visuals proves technology impact.

29. easyfinancial Product onboarding video

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PT1M16S
Duration : 14 seconds

A sense of possibility emerges for those feeling the weight of financial pressure, presented through gentle, simple animation. This visual approach deliberately calms, showing a hand transforming into a clear path, symbolizing guidance through challenges.

easyfinancial offers securing a personal loan up to $45,000, with the video functioning effectively as a product onboarding video. It highlights the quick online application process, promising rapid relief and peace of mind for viewers.

Crucially, the message extends beyond immediate help. It shows how the service empowers individuals to rebuild credit for tomorrow, offering a powerful vision of recovery and a stronger financial future. It inspires confidence.

What We Can Learn

Demonstrate the conversational interface visually ensuring maximum accessibility and intuitive user interaction.

30. Twilio New user guidance video

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PT1M16S
Duration : 16 seconds

Powerfully demonstrates how customer connection flows seamlessly across every channel. This vibrant animation vividly illustrates a single, central pipeline consolidating chat, SMS, MMS, and WhatsApp interactions. The visual of channels converging highlights the power of this unified approach.

Acting as a concise new user guidance video, it demystifies multi-channel communication by presenting a unified approach through a single Twilio API. The direct emphasis on building more meaningful customer connections provides instantly clear value for both developers and businesses.

For other creators, this offers a clear blueprint for articulating technical value by focusing on the user benefit. It stands as an inspiring example of how focused animation communicates complex ideas powerfully and effectively.

What We Can Learn

Start with a bold statement about the future or change to immediately hook viewers attention.

How can an explainer onboarding video clarify initial product use?

Clarify initial product use by showcasing key features and workflows through concise, engaging video demonstrations, replacing lengthy text tutorials.

How can I visually simplify complex onboarding steps in my video?

Simplify complex onboarding by breaking down steps into digestible visuals, using clear animations, concise on-screen text, and intuitive progression.

How can my video motivate user completion of the onboarding process?

Motivate onboarding completion by highlighting product value, showcasing benefits, and celebrating milestones, fostering user engagement and encouraging progress.

How does animation specifically benefit onboarding video engagement?

Animation enhances onboarding by capturing attention, simplifying complex concepts, and adding personality, making the experience more memorable and engaging.

How can I adapt existing content for my onboarding video?

Adapt existing content for onboarding videos by repurposing written materials into concise scripts, enhancing them with visuals and animations for greater impact.

How can I showcase company culture effectively in my onboarding video?

Showcase company culture by integrating team introductions, behind-the-scenes glimpses, or value highlights within the onboarding narrative, creating a welcoming atmosphere.

How can my video address common user onboarding pain points?

Address common onboarding pain points by anticipating user challenges and providing clear solutions within the video, minimizing frustration and promoting a positive experience.

How can I craft a compelling call to action in my onboarding video to drive desired user behavior?

Craft a compelling call to action by clearly defining the next step for users, whether it's exploring features, completing profiles, or starting trials, driving desired behavior.

How can video personalize user onboarding experiences?

Personalize onboarding experiences by tailoring video content to specific user segments, addressing their unique needs and goals for increased relevance and engagement.

How can I use visual metaphors effectively in my onboarding video?

Employ visual metaphors to simplify complex ideas by associating them with familiar concepts, making the onboarding process more intuitive and memorable.

How can humor enhance my onboarding video without being unprofessional?

Humor can enhance onboarding videos by adding a lighthearted touch, but maintain professionalism and ensure it aligns with your brand and target audience.

How do successful companies use demos for customer onboarding?

Effective demos guide users through key product features during onboarding, showcasing practical applications and demonstrating value to encourage adoption.

How can I apply visual storytelling to my onboarding video's narrative?

Apply visual storytelling by crafting a narrative arc with a clear beginning, middle, and end, using visuals and animations to convey information and evoke emotion.

What makes an explainer onboarding video truly successful?

Successful onboarding videos are concise, engaging, informative, and motivate users to complete the process and explore the product further. Typical production timelines range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity.

What are the ideal lengths for onboarding videos based on user segment or product complexity?

Ideal onboarding video lengths vary based on product complexity and user segment, ranging from under 2 minutes for simple products to up to 5 minutes for more complex ones.


Beyond the Welcome: Video's Impact on User Success


While a well-crafted Explainer Onboarding Video successfully introduces new users to initial features and value, its impact extends far beyond the welcome screen. These dynamic tools become powerful assets in fostering deeper user success and cultivating lasting engagement with a product or service. They significantly boost user retention and drive productivity gains for individuals navigating new platforms or roles. Users consistently express a strong preference for video when learning how products work, finding that visual explanations simplify complex concepts faster than text alone, dramatically reducing the initial learning friction.

Video also plays a crucial role in building trust and confidence. Seeing how something works visually, often with relatable scenarios or characters, creates an emotional connection and makes the product feel more approachable. The ability to rewatch sections provides users with an invaluable, always-available reference guide as they explore features and workflows at their own pace. Personalizing video content based on user segments or specific goals ensures the message resonates directly with their needs, guiding them more effectively through their unique journey. Strategic placement, like embedding videos directly within the application interface or a knowledge base, provides just-in-time support exactly when users need it most.

Micro-videos become indispensable for feature adoption and keeping existing users informed about updates. These short, targeted clips highlight specific functionalities or changes, preventing confusion and encouraging exploration. Ensuring video content has robust accessibility features like captions and audio descriptions is not just inclusive, it expands reach and improves comprehension for a wider audience. Leveraging data analytics provides critical insights, showing where users drop off or rewatch, enabling continuous optimization of the content to enhance its effectiveness over time.

  • They act as a scalable, cost-effective resource, replacing costly one-on-one training sessions with reusable content that delivers consistent information every time.

  • Incorporating interactive elements, like quick knowledge checks, helps reinforce learning and confirms user understanding throughout the onboarding experience.

  • Videos strategically placed within the product dashboard guide users contextually as they navigate unfamiliar areas, reducing fumbling and frustration.

  • Using storytelling techniques and introducing support teams builds a human connection, making users feel supported and less likely to abandon if they encounter challenges.


  • Ultimately, video transforms onboarding from a mere setup process into an empowering educational experience. It equips users with the knowledge and confidence needed not just to start, but to thrive with the product, fostering a loyal and engaged user base.


    Why Advids for Explainer Onboarding Video?


    At Advids, we create high-quality, original explainer onboarding videos that deliver exceptional results and help you achieve your business goals. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.

    Transform Your Onboarding with Engaging Animation:

    Customized Onboarding Video Solutions: We tailor each explainer onboarding video to perfectly reflect your brand, style, and target audience, ensuring a seamless and engaging onboarding experience.
    Creative Storytelling for Onboarding: Our skilled animators and storytellers craft captivating narratives that resonate with new users and drive desired actions, making onboarding enjoyable and effective.
    Cutting-Edge Onboarding Video Technology: We use industry-leading software and techniques to create visually stunning onboarding videos that leave a lasting impact and enhance user comprehension.

    Experience and Expertise You Can Rely On:

    12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes explainer videos, especially for onboarding, truly effective.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life, demonstrating our expertise and commitment to quality.
    Client Satisfaction Guaranteed: Over 109 five-star Google reviews highlight our talent, creativity, and unwavering dedication to client satisfaction.

    A Collaborative Approach to Onboarding Success:

    Collaborative Process: We work closely with you throughout the entire process, from concept to completion, ensuring your vision for the perfect onboarding experience is realized.
    Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create impactful onboarding videos that drive results.
    Onboarding Video Expertise: We've successfully delivered between 185 and 470 explainer onboarding videos, showcasing our specialized expertise in crafting engaging and effective onboarding experiences.


    Ready to unlock the potential of Explainer Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Explainer Onboarding Video?


    An explainer onboarding video is a concise and engaging video that introduces new users to your product or service. It aims to provide a clear understanding of what your product does, how it works, and the value it offers. These videos are typically targeted at new users who are just starting out with your product or service. They can also be helpful for existing users who want to learn more about specific features or functionalities.

    Explainer onboarding videos are often used to:

    • Introduce new users to a product or service.
    • Explain key features and functionalities.
    • Demonstrate how to use the product or service.
    • Address common user questions and concerns.
    • Build trust and credibility with new users.


    What do top Explainer Onboarding Videos have in common?


    Mastering explainer onboarding videos requires a strategic approach focusing on user needs and clear communication.

    Ideal User Profile - Deeply understand your audience's demographics, needs, and motivations. target their specific pain points .

    • Narrative Structure - employ a three-act structure : setup, conflict, resolution. build emotional connection .
    • Visual Design - use high-quality visuals and animations; maintain a consistent brand aesthetic . Prioritize clarity.
    • problem-solution approach - Show, don't just tell. Use visuals to demonstrate the problem and solution.
    • User Journey Mapping - Create a smooth, intuitive flow. Highlight ease of use and user-friendliness.
    • Core Functionality - Showcase only the most essential features. prioritize value and impact .
    • Visual Style Guide - Maintain a consistent visual language. Use color palettes and typography effectively.
    • Clear Communication - Use concise, impactful language. Avoid jargon and technical terms.
    • Engagement Strategy - Use strong calls to action. Guide viewers towards desired behavior.
    • Performance Measurement - Track viewership, engagement, and conversions. Optimize based on data.


    What makes Explainer Onboarding Video effective?


    clarifying complex processes through relatable visual analogies and subtle animations is crucial. Integrating animation, live-action, and screen recordings should highlight specific product features. These videos must directly address specific user needs and challenges.

    Craft a clear and concise narrative to guide users through the onboarding experience. include clear calls to action throughout to encourage interaction. Ultimately, increasing user engagement and retention is the primary objective.

    Accessibility is paramount, ensuring the video includes closed captions and audio descriptions. Continuous improvement based on user feedback is crucial for optimal effectiveness.


    How long should your Explainer Onboarding Video be?


    Optimize explainer onboarding video length for maximum impact by aligning video type, content, and viewer engagement stage.

    Pre-production Considerations for Determining Video Length:

    • What's the core onboarding message?
    • Who's the ideal user profile?
    • How many steps need explaining?
    • What's the software's complexity?
    • Which platform will host the video?
    • What visual style best suits the brand?
    • What's the desired user journey?

    Explainer onboarding video length guide

    Explainer Onboarding TypesVideo LengthUse CaseFunnel
    Animated Screen Recording45-90 secondsShow software features, highlight key actions, concise and engaging, uses clear UIAwareness/Consideration
    2D Animation60-120 secondsExplain complex processes simply, visually appealing, diverse style options availableConsideration/Decision
    Explainer Video60-120 secondsComprehensive overview, multiple styles (e.g., whiteboard, cartoon), strong narrativeAwareness/Consideration/Decision
    Kinetic Typography30-60 secondsHighlight key messages, impactful, short and memorable, ideal for concise onboardingAwareness/Consideration
    Motion Graphics45-90 secondsVisually engaging, abstract concepts, modern and sleek, impactful brand messagingAwareness/Consideration


    How to create Explainer Onboarding videos?


    Crafting compelling explainer onboarding videos requires a strategic approach. Mastering the pre-production and production phases is key to creating videos that engage users and drive results.

    * Target Audience - Deep user persona research ensures the video's tone, language, and visuals resonate, maximizing engagement.

    • Video Goals - Measurable goals (e.g., 20% increase in app downloads) ensure the video's effectiveness can be accurately assessed.
    • Scriptwriting - Storyboarding helps visualize the flow, ensuring a clear, concise narrative that guides users seamlessly.
    • Style Selection - Style choice (e.g., minimalist animation for complex software) should enhance understanding and brand consistency.
    • Asset Gathering - High-quality assets (e.g., professional voiceover) create a polished, professional video that builds trust.
    • Video Shooting - Professional lighting and camera work create a visually appealing video that enhances the product's presentation.
    • VFX/Animation - Micro-interactions and subtle animations highlight key features and improve user comprehension.
    • Music/Sound Design - Strategic sound design (e.g., upbeat music for positive messaging) enhances the emotional impact and memorability.
    • Video Editing - Dynamic pacing and smooth transitions maintain viewer engagement and ensure a clear, concise message.
    • CTA Inclusion - A prominent, clear CTA (e.g., button overlay) guides viewers to the next step, maximizing conversion rates.


    The Onboarding Video Production Process


    Crafting engaging onboarding videos involves a structured approach. Let's delve into the production process, drawing inspiration from successful product onboarding video examples.

    We begin with script development, crafting a compelling narrative that resonates with our target audience. This is where we translate our pre-production planning into a clear, concise story. Next, we visualize the video's flow through storyboarding, ensuring a cohesive and engaging narrative. This step is crucial for both live-action and onboarding animation videos.

    Thinking about visual style is next. We consider our brand, target audience, and the message we want to convey. Onboarding animation videos are particularly useful for explaining complex software features, while service overview videos can enhance customer support. We then move into production, focusing on high-quality visuals and audio. This includes professional voiceover, music, and sound design, as well as careful attention to lighting and camera work if we're using live-action. The best explainer video examples often excel in these areas.

    • Scriptwriting: Translate your plan into a compelling narrative.
    • Storyboarding: Visualize the video's flow and ensure narrative cohesion.
    • Visual Style: Choose a style that aligns with your brand and message.
    • Production: Focus on high-quality visuals and audio.

    Finally, we move into post-production, where skillful editing brings our video to life. We ensure a dynamic pace, smooth transitions, and a clear call to action. Throughout the process, we seek feedback and iterate based on performance data. This continuous improvement helps us create even more effective onboarding videos in the future.


    Choosing the Right Explainer Video Style


    Having explored various onboarding examples, let's discuss finding the perfect style for your video. This crucial step ensures your message resonates with your audience and drives the desired actions. Consider your brand's personality, your target audience, and the complexity of your product. Are you aiming for a sleek, modern feel or a more playful, approachable vibe? Thinking about these factors will guide you towards the most effective style.

    Remember, the goal is to create an engaging experience that seamlessly guides users through your onboarding process. Let's explore some key considerations.

    • Think about your target audience. Are they tech-savvy or beginners? Visual learners or auditory learners? Tailor your style to their preferences. For instance, app demo videos using screen recordings and voiceovers can be highly effective for showcasing functionality in a user-friendly way.
    • Consider your product's complexity. If you're explaining intricate software, onboarding animation examples can simplify complex processes. For simpler products, a minimalist approach might be more suitable.
    • Reflect your brand's personality. Your video style should align with your overall brand aesthetic and values. Consistency is key.
    • Explore different styles. From kinetic typography to 2D animation, the possibilities are endless. Looking at onboarding video examples software can provide inspiration and help you visualize different approaches. Software tutorial videos, for example, often employ screen recordings with annotations to highlight key features.

    By carefully considering these factors, you can choose a style that enhances your message and creates a memorable onboarding experience for your users.


    Animation Styles for Onboarding Videos


    Navigating the world of animation styles can feel overwhelming. Let's explore some popular choices and how they can elevate your onboarding videos. Remember, the best style depends on your specific product, target audience, and onboarding goals.

    Think about what resonates with your brand and the message you want to convey. A playful cartoon style might suit a younger audience, while a minimalist approach could be ideal for complex software. Consider using customer onboarding video examples for inspiration.

    • 2D animation offers a versatile and cost-effective solution, perfect for simplifying complex concepts and creating engaging narratives. Imagine explaining a multi-step process with ease, just like in those explainer video examples SaaS companies use.
    • Whiteboard animation's simplicity can be incredibly effective for breaking down processes step-by-step. Think of it as a visual guide, leading your users through each stage of onboarding.
    • Motion graphics are your go-to for dynamic visuals and impactful brand messaging. They're perfect for product introduction videos, grabbing attention and highlighting key selling points.
    • feature explainer videos often benefit from screencast recordings, showcasing your software's UI/UX in action. This allows users to see exactly how your product works, making onboarding smoother and more intuitive.

    By carefully considering these animation styles, you can create onboarding videos that not only inform but also captivate your audience, leading to higher engagement and ultimately, a more successful onboarding experience.

    Author & Editor Bio

    Author Jai Ghosh

    A video producer with a passion for creating compelling video narratives, Jai Ghosh brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.