30 Video Marketing Trends Driving Insurance Engagement
The insurance industry in 2025 is at a critical inflection point. This report provides a strategic blueprint for leveraging advanced video marketing to counter a profound trust deficit, escalating customer acquisition costs , and product commoditization .
A Critical Inflection Point
Insurers who fail to adopt modern visual strategies risk a significant decline in customer retention and brand equity. The data reveals a clear path forward for those ready to innovate.
Positive ROI from Video
89%
of businesses already see a positive ROI from their video marketing efforts, establishing a clear benchmark for success.
Renewal Risk is Real
55%
of small business clients plan to renew with their current provider, signaling a major retention challenge amid rising premiums.
The Visual Imperative
Where text-based communication once sufficed, video has emerged as the primary medium for building trust , demonstrating value, and fostering loyalty. A video-first mindset is no longer an option—it is a core business imperative.
The New Baseline for Brand Trust
Consumer trust , the bedrock of the insurance industry, is showing signs of erosion. This trust deficit cannot be bridged with dense policy documents and impersonal email templates.
The modern consumer equates visual communication with transparency and authenticity. Video offers a unique capacity to convey empathy, clarify complexity, and humanize a brand in ways that static text cannot.
Overall consumer satisfaction with insurers fell from 86% to 84%.
Just
14%
of consumers reported being "extremely satisfied," the lowest level recorded since 2019.
Quantifying the Engagement Gap
The demand for video content is clear and overwhelming, yet a significant disconnect exists. This "video gap" represents a vast and largely untapped opportunity for proactive insurance marketers.
This is not a matter of generational preference but a fundamental shift in communication expectations . Insurers who fail to speak this language risk becoming irrelevant.
The ROI of Visual Communication
Adopting a video-centric strategy is not a soft-touch initiative; it has a direct and measurable impact on the bottom line. The evidence from the broader market is compelling.
91%
of businesses utilized video in their 2024 marketing strategies .
90%
reported a positive return on investment from those efforts.
95%
of video marketers now consider it an integral part of their strategy.
Retention is a Financial Lever
For an industry with an 83% average customer retention rate, even marginal improvements yield substantial gains. Retaining a customer is five times more cost-effective than acquiring a new one.
Video directly influences retention rates and enhance customer lifetime value .
A Strategic Mandate for Marketing Leaders
The imperative to invest in technology is well-understood. However, the strategic focus must be on capabilities that directly enhance the customer experience . Video marketing sits squarely at this intersection.
An estimated
78%
of insurers plan to increase their tech spending in 2025.
This guide equips leaders with the data and frameworks needed to champion a video-first transformation, justify investment, and allocate resources for maximum impact.