The Developer's Trust

Marketing with Authentic Video Demos

The Inauthenticity Penalty

In the 2025 landscape, trust is not a soft metric—it is the primary driver of adoption. For developer-tool founders, inauthenticity carries a quantifiable penalty: a 35% increase in Customer Acquisition Cost (CAC) and a 20% decrease in Customer Lifetime Value (LTV). Its absence is a direct threat to growth.

Trust as the Ultimate Currency

This reality is felt most acutely by founders on the front lines, each navigating unique constraints and market pressures. For them, trust is the only currency that matters.

Founder Realities

Trust manifests differently depending on the founder's journey. It's a survival mechanism, a scaling vector, a foundation for enterprise deals, an entire ecosystem, or the very source of clarity.

The Bootstrapped Innovator

Trust is a survival mechanism, the only currency available to achieve product-market fit before the runway ends.

The Scale-Up CEO

Trust is a scaling vector, the key to optimizing the funnel, lowering CAC, and satisfying board-level pressure for predictable growth.

The Enterprise Architect

Trust is the foundation of a nine-figure deal, painstakingly built over long sales cycles through deep technical credibility.

The Open-Source Steward

Trust is the entire ecosystem, the delicate balance between community nurturing and commercial viability.

The AI/ML Tooling Visionary

Trust is clarity, the ability to demystify complex technology and prove its value in a market crowded with hype.

Authenticity as Utility

This guide deconstructs authenticity into a practical, operational framework. The core principle: for a technical audience, the most authentic content provides the most value in the least amount of time.

It positions authentic video demos not as a marketing tactic, but as a strategic imperative for efficient growth.

Your goal is not to "do marketing" but to earn trust by demonstrating utility.

This guide will show you how.

The Developer's Firewall

Why Traditional Marketing Fails and How to Build a go-to-market motion That Connects.

A Firewall Built on Skepticism

The developer audience is protected by a powerful, collective firewall. It's a defense mechanism honed over decades of over-promising sales pitches and products that fail to deliver.

Conventional marketing, with its focus on emotional persuasion, simply bounces off. It violates a core developer principle: "show, don't tell."

Content that feels like a sales pitch is immediately perceived as a threat to their most valuable asset: time.

Developers aren't looking to be persuaded; they are looking for proof.

The High Cost of Inauthenticity

Analysis from AdVids' 2025 developer ecosystem review confirms inauthentic marketing doesn't just fail—it actively alienates, damages your brand, and inflates acquisition costs.

Your primary marketing objective must be to build trust. It's the most financially sound investment you can make.

Authenticity as Utility: The New Standard

AdVids defines this as the principle that content is authentic only when it's fundamentally useful. It must solve a real problem, answer a specific technical question, or teach a valuable skill.

Direct path to a solution = Authentic

Obstructed by a sales pitch = Untrustworthy

The Uncanny Valley of Demos

There exists a dangerous middle ground where production value works against you. Excessive polish and a scripted, sales-perfect delivery trigger skepticism.

"What we have found has worked really well with developers is less salesy and more educational... Because if they find that content useful, then we gain trust and we gain credibility."

- Meryem Arik, CEO of Titan ML

The Framework for "Authenticity as Utility"

A tactical framework to audit and create technical content that builds trust and provides genuine value.

Demonstrable Expertise

The "Who"

Content must originate from credible, hands-on technical experts. Feature active engineers solving real-world problems.

Verifiable Utility

The "What"

Prioritize problem-solving over product promotion. Create in-depth tutorials, case studies, and architectural deep dives.

Human Presentation

The "How"

Embrace humanity over perfection. Use a peer-to-peer, conversational tone and encourage unscripted live-coding sessions.

Restructure, Don't Rephrase

Achieving authentic communication is less about training marketers to mimic a developer's tone and more about fundamentally restructuring content creation.

The most efficient path to authenticity is to minimize the distance between the content creator and the codebase.

Beyond the Monolith Demo

In enterprise sales, one size fits none. Your demo strategy must be a multi-threaded narrative, tailored to every stakeholder with the power to say no.

For the Enterprise Architect Founder

When selling high-ACV deals, a single demo is a recipe for failure. The enterprise buying process involves a committee with diverse priorities, and your demo must speak to each one.

The Enterprise Demo Matrix

User Buyer (Developer)

Priorities: Features, functionality, and ease of use in their daily workflow.

Demo Focus: A hands-on, code-level demo solving their specific pain points and integrating into their existing toolchain.

Technical Buyer (InfoSec, Compliance)

Priorities: Security, compliance (SOC 2, ISO 27001), integration, and risk.

Demo Focus: Address security, data governance, access controls, and audit logs. Show, don't just tell, how you meet enterprise standards.

Economic Buyer (VP Eng, CTO)

Priorities: ROI, business impact, TCO, and strategic alignment.

Demo Focus: A high-level view of business value, cost savings, and efficiency gains, using dashboards that quantify impact.

To execute this at scale, you must leverage interactive demo platforms. Tools like Reprise, Walnut, and Storylane allow your presales and marketing teams to create customized, interactive product tours without code. These platforms enable you to clone your product's front-end and inject prospect-specific data, making the demo feel highly personalized and relevant, which is critical for accelerating long, complex sales cycles.

For the Open-Source Steward

For the COSS founder, demos serve a dual purpose: driving community contribution and authentically converting users to commercial tiers without alienating your base.

The COSS Video Playbook

Demos for Contribution

Create videos that walk through contributing. Host quickstarts on setting up a dev environment to lower the barrier to entry.

Clearly Delineate Value

Use video to explain the difference between open-source and commercial offerings. Focus commercial demos on problems faced by larger organizations.

Show, Don't Sell, the Upgrade Path

Instead of a hard sell, create content showing how a project naturally graduates to the commercial version. Frame it as a success story.

Case Study: InfluxDB's Hard-Learned Lesson

InfluxDB struggled with monetization until AWS launched a managed service for Elasticsearch, monetizing the OSS project more effectively than Elastic itself. This prompted InfluxDB to adopt an open-core model, a move causing community backlash but necessary for survival.

"You must clearly define open and closed-source components from the very beginning."
— Paul Dix, InfluxDB CTO

For the AI/ML Tooling Visionary

Your primary challenge is to make complex concepts tangible, overcoming the natural developer's skepticism of "black box" solutions and proving reproducibility.

Demos for Complex AI

Focus on Benchmarking

Your demos must be grounded in verifiable data. Show how your tool performs against established benchmarks and provide clear instructions for reproducibility to build credibility.

Visualize the "Why"

Use animated diagrams and data visualizations to explain the underlying architecture. Deconstruct the complexity to make the invisible visible for a technical audience.

Show the End-to-End Workflow

Demonstrate the entire developer experience: data ingestion, training, fine-tuning, and deployment. Show the first successful API call and integration into a sample app.

Developer Experience Reimagined

The Integrated Developer Experience

Authentic video content is not a standalone asset; it is a force multiplier woven into every stage of the developer lifecycle to accelerate adoption, reduce friction, and build a cohesive developer experience.

Mapping Video to the Developer Journey

Your strategy should mirror the developer's path, providing the right utility at the right time to answer specific questions and overcome distinct challenges.

Activation

The First "Aha!" Moment

The goal is to reduce Time to Hello World (TTHW) with short quickstarts, interactive tours, and "Getting Started" guides embedded directly in docs and UI.

Example: A 90s video on getting an API key and making the first call.

Evaluation

Building Confidence & Trust

Developers need to understand depth and reliability through feature demos, deep dives, and transparent competitive comparisons that address trade-offs.

Example: A 10-min video comparing database performance with reproducible code.

Adoption

Enabling & Unblocking

Focus shifts to successful building. Provide a library of troubleshooting guides, advanced tutorials, and videos on complex integrations to build trust.

Example: A video on "Troubleshooting Common Connection Errors".

Advocacy

Fostering Community Champions

Empower engaged users to become advocates. Create community showcases, interviews with experts, and videos highlighting community-built projects.

Example: A monthly "Community Spotlight" video interview.

Deeply Integrated Content

To maximize utility, your video content must not live in a silo. It should be deeply integrated into the platforms where developers spend their time.

Docs-as-Code Integration

Embed relevant videos directly into your documentation. A complex concept explained in text should be accompanied by a short video that visualizes it.

GitHub-Powered Learning

Link to video tutorials from your README.md. For open-source, include a contributor walkthrough in CONTRIBUTING.md to lower the barrier to entry.

# README.md

## Quickstart ????

> Watch our 5-minute setup video to get started!

> [▶️ Video Tutorial](https://your-video-link.com)

## Contributing

> See our [CONTRIBUTING.md] guide and watch the dev setup video.

The ROI of Credibility

Traditional attribution fails to capture the developer's non-linear journey. To prove ROI, you must adopt a sophisticated, multi-touch framework that connects content consumption to tangible business outcomes.

Moving Beyond Vanity Metrics

While views indicate reach, they say little about business impact. The metrics that matter signal true engagement and progress through the developer funnel.

The 2025 benchmarks for developer-focused companies highlight a clear set of performance indicators that directly correlate with growth and efficiency.

Tracking "Dark Social"

A significant portion of discovery happens in private channels like Slack and Discord. While direct tracking is impossible, you can use proxies to measure its impact.

"How did you hear?" Field

A mandatory, open-text field at signup. Use NLP to categorize responses and spot community referral trends.

Unique Coupon Codes

Provide unique, shareable codes to community influencers or for specific events to directly track referrals.

Content Engagement Correlation

Analyze cohorts of users who sign up after a spike in engagement with a specific piece of content, indicating private sharing.

The AdVids ROI Translation Framework

To secure executive buy-in, you must translate DevRel and content metrics into the language of business impact, highlighting direct contribution to revenue and efficiency.

DevRel Metric

Community Engagement

Business Impact

Customer Success & Support Cost Reduction

DevRel Metric

Content Performance

Business Impact

Customer Acquisition Cost (CAC) Reduction

DevRel Metric

Developer Advocacy

Business Impact

Organic Growth Engine & Influenced Pipeline

Accelerating Demonstration

The Role of AI in Enhancing Video Utility

In 2025, the conversation around AI in content creation is often misguided, focusing on replacing human expertise to cut costs. This approach is a direct path to the "uncanny valley" and the erosion of developer trust. The strategic application of AI is not to fake authenticity, but to enhance the utility of content created by genuine experts.

AI as a Utility Multiplier, Not an Authenticity Engine

The most common mistake founders make with AI is attempting to use it to generate core technical content or create synthetic presenters. Developers can spot this a mile away, and it instantly destroys credibility.

The AdVids contrarian take is that you should never use AI to replace your expert. Instead, you must use it as a sophisticated production tool to empower that expert. The goal is to augment, not automate, the creation of utility.

Strategic Applications of AI in Video Production

Leverage specific AI models to solve discrete production challenges that are too time-consuming or technically difficult to address manually.

Environment Setup & Visualization

For complex infrastructure or data flow demos, manually setting up the environment is a significant bottleneck. Models like Vidu or Veo3 can generate high-fidelity visualizations, providing a clear visual narrative.

This allows your engineer to focus on explaining the "why" while the AI handles the visual "what."

Illustrating Abstract Concepts

Some technical concepts, particularly in AI/ML, are difficult to represent visually. Generative video models like Kling-video or Seedance can create short, animated metaphors or simulations to illustrate these ideas.

For example, showing how a neural network processes information, making the concept more intuitive.

Enhancing Technical Clarity

The clarity of a terminal session or a code walkthrough is paramount. Frame interpolation models can increase the frame rate of a screen recording, resulting in exceptionally smooth and clear visuals, especially for fast-moving terminal commands.

Scalable Tutorials & Authenticity

While human experts are preferable, models like Omnihuman can create AI presenters for high-volume tutorials. Transparency is key; a 2025 study shows developers are open to AI presenters for basic content if the brand is upfront about it.

Trust erodes significantly if the use of AI is concealed.

AI in Post-Production

AI can dramatically accelerate the post-production workflow, freeing up your team to focus on the content's substance rather than the mechanics of editing.

95%

Dead Air & Pauses Automatically Removed

Faster Transcription & Translation Generation

70%

Reduction in Manual Editing Time

Future Forward: Engagement in 2025 & Beyond

The developer marketing landscape is in constant flux. The future is more interactive, community-driven, and happening on specialized platforms.

The Rise of Interactive & Embedded Demos

Passive video demos are evolving into active, hands-on experiences. Platforms like Storylane and Navattic let developers experience the "aha!" moment on their own terms.

A 2025 analysis shows interactive demos can increase lead conversion significantly compared to traditional video. Embedded coding environments are the pinnacle of this utility-driven marketing.

Short-Form Technical Content

Platforms like TikTok and YouTube Shorts are no longer just for consumer content. A concise, 60-second video that solves one specific problem can be incredibly effective for top-of-funnel awareness.

Short-form video is also an excellent medium for humanizing your brand by sharing behind-the-scenes clips of your engineering team.

60-Second "How-To"

Solve one specific, painful problem.

Behind-the-Scenes

Humanize your brand and engineering team.

Evolving Platforms & Community

The platforms where developers congregate are becoming more diverse. While GitHub remains central, you must be present in niche Discords and Slack channels where valuable conversations happen.

The future of scaling content is to empower your community to create it for you through robust ambassador and "write for us" programs.

Building Developer Trust: Your First 90-Day Action Plan

The AdVids "Crawl, Walk, Run" approach to build a foundation of trust and create a sustainable content engine.

Crawl (Days 1-30)

Foundation

1. Audit Content: Review assets. Does it solve a real problem? If not, archive it.
2. Customer Interviews: Talk to 3 ideal users. Understand their workflow and frustrations.
3. Create MVVD: Make one sub-two-minute video solving the most painful problem found.

Walk (Days 31-60)

Momentum

4. Integrate MVVD: Embed your new video directly into relevant documentation.
5. Establish Baseline: Implement tracking for Developer Activation Rate and Time to First Value.
6. Publish Blog Post: Write one in-depth, "no-fluff" technical tutorial.

Run (Days 61-90)

Scaling

7. Launch "Write for Us": Invite community members to contribute content for payment.
8. Host Live-Coding: Schedule a 30-min unscripted live stream of an engineer solving a problem.
9. Scale Authentically: Transform passionate users into effective marketers.

The future of developer marketing belongs to organizations that embrace complexity, celebrate human expertise, and build their strategy on the non-negotiable foundation of trust. By treating developers as respected peers and focusing relentlessly on providing tangible value, you will build not just a customer base, but a loyal and engaged community that will serve as your most durable competitive advantage.

The Developer's Trust

Marketing with Authentic Video Demos

The Inauthenticity Penalty

Trust as the Ultimate Currency

This reality is felt most acutely by founders on the front lines, each navigating unique constraints and market pressures. For them, trust is the only currency that matters.

Founder Realities

Trust manifests differently depending on the founder's journey. It's a survival mechanism, a scaling vector, a foundation for enterprise deals, an entire ecosystem, or the very source of clarity.

The Bootstrapped Innovator

Trust is a survival mechanism, the only currency available to achieve product-market fit before the runway ends.

The Scale-Up CEO

Trust is a scaling vector, the key to optimizing the funnel, lowering CAC, and satisfying board-level pressure for predictable growth.

The Enterprise Architect

Trust is the foundation of a nine-figure deal, painstakingly built over long sales cycles through deep technical credibility.

The Open-Source Steward

Trust is the entire ecosystem, the delicate balance between community nurturing and commercial viability.

The AI/ML Tooling Visionary

Trust is clarity, the ability to demystify complex technology and prove its value in a market crowded with hype.

Authenticity as Utility

It positions authentic video demos not as a marketing tactic, but as a strategic imperative for efficient growth.

Your goal is not to "do marketing" but to earn trust by demonstrating utility.

This guide will show you how.

The Developer's Firewall

Why Traditional Marketing Fails and How to Build a go-to-market motion That Connects.

A Firewall Built on Skepticism

The developer audience is protected by a powerful, collective firewall. It's a defense mechanism honed over decades of over-promising sales pitches and products that fail to deliver.

Conventional marketing, with its focus on emotional persuasion, simply bounces off. It violates a core developer principle: "show, don't tell."

Content that feels like a sales pitch is immediately perceived as a threat to their most valuable asset: time.

Developers aren't looking to be persuaded; they are looking for proof.

The High Cost of Inauthenticity

Analysis from AdVids' 2025 developer ecosystem review confirms inauthentic marketing doesn't just fail—it actively alienates, damages your brand, and inflates acquisition costs.

Your primary marketing objective must be to build trust. It's the most financially sound investment you can make.

Authenticity as Utility: The New Standard

AdVids defines this as the principle that content is authentic only when it's fundamentally useful. It must solve a real problem, answer a specific technical question, or teach a valuable skill.

Direct path to a solution = Authentic

Obstructed by a sales pitch = Untrustworthy

The Uncanny Valley of Demos

There exists a dangerous middle ground where production value works against you. Excessive polish and a scripted, sales-perfect delivery trigger skepticism.

"What we have found has worked really well with developers is less salesy and more educational... Because if they find that content useful, then we gain trust and we gain credibility."

- Meryem Arik, CEO of Titan ML

The Framework for "Authenticity as Utility"

A tactical framework to audit and create technical content that builds trust and provides genuine value.

Demonstrable Expertise

The "Who"

Content must originate from credible, hands-on technical experts. Feature active engineers solving real-world problems.

Verifiable Utility

The "What"

Prioritize problem-solving over product promotion. Create in-depth tutorials, case studies, and architectural deep dives.

Human Presentation

The "How"

Embrace humanity over perfection. Use a peer-to-peer, conversational tone and encourage unscripted live-coding sessions.

Restructure, Don't Rephrase

Achieving authentic communication is less about training marketers to mimic a developer's tone and more about fundamentally restructuring content creation.

The most efficient path to authenticity is to minimize the distance between the content creator and the codebase.

Beyond the Monolith Demo

In enterprise sales, one size fits none. Your demo strategy must be a multi-threaded narrative, tailored to every stakeholder with the power to say no.

For the Enterprise Architect Founder

When selling high-ACV deals, a single demo is a recipe for failure. The enterprise buying process involves a committee with diverse priorities, and your demo must speak to each one.

The Enterprise Demo Matrix

User Buyer (Developer)

Priorities: Features, functionality, and ease of use in their daily workflow.

Demo Focus: A hands-on, code-level demo solving their specific pain points and integrating into their existing toolchain.

Technical Buyer (InfoSec, Compliance)

Priorities: Security, compliance (SOC 2, ISO 27001), integration, and risk.

Demo Focus: Address security, data governance, access controls, and audit logs. Show, don't just tell, how you meet enterprise standards.

Economic Buyer (VP Eng, CTO)

Priorities: ROI, business impact, TCO, and strategic alignment.

Demo Focus: A high-level view of business value, cost savings, and efficiency gains, using dashboards that quantify impact.

For the Open-Source Steward

For the COSS founder, demos serve a dual purpose: driving community contribution and authentically converting users to commercial tiers without alienating your base.

The COSS Video Playbook

Demos for Contribution

Create videos that walk through contributing. Host quickstarts on setting up a dev environment to lower the barrier to entry.

Clearly Delineate Value

Use video to explain the difference between open-source and commercial offerings. Focus commercial demos on problems faced by larger organizations.

Show, Don't Sell, the Upgrade Path

Instead of a hard sell, create content showing how a project naturally graduates to the commercial version. Frame it as a success story.

Case Study: InfluxDB's Hard-Learned Lesson

"You must clearly define open and closed-source components from the very beginning."
— Paul Dix, InfluxDB CTO

For the AI/ML Tooling Visionary

Your primary challenge is to make complex concepts tangible, overcoming the natural developer's skepticism of "black box" solutions and proving reproducibility.

Demos for Complex AI

Focus on Benchmarking

Your demos must be grounded in verifiable data. Show how your tool performs against established benchmarks and provide clear instructions for reproducibility to build credibility.

Visualize the "Why"

Use animated diagrams and data visualizations to explain the underlying architecture. Deconstruct the complexity to make the invisible visible for a technical audience.

Show the End-to-End Workflow

Demonstrate the entire developer experience: data ingestion, training, fine-tuning, and deployment. Show the first successful API call and integration into a sample app.

Developer Experience Reimagined

The Integrated Developer Experience

Mapping Video to the Developer Journey

Your strategy should mirror the developer's path, providing the right utility at the right time to answer specific questions and overcome distinct challenges.

Activation

The First "Aha!" Moment

The goal is to reduce Time to Hello World (TTHW) with short quickstarts, interactive tours, and "Getting Started" guides embedded directly in docs and UI.

Example: A 90s video on getting an API key and making the first call.

Evaluation

Building Confidence & Trust

Developers need to understand depth and reliability through feature demos, deep dives, and transparent competitive comparisons that address trade-offs.

Example: A 10-min video comparing database performance with reproducible code.

Adoption

Enabling & Unblocking

Focus shifts to successful building. Provide a library of troubleshooting guides, advanced tutorials, and videos on complex integrations to build trust.

Example: A video on "Troubleshooting Common Connection Errors".

Advocacy

Fostering Community Champions

Empower engaged users to become advocates. Create community showcases, interviews with experts, and videos highlighting community-built projects.

Example: A monthly "Community Spotlight" video interview.

Deeply Integrated Content

To maximize utility, your video content must not live in a silo. It should be deeply integrated into the platforms where developers spend their time.

Docs-as-Code Integration

Embed relevant videos directly into your documentation. A complex concept explained in text should be accompanied by a short video that visualizes it.

GitHub-Powered Learning

Link to video tutorials from your README.md. For open-source, include a contributor walkthrough in CONTRIBUTING.md to lower the barrier to entry.

# README.md

## Quickstart ????

> Watch our 5-minute setup video to get started!

> [▶️ Video Tutorial](https://your-video-link.com)

## Contributing

> See our [CONTRIBUTING.md] guide and watch the dev setup video.

The ROI of Credibility

Moving Beyond Vanity Metrics

While views indicate reach, they say little about business impact. The metrics that matter signal true engagement and progress through the developer funnel.

The 2025 benchmarks for developer-focused companies highlight a clear set of performance indicators that directly correlate with growth and efficiency.

Tracking "Dark Social"

A significant portion of discovery happens in private channels like Slack and Discord. While direct tracking is impossible, you can use proxies to measure its impact.

"How did you hear?" Field

A mandatory, open-text field at signup. Use NLP to categorize responses and spot community referral trends.

Unique Coupon Codes

Provide unique, shareable codes to community influencers or for specific events to directly track referrals.

Content Engagement Correlation

Analyze cohorts of users who sign up after a spike in engagement with a specific piece of content, indicating private sharing.

The AdVids ROI Translation Framework

To secure executive buy-in, you must translate DevRel and content metrics into the language of business impact, highlighting direct contribution to revenue and efficiency.

DevRel Metric

Community Engagement

Business Impact

Customer Success & Support Cost Reduction

DevRel Metric

Content Performance

Business Impact

Customer Acquisition Cost (CAC) Reduction

DevRel Metric

Developer Advocacy

Business Impact

Organic Growth Engine & Influenced Pipeline

Accelerating Demonstration

The Role of AI in Enhancing Video Utility

AI as a Utility Multiplier, Not an Authenticity Engine

Strategic Applications of AI in Video Production

Leverage specific AI models to solve discrete production challenges that are too time-consuming or technically difficult to address manually.

Environment Setup & Visualization

This allows your engineer to focus on explaining the "why" while the AI handles the visual "what."

Illustrating Abstract Concepts

For example, showing how a neural network processes information, making the concept more intuitive.

Enhancing Technical Clarity

Scalable Tutorials & Authenticity

Trust erodes significantly if the use of AI is concealed.

AI in Post-Production

AI can dramatically accelerate the post-production workflow, freeing up your team to focus on the content's substance rather than the mechanics of editing.

95%

Dead Air & Pauses Automatically Removed

Faster Transcription & Translation Generation

70%

Reduction in Manual Editing Time

Future Forward: Engagement in 2025 & Beyond

The developer marketing landscape is in constant flux. The future is more interactive, community-driven, and happening on specialized platforms.

The Rise of Interactive & Embedded Demos

Passive video demos are evolving into active, hands-on experiences. Platforms like Storylane and Navattic let developers experience the "aha!" moment on their own terms.

A 2025 analysis shows interactive demos can increase lead conversion significantly compared to traditional video. Embedded coding environments are the pinnacle of this utility-driven marketing.

Short-Form Technical Content

Platforms like TikTok and YouTube Shorts are no longer just for consumer content. A concise, 60-second video that solves one specific problem can be incredibly effective for top-of-funnel awareness.

Short-form video is also an excellent medium for humanizing your brand by sharing behind-the-scenes clips of your engineering team.

60-Second "How-To"

Solve one specific, painful problem.

Behind-the-Scenes

Humanize your brand and engineering team.

Evolving Platforms & Community

The platforms where developers congregate are becoming more diverse. While GitHub remains central, you must be present in niche Discords and Slack channels where valuable conversations happen.

The future of scaling content is to empower your community to create it for you through robust ambassador and "write for us" programs.

Building Developer Trust: Your First 90-Day Action Plan

The AdVids "Crawl, Walk, Run" approach to build a foundation of trust and create a sustainable content engine.

Crawl (Days 1-30)

Foundation

1. Audit Content: Review assets. Does it solve a real problem? If not, archive it.
2. Customer Interviews: Talk to 3 ideal users. Understand their workflow and frustrations.
3. Create MVVD: Make one sub-two-minute video solving the most painful problem found.

Walk (Days 31-60)

Momentum

4. Integrate MVVD: Embed your new video directly into relevant documentation.
5. Establish Baseline: Implement tracking for Developer Activation Rate and Time to First Value.
6. Publish Blog Post: Write one in-depth, "no-fluff" technical tutorial.

Run (Days 61-90)

Scaling

7. Launch "Write for Us": Invite community members to contribute content for payment.
8. Host Live-Coding: Schedule a 30-min unscripted live stream of an engineer solving a problem.
9. Scale Authentically: Transform passionate users into effective marketers.