Turn your developer videos into a measurable engine for business growth.

View Our Developer Video Successes

See how strategic video content accelerates developer onboarding and product adoption, delivering measurable business outcomes for our clients.

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Receive Your Custom Video Blueprint

Let's build a data-driven video plan designed to cut costs, boost adoption, and prove the value of your DevRel efforts.

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Build Your Video Impact Roadmap

Partner with our experts to audit your current efforts and create a clear roadmap for maximizing your developer video ROI.

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The DevRel ROI Matrix

Moving Beyond Vanity Metrics to Measure the True Economic Impact of Developer Video

The AdVids DevRel Economic Impact Framework

Proving value is the single greatest challenge for the majority of Developer Relations (DevRel) leaders. Traditional marketing metrics are fundamentally inadequate for this task because they fail to account for the non-linear developer journey and downstream impacts. This report introduces a new framework to quantify value in terms executives understand: reduced costs, accelerated revenue, and mitigated risk.

What is the main problem with using traditional marketing metrics for DevRel?

A Suite of Proprietary Frameworks

This framework is built upon a suite of three proprietary intellectual properties designed to provide both strategic and tactical guidance for your organization's investment in developer-facing video content.

The DevRel ROI Attribution Matrix

This central model attributes tangible economic value to video assets across the developer journey, moving beyond simplistic last-click attribution.

The core insight is that a non-linear path can still lead to a measurable outcome, illustrated by a conceptual graph showing how the DevRel ROI Attribution Matrix tracks value.
This visual shows that maturity is a progressive journey with distinct stages, represented by ascending nodes that symbolize the path outlined in the B2D Video Maturity Model.

The B2D Video Maturity Model

This strategic tool allows you to benchmark your current video efforts against industry best practices, identifying your current stage of maturity and outlining a clear path for advancement.

The DX (Developer Experience) Video Audit

This is a tactical framework for systematically identifying and prioritizing high-impact video investments. It provides a repeatable process for auditing existing video assets and discovering content gaps that represent the greatest opportunities for ROI.

The key takeaway is the process of focused analysis to find high-value opportunities, visualized as a magnifying glass inspecting structured data to represent the DX Video Audit framework.

Achieve Quantifiable Business Results

Organizations at the highest level of B2D video maturity can achieve significant, quantifiable business results. The models presented show it is possible to achieve the following through strategic investment in developer video.

Bar chart showing percentage improvements: 40% for TTFHW, 30% for support tickets, 15% for CAC.
This bar chart proves that strategic video investment yields significant returns, showing up to a 40% reduction in TTFHW and a 15% decrease in Customer Acquisition Cost.
Metric Percentage Improvement
Reduction in Time to First Hello World (TTFHW) 40%
Lower Support Ticket Volume 30%
Decrease in Customer Acquisition Cost (CAC) 15%

An Essential Guide for Executive Stakeholders

This report serves as an essential guide for Chief Technology Officers (CTOs), Chief Marketing Officers (CMOs), Heads of Developer Relations, and other executive stakeholders. It provides the necessary tools and frameworks to transform your developer video strategy from a perceived cost center into a predictable, measurable, and indispensable engine for sustainable business growth.