Appfolio
Property
Management
Animation
Design

Showcasing intuitive property management solutions

This animation masterfully conveys Appfolio's value. It highlights how the software simplifies daily property management tasks, empowering businesses to thrive. Users gain clarity and control, significantly enhancing operational efficiency and fostering remarkable growth. This video truly brings solutions to life.

The video's stunning visuals and thoughtful design create an engaging experience. Every scene is crafted with exceptional clarity, reflecting the software's user-friendly interface. This elegant presentation ensures the message resonates powerfully, demonstrating a seamless and sophisticated user journey.

Crafting vibrant 2D animated narratives

Our creative animation team expertly translates complex ideas into engaging visual narratives. This precise technique effectively communicates product benefits and brand value, ensuring audience connection. The video's clear, vibrant storytelling captivates viewers, making intricate software features easily understandable and memorable.

The team's inspired design exploration crafted this intuitive visual language. We meticulously developed each scene and character, ensuring seamless transitions and aesthetic harmony. This refined approach delivers a visually stunning and highly effective representation of the software’s advanced capabilities, reflecting true expertise.

Client Brief

Appfolio approached Advids to create a 2d animated corporate video illustrating their integration capabilities. The objective was to address technical fragmentation in property management by presenting a unified software ecosystem. This project aimed to drive adoption of their partner marketplace among current property managers and owners.

Video Creation Approach

Initiating the campaign required calibrating technical specifications with brand identity. Advids audited existing visual assets and property management software workflows to establish a rigid strategic baseline. This initial mapping phase ensured every subsequent frame aligned with the internal logic of Appfolio.

Across the visual timeline, kinetic iconography represents the modular nature of the platform. Designers constructed square integration tiles that snap together, illustrating how vendors and tenants coexist within a single hub. Complex data flows found clarity through flat motion business explainers, which transformed abstract software connections into a tangible visual map of the entire estate.

Carefully synchronizing a steady acoustic rhythm helped maintain a professional tempo throughout the sequence. This pacing reduces cognitive load, allowing viewers to absorb the structural benefits of the ecosystem without distraction. Effectively produced branded graphic narratives eventually distilled the complexity of modern prop-tech into a clear, actionable guide for stakeholders.

What are the steps in making a 2d animated corporate video?

1. Research & Analysis
2. Script Writing
3. Character & Style Sheet
4. Storyboard Development
5. Voice Over Recording
6. Animating Stage
7. Sound Effects & Music
8. Translation & Foreign Voice (If needed)
9. Delivery & Formats

Video Production Techniques