ABB
IRB
7710/7720
Robotic
Manufacturing
Visualization
Studio

Flexible high-payload robots revolutionize industrial processes

These versatile robots redefine production capabilities handling heavy loads with unmatched precision and speed Their integrated solutions boost efficiency reduce waste and streamline complex assembly lines This ensures superior output and significant operational savings for diverse industrial applications

Our animation meticulously detailed the sleek design and seamless operation of these advanced robotics Visualizing their fluid movements and robust construction highlights engineering excellence Every frame delivers clarity conveying sophistication and intelligent design ensuring a compelling user experience

Precision through 3D visualization

3D visualization brings intricate robotic operations to life with unparalleled clarity This technique precisely conveys complex movements and processes allowing viewers to grasp technical details effortlessly It bridges the gap between abstract concepts and tangible industrial benefits enhancing understanding and engagement

Our team's expertise shines in crafting intuitive and aesthetically pleasing visuals Diverse design approaches were explored to achieve optimal outcomes illustrating advanced robotics beautifully The precision and detail brought to life through 3D animation underscore our commitment to visually stunning effective content

Client Brief

ABB approached Advids to create a 3D product explainer video for their IRB 7710 and 7720 series. They faced challenges conveying the payload versatility and energy efficiency of these industrial robots. The objective involved driving global procurement interest through a clear demonstration of advanced heavy-duty manufacturing capabilities.

Video Creation Approach

Initiating the project required Advids to ingest detailed CAD files to establish a high-fidelity technical foundation. Our team calibrated the digital environment to reflect the scale and precision of the ABB IRB 7710 and 7720 units. This phase established the structural logic for every subsequent mechanical motion and texture map.

Industrial animation sequences choreograph the interaction between the robotic arm and heavy automotive chassis components. Engineers focused on the modular connection points to demonstrate how these units adapt to diverse manufacturing layouts. This approach underscores the capacity for high-stress material handling across sprawling factory floors where space and speed dictate operational success.

Through synchronized mechanical sound design and rhythmic pacing, the final output reduces the cognitive effort needed to grasp complex payload specifications. Advancing beyond static specs, digital hardware demonstrations provide the clarity required for high-level decision makers to approve capital equipment investments. Precise lighting and shadows ensure every joint rotation feels grounded in physical reality.

What are the steps in making a 3D product explainer video?

1. Research & Analysis
2. Script Writing
3. Character & Style Sheet
4. Storyboard Development
5. Voice Over Recording
6. Animating Stage
7. Sound Effects & Music
8. Translation & Foreign Voice (If needed)
9. Delivery & Formats

Video Production Techniques