Tarkett
Circular
Economy
Animation
Video
Production
Environmental leadership with
creative animation
Pioneering industrial scale flooring recycling
This initiative revolutionizes flooring lifecycle management. It effectively transforms discarded materials into valuable resources, preserving natural resources, reducing landfill waste significantly, and lowering the overall carbon footprint. Tarkett champions a truly sustainable future.
The vibrant 2D animation brilliantly illustrates Tarkett's intricate recycling process, making complex steps easily understandable and visually appealing. The engaging narrative and clean design inspire confidence in their innovative and environmentally conscious approach.
Simplifying complex recycling visually
This video transforms intricate recycling operations into an accessible, compelling visual journey. It educates viewers on the critical steps of Tarkett's Re-Start program, emphasizing its environmental significance and contribution to a circular economy with remarkable clarity.
Our team masterfully crafted intuitive 2D visuals, ensuring every design choice enhanced understanding and engagement. Diverse animation approaches brought the technical process to life with precision, showcasing Advids' commitment to stunning, effective content.
Client Brief
Tarkett approached Advids to create a 2D Advert Video focusing on their humanly sustainable flooring solutions. The goal was to address indoor air quality concerns and drive commercial adoption by illustrating their commitment to safety. This initiative aims to establish market leadership within the sustainable building industry.
Video Creation Approach
Engineering the project framework began with Advids auditing existing brand assets to establish a technical baseline. We synchronized the message of health and sustainability with the global brand identity of Tarkett for their sustainable flooring solutions.
Calibrated motion paths orchestrate a visual metaphor where circular geometries intersect to represent environmental harmony. Within this framework, a stylized lung icon shielded by a protective boundary serves as the focal point for health-conscious design. These visuals expand to show classrooms and medical clinics, proving animated brand promotions accommodate diverse architectural needs while maintaining visual consistency.
Through the synchronization of a rhythmic acoustic track and snappy vector transitions, the narrative reduces cognitive load. Precise timing ensures dynamic marketing sequences communicate technical data regarding air quality without overwhelming the audience. This structured approach delivers a clear narrative that reinforces global environmental standards.
What are the steps in making a 2D Advert Video?
- Research & Analysis
- Script Writing
- Character & Style Sheet
- Storyboard Development
- Voice Over Recording
- Animating Stage
- Sound Effects & Music
- Translation & Foreign Voice (If needed)
- Delivery & Formats
Scope of Work
2D character animation, dynamic motion graphics, intricate background design, compelling visual effects, bespoke sound design, precise video editing, artistic color grading, seamless compositing
Production Timeline
3 to 4 weeks
Budget
$ 1200 to $ 2000
Industry Vertical
Building materials manufacturing, Sustainable product solutions, Environmental waste management, Flooring industry innovation, Circular economy initiatives
Video Objective
To clearly communicate Tarkett's innovative post-use recycling program and its environmental benefits.
“Advids expertly brought our recycling vision to life. The engaging 2D advert video perfectly communicates our commitment to a circular economy, exceeding expectations for clarity and impact.”
Amélie Rosset
Head of Marketing & Communications EMEA
Video Production Techniques
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