Comscore
AdTech
Platform
Visualization
Production
Dynamic Platform Storytelling
with vivid animation
Powering Predictive Audiences for Marketer Success
This innovative solution empowers marketers to precisely reach desired audiences with unparalleled efficiency It navigates evolving privacy landscapes maximizing campaign impact without relying on traditional identifiers Comscore''s foresight ensures future-proof advertising effectiveness for every brand
Our collaboration delivered a visually stunning and intuitive user interface experience The clean design vibrant color palette and seamless animations brilliantly showcase the platform''s advanced capabilities Every element was crafted to convey clarity and ease of use
Simplifying Analytics with Dynamic 2D
Our dynamic 2D animation masterfully transforms intricate data insights into easily digestible visual narratives This approach demystifies complex information enhancing comprehension and engagement It truly showcases the platform''s robust capabilities with exceptional clarity and impact
The animation exemplifies our creative team''s refined artistic vision and technical mastery Diverse design explorations ensured optimal visual solutions bringing precision and elegance to every screen This meticulous craft elevates the Comscore platform''s inherent power and user appeal
Client Brief
Comscore approached Advids to create a Product Tutorial Video for their MyMetrix Explore platform. The goal was to help media planners overcome the complexity of cross-platform data analysis. By clarifying the interface, the video aims to drive user adoption and reduce support tickets through clear instructions.
Video Creation Approach
Engineering a technical foundation required a thorough audit of the MyMetrix Explore environment. Advids synchronized raw platform captures with brand guidelines to establish a precise visual baseline. This phase ensured that every data point and menu hierarchy mirrored the actual user experience for Comscore clients using MyMetrix Explore.
Platform sequences orchestrated spatial UI animations to simulate a digital pathfinder. Designers focused on the configuration side panel where users select specific media properties to build custom reports. This approach proves the tool's versatility across mobile and desktop planning environments during interactive interface walkthroughs to maximize clarity.
Methodically, editors calibrated the pacing to match natural human processing speeds by grouping interface elements logically. Pointers and markers route the viewer's attention to key metrics without creating mental fatigue. Strategic timing of guided software demonstrations ensures that viewers retain complex workflows while maintaining high engagement throughout the technical session.
What are the steps in making a Product Tutorial Video?
- Research & Analysis
- Script Writing
- Character & Style Sheet
- Storyboard Development
- Voice Over Recording
- Animating Stage
- Sound Effects & Music
- Translation & Foreign Voice (If needed)
- Delivery & Formats
Scope of Work
Animation design, character animation, UI animation, motion graphics, background illustration, scene compositing, visual effects, sound design, editing, color grading.
Production Timeline
3 to 4 weeks
Budget
$ 1200 to $ 2000
Industry Vertical
B2B Media Measurement, Cross-Platform Analytics, Advertising Technology (AdTech), Marketing Technology (MarTech), Enterprise Data Analytics SaaS
Video Objective
Showcase Platform UI/UX, Simplify Complex Data Visualization, Explain Product Features, Drive Mid-Funnel Consideration, Support Product Demonstration
“Advids brilliantly visualized our Platform UI, showcasing its innovation and impact. Their collaborative approach ensured stunning aesthetics and flawless execution, truly elevating Comscore''s message. We are immensely pleased with the exceptional quality.”
Video Production Techniques
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