Microsoft
Enterprise
Software
Explainer
Production
PARTNER GROWTH WITH
ENGAGING VISUALS
ACCELERATING SALES THROUGH MARKETPLACE REWARDS
Microsoft Marketplace Rewards propels ISV growth offering unparalleled market access and streamlined sales. Partners unlock new customer segments globally. This innovative program transforms go-to-market strategies ensuring rapid and impactful product adoption.
The video beautifully illustrates the seamless journey to marketplace success. Its intuitive design and clear visuals simplify complex concepts creating an engaging user experience. Every graphic conveys strategic advantage making partner onboarding effortless and inspiring.
DYNAMIC 2D MOTION GRAPHICS
Dynamic 2D motion graphics brilliantly simplify intricate software processes for the audience. This visual approach ensures effortless comprehension transforming detailed onboarding steps into an engaging memorable experience. It fosters rapid understanding and strong retention for every viewer.
Our team's expertise crafted intuitive aesthetically pleasing visuals throughout. Diverse design approaches were explored achieving optimal outcomes. Precision and detail brought every aspect to life showcasing our unwavering commitment to visually stunning highly effective content.
Client Brief
Bang and Olufsen approached Advids to create a video addressing the complexity of high-end audio hardware setup. By focusing on app connectivity, the objective was to reduce initial friction for new owners. The goal remains driving higher app engagement while maintaining the premium aesthetic of their hardware ecosystem.
Video Creation Approach
Starting the collaboration, our team calibrated the visual identity of Bang and Olufsen to engineer a tailored Animated Onboarding Video for their mobile interface. Advids synchronized existing design assets with new motion paths to establish a precise technical baseline. This foundation ensured all subsequent motion work mirrored the actual user experience.
Fluid harmonic UI interpolation guides the viewer through the ecosystem of multi-room speakers and personal headphones. Designers choreographed the Beosonic circular tone touch-point to reflect real-time sound adjustments within the mobile environment. Digital adoption guides facilitate this transition by mapping hardware silhouettes to digital controls through minimalist geometric transitions.
Engineers route the user through the interface using rhythmic pulses synchronized with atmospheric soundscapes to reduce cognitive load. This deliberate timing avoids sensory overload by focusing on one interaction at a time. Software walkthrough assets conclude the experience, establishing a cohesive bridge between physical craftsmanship and digital utility.
What are the steps in making a Software Onboarding Video?
- Research & Analysis
- Script Writing
- Character & Style Sheet
- Storyboard Development
- Voice Over Recording
- Animating Stage
- Sound Effects & Music
- Translation & Foreign Voice (If needed)
- Delivery & Formats
Scope of Work
Visual concept development, graphic asset creation, motion design, character animation, sound effects, music selection, voiceover production, compositing, final edit, color grade
Production Timeline
3 to 4 weeks
Budget
$ 1200 to $ 2000
Industry Vertical
Cloud Computing, Enterprise Software Solutions, Digital Marketplace Platforms, SaaS Partner Ecosystems, B2B Sales Enablement
Video Objective
Educate partners on marketplace benefits and drive solution listings and sales growth.
“Advids skillfully brought our Marketplace Rewards to life. The software onboarding video effectively communicates value, significantly improving partner engagement. Their high-quality visuals and clear messaging greatly impressed us and our partners.”
Erin Jones
Director Product Marketing, Azure Marketplace
Video Production Techniques
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