Zurich
Kinetic
Insurance
Explainer
Production
Explaining concepts with
dynamic animation
Visualizing rebuild costs for essential home protection
This video brilliantly clarifies the critical difference between market value and rebuild costs. It empowers homeowners to secure comprehensive coverage, ensuring financial stability. Understanding this distinction prevents potential underinsurance pitfalls effectively.
The animation’s clear aesthetics and intuitive design make complex financial information accessible. Vibrant visuals and engaging storytelling ensure an excellent user experience, fostering greater understanding and informed decision-making for homeowners.
Storytelling clarifies home insurance
Effective storytelling through animation adds immense value, transforming intricate insurance details into easily digestible narratives. This approach significantly enhances viewer comprehension and retention, ensuring critical information about home protection is genuinely absorbed and acted upon.
Advids’ expertise shines in crafting intuitive and aesthetically pleasing 2D visuals. Diverse design approaches were explored, ensuring optimal visual outcomes. This meticulous attention to detail delivers precise and compelling content, reinforcing our commitment to excellence.
Client Brief
Zurich approached Advids to engineer a 2D animation storytelling video that addresses the rising complexity of global supply chain disruptions. By identifying hidden risks within logistics networks, the objective remains focused on converting viewer concern into active engagement with their data driven risk management and resilience consulting services.
Video Creation Approach
Synchronizing technical specifications with strategic intent, Advids initiated the project by calibrating the narrative core around global logistics. Teams established a baseline by ingesting internal risk data to construct a framework for Zurich and their comprehensive resilience consulting suite.
Logistics landscapes provide the foundation for an ecosystem where cargo ships and manufacturing hubs interact within a vast digital grid. Designers integrated a red pulsating node to pinpoint specific disruption events, while narrative motion sequences clarify how multi tier supplier data maps back to core operations.
Through rhythmic pacing and high contrast palettes, the creative team reduced the cognitive load required to understand intricate logistical vulnerabilities. Successive frames maintain a steady tempo to ensure illustrative brand narratives drive the viewer toward a decisive understanding of modern risk mitigation.
What are the steps in making a 2D animation storytelling video?
- Research & Analysis
- Script Writing
- Character & Style Sheet
- Storyboard Development
- Voice Over Recording
- Animating Stage
- Sound Effects & Music
- Translation & Foreign Voice (If needed)
- Delivery & Formats
Scope of Work
2D character rigging, background design, scene composition, animation keyframing, motion graphics, visual effects, sound mixing, editing, color correction, final output.
Production Timeline
3 to 4 weeks
Budget
$ 1200 to $ 2000
Industry Vertical
Financial Services Marketing
Insurance Policy Education
Digital Content Strategy
Homeowner Protection Awareness
Customer Engagement Solutions
Video Objective
To clearly educate homeowners on adequate insurance coverage preventing underinsurance.
“Working with Advids was exceptional. Their 2D animation storytelling beautifully clarified complex insurance concepts for our audience. The outstanding visual quality and seamless execution exceeded our highest expectations, truly enhancing our brand message.”
Helen Nolan
Head of Marketing
Video Production Techniques
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