Onlia · Group insurance · 2D app animation video
App Animation Video for Onlia Group Insurance: A Free Perk Pitched to Employers
Onlia needed employers to add its group car and home insurance to their staff benefits, at no cost to the firm. This app animation video opens on the employer's own question, "How do you keep good employees?", then shows what a sponsor gets on a phone screen: a unique group discount code, a page for staff to register and "$480 a year in cashback" through the Onlia Sense app.
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Onlia · Group car and home insurance
- Client
- Onlia Insurance
- Product
- Onlia group car and home insurance for companies, with the Onlia Sense driving app
- Made for
- Employers and HR teams choosing staff benefits
- Format
- 2D character animation video with on-screen captions
- Style
- Flat 2D illustration in Onlia magenta, purple and blue
- Length
- 1:13
- Production timeline
- 3 to 4 weeks
- Budget
- $1,200 to $2,000
The problem: employers don't shop for car insurance
Onlia sells home and auto insurance at group rates through companies. Its YouTube description puts it plainly: "Onlia Insurance offers group rates for companies." So the person who has to say yes is not the driver or the homeowner. It is the employer, deciding whether a car and home policy belongs in the benefits package.
An employer asks 2 things before adding any benefit: will staff value it, and what will it cost the firm in money and admin time. The video had to answer both in 73 seconds: what staff save, and why sponsoring costs the firm nothing and takes little work.
How the video walks an employer from question to sign-up
Burned-in captions carry every line, so the video works with the sound off. Select a time to play that scene above.
| Time | On screen | What it does |
|---|---|---|
| A hand holds a phone with the Onlia Insurance logo and a "SAVE TODAY" button. | Puts the brand and the offer on a phone before the first caption. | |
| An office. A manager holds a phone showing "SEND" while staff work. Captions: "How do you keep good employees?", "Onlia's way is to care about them as people." | Opens on the employer's problem, not on insurance. | |
| "Be there in a way they might not expect.", "is to help them splurge on their wants", then "by saving on their needs..." as an employee clicks "BOOK VACATION". A car and a house appear: "and with the Onlia group car and home insurance". | Shows what the saving pays for, then names the product. | |
| A meeting room chart titled "LOW RATES" drops twice: "At Onlia we're known for discounts", "that take low rates, lower.", "And that's before the group discount is applied." | Stacks the group discount on top of rates that are already low. | |
| "100% free to you" fills the screen under "Becoming a sponsored firm is 100% free to you." and "insurance is a benefit worth offering." | Answers the employer's cost question in 4 words. | |
| An Onlia page on a laptop: "getting your company set up as a sponsor frictionless." A phone shows "DISCOUNT CODE": "You get a unique group discount code...", "a page for employees to register...", "and the messaging to share with employees." | Lists what the sponsor receives, so the admin work looks small. | |
| A billboard reads "$480 a year in cashback": "how to earn up to $480 cashback", "by driving with the Onlia Sense app.", "And whether they're driving across the country", "or across the street, they'll be doing it for less." | Gives the app one number staff will care about. | |
| A bird on a branch over the city: "Thanks to you.", "Onlia insurance, everybody benefits." End card: Onlia Insurance logo and "www.onlia.ca/group-insurance". | Credits the employer and closes on the sign-up address. |
Storyboard: the frames that carry the Onlia app animation video
Key frames from the finished video, in order. Select a time to play that moment above.
The offer arrives on a phone before the story starts. 
The first line is the employer's question, not a policy. 
The saving is shown as a vacation, not a premium. 
The product is named only after the need is set. 
A falling "LOW RATES" chart makes the discount visible. 
The sponsor's cost gets a full-screen title. 
Sponsor setup is shown as a ready-made Onlia page. 
The first thing a sponsor gets: a group discount code. 
The app gets one number: $480 a year. 
The close points employers to the group insurance page.
4 decisions behind the Onlia app animation video
Decision 1
Open on the employer's question
The first caption at 0:04 is "How do you keep good employees?". The captions do not mention insurance until "car and home insurance" at 0:18, once the employer already cares about the answer.
Copy it: Open on the question your buyer asks in their own job, then bring the product in as the answer.
Decision 2
Give "free" its own screen
"Becoming a sponsored firm is 100% free to you." at 0:32 becomes a full-screen "100% free to you" that holds for 7 seconds, from 0:34 to 0:41.
Copy it: If your buyer's cost is zero or low, stop the story and give it a title of its own.
Decision 3
Show the setup as things the sponsor gets
From 0:46 to 0:53 the captions list 3 items: "a unique group discount code", "a page for employees to register" and "the messaging to share with employees", with the code drawn on a phone.
Copy it: List what your buyer receives on day 1, so the admin work looks small and finished.
Decision 4
Tie the app to one number
The Onlia Sense app appears at 0:58 under a billboard that reads "$480 a year in cashback", the only dollar figure in the video.
Copy it: Introduce your app through one figure your user will remember, not a list of features.
From Onlia's group offer to a 73-second 2D video
- Employer-first script. Lines were written to the sponsor: the retention question first, then needs and wants, discounts, cost and setup, ending on "Thanks to you."
- Character design. A manager, desk staff and a meeting-room team were drawn so an HR lead sees their own office.
- Environment illustration. 3 settings carry the order of the pitch: the office, the meeting room with the "LOW RATES" chart, and the city with the "$480 a year in cashback" billboard.
- UI asset integration. Onlia phone and laptop screens were built in: "SAVE TODAY", "BOOK VACATION", the sponsor page and "DISCOUNT CODE".
- Animation and transitions. Scenes, the falling chart and the moves from office to meeting room to city were animated in flat 2D.
- Captions and color. Burned-in captions were set on magenta bars and the grade kept to Onlia's magenta, purple and blue.
- Sound and music. Sound design and custom music were produced for the final cut.
Scope of work:
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the 2D video production service for how a project like this is scoped.
Questions about the Onlia app animation video
Why does the Onlia video open on "How do you keep good employees?"
The buyer is the employer, not the driver. Opening at 0:04 on a retention question ties insurance to a problem the employer already has, before the product is named at 0:18.
How does the video show what staff gain from group insurance?
From 0:14 to 0:18 it splits wants from needs: "is to help them splurge on their wants", "by saving on their needs...". An employee clicks "BOOK VACATION" while the saving comes from "car and home insurance".
What does an employer get when it becomes an Onlia sponsor?
From 0:46 to 0:53 the video lists 3 things: "a unique group discount code", "a page for employees to register" and "the messaging to share with employees". The phone at 0:47 shows the code screen.
Where does the Onlia Sense app come in?
At 0:56 the captions read "how to earn up to $480 cashback" and "by driving with the Onlia Sense app." under a billboard that reads "$480 a year in cashback".
Why is "100% free to you" shown as a full-screen title?
Cost is the objection an employer raises first about any new benefit. The line "Becoming a sponsored firm is 100% free to you." at 0:32 turns into a full-screen title from 0:34 to 0:41, so the answer to that objection is the one line nobody can miss.
What did the Onlia app animation video take to make?
Character design, environment illustration, UI assets, 2D motion graphics, transitions, sound design, custom music and color grading. Production took 3 to 4 weeks on a budget of $1,200 to $2,000.
What Advids clients say
"ADVIDS produced several videos over the years for us. They are very responsive and communicative during the entire video production process."Christopher Chae, Founder at Nine Dot Connects LLC
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