PacBio
Onso
Genomic
Sequencing
Animation
Design

UNLEASHING GENOMIC INSIGHTS WITH NEXT LEVEL ACCURACY

PacBio Onso revolutionizes genomics by providing unparalleled sequencing accuracy. This advanced system minimizes base error rates, empowering researchers to delve deeper into complex biological data and uncover critical insights for future breakthroughs.

The Onso system's elegant design is beautifully rendered through precise animation. Its intuitive interface and seamless operation are visually conveyed, highlighting a user experience crafted for scientific excellence and efficient data generation.

Precision animated product showcase

Our 3D animation expertly dissects the Onso sequencer, revealing its sophisticated internal mechanisms. This detailed visualization clarifies complex operations, ensuring viewers fully grasp the technological advancements and functional benefits of this cutting-edge system.

Advids' creative team meticulously crafted every visual, transforming technical schematics into stunning interactive scenes. This artistic precision brings the Onso's design to life, demonstrating our commitment to showcasing innovation with exceptional clarity and taste.

Client Brief

PacBio Onso approached Advids to create a biotech product video for their new sequencing platform. The primary goal involved addressing accuracy limitations in existing genomic tools while driving market adoption. We focused on explaining how the system delivers high data quality for complex clinical research and laboratory applications.

Video Creation Approach

Calibrating the initial creative direction required a deep immersion into the technical specifications of the PacBio Onso hardware. Advids producers synthesized the engineering schematics to establish a narrative baseline that emphasizes high-accuracy sequencing platform capabilities while maintaining a refined aesthetic.

Digital architecture within the flow cell emerges through translucent 3D renders that reveal internal microfluidic pathways. We engineered the sequence where base pair letters A, T, C, and G illuminate upon binding to verify raw accuracy. Integrating these visuals within a sterile laboratory environment containing data monitors reinforces how genomic sequencing solutions bridge the gap between hardware performance and clinical data requirements.

Through a synchronized rhythmic soundscape, the animation maintains a steady tempo that prevents information overload for the viewer. A deliberate pacing strategy ensures that complex molecular events remain clear and understandable. Orchestrating these elements establishes the platform among precision diagnostic tools aimed at transforming clinical research workflows.

What are the steps in making a Biotech product video?

1. Research & Analysis
2. Script Writing
3. Character & Style Sheet
4. Storyboard Development
5. Voice Over Recording
6. Animating Stage
7. Sound Effects & Music
8. Translation & Foreign Voice (If needed)
9. Delivery & Formats

Video Production Techniques