WestJet
Tourism
Explainer
Video
Production
Captivating brands brought
with innovative production
Virtual vacation concept ignites real travel desires
This creative brand advertisement cleverly uses an AI-powered virtual vacation device to engage viewers. It humorously highlights the longing for escape, ultimately steering the audience towards booking genuine travel experiences. The campaign effectively builds strong brand affinity for WestJet.
The video features stunning AI-generated visuals depicting diverse vacation scenarios. Its seamless transitions and vibrant imagery create an immersive experience, showcasing meticulous design that captivates and entertains. This elevates viewer engagement and brand recall.
Captivating AI visual journeys
Employing cutting-edge AI generated imagery delivered a unique visual narrative. This innovative approach allowed for the creation of imaginative and aspirational vacation scenes, adding immense creative value. It brilliantly showcases the boundless possibilities of modern video production.
Our team expertly blended diverse AI-driven designs, exploring various aesthetic pathways to achieve optimal visual outcomes. This intricate process ensured each scene was both intuitive and aesthetically pleasing, reinforcing Advids' commitment to visual excellence.
Client Brief
Eloomi Journeys approached Advids to create a clear guide for their employee development platform. Their team needed to solve complex onboarding friction by showing exactly how new hires progress through training modules. The project sought to drive platform adoption and improve long term retention rates across diverse industries.
Video Creation Approach
Analyzing the initial user journey maps for Eloomi Journeys allowed Advids to establish a precise technical baseline for this App Explainer Video. Our team synchronized internal brand guidelines with functional software requirements to construct a logic-driven storyboard. Mapping the transition from recruit to expert became the primary focus.
Paths route viewers through the digital environment, ensuring software walkthrough sequences remain easy to follow. Designers engineered a pulsing green checkmark button inside a rounded square card to signify milestone completion. These elements integrate with corporate training dashboards and remote workstations to demonstrate the tool across all employee environments.
Through a rhythmic audio cadence, the production team calibrated the pacing to minimize user cognitive strain. Rapid motion transitions choreograph the user flow while digital interface demonstrations provide clarity on daily tasks. This careful timing ensures that the message remains etched in the minds of the workforce long after viewing.
What are the steps in making a Brand Advertisement Video?
- Research & Analysis
- Script Writing
- Character & Style Sheet
- Storyboard Development
- Voice Over Recording
- Animating Stage
- Sound Effects & Music
- Translation & Foreign Voice (If needed)
- Delivery & Formats
Scope of Work
AI visual asset generation, 3D model texturing, scene lighting, custom character animation, visual effects compositing, advanced rendering, sound design, final editing, color grading
Production Timeline
3 to 4 weeks
Budget
$ 1200 to $ 2000
Industry Vertical
Travel and Tourism, Airline and Aviation, Marketing and Advertising, Digital Content Production, Leisure and Hospitality
Video Objective
To drive real vacation bookings through innovative humorous brand storytelling and engaging AI visuals.
“Advids brilliantly captured our brand's unique humor and message. The video's innovative AI visuals captivated our audience, effectively driving engagement and strengthening our brand's connection with travelers. Truly outstanding work.”
Jennifer Rodych
Vice-President Marketing and Communications
Video Production Techniques
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