Thermo
Scientific
Proteomic
Technology
Animation
Video
Production

Unlocking proteome complexity with advanced technology

This launch video vividly communicates the groundbreaking capabilities of Thermo Scientifics new mass spectrometer. It empowers researchers to delve into the intricate world of proteins, revealing biological insights with unprecedented depth and accuracy. This innovation accelerates discovery, revolutionizing proteomic studies globally.

The videos visual elegance transforms complex scientific concepts into an engaging narrative. Its sophisticated 3D animations and intuitive data representations create a seamless, aspirational experience. Every frame reinforces precision and advanced design, showcasing the technology's remarkable impact on biological understanding.

Animating science with precision

Our animation expertly dissects complex molecular processes, making advanced science accessible and impactful. This visual storytelling enhances understanding of intricate biological mechanisms and device functionality. It bridges the gap between raw data and profound discovery, empowering scientists with clear, digestible insights.

The production team meticulously crafted each animated sequence, exploring various design approaches for optimal clarity and aesthetic appeal. This commitment ensured every technical detail was precisely rendered. Advids expertise shines through, delivering a visually stunning and effective representation of cutting-edge technology.

Client Brief

Thermo Scientific approached Advids to create a strategic tool for their latest mass spectrometry hardware. The company needed to overcome market skepticism regarding throughput speeds in protein analysis. Their objective was to drive global laboratory adoption through a clear visual explanation of their proprietary high-resolution ion processing technology.

Video Creation Approach

Initiating the partnership, Advids synchronized raw engineering blueprints with high-fidelity textures to establish a precise technical baseline for the Thermo Scientific Orbitrap Astral Mass Spectrometer. Our team calibrated the project timeline to align with international trade show cycles while ensuring all internal hardware components were accurately modeled for the Online Launch Video.

Internal ion trajectory mapping orchestrated the flow of light particles through gold-plated hexapole ion guide rods to demonstrate raw processing speed. Digital premier presentations often require such intricate detail to validate claims within pharmaceutical laboratories and genomic research facilities. We engineered volumetric particle simulations to mirror the complex movement of molecules within the analyzer.

Across the timeline, rhythmic percussive accents route the attention toward ion pulses to reduce cognitive strain for the scientific viewer. Market introduction sequences demand this level of audio-visual alignment to ensure complex data remains digestible during the final reveal. We choreographed the pacing to emphasize the increase in discovery potential for researchers worldwide.

What are the steps in making a Online Launch Video?

1. Research & Analysis
2. Script Writing
3. Character & Style Sheet
4. Storyboard Development
5. Voice Over Recording
6. Animating Stage
7. Sound Effects & Music
8. Translation & Foreign Voice (If needed)
9. Delivery & Formats

Video Production Techniques