Geely
Corporate
Communications
Animation
Video
Production
Elevating corporate vision
with compelling video
production
Showcasing global leadership through inspiring animation
This animated narrative powerfully communicates Geely's commitment to empowering women across all levels. It highlights their vital contributions driving innovation and fostering a truly inclusive, forward-thinking corporate culture with lasting impact.
The animation style masterfully blends vibrant colors and engaging character designs. This visual approach creates an appealing and memorable user experience, effectively conveying Geely's progressive values through clear, aesthetically pleasing storytelling.
Vibrant 2D Animated Storytelling
This 2D animated style brings Geely's inclusive message to life with great clarity. It effectively translates complex corporate values into an accessible and emotionally resonant narrative, underscoring the brand's commitment to its people.
Advids expertly crafted diverse visual scenes and character designs. The team's keen eye for detail and design taste are evident, ensuring every frame contributes to an intuitive and aesthetically rich portrayal of Geely's dynamic work environment.
Client Brief
Airbnb approached Advids to transform their brand perception from a utility platform into a vibrant ecosystem for unique stays. They required a way to communicate the joy of hosting globally. The objective was to drive user engagement by emphasizing the human touch behind every rental experience.
Video Creation Approach
Execution of the asset ingestion phase allowed our team to calibrate the core creative direction with the existing identity of Airbnb. Advids began by establishing a technical framework that harmonized the brand's aesthetic goals with high-energy pacing to ensure the lodging marketplace felt approachable yet sophisticated.
Across the production timeline, we engineered kinetic zoom transitions to evoke a sense of movement and discovery. Our designers integrated a circular profile icon to serve as the anchor point while the camera routed through diverse environments ranging from mountain cabins to coastal retreats. By orchestrating artistic brand narratives, the team demonstrated how the platform adapts to any geography.
Precisely timed audio cues synchronize with the movement of room interiors to maintain a high-frequency energy level. Such calibration ensures kinetic promotional sequences reduce the cognitive load on the viewer while maximizing retention of the message. We choreographed the final assembly to bridge the gap between abstract art and functional service.
What are the steps in making a Business introductory video?
- Research & Analysis
- Script Writing
- Character & Style Sheet
- Storyboard Development
- Voice Over Recording
- Animating Stage
- Sound Effects & Music
- Translation & Foreign Voice (If needed)
- Delivery & Formats
Scope of Work
Illustration, character animation, scene compositing, motion graphics, visual effects, sound design, editing, color grading
Production Timeline
3 to 4 weeks
Budget
$ 1200 to $ 2000
Industry Vertical
Automotive, Manufacturing, Corporate Communications, Human Resources, Technology
Video Objective
To effectively showcase Geely's vibrant corporate culture and commitment to female empowerment.
“Advids delivered an exceptional business introductory video for Geely. The compelling animation perfectly conveyed our message of empowerment and growth. We are truly delighted with their professional collaboration and outstanding result.”
Video Production Techniques
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