Oticon
Medical
Healthcare
Innovation
Video
Production

Nextgeneration bone conduction system revolutionizes hearing clarity

This groundbreaking system transforms hearing with superior sound quality and speech understanding. Users experience life-changing auditory clarity, enjoying richer connections in all situations. Its innovative design empowers a more natural listening experience.

The sleek, discreet design ensures comfort and aesthetic appeal. Intuitive controls and seamless app integration provide an effortless user experience. Advanced engineering creates remarkable sound processing, optimizing every interaction beautifully.

Precision engineering in dynamic visuals

Dynamic visuals expertly translated complex product design and surgical steps into easily digestible content. This approach clarified intricate details of the Sentio System, ensuring comprehensive audience understanding. It elevated the feature launch with exceptional clarity.

Our team meticulously explored various 2D animation styles to perfect the system's visualization. Tasteful design choices and detailed rendering highlighted every innovative feature. This showcased Advids' expertise in crafting intuitive and aesthetically pleasing technical content effectively.

Client Brief

Oticon Medical Sentio System partnered with Advids to introduce a transcutaneous bone conduction hearing solution. The project addressed the need for surgical simplicity and patient comfort by detailing internal implant mechanics. This production aimed to drive clinician adoption and educate users through precise technical visual storytelling.

Video Creation Approach

Engineering the foundational narrative began with Advids auditing technical schematics for the Oticon Medical Sentio System. Our team synchronized architectural data to calibrate the baseline for this Feature Launch Video. We focused on the structural integrity of the bone conduction hardware to ensure scientific accuracy across every frame.

Renderings of anatomical ear structures served as the environment to anchor the internal implant within a realistic physical context. Designers choreographed the assembly of the circular transducer housing to clarify the low profile design of the titanium hardware. High fidelity models of active transcutaneous bone conduction systems provided the clarity needed to explain subcutaneous integration without compromising aesthetic simplicity.

By calibrating the rhythmic sequence of internal component rotations, the production team reduced the mental effort required to understand complex medical mechanics. Our editors synchronized the visual pacing with subtle shifts in perspective to maintain viewer focus throughout the technical explanation. Precision in clinical technology demonstrations ensured the final output established immediate credibility for the surgical community.

What are the steps in making a Feature Launch Video?

1. Research & Analysis
2. Script Writing
3. Character & Style Sheet
4. Storyboard Development
5. Voice Over Recording
6. Animating Stage
7. Sound Effects & Music
8. Translation & Foreign Voice (If needed)
9. Delivery & Formats

Video Production Techniques