KPMG
Corporate
Value
Explainer
Production
Business perception advanced
with vivid visuals
Showcasing vibrant career journeys with purpose
This video brilliantly encapsulates KPMG's core values attracting top talent. It highlights a thriving professional environment where diverse individuals contribute meaningfully. The compelling narrative truly elevates their employer brand.
Visually stunning and thoughtfully crafted the video's aesthetic appeal is remarkable. It ensures a positive and memorable viewing experience for prospective employees conveying a strong sense of community.
Showcasing Authentic Diverse Narratives
This visual technique adds profound depth demonstrating KPMG's commitment to individual growth and community. It builds immediate trust and relatability fostering a strong connection with diverse audiences.
Our team expertly curated every scene exploring varied design approaches. The resulting visuals are aesthetically pleasing meticulously executed and resonate powerfully with the desired corporate culture.
Client Brief
KPMG approached Advids to craft a Business Perception Video that reframes their role from mere auditors to strategic insight partners. By addressing the gap between surface observation and deep analytical clarity, they sought to influence global decision-makers to recognize their comprehensive industry expertise and foresight.
Video Creation Approach
Calibrating the project foundation required Advids to ingest core messaging pillars and internal brand guidelines provided by KPMG. Orchestrating this baseline enabled the technical team to align the Business Perception Video with the firm's strategic focus on analytical depth. This initial synchronization established the trajectory for all subsequent creative decisions.
Engineers choreographed split-frame contrast to mirror a dual-lens perspective, separating surface views from deep technical layers. One specific sequence follows a thin white line tracing the silhouette of an airplane wing to represent manufacturing precision. These scenes transition through global supply chains and industrial port operations, ensuring organizational brand identity remains anchored in real-world infrastructure rather than abstract concepts.
Through high-frequency percussive rhythm and synchronized kinetic typography, the edit mimics the speed of modern intellectual processing. Rapid cuts minimize cognitive load by forcing focus onto singular data points before expanding into complex systems. Achieving corporate image refinement involves this meticulous balance of audio intensity and clear messaging, resulting in a final product that commands executive attention.
What are the steps in making a Business Perception Video?
- Research & Analysis
- Script Writing
- Character & Style Sheet
- Storyboard Development
- Voice Over Recording
- Animating Stage
- Sound Effects & Music
- Translation & Foreign Voice (If needed)
- Delivery & Formats
Scope of Work
Footage editing, color grading, sound design, motion graphics integration, visual effects, final mastering, music licensing, quality control
Production Timeline
3 to 4 weeks
Budget
$ 1200 to $ 2000
Industry Vertical
Professional Services, Talent Acquisition Marketing, Management Consulting, Employer Branding, Corporate Culture Promotion
Video Objective
To attract diverse talent by showcasing KPMG's vibrant inclusive culture and career opportunities.
“Advids perfectly captured our vision. The video's engaging visuals truly enhance our business perception and employer brand resonating profoundly with our audience. A brilliant collaboration delivering exceptional results.”
Video Production Techniques
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