Shiftgig · On-demand staffing · 2D company explainer video
Company Explainer Video for Shiftgig: Empty Shifts Filled With 1 Tap
Shiftgig needed businesses and hourly workers to understand 1 company that serves both of them. This company explainer video starts with a manager filling an empty shift grid from a long list, rejects that with "NOT Anymore", then shows a business placing an order and a worker tapping "CLAIM SHIFT" on 2 phones, before shifts fill across a storefront, a tall building and a stadium.
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Shiftgig · On-demand staffing
- Client
- Shiftgig
- Product
- Shiftgig on-demand staffing platform: a mobile app for workers and businesses, plus a desktop view
- Made for
- Businesses that hire hourly staff, and hourly workers looking for shifts
- Format
- 2D animated company explainer video
- Style
- Flat line-art venues, hands and phone screens in green and white
- Length
- 1:34
- Production timeline
- 3 to 4 weeks
- Budget
- $1,200 to $2,000
The problem: a 2-sided staffing company has to explain itself twice
Shiftgig's own description says it "connects businesses with the on-demand workforce". That is 2 audiences: companies that need hourly staff, and "hourly workers seeking flexibility and choice". Each side asks a different question, and 1 company explainer has to answer both without turning into 2 videos.
The business wants to know if shifts get filled without a manager working down a list. The worker wants to know how to pick up a shift. The video had to show the manager's old way first, then each side's step in the app, then both sides at scale.
How the video fills an empty shift grid, scene by scene
Apart from a few short titles and the app's own buttons, the pictures carry the argument. Select a time to play that scene above.
| Time | On screen | What it does |
|---|---|---|
| The Shiftgig logo on white at 0:02, then a tall building rising out of a skyline at 0:04 and a stadium at 0:06. | Sets the places where shifts happen before any product appears. | |
| 3 venue panels, a storefront, a stadium and a tall building, sit beside an empty grid of shift squares. A finger scrolls a long list of worker profiles and the grid fills slowly. | Shows today's way: 1 manager filling shifts by hand from a list. | |
| The title "NOT Anymore", then a hand turns a green dial beside the storefront panel and the worker list. | Rejects the old way in 2 words and moves to the new one. | |
| 2 hands, 2 skin tones, hold 2 phones. 1 shows "Available Shifts" for "Monday, October 24", the other "Please Review Your Order" with "PLACE ORDER". At 0:30 they read "CLAIM SHIFT" for a "C2E2 Comic Convention" booth shift and "YOUR ORDER HAS BEEN PLACED!". From 0:32 a worker pool fills the grid and at 0:38 a profile gets a star rating. | Brings both sides in, each on their own phone, and answers "who is this worker?". | |
| 3 shift cards, each with a green "CLAIM" button and a "QUALIFIED" tag. A finger taps one, the "CLAIM" button spins between a worker and the storefront at 0:48, and at 0:50 it turns to "ACCEPTED" with a check. | Shows the worker's side of the deal in 1 tap. | |
| The title "the Result?", then a field of "CLAIM" buttons at 0:54 and many hands tapping "CLAIM" across a full grid under the 3 venues at 0:56. From 1:00 the dial turns through "AGILITY", "OPPORTUNITY", "FLEXIBILITY" and "CHOICE". | Proves scale: many shifts and many workers at once. | |
| A "PLACE ORDER" button at 1:06, binary digits with the words "BACKUP", "UPSKILLING" and "ALL-STAR", a lone "CLAIM" button at 1:12, then a network of green nodes that grows into a sphere. | Widens from 1 shift to a whole workforce. | |
| Shiftgig's desktop view opens on a laptop at 1:22 with a "SINGLE DAY ORDER" form and "PLACE ORDER". At 1:26 the 3 venues return, each with a row of workers under it. The logo closes on "Simple. Flexible. Reliable." at 1:32. | Shows the business's desktop view, then closes on the brand promise. |
Storyboard: the frames that carry the Shiftgig company explainer video
Key frames from the finished video, in order. Select a time to play that moment above.
The old way: a manager scrolls a list to fill an empty shift grid. 
2 words end the old way. 
Both sides of the marketplace appear in 1 shot. 
The business's order and the worker's claim meet on screen. 
"CLAIM" becomes the 1 button the viewer remembers. 
1 tap and the shift is filled. 
At scale, many workers claim many shifts at once. 
The dial lands on the word Shiftgig promises workers. 
The business side gets its desktop view. 
The close states the brand promise in 3 words.
4 decisions behind the Shiftgig company explainer video
Decision 1
Show the old way, then end it in 2 words
From 0:07 to 0:17 a finger scrolls a long worker list next to an empty shift grid. At 0:18 the title "NOT Anymore" closes that chapter.
Copy it: Show the job your buyer does today for about 10 seconds, then reject it with 1 short title.
Decision 2
Put both sides of the marketplace in 1 frame
At 0:26 2 hands with different skin tones hold 2 phones side by side: 1 shows the worker's "Available Shifts", the other the business's "PLACE ORDER". At 0:30 "CLAIM SHIFT" sits next to "YOUR ORDER HAS BEEN PLACED!".
Copy it: If your company serves 2 sides, show both in the same shot before you explain either one.
Decision 3
Make 1 button the whole product
"CLAIM" appears on 3 shift cards at 0:42, turns to "ACCEPTED" at 0:50, multiplies into a field at 0:54 and fills a whole grid at 0:56. It returns alone at 1:12. By the end it is the word the viewer remembers.
Copy it: Find the 1 action that defines your product and repeat that button until the viewer can name it.
Decision 4
Keep the same 3 venues on screen
The storefront, the stadium and the tall building sit in a fixed column from 0:07, return as a row above the "CLAIM" cards at 0:42 and the dial at 1:00, and come back at 1:26 with a row of workers under each.
Copy it: Pick 3 customer settings and keep them as a fixed frame, so every scene reads as the same story.
From Shiftgig's 2 audiences to a 1:34 2D video
- Character design. The people are drawn as hands in a range of skin tones, with no faces, alongside line-art venues.
- Scene design. The storefront, building and stadium panels were set as a fixed frame, with the shift grid beside or below them.
- 2D character animation. Scrolling, tapping "CLAIM", turning the dial and holding phones were animated hand by hand.
- UI element animation. Shiftgig's app screens were placed in drawn phones and its desktop order form on a drawn laptop. Star ratings, shift cards and the "CLAIM" to "ACCEPTED" button were animated.
- Motion graphics and effects. The "NOT Anymore" and "the Result?" titles, the dial words, the binary digits and the node network were built as motion graphics.
- Sound, edit, grade and compositing. Sound design, editing, color grading and final compositing finished the 1:34 cut.
Scope of work:
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the 2D video production service for how a project like this is scoped.
Questions about the Shiftgig company explainer video
Why does the Shiftgig video open on city buildings and a stadium?
The video sets the places where shifts are worked before it shows any app. After the logo at 0:02, a tall building rises from a skyline at 0:04 and a stadium fills the screen at 0:06. From 0:07 a storefront, a stadium and a tall building stay on screen as the 3 venues for the rest of the video.
What is the "NOT Anymore" moment at 0:18?
It ends the old way. For about 10 seconds before it, a finger scrolls a long list of worker profiles to fill an empty shift grid. "NOT Anymore" rejects that job, and from 0:20 a hand turns a green dial beside the grid.
How does the video show both businesses and workers?
At 0:26 2 hands hold 2 phones: 1 shows the worker's "Available Shifts", the other the business's "Please Review Your Order" and "PLACE ORDER". At 0:30 the worker sees "CLAIM SHIFT" and the business sees "YOUR ORDER HAS BEEN PLACED!".
Why does "CLAIM" keep coming back?
It is the 1 action that makes the marketplace work. It appears on 3 shift cards at 0:42, turns to "ACCEPTED" at 0:50 and fills a whole grid under the 3 venues at 0:56, so the viewer leaves knowing what a worker does in the app.
What happens after "the Result?" title?
From 0:54 hands tap "CLAIM" across a full grid, and from 1:00 the dial turns through "AGILITY", "OPPORTUNITY", "FLEXIBILITY" and "CHOICE". From 1:14 a network of nodes grows into a sphere, and Shiftgig's desktop order form opens on a laptop at 1:22.
How long did the Shiftgig video take, and what did it cost?
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. The scope covered 2D character animation, UI element animation, motion graphics, visual effects, sound design, editing, color grading and compositing.
What Advids clients say
"The result has been a very attractive video that will surely help us to attract new clients. We would definitely recommend working with them, they are methodical, attentive and resolute."Jordi Llorens, CEO at Searcha
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