6sense · B2B revenue platform · 2D promotional video

Company Promotional Video for 6sense: From Ad Overload to the Right Buyer

6sense needed revenue teams to see why mass ads fail and what a real buying signal looks like. In this company promotional video, Advids buries a worker under "SPAM" and "TRY THIS" ads, then shows 6sense tracing one IT Manager's 4 intent signals up to the CMO at his company.

Last updated Oct. 20, 2026

6sense · Pipeline to revenue

Client: 6sense
Product: 6sense platform for converting pipeline to revenue with AI
Made for: B2B sales and marketing teams that sell to whole accounts
Format: 2D character animation and motion graphics video
Style: Flat 2D figures on dark navy, in 6sense teal with a yellow accent
Length: 1:09
Production timeline: 3 to 4 weeks
Budget: $1,200 to $2,000

The problem: every revenue platform promises pipeline

6sense puts its promise in one line on YouTube: focus on "converting pipeline to revenue through advanced AI". A sales or marketing leader comparing tools hears "pipeline" and "revenue" from every vendor on the shortlist, so the words alone do not separate 6sense from the rest.

What does separate it is easy to picture: 6sense reads the signals one person leaves, ties that person to an account, and points to the people who decide. The video had to show 2 things a marketer already knows from their own inbox: what mass ads feel like to the person receiving them, and what a real buying signal looks like by contrast.

How the 6sense video moves from noise to one buyer, scene by scene

The first half has no words on screen except the ads themselves. Select a time to play that scene above.

Time	On screen	What it does
	A worker in a yellow sweater types at a laptop in a dark office, a close-up of his hand on the mouse at 0:06, then a red notification pops up beside him at 0:08.	Starts with a person the viewer recognizes, before any product.
	Ads pour in: "SPAM", "CLICK ME!", "AD", "TRY THIS", "We see you like", "MORE ADS", "TRY US", "FREE!", "BUY". By 0:14 the pile covers him, and at 0:16 only an arm sticks out.	Shows mass advertising from the receiving end.
	He pushes out of the pile at 0:20, throws the ads aside, clears the desk and sits with his hand on his cheek at 0:25.	Leaves the question open: there has to be a better way to reach him.
	Yellow and teal dots speed into a burst of light, then the 6sense logo forms at 0:34.	Brings the brand in as the answer to the pile.
	One buyer in a circle sees an "AD" on his screen at 0:42, gets the label "IT Manager" at 0:44, and by 0:46 4 signals are ticked: "KEYWORDS", "WATCHED DEMO", "PEER REVIEW SITES", "SITE VISITS - 3 IN 5 DAYS".	Turns intent data into a checklist anyone can read.
	"IT Manager at ACME", then an org tree of the ACME team draws on and the video closes in on "CMO at ACME" at 0:55.	Shows the jump from one person to the whole buying team.
	"CAPTURE THE ENTIRE JOURNEY" at 0:58, "TARGET THE RIGHT AUDIENCE" at 1:00, "BOOST YOUR REVENUE PERFORMANCE" at 1:02, then at 1:04 dots form an upward arrow around the last line.	Names the 3 claims the scenes before have shown.
	The 6sense mark at 1:06, then the full 6sense logo on dark navy at 1:08.	Closes on the brand.

Storyboard: the frames that carry the 6sense company promotional video

Key frames from the finished video, in order. Select a time to play that moment above.

The video opens on the person ads are aimed at, not on the product.
Mass advertising seen from the receiving end: one wall of ads.
The pile buries him until only an arm is left.
Cleared desk, open question: there has to be a better way.
The brand arrives only after the problem is clear.
Intent data becomes a checklist a viewer can count.
One person opens onto the whole buying team.
The path ends at the person who decides.
The first claim line sums up the signal scene.
The revenue claim is drawn as an upward arrow.

4 decisions behind the 6sense company promotional video

Decision 1

Open on the ad pile, not the product

For the first 26 seconds there is no brand at all: a worker is buried under "TRY THIS", "SPAM" and "We see you like" ads by 0:14. The 6sense logo waits until 0:34.

Copy it: Start with the pain your buyer's own customers feel, and hold the logo until that pain is clear.

Decision 2

Make the signal a checklist

By 0:46 the IT Manager has 4 ticks: "KEYWORDS", "WATCHED DEMO", "PEER REVIEW SITES" and "SITE VISITS - 3 IN 5 DAYS". Intent data becomes something a viewer can count.

Copy it: List the exact signals your product reads and show one buyer passing each of them.

Decision 3

Go from one person to the account

At 0:48 the label grows to "IT Manager at ACME", an org tree draws on, and the video lands on "CMO at ACME" at 0:55.

Copy it: If you sell to accounts, show the path from the first person who shows interest to the person who signs.

Decision 4

Write the claims last

The 3 claim lines arrive only from 0:58, and each one recaps a scene already shown: the signals, the ACME team, then the upward arrow for revenue.

Copy it: Draft your claim lines after the scenes, one per scene, so each line sums up something the viewer has just seen.

From ad pile to account map: building the 6sense video

Visual style. A flat 2D look on dark navy, with 6sense teal and one yellow accent, so the ads, the ticks and the claim lines share one palette.
Characters. The worker at the desk, the IT Manager and the ACME team were drawn as simple flat figures that still read inside a small circle.
Ad pile. Dozens of ad cards ("AD", "SPAM", "CLICK ME!", "FREE!") were designed and animated to fall and stack until they cover the worker.
Signal and account graphics. The 4-item checklist, the "IT Manager at ACME" label and the org tree were built as motion graphics that draw on in order.
Claim titles and logo. The 3 closing lines were set in large type over particles, which then form the upward arrow and the 6sense logo.
Sound, edit and color. Sound design was built to pace each scene change, then the edit and color grade were finished.

Scope of work:

Visual asset illustration
Character animation
Background design
Motion graphics
UI element animation
Visual effects
Sound design
Video editing
Color grading

Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the 2D video production service for how a project like this is scoped.

Questions about the 6sense company promotional video

Why does the 6sense video open on a pile of ads?

From 0:09 to 0:19 ads labeled "SPAM", "TRY THIS" and "We see you like" bury a worker at his laptop until only an arm sticks out at 0:16. It shows the problem from the receiving end, so the 6sense logo at 0:34 lands as the answer.

Which buying signals does the 6sense video show?

Four, ticked off next to an IT Manager by 0:46: "KEYWORDS", "WATCHED DEMO", "PEER REVIEW SITES" and "SITE VISITS - 3 IN 5 DAYS".

How does the video show targeting a whole account?

At 0:48 the label becomes "IT Manager at ACME", an org tree of the ACME team draws on, and the video closes in on "CMO at ACME" at 0:55.

What are the 3 closing lines?

"CAPTURE THE ENTIRE JOURNEY" at 0:58, "TARGET THE RIGHT AUDIENCE" at 1:00 and "BOOST YOUR REVENUE PERFORMANCE" at 1:02, before dots form an upward arrow at 1:04 and the logo closes the video at 1:06.

Why is this a company promotional video and not a product demo?

No product screens appear in its 69 seconds. Characters and 3 claim lines sell what 6sense does for a revenue team, so the video introduces the company before any demo is needed.

How long did the 6sense video take, and what did it cost?

Production took 3 to 4 weeks on a budget of $1,200 to $2,000, covering illustration, character animation, motion graphics, sound design, editing and color grading.

What Advids clients say

"I worked with the ADVIDS team on an explainer video for Dhyan Networks. We sent them changes every week, often twice a week. Not once did they complain, they just turned them around."Tony Lacy-Thompson, Growth and Product Marketing Director at Dhyan Networks