Corporate
Branding
Video
Production

Inspire vision with
stellar animation

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Introducing Axalta's pioneering automotive color of year

This video masterfully introduces Axalta's Starry Night, the 2024 Global Automotive Color of the Year. It captivates with a blend of cosmic and classic inspirations, setting new trends in vehicle aesthetics. The innovative color transforms perceptions of black, revealing its profound depth and captivating brilliance.

The visual narrative expertly crafts an elegant journey, showcasing the color's sophistication and universal appeal. Immersive cinematic artistry highlights its unique character, resonating with discerning customers worldwide. This design excellence elevates the entire automotive industry experience.

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Seamless visual storytelling excellence

The video's seamless transitions and sophisticated imagery create an unforgettable brand narrative. This technique ensures a fluid and engaging viewing experience, allowing complex concepts to unfold with effortless grace. It effectively communicates Axalta's visionary approach.

Expert designers meticulously explored diverse visual styles, from cosmic abstractions to elegant real-world scenes, achieving perfect harmony. The refined aesthetic demonstrates Advids' commitment to creative excellence and innovative storytelling. Each frame reflects meticulous artistry.

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What are the steps in making a Corporate Branding Video?

  1. Research & Analysis
  2. Script Writing
  3. Character & Style Sheet
  4. Storyboard Development
  5. Voice Over Recording
  6. Animating Stage
  7. Sound Effects & Music
  8. Translation & Foreign Voice (If needed)
  9. Delivery & Formats

Scope of Work

3D modeling, texturing, lighting, animation, rendering, compositing, visual effects, editing

Production Timeline

3 to 4 weeks

Budget

$ 1200 to $ 2000

Industry Vertical

Automotive Coatings Solutions, Industrial Chemicals Manufacturing, Specialty Paint Formulation, Vehicle Aesthetics Design, Global Color Innovation

Video Objective

To introduce Axalta's 2024 global automotive color of the year Starry Night.

“Advids perfectly captured Axalta's vision for Starry Night. Their exceptional visual storytelling brilliantly brought our innovative color to life. The collaboration was seamless, and the final video is truly inspiring and impactful.”

Sheila McBreen
Global Marketing Director Mobility Coatings

Video Creation Approach

  • Deep rich black hue
  • Cosmic inspired metallic sparkle
  • Elegant sophisticated car finish
  • Global automotive color trendsetter
  • Classic modern blend aesthetic
  • Video Production Techniques

  • Abstract cosmic particle simulations
  • Dynamic cinematic text animation
  • Seamless narrative scene transitions
  • Sophisticated CGI automotive renders
  • Dramatic high contrast lighting
  • Monkey Mascot Floating Animation
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