CORI
Surgical
System
Surgical
Robotics
Animation
Production

Transforming Orthopaedics through Intelligent Surgical Systems

The CORI System revolutionizes surgical precision offering faster procedural outcomes. It integrates advanced digital intelligence providing surgeons unparalleled control and accuracy for patient success.

Sleek ergonomic design enhances surgeon comfort and control. Intuitive digital interfaces present complex data clearly enabling efficient informed decision-making throughout every critical procedure.

Visualizing Surgical Precision with Animation

Dynamic 3D animation vividly illustrates intricate surgical procedures and device functionality. This visual clarity fosters deeper understanding for medical professionals showcasing technological advancements and operational excellence effectively.

Advids explored various design approaches to achieve optimal visual outcomes. Our team brought precision and detail to life through sophisticated 3D modeling and animation reflecting intuitive system interfaces beautifully.

Client Brief

Smith and Nephew approached Advids to create a B2B launch video for their CORI Surgical System. The project addresses the need for precision in orthopedics while overcoming equipment footprint concerns. Our objective was to drive adoption among hospital administrators by proving clinical accuracy and operational speed.

Video Creation Approach

Establishing a technical baseline required Advids to ingest complex engineering schematics and surgical protocol data. We began by mapping the hardware architecture of the Smith and Nephew CORI Surgical System to ensure every mechanical movement mirrored actual clinical performance. This phase synchronized the strategic narrative with physical reality.

Engineers choreographed a spatial UI interface that tracks real-time bone resection depth with microscopic accuracy. By placing the hardware within a sterile operating suite environment, we calibrated the product for diverse orthopedic environments. Surgical workflow visualizers clarify how the handheld tool interacts with the digital mapping screen during complex procedures.

Through a rhythmic progression of high-frequency pulses and clean visual transitions, we reduced the cognitive load required to understand the robotic assistance. Strategic deployment materials facilitate a rapid grasp of the efficiency gains provided to modern surgical teams. The resulting sequence drives clinical confidence while validating the technology for procurement committees.

What are the steps in making a B2B launch video?

1. Research & Analysis
2. Script Writing
3. Character & Style Sheet
4. Storyboard Development
5. Voice Over Recording
6. Animating Stage
7. Sound Effects & Music
8. Translation & Foreign Voice (If needed)
9. Delivery & Formats

Video Production Techniques