Standard
Chartered
Historical
Timeline
Animation
Video
Production

H2 Unveiling a century of impactful dedication and innovation

This video brilliantly encapsulates Standard Chartered's profound 120-year journey in Vietnam. It highlights their unwavering commitment to fostering national prosperity. The narrative showcases deep partnerships and transformative contributions, setting a powerful precedent for continued economic advancement and shared success.

The video's elegant design and captivating aesthetics elevate the audience experience. Visually rich timelines and engaging live event footage beautifully convey a dynamic history. Every frame is meticulously crafted, ensuring a seamless and inspiring journey through their remarkable legacy and future vision.

Captivating digital stage presentations

Our team masterfully integrated high-definition digital screens into the event stage design. This approach transformed presentations into immersive experiences, vividly conveying Standard Chartered's rich history and future aspirations. It effectively amplified the event's core messages, deeply resonating with attendees.

Extensive design exploration ensured optimal visual outcomes. We deployed a sophisticated blend of graphics, historical imagery, and dynamic animations. This demonstrated our profound expertise in crafting intuitive and aesthetically pleasing visuals, bringing every detail of their prestigious story to life.

Client Brief

Standard Chartered Bank Vietnam approached Advids to create a Company Introduction Video that reinforces their local market presence. The bank needed to overcome perceptions of being a detached foreign entity. This project aimed to secure investor trust and market share by demonstrating their deep operational roots.

Video Creation Approach

Orchestrating the initial project phase, Advids analyzed existing brand assets to establish a technical baseline for the narrative. Our team synchronized historical milestones with modern growth targets to build a strategic foundation for Standard Chartered Bank Vietnam and their Company Introduction Video. This calibration phase defined the visual tone to ensure local relevance.

Through cinematographic brand storytelling, we engineered a sequence that routes viewers through diverse environments from high-rise offices to digital tablet interfaces. We specifically calibrated the reflection of the blue and green knot logo on a glass door to anchor the brand identity within the local architecture. Regional banking narratives dictated the pacing, proving the bank handles diverse tasks across the Vietnamese landscape.

Rhythmic percussive tracks choreograph the final sequence to reduce cognitive load while maintaining high engagement levels. By synchronizing fast cuts with the beat, the edit reinforces a sense of momentum and reliability. Corporate brand films of this scale require precise timing to leave a lasting professional impression on the target audience.

What are the steps in making a Company Introduction Video?

1. Research & Analysis
2. Script Writing
3. Character & Style Sheet
4. Storyboard Development
5. Voice Over Recording
6. Animating Stage
7. Sound Effects & Music
8. Translation & Foreign Voice (If needed)
9. Delivery & Formats

Video Production Techniques