Beckhoff
Integrated
Control
Animation
Video
Production

Accelerating industrial automation with integrated control systems

This video powerfully illustrates how Beckhoff's integrated control systems elevate industrial automation. Showcasing seamless connectivity and advanced PC-based solutions, it promises unparalleled efficiency and precision for complex manufacturing processes. This innovation drives operational excellence forward.

The animation vividly portrays a sophisticated yet intuitive system. Its clean design and dynamic visuals communicate complex functionality with ease. This visual storytelling empowers viewers to understand the unified architecture and robust performance of cutting-edge automation technology.

Precision 3D product visualization

Precision 3D visualization brilliantly conveys intricate industrial components and their seamless operation. This technique effectively demystifies complex automation processes. It allows viewers to grasp system architecture and functionality, demonstrating the immense value and sophistication of Beckhoff's innovative technology solutions.

Our team skillfully explored diverse design approaches to achieve optimal visual outcomes. The video showcases intricate interfaces and interconnected hardware with exceptional clarity and aesthetic appeal. This meticulous execution brings complex technical information to life engagingly and effectively for all audiences.

Client Brief

Beckhoff Automation approached Advids to produce a Promotional Animated Video for their XPlanar system. The company needed to overcome traditional mechanical constraints by demonstrating frictionless transport. Our objective focused on educating global manufacturers about the system's ability to maximize throughput through six degrees of movement freedom.

Video Creation Approach

Initiating the foundational narrative for Beckhoff Automation required Advids to dissect the intricacies of the XPlanar system. We mapped out technical specifications and motion profiles to ensure every movement matched industrial physics. This phase established a technical baseline for the subsequent visual production.

Through the lens of electromagnetic levitation, our team constructed detailed models that capture the 360-degree orbital rotation of individual movers to simulate liquid logistics. We placed these components within pharmaceutical cleanroom environments to prove versatility across diverse industrial sectors. Integrating dynamic motion graphics throughout the sequence allowed for the clear depiction of non-contact product handling across modular tile configurations.

Precisely timed audio cues synchronize with the rapid acceleration of the movers to mimic real-world factory rhythms. We calibrated the visual layout using isometric perspectives to reduce the complexity of multi-axis paths. Deploying industrial communication assets ensures the final deliverable communicates high-speed efficiency to specialized engineering audiences while maintaining absolute technical accuracy.

What are the steps in making a Promotional Animated Video?

1. Research & Analysis
2. Script Writing
3. Character & Style Sheet
4. Storyboard Development
5. Voice Over Recording
6. Animating Stage
7. Sound Effects & Music
8. Translation & Foreign Voice (If needed)
9. Delivery & Formats

Video Production Techniques