Carlson
Precise
Mining
Animation
Production
Operations simplified with
engaging animation
Carlson BORETRAK 2 revolutionizes bore measurement
The BORETRAK 2 system ensures precise blasting by accurately measuring bore hole deviations. This innovative solution significantly enhances safety, mitigates risks of unpredictable flyrock, and prevents costly operational delays, leading to superior project outcomes.
The video's superb aesthetic design brilliantly conveys the BORETRAK 2's efficiency and user-friendly operation. Its clear visuals and intuitive interface demonstrate how measuring deviations from design leads to optimal blast efficiency and complete accuracy.
Complex processes visually simplified
This creative 2D animation masterfully transforms intricate drilling and blasting concepts into understandable visuals. It enhances audience engagement and knowledge retention, making complex technical details readily accessible and memorable, thereby adding immense value to the product's message.
Our team's expertise shines through the exquisite taste and deliberate design exploration in every frame. We crafted intuitive and aesthetically pleasing visuals with precision, ensuring diverse design approaches yielded optimal outcomes, reinforcing our commitment to visual excellence.
Client Brief
Carlson approached Advids to create a video explaining their global loyalty rewards program. The company needed to simplify complex membership benefits for busy corporate travelers. This initiative aimed to increase enrollment by clarifying the value of staying at their diverse hotel properties through a clear visual narrative.
Video Creation Approach
Carlson executives initiated the project by tasking Advids to develop a professional Creative 2D animation to explain their membership benefits. Our team orchestrated the asset ingestion process to establish a technical baseline for the production. We then constructed a storyboard that mapped out the travel journey from booking to check-in.
Carefully calibrated geometric shapes serve as a metaphor for the organized efficiency of the rewards program. Designers engineered a yellow suitcase with a circular handle to act as the focal point for the traveler persona moving through hotel lobbies and airport terminals. Refined artistic vector sequences guide the viewer through the tiered benefits structure to ensure clarity and engagement.
Through rhythmic pacing and a clean acoustic score, the production team choreographed the timing of every frame to reduce information overload. Illustrative motion assets clarify the transition between global travel and point accumulation. This balanced approach results in a professional communication tool that converts viewers into active members of the loyalty ecosystem.
What are the steps in making a Creative 2D animation?
- Research & Analysis
- Script Writing
- Character & Style Sheet
- Storyboard Development
- Voice Over Recording
- Animating Stage
- Sound Effects & Music
- Translation & Foreign Voice (If needed)
- Delivery & Formats
Scope of Work
2D character animation, motion graphics, scene compositing, visual effects integration, sound design, final editing, color grading, rendering
Production Timeline
3 to 4 weeks
Budget
$ 1200 to $ 2000
Industry Vertical
Mining Technology, Geotechnical Engineering, Blasting Optimization, Construction Safety, Quarrying Solutions
Video Objective
To showcase BORETRAK 2's innovative bore measurement for enhanced safety and efficiency.
“Advids delivered exceptional 2D animation for BORETRAK 2. Their creative vision perfectly captured our product's benefits, enhancing clarity and impact. We are thrilled with the visually stunning and effective outcome.”
Laura Miller
Marketing Director
Video Production Techniques
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