Thermo
Fisher
Bioprocessing
Animation
Creation

Single use fermentor excels in microbial culture

This innovative single-use fermentor radically transforms microbial culture. It provides enhanced ease of use and significant cost savings, alongside reduced cycle times. This cutting-edge system ensures superior performance, meeting the rigorous demands of modern bioprocess applications with exceptional efficiency and reliability.

The fermentor's intuitive design, featuring clear volume markers and an unobstructed door, optimizes user interaction. Its robust stainless steel exterior and intelligent cable management demonstrate thoughtful engineering. Every detail contributes to a seamless and highly productive user experience, brilliantly visualized through advanced animation.

Revealing intricate functionality through animation

Advanced 3D animation meticulously illustrates the fermentor's internal workings. This technique simplifies complex processes, making intricate mechanisms easily comprehensible for scientists and engineers. It profoundly enhances audience understanding of crucial features, driving deeper engagement with the product's innovative capabilities.

Our team demonstrated exceptional taste and design expertise, translating engineering precision into captivating visuals. Diverse design approaches were explored, ensuring optimal clarity for every component. This detailed visualization reinforces Advids' commitment to visually stunning and effective content, highlighting product excellence.

Client Brief

Thermo Fisher Scientific approached Advids to create a strategic demo advertisement video addressing complex laboratory workflow bottlenecks. The objective involves demonstrating high throughput precision to laboratory directors while establishing a narrative of technical reliability. This project aims to accelerate procurement cycles by simplifying sophisticated instrumentation benefits.

Video Creation Approach

Engineering the foundational framework required a comprehensive audit of existing Thermo Fisher Scientific technical documentation to align the centrifugation hardware with modern laboratory standards. Advids team members synchronized these physical specifications with motion design principles to establish a high fidelity visual baseline. Initial production phases prioritized structural accuracy to ensure the digital representation matched real world operational physics precisely.

Spatial UI animation sequences choreographed the interaction between users and the touchscreen interface, specifically detailing the tactile feedback of the digital start button. These software walkthrough clips illustrate how the equipment functions within diverse clinical environments ranging from academic research hubs to commercial diagnostic centers. Integrating modular interface previews clarifies navigation paths for technicians managing high volume sample processing tasks.

Rhythmic audio cues and calculated transition speeds calibrate the viewer experience to minimize mental fatigue during technical explanations. Through rapid visual sequencing, instructional product guides demonstrate how intuitive controls reduce manual configuration time for busy medical professionals. This systematic approach ensures the final asset functions as a definitive resource for explaining complex diagnostic capabilities to global stakeholders.

What are the steps in making a Demo advertisement video?

1. Research & Analysis
2. Script Writing
3. Character & Style Sheet
4. Storyboard Development
5. Voice Over Recording
6. Animating Stage
7. Sound Effects & Music
8. Translation & Foreign Voice (If needed)
9. Delivery & Formats

Video Production Techniques