FMC 3RIVE 3D · Precision ag equipment · Education explainer video
Education Explainer Video for FMC's 3RIVE 3D: From Cab Alarm to Compressor Check
FMC needed operators of its 3RIVE 3D Application System to tell, on their own, if the air compressor has quit or is underperforming. Advids shot a live-action education explainer video that starts on the alarms the operator sees in the cab, then works through the checks in order: the orifices, the compressor's sound, a multimeter reading and the compressor itself, each under its own on-screen title.
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FMC · 3RIVE 3D Application System
- Client
- FMC
- Product
- 3RIVE 3D Application System, mounted on a planter
- Made for
- Growers and operators running the 3RIVE 3D system
- Format
- Live-action troubleshooting education explainer video with text overlays
- Style
- Hands-on close-ups of the planter in a workshop, cab monitor screens and a composited multimeter
- Length
- 1:48
- Production timeline
- 3 to 4 weeks
- Budget
- $1,200 to $2,000
The problem: the alarm is in the cab, the fault is somewhere on the planter
FMC's own description sets the job: show "how to tell if your air compressor has shut down or is underperforming", because "recognizing the signs early helps prevent inconsistent application". In the cab, the operator only sees the result: blockage alarms and a 3RIVE 3D rate of 0.0 against a target of 11.8.
The cause could sit in several places: a plugged orifice, a compressor that is not running, a power fault along the wiring. Any hardware company with devices in the field has the same gap between an error on a screen and a part in someone's hand. The video had to close that gap one check at a time, in the order an operator can do them.
How the 3RIVE 3D video moves from alarm to fix, scene by scene
Each check gets a short white title on screen, so the steps can be followed by sight. Select a time to play that scene above.
| Time | On screen | What it does |
|---|---|---|
| A tractor and planter in a field at sunrise, then the "3RIVE 3D APPLICATION SYSTEM" logo over the title "Diagnosing air compressor failure". | Names the system and the one fault this video covers. | |
| The cab monitor: "Blockage # 1 BLOCKED 3RIVE 3D" (0:10), an "Alarm" with "Channel 2 Alert!", Target 11.8, Actual 0.0 (0:13), "Blockage # 5" (0:16), then the run screen with the 3RIVE 3D rate at 0.0 (0:18). | Matches the symptoms the operator is looking at right now. | |
| A close-up of a sight tube of pink liquid on the planter. | Moves the viewer from the screen to the machine. | |
| "Check air and solution orifices": a hand removes an orange orifice and holds it in the palm, then "For more details, see our "cleaning the air and liquid orifices" video" (0:38). | Starts with the simplest check and points to a separate video for the cleaning. | |
| "Listen for compressor operation" over the monitor's run screen (0:43), then a hand on the compressor housing (0:45). | A check that needs no tools. | |
| The connector is unplugged (0:48 to 0:52), a Fluke 115 multimeter is laid over the shot reading "12" (0:54) and "10" (1:04) beside the "3RIVE AIR RELIEF SV ASSY" label, then a frayed red wire taped on the frame (1:06) and the connectors at the back of the tractor (1:08 to 1:14). | Takes the electrical check from the reading back along the wiring. | |
| "Check compressor functionality": the intake cap is unscrewed (1:24), removed (1:28), and a finger covers the open intake (1:32 to 1:36). | Ends the checks on the compressor itself. | |
| A support card with the 3RIVE 3D address and "contact our support team at 630-524-4102" (1:37 to 1:44) above FMC's label notice, then the FMC logo and "Ag.FMC.com" (1:48). | Gives the operator a next step if the checks do not solve it. |
Storyboard: the frames that carry the 3RIVE 3D education explainer video
Key frames from the finished video, in order. Select a time to play that moment above.
The title names one fault, not the whole system. 
The video opens on the alarm the operator already sees. 
The rate alert shows the symptom in numbers. 
Check 1 has its own title and a part in the palm. 
The cleaning steps are sent to a separate video. 
Check 2 needs only the operator's ears. 
The meter is laid over the shot so the reading is clear. 
A second reading, next to the part label. 
The wiring check shows what damage looks like. 
The last check goes to the compressor itself.
4 decisions behind the 3RIVE 3D education explainer video
Decision 1
Open on the alarm, not the product
After a 9-second title, the first thing on screen is the cab monitor: "Blockage # 1 BLOCKED 3RIVE 3D" at 0:10 and "Channel 2 Alert!" with Actual 0.0 at 0:13.
Copy it: Start a troubleshooting video on the exact error your user is staring at, so they know at once they picked the right video.
Decision 2
One title per check, in the order an operator works
"Check air and solution orifices" at 0:30, "Listen for compressor operation" at 0:42 and "Check compressor functionality" at 1:16, from the easiest check to the most hands-on.
Copy it: Write each step as a short command on screen, and order the steps from no tools to most effort.
Decision 3
Put the meter in the frame
From 0:54 a Fluke 115 multimeter is laid over the shot at full size, reading "12" and then "10" at 1:04, next to the part being tested.
Copy it: When a step depends on a reading, composite the instrument beside the part so the number reads on a phone screen.
Decision 4
Send the side task to its own video
At 0:38 the line "For more details, see our "cleaning the air and liquid orifices" video" replaces a cleaning walkthrough, and the support number closes the video at 1:37.
Copy it: Keep each troubleshooting video to one fault. Point to the next procedure and to support instead of folding them in.
From a workshop shoot to a 1:48 troubleshooting guide
- Check order. The diagnosis was split into the checks an operator can do in sequence: orifices, compressor sound, power and wiring, then the compressor itself.
- On-set direction. The shoot stayed on hands and parts, close enough that each orifice, connector and cap fills the frame.
- Video shoot. The planter was shot in a workshop, the cab monitor against a dark background so the alarm text reads, and a tractor in the field for the opening.
- Text overlays and motion graphics. Each check got a white title with a vertical bar, and the multimeter was composited over the shot at full size.
- Editing and color grading. The checks were cut in order to 1:48, between the field opening and the support card.
- Sound design and final mastering. Sound was built to pace each step, then the video was mastered for release.
Scope of work:
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the Product video production service for how a project like this is scoped.
Questions about the FMC 3RIVE 3D education explainer video
What checks does the 3RIVE 3D compressor video walk through?
In order: "Check air and solution orifices" (0:30), "Listen for compressor operation" (0:42), a multimeter reading at the connector (0:54) with a look along the wiring, and "Check compressor functionality" (1:16).
Why does the video start on the cab monitor?
That is where the operator first sees the problem. At 0:10 the monitor reads "Blockage # 1 BLOCKED 3RIVE 3D", and at 0:13 "Channel 2 Alert!" shows a target of 11.8 against an actual of 0.0.
How does the video make the multimeter reading readable?
From 0:54 a Fluke 115 multimeter is composited over the shot at full size, reading "12" and then "10" at 1:04, beside the connector and the "3RIVE AIR RELIEF SV ASSY" label.
Why doesn't the video show how to clean the orifices?
It keeps to one fault. At 0:38 an on-screen line sends the viewer to a separate "cleaning the air and liquid orifices" video instead.
What does the operator do if the checks don't fix it?
The support card at 1:37 gives the 3RIVE 3D address and "contact our support team at 630-524-4102", before the FMC logo at 1:48.
What did the 3RIVE 3D education explainer video take to make?
A video shoot with on-set direction, editing, motion graphics, text overlays, sound design, color grading and final mastering. Production took 3 to 4 weeks on a budget of $1,200 to $2,000.
What Advids clients say
"They really deeply dived to understand our offering, the key value that must be presented, reviewing our technical documents. In depth video research and strategy was needed and Advids just got it right."Mark Beneath, Managing Director at WB Intesome
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