Launch
advertising
video
Production

Showcasing innovation with
dynamic 3D

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Transforming productivity with versatile screens

This video brilliantly highlights how the Lenovo ThinkPad X1 Fold revolutionizes personal computing. It showcases the device's seamless adaptability for diverse work scenarios empowering users with unprecedented flexibility and efficiency in their daily tasks.

The stunning visuals emphasize the ThinkPad X1 Fold's sophisticated design and intuitive user experience. Its unique foldable screen with an advanced hinge mechanism offers superior strength and image quality enhancing aesthetic appeal and practical versatility.

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Showcasing intricate 3D mechanics

Our meticulous 3D animation brings the complex engineering of the ThinkPad X1 Fold to life. This visual technique effectively communicates the product's innovative hinge and multi-layer screen design providing clear insight into its advanced functionality.

Advids team expertly crafted intuitive and aesthetically pleasing visual demonstrations. We explored various dynamic camera angles and detailed renders to ensure optimal visual outcomes highlighting the device's precision and robust build quality.

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What are the steps in making a Launch advertising video?

  1. Research & Analysis
  2. Script Writing
  3. Character & Style Sheet
  4. Storyboard Development
  5. Voice Over Recording
  6. Animating Stage
  7. Sound Effects & Music
  8. Translation & Foreign Voice (If needed)
  9. Delivery & Formats

Scope of Work

CAD file conversion 3D modeling texturing lighting rendering animation visual effects sound design final compositing color grading

Production Timeline

3 to 4 weeks

Budget

$ 1200 to $ 2000

Industry Vertical

Consumer Electronics Technology Devices Personal Computing Mobile Computing Tech Innovation

Video Objective

To effectively launch and promote the world's first foldable PC to a global audience.

“Advids truly captured our vision for the ThinkPad X1 Fold launch. Their exceptional video perfectly showcases the product's innovation and quality achieving brilliant engagement and incredible results.”

Sarah Chen
Head of Product Marketing

Video Creation Approach

  • World's first foldable PC
  • No crease display technology
  • Multi-link torque hinge design
  • Integrated keyboard kickstand
  • Blazing fast 5G connectivity
  • Video Production Techniques

  • Detailed 3D product rendering
  • Dynamic internal mechanism visualization
  • Seamless screen folding animation
  • Interactive UI display graphics
  • Sophisticated motion camera paths
  • Monkey Mascot Floating Animation
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