AM-Flow · Additive manufacturing automation · 2D promo video

Marketing Promo Video for AM-Flow: Manual Post-Processing Drawn as Cost

AM-Flow needed 3D printing teams to see what manual post-processing costs them as they grow. This marketing promo video draws that cost in 2D line art: each new printer brings a crowd of workers, their heads turn red, then one machine marked "AM-FLOW" takes their place before a single claim appears in text.

Last updated Oct. 20, 2026

AM-Flow · Post-processing automation

Client: AM-Flow
Product: Automation for the steps after 3D printing: identifying, sorting, labeling and bagging parts
Made for: Additive manufacturing teams scaling printed-part output
Format: 2D line animation promo video
Style: Blue isometric line art on white, with a 3D-rendered factory on a tablet for the claims
Length: 1:16
Production timeline: 3 to 4 weeks
Budget: $1,200 to $2,000

The problem: every new printer adds people after the print

AM-Flow's own YouTube description names the cost: manual identification, sorting, labeling and bagging of 3D printed parts is expensive and slow. It adds that when a print shop grows fast, labor costs for post-production grow fast too.

A production head already knows printing is digital. What they rarely picture is the crowd of hands that grows behind each new machine. The video had to make that crowd visible, then take it away.

How the video builds the case for automation, scene by scene

Before 0:51 the only text on screen is small labels and the machine's name, so the drawings carry the argument first. Select a time to play that scene above.

Time	On screen	What it does
	A line-drawn building marked "3D PRINT CORPORATION", then dotted lines of binary digits out to drawn end uses labeled "automotive", "manufacturing", "medical", "individual designers", "logistics", "aerospace", "aviation" and "marine".	Sets the scale: printed parts go out to many industries.
	Designers at 3 desks with part models on their screens, joined by a dotted line of binary digits.	Shows the digital start of the chain.
	One 3D printer, then a row of workers forms at a conveyor beside it.	Shows where the digital chain hands over to people.
	More printers arrive, 3 by 0:36, each with its own rows of workers at conveyors. From 0:38 heads turn red and red warning screens light up.	Turns manual post-processing into headcount and errors.
	The workers are gone. Robot arms at the 3 printers load one conveyor into a machine marked "AM-FLOW", and parts leave in crates on wheeled carts.	Shows the fix in the exact spot the problem lived.
	A tablet showing a 3D-rendered factory, with "The next step in end to end digital manufacturing." and 5 bullets that build to 1:04: "High speed one-piece-flow", "Mass manufacturing scale efficiency", "Cuts labor by 90%", "Eliminates human failure" and "Immediate ROI via our 'Pay as you grow program'".	Puts the claims in writing after the pictures have made them.
	End card: "WWW.AM-FLOW.COM", with "-FLOW" in yellow.	Gives one place to go next.

Storyboard: the frames that carry the AM-Flow marketing promo video

Key frames from the finished video, in order. Select a time to play that moment above.

The open names the customer: a 3D print producer.
Scale first: printed parts go out to 8 industries.
The chain starts digital, at the design desk.
One printer already needs a row of people.
More printers, more people, and the strain shows in red.
The crowd is gone and one machine holds the line.
The product, in the spot the workers stood.
The claims arrive only after the pictures made them.
One address to go next.

4 decisions behind the AM-Flow promo video

Decision 1

Draw the cost as people

From 0:34 to 0:43 the rows of workers grow with each new printer, and their heads turn red. The cost is shown as people before any figure appears.

Copy it: If your product removes manual work, show the headcount it replaces growing on screen before you show the product.

Decision 2

Hold the claims until 0:51

For the first 50 seconds the only text is small labels and the machine's name. The headline and bullet list arrive only after the viewer has watched the crowd appear and vanish.

Copy it: Let the pictures make the case first and save written claims for the last third.

Decision 3

Put the machine where the crowd stood

At 0:44 the workers disappear. Robot arms load the conveyor and one box marked "AM-FLOW" takes over the line, with parts leaving in crates.

Copy it: Show your product in the exact place the problem lived, in the same shot.

Decision 4

One line style from desk to floor

The same blue line art runs from the design desks at 0:18 to the factory floor, joined by a dotted line of binary digits. Design, printing and handling read as one chain.

Copy it: If you sell "end to end", draw one unbroken line through every step.

From a blank page to AM-Flow's factory in line art

Line-art style. A blue-on-white line style was set so buildings, printers, people and parts share one look.
Scene order. Scenes were ordered like AM-Flow's argument: design, print, manual handling, automation, claims.
2D assets. Designers, desks, printers, workers, conveyors, crates and the AM-FLOW machine were drawn as 2D assets.
Scene animation. The worker rows were animated to multiply, turn red and then vanish as the machine takes over.
Compositing and effects. Binary dotted lines and red warning screens were composited over the drawings, and the bullet list was set beside the factory tablet.
Edit, grade and sound. The final edit, color grading and sound design closed the project.

Scope of work:

Visual style development
Motion graphics design
2D asset creation
Scene animation
Compositing
Visual effects
Sound design
Final editing
Color grading

Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the 2D video production service for how a project like this is scoped.

Questions about the AM-Flow marketing promo video

Why do the workers' heads turn red in the AM-Flow video?

From 0:34 to 0:43 more printers arrive, the crowd at the conveyors grows past 20, and from 0:38 their heads and screens turn red. It shows strain and errors without a word; the bullet "Eliminates human failure" names it later.

How does the video show what AM-Flow automates?

At 0:44 the workers vanish. Robot arms at the printers load one conveyor into a machine marked "AM-FLOW", and parts leave in crates on wheeled carts. AM-Flow's YouTube description lists the manual steps behind that shot: identification, sorting, labeling and bagging.

Why do the AM-Flow claims wait until 0:51?

The drawings make the argument first: designers, printers, a growing crowd, then one machine. The headline "The next step in end to end digital manufacturing." only arrives at 0:51, once the viewer has seen the reason for it.

What claims does the AM-Flow promo video put on screen?

From 0:52 to 1:04 a list of 5 builds under the headline: "High speed one-piece-flow", "Mass manufacturing scale efficiency", "Cuts labor by 90%", "Eliminates human failure" and "Immediate ROI via our 'Pay as you grow program'". These are AM-Flow's own on-screen claims.

Why does the video open on a building linked to a rocket and an aircraft?

From 0:00 to 0:17 dotted lines run from a building marked "3D PRINT CORPORATION" to 8 labeled end uses, from "automotive" and "medical" to "aerospace" and "marine". It sets the scale first, so the cost of handling each part by hand reads as a real problem.

What did the AM-Flow promo video take to make?

A line-art style, 2D assets, scene animation, compositing, effects, editing, color grading and sound design. Production took 3 to 4 weeks on a budget of $1,200 to $2,000.

What Advids clients say

"ADVIDS prepared a 3D animation for us in a very good price and good schedule. The process was clear and convenient for remote online."Tal Bakish, Entrepreneur at Elssway