Olympus
Surgical
Energy
Explainer
Creation
Showcase innovation with
dynamic video production
Revolutionize surgical efficiency with versatile Powerseal technology
This advanced technology delivers intelligent energy adapting to tissue conditions enabling high quality vessel sealing in just 2.8 seconds including pulmonary vessels and exceeding 3X systolic pressure.
Its intuitive design ensures improved workflow and comfort without sacrificing performance Surgeons benefit from less effort better usability and overall exceptional surgical energy experience.
Detailed ergonomics and functionality
Our animation meticulously reveals the device's internal mechanisms and ergonomic handle design clarifying complex features Visualizing its double action jaw and unique latching capability enhances understanding for clinical teams.
Advids expertise crafted intuitive aesthetically pleasing visuals exploring various design approaches for optimal outcomes The video highlights efficient jaw positioning minimal thumb movement and reduced squeeze force through advanced 3D rendering.
Client Brief
Olympus approached Advids to create a digital campaign for their project management platform. The objective involved addressing workflow fragmentation by demonstrating a centralized hub for complex team tasks. Success required a clear narrative that encourages potential users to initiate a free trial and integrate the tool immediately.
Video Creation Approach
Orchestrating the foundational technical strategy required Olympus to synchronize internal assets with our production team. Advids engineers established a baseline by calibrating brand guidelines against the core online promo video objectives. This initial phase ensured every motion graphic aligned with the specific functional requirements of the software interface.
Across the second phase, designers choreographed a fluid spatial UI animation using a distinct blue floating task card as a central visual metaphor. Integrating diverse team dashboard views across mobile and desktop environments proved the versatility of the system for remote workers. Deploying internet marketing visuals across these various layouts allowed the narrative to emphasize platform adaptability without distracting the viewer.
Rhythmic audio cues synchronize with rapid transitions to reduce cognitive load during dense data sequences. Precise timing during the final render ensures that web advertising assets maintain a high tempo while directing the eye toward the primary call to action. Strategic pacing concludes the project by driving user engagement and reinforcing the efficiency of the platform.
What are the steps in making a Online promo video?
- Research & Analysis
- Script Writing
- Character & Style Sheet
- Storyboard Development
- Voice Over Recording
- Animating Stage
- Sound Effects & Music
- Translation & Foreign Voice (If needed)
- Delivery & Formats
Scope of Work
CAD file conversion, 3D model cleanup, advanced texturing, complex lighting, intricate animation, high-fidelity rendering, professional compositing, impactful visual effects, dynamic sound design, final color grading.
Production Timeline
3 to 4 weeks
Budget
$ 1200 to $ 2000
Industry Vertical
Healthcare Technology, Surgical Instruments Manufacturing, Medical Device Solutions, Biomedical Engineering, Clinical Equipment Innovation
Video Objective
To effectively launch and demonstrate Olympus Powerseal's advanced features to a global medical audience.
“Advids brilliantly captured our Powerseal innovation in this online promo video The visual excellence and clarity exceeded our expectations directly achieving our marketing goals with exceptional professionalism.”
Sarah Jenkins
Marketing Director Surgical Solutions
Video Production Techniques
Let’s Talk!
Please fill out the form below and
we’ll get in touch.