Pentagon Games · Browser XR platform · 3D awareness video
Product Awareness Video for Pentagon Games: XR Worlds That Run in a Browser
Pentagon Games needed people to believe that full 3D worlds can run in a standard browser. This product awareness video shows 3 uses of the platform in 40 seconds, labels each one, and runs one line under its storefront and venue scenes: "THIS VIDEO IS COMPRISED OF ACTUAL BROWSER BASED EXPERIENCES".
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Pentagon Games · XR platform
- Client
- Pentagon Games
- Product
- Browser-based XR platform with storefronts, event venues and living spaces
- Made for
- Players, game studios and brands looking at browser XR
- Format
- 3D product awareness video with on-screen labels
- Style
- Scenes from the platform itself, as the on-screen note states
- Length
- 0:40
- Production timeline
- 3 to 4 weeks
- Budget
- $1,200 to $2,000
The problem: nobody expects a 3D world to open in a browser tab
The YouTube description sets out the claim: a browser VR ecosystem with digital cinema, virtual storefronts and XR experiences, delivered "directly through standard browsers". Worlds this detailed are usually tied to a headset, a console or a large download, so the claim sounds like a render made for a trailer.
An awareness video for this product has 2 jobs. It has to make the viewer believe the scenes are real platform output, and it has to show what the platform is for, in under a minute.
How the Pentagon Games video shows 3 uses in 40 seconds
Each use gets its own label in the lower left, and from about 0:01 to 0:25 a proof line runs along the bottom of the frame. Select a time to play that scene above.
| Time | On screen | What it does |
|---|---|---|
| Aerial shots of islands, a city and gold domes under the Pentagon Games logo and "PORTABLE NEXT-GEN XR EXPERIENCES". From about 0:01 a line runs along the bottom: "THIS VIDEO IS COMPRISED OF ACTUAL BROWSER BASED EXPERIENCES". | Names the category and tells the viewer that what follows is real platform output. | |
| A zoom-blur dive into a street, then storefronts labeled "INTERACTIVE STOREFRONTS": an "ETHER FANTASY" shop whose character chats in a panel beside her, an antique shop, and a "BARKINDLE & FRIENDS" shop with talking creatures. | Shows the first use: a shop a game brand can run inside the platform. | |
| More storefronts and halls: a character in front of "NECROMANTIC" and "AVAILABLE ON STEAM", a hall with a pink tree, a crystal chamber between 2 stone obelisks. | Shows how many visual styles one platform can host. | |
| Gold domes on the island labeled "EVENT VENUES", an "NFT GALLERY" hall, a neon tunnel and a clothing store with a model on a turntable. | Shows the second use: places where people meet and browse. | |
| A door marked "Enter Apartment", then a bedroom and a marble living room labeled "CUSTOMIZABLE PERSONAL LIVING SPACES". | Shows the third use: a space each user can make their own. | |
| The world pulls back into a globe with floating islands and the gold domes, then the Pentagon Games logo on black. | Ties every space shown back to one platform and one name. |
Storyboard: the frames that carry the Pentagon Games product awareness video
Key frames from the finished video, in order. Select a time to play that moment above.
Brand, category and the proof line share the first frame. 
A storefront proves itself with a live chat, not a sign. 
A second game brand gets its own shop and its own voice. 
A storefront can point straight to where the game is sold. 
The same platform holds a very different visual style. 
The second use is labeled on the domes seen in the opening. 
A venue is shown as a gallery a visitor stands inside. 
The viewer walks in through a door, not a menu. 
The third use is a room each user can make their own. 
Every space shown sits inside one world under one logo.
4 decisions behind the Pentagon Games product awareness video
Decision 1
Put the proof in a caption
From about 0:01 the line "THIS VIDEO IS COMPRISED OF ACTUAL BROWSER BASED EXPERIENCES" stays along the bottom of the frame through the storefronts and the first event venue, until about 0:25.
Copy it: If buyers will doubt that your visuals are real, say what they are in one plain line and keep it on screen.
Decision 2
Label each space by its use
The platform is split into 3 labels: "INTERACTIVE STOREFRONTS" at 0:10, "EVENT VENUES" at 0:24 and "CUSTOMIZABLE PERSONAL LIVING SPACES" at 0:32.
Copy it: Group your features by what the user does there, and give each group a label of 2 or 3 words.
Decision 3
Show a moment of use, not a menu
At 0:12 the "ETHER FANTASY" character answers a visitor in a chat panel, at 0:16 a creature says "Woof woof buddy!", and at 0:30 the viewer walks through a door marked "Enter Apartment".
Copy it: For a platform people move around in, show one action per space: a conversation, a door, a room.
Decision 4
Open and close on the whole world
The video starts on an aerial view of the islands at 0:00 and ends at 0:37 on the same world pulled back into a globe.
Copy it: Start and end on one wide picture of the product, so the details in between have a place to sit.
From Pentagon Games worlds to a 40-second awareness cut
- 3 uses, 3 labels. The structure was set around the 3 things a visitor can do on the platform: shop in storefronts, gather in venues and live in a personal space.
- 3D assets and environments. Assets and environments were prepared for the island, the storefronts, the venues and the apartment, each shown as it runs in the browser.
- Texturing and lighting. Daylight for the island fly-overs, warm interiors for the shops and night city light for the apartment.
- Camera paths and animation. Aerial passes over the islands, a zoom into the street at 0:09 and a walk through the apartment door at 0:30 were animated.
- Rendering and visual effects. Scenes were rendered, with the zoom-blur transition and the pull-back into the globe added as effects.
- Labels, sound, edit and grade. The use labels and the proof line were placed, then sound design, the final edit and the color grade tied the 40 seconds together.
Scope of work:
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the 3D video production service for how a project like this is scoped.
Questions about the Pentagon Games product awareness video
Why does the Pentagon Games video run a line along the bottom of the frame?
The line "THIS VIDEO IS COMPRISED OF ACTUAL BROWSER BASED EXPERIENCES" answers the first doubt a viewer has about worlds this detailed. It appears at about 0:01 and stays through the storefronts and the first event venue, until about 0:25.
Which parts of the platform does the product awareness video show?
3 uses, each with its own label: "INTERACTIVE STOREFRONTS" from 0:09, "EVENT VENUES" from 0:24 and "CUSTOMIZABLE PERSONAL LIVING SPACES" from 0:30.
How does the video show that the storefronts are interactive?
At 0:12 the "ETHER FANTASY" character replies to a visitor in a chat panel, and the visitor answers "Yes please! Where do I sign up?". The shop reads as a place to talk to, not a poster. At 0:30 the viewer walks through a door marked "Enter Apartment".
What does "PORTABLE NEXT-GEN XR EXPERIENCES" do at the start?
It sits under the Pentagon Games logo over the aerial island shots from 0:00 until it fades at about 0:06. It names the category before any single use is shown.
Why does the Pentagon Games video end on a globe?
At 0:37 the world pulls back into a globe holding the islands, the floating rocks and the gold domes seen earlier. Every storefront, venue and room shown in between now sits inside one picture, under one logo.
What did the Pentagon Games video cost and how long did it take?
The scope covered 3D asset creation, environment development, texturing, lighting, animation, rendering, visual effects, sound design, editing and color grading. Production took 3 to 4 weeks on a budget of $1,200 to $2,000.
What Advids clients say
"Great work from the Advids team on our technical marketing video. I appreciated the flexibility and pragmatic approach alongside their talent in 2D animations."Sumant Kapoor, Founder at APK ID
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