OVHcloud · Cloud storage · 2D animated product demo video

Product Demo Video for OVHcloud Object Storage: the Model, Drawn

OVHcloud needed newcomers to understand Object Storage, a product with nothing on a desk to point a camera at. This product demo video draws the model instead: one file tagged with "Metadata" and a "Unique ID", a bucket labeled "Logical container", and server racks marked hot, standard and cold.

Last updated Oct. 20, 2026

OVHcloud · Object Storage

Client: OVHcloud
Product: OVHcloud Object Storage, part of the OVHcloud Public Cloud
Made for: IT teams and developers asking "What is Object Storage?"
Format: 2D animated product demo video with on-screen labels
Style: Flat 2D character and icon animation in OVHcloud blues
Length: 1:27
Production timeline: 3 to 4 weeks
Budget: $1,200 to $2,000

The problem: nobody can picture where their files live

OVHcloud sells Object Storage with one promise in its YouTube description: store your data on OVHcloud infrastructure "while keeping control over your budget". The buyer it talks to has a pile of documents, audio, images and video and no clear idea what an object, a bucket or a storage class is.

There is no device to show and no screen that explains the idea. A recording of a console would show forms and buttons, not the model behind them. So the video had to draw the model itself: what an object is, where it sits, who can touch it, and how hot or cold its storage is.

How the video builds Object Storage, scene by scene

Short labels name each part as it appears, so the model reads even with the sound off. Select a time to play that scene above.

Time	On screen	What it does
	A bearded character gathers a document, a music file and a video, until his files pile into a mountain that buries him to the neck.	Shows the buyer's real problem in one picture: too much unstructured data.
	The camera moves into the pile. One music file is pulled out and tagged "Metadata".	Starts the lesson with a single file, not the whole system.
	The same file gets a second tag, "Unique ID", while the metadata box lists "Title : Hey Jude", "Author : The Beatles", "Date : 1968" and "Style : Rock". Then it becomes one circle in a grid of documents, images, audio and video.	Defines an object, then shows that every file type is stored the same way.
	A padlock and a video icon, then a blue bucket labeled "Logical container", with a document, a music file and a video beside it.	Turns the word bucket into something the viewer can see, next to the files it holds.
	"DELETE", "COPY" and "SHARE" are ticked one by one beside a bucket and a document, then "Security" and "Speed of access" appear.	Answers the buyer's next question: who can do what with the data.
	A video file travels into a server rack, gets a check mark, and the single rack becomes a row of racks.	Moves from the logical view to the infrastructure that holds it.
	Racks are labeled one by one: "HOT STORAGE", then "STANDARD STORAGE", then "COLD STORAGE", with files dropping into each.	Shows the storage tiers side by side, so the choice is visible.
	"OBJECT STORAGE" and "ADAPTED TO YOUR NEEDS" over one rack, a euro sign beside it, the character holding his own server, then the OVHcloud logo.	Closes on the budget promise and the brand.

Storyboard: the frames that carry the OVHcloud product demo video

Key frames from the finished video, in order. Select a time to play that moment above.

The buyer's problem is one picture: a pile of data up to the neck.
One file is defined before any system is shown.
Every file type becomes the same kind of object.
The word bucket gets a shape and a label.
Access rights are shown as ticks, not explained in prose.
The 2 benefits get a screen of their own.
The logical view lands on real infrastructure.
The 3 tiers sit side by side, so the choice is visible.
The tiers fold back into one product promise.
The character who was buried now holds his own server.

4 decisions behind the OVHcloud Object Storage video

Decision 1

Bury the viewer in files first

From 0:05 to 0:08 the character's documents, music and video pile up until only his head shows. The pile fills the frame 8 seconds before the first label appears.

Copy it: Open on your buyer's mess as one picture before you name the product.

Decision 2

Teach one object before the grid

At 0:16 a single music file is tagged "Metadata", at 0:18 it gets a "Unique ID", and only at 0:20 does it join a grid of other files.

Copy it: Explain the smallest unit of your product on its own, then scale it up.

Decision 3

Give every term a drawn object

A bucket labeled "Logical container" at 0:32 and server racks labeled "HOT STORAGE" from 0:56 turn cloud jargon into shapes.

Copy it: List the 4 or 5 terms your buyer stumbles on and assign each one a picture and a label.

Decision 4

Add tiers one label at a time

"HOT STORAGE" appears first, "STANDARD STORAGE" joins at 1:00 and "COLD STORAGE" at 1:05, on the same row of racks.

Copy it: Show product options on one line and reveal them in order, so the viewer compares instead of memorizing.

From an abstract storage model to 2D scenes for OVHcloud

Concept map. The Object Storage model was mapped to pictures: a file as a circle icon, a bucket as a logical container, a storage class as a labeled server rack.
Character design. One bearded character in OVHcloud blues carries the viewer from the data pile at 0:05 to the server he holds at 1:19.
Assets and backgrounds. An icon set for documents, audio, images and video, plus buckets, padlocks and server racks, on flat light-blue backgrounds.
Scene animation. The pile-up, the metadata tags, the bucket, the permission checks and the tier rows were animated in order.
Labels and motion graphics. "Metadata", "Unique ID", "Logical container", "Security" and the 3 tier labels were animated onto the shapes they name.
Sound, edit and grade. Sound design, the final edit and color grading were done last, ending on the OVHcloud logo at 1:24.

Scope of work:

Character design
Asset creation
Background design
Scene animation
Visual effects
Motion graphics
Sound design
Editing
Color grading

Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the 2D video production service for how a project like this is scoped.

Questions about the OVHcloud product demo video

Why does the OVHcloud video open on a man buried in files?

From 0:05 to 0:08 his documents, music and video pile into a mountain around him. It states the problem Object Storage solves, too much unstructured data, before any term is introduced.

How does the video explain what an object is?

It takes one music file out of the pile and tags it "Metadata" at 0:16 and "Unique ID" at 0:18. Only then does the file join a grid of documents, images, audio and video at 0:20.

What does the bucket scene show?

A blue bucket appears at 0:30 and is labeled "Logical container" at 0:32, with a document, a music file and a video beside it. At 0:38 "DELETE", "COPY" and "SHARE" are ticked beside it, followed at 0:42 by "Security" and "Speed of access".

How does the video show hot, standard and cold storage?

It labels one row of server racks in turn: "HOT STORAGE" from 0:56, "STANDARD STORAGE" from 1:00 and "COLD STORAGE" from 1:05. At 1:10 the row becomes one rack under "OBJECT STORAGE" and "ADAPTED TO YOUR NEEDS".

Why does this product demo video show no interface?

The YouTube title is "What is Object Storage?", so the video demos the storage model rather than a console. Objects, buckets and tiers are drawn as icons, containers and racks instead of screens.

How long did the OVHcloud video take and what did it cost?

Production took 3 to 4 weeks on a budget of $1,200 to $2,000, covering character design, assets, backgrounds, animation, motion graphics, sound design, editing and color grading.

What Advids clients say

"Great work from the Advids team on our technical marketing video. I appreciated the flexibility and pragmatic approach alongside their talent in 2D animations."Sumant Kapoor, Founder at APK ID