Toyota
Technical
Tire
Animation
Production
Product innovation with
engaging graphics
Engineered winter safety clearly showcased
This animation brilliantly details how Toyota's winter tires, crafted with softer rubber and deep treads, deliver unparalleled grip in challenging cold weather conditions. Drivers gain enhanced confidence and crucial safety, securing their journeys efficiently.
The video meticulously visualizes advanced tire design, showcasing sipes expelling snow and slush with striking clarity. Viewers effortlessly grasp the superior engineering and experience the visual assurance of reliable winter performance.
Dynamic product feature visualization
Employing meticulous motion graphics profoundly enhances understanding of complex tire technologies. This precise visual storytelling transforms technical details into easily digestible, impactful insights, elevating viewer comprehension and appreciation for innovation.
Our team expertly navigated diverse design approaches, crafting intuitive and aesthetically pleasing visuals. This video advert showcases our commitment to bringing intricate engineering to life with clarity and engaging graphic elegance, ensuring optimal impact.
Client Brief
Toyota engaged Advids to redefine perception of their latest hatchback model within saturated urban markets. By capturing the energy of nightlife through stylized motion, the team aimed to transform functional transport into a desirable lifestyle accessory, driving increased engagement and foot traffic to regional dealerships.
Video Creation Approach
Engineering a high-energy visual narrative began with Advids auditing existing brand guidelines to ensure total alignment with the Toyota global aesthetic. We synchronized raw vehicle footage with technical specifications for the Hatchback to establish a baseline that prioritized visceral movement over static product displays.
Urban nightscapes provided the backdrop where chromatic light trails acted as a visual metaphor for speed and agility. Our editors calibrated the specific glow of the rear LED taillight strip against rain-slicked asphalt to anchor the car within its metropolitan ecosystem. Strategic integration of dynamic brand commercials required precise motion tracking to maintain focus on the vehicle while city architecture blurred into a streak of neon.
Soundscapes drove the final assembly as we choreographed every frame to match the percussive rhythm of a pulsing electronic score. Reducing cognitive load involved balancing rapid cuts with steady tracking shots, allowing the audience to absorb key design features without visual fatigue. Execution of promotional media campaigns finished with a high-contrast grade that elevated the presence of the vehicle against the dark streetscape.
What are the steps in making a video advert?
- Research & Analysis
- Script Writing
- Character & Style Sheet
- Storyboard Development
- Voice Over Recording
- Animating Stage
- Sound Effects & Music
- Translation & Foreign Voice (If needed)
- Delivery & Formats
Scope of Work
2D asset creation, animation sequencing, motion graphics design, visual effects, dynamic texturing, sound design, final editing, color grading, compositing, rendering
Production Timeline
3 to 4 weeks
Budget
$ 1200 to $ 2000
Industry Vertical
Automotive manufacturing, Vehicle parts retail, Cold weather safety, Performance tire solutions, Winter driving essentials
Video Objective
Educate consumers on Toyota winter tire advantages and reinforce our price match promise.
“Advids truly captured our winter tire benefits with stunning visuals. Their creative team delivered a compelling video advert, perfectly illustrating product features and reinforcing our brand promise. An outstanding partnership.”
Cyril Dimitris
Vice President Sales and Marketing
Video Production Techniques
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