THOMMEN Medical · Dental implants · 3D teaser video
Product Reveal Video for THOMMEN Medical NEVO: The Implant First, the Name Last
THOMMEN Medical needed to tell implant dentists that something new was coming, before the launch and without giving the product away. This product reveal video spends 30 seconds in 3D on the implant's thread and inner connection, and holds the name back until "Coming soon: NEVO." at 0:19.
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THOMMEN Medical · NEVO
- Client
- THOMMEN Medical
- Product
- NEVO dental implant, shown before launch
- Made for
- Dentists and surgeons who place dental implants
- Format
- 3D product reveal teaser video with on-screen text
- Built from
- THOMMEN Medical CAD files
- Length
- 0:30
- Production timeline
- 3 to 4 weeks
- Budget
- $1,200 to $2,000
The problem: announcing an implant before you can show its data
THOMMEN Medical posted this video with the title "Get ready for something new! Coming soon: NEVO." That is a pre-launch job: the video goes out before the launch material, so it has to work without specs, studies or claims.
A teaser that only says "new" gives an implant dentist nothing to remember. The video had to make the NEVO shape stick, tie it to the THOMMEN Medical name, and do it in 30 seconds with almost no words.
How the NEVO teaser builds to its reveal, scene by scene
The video uses only 3 pieces of text: the logo, one brand line and the product name. Select a time to play that scene above.
| Time | On screen | What it does |
|---|---|---|
| A dark implant floats in black space while the THOMMEN Medical logo draws itself in across it. | Puts the maker's name on screen before any product detail. | |
| The thread edges light up pink, then a macro pass over the implant surface under the line "Driven by Science, not trends." | States the brand's position in one line, before the product is explained. | |
| Close-ups travel along the thread, then the full thread length lit in pink against violet. | Puts the thread design in front of the viewer before any name or claim. | |
| A top-down view into the head of the implant and its inner connection. | Shows the inside of the implant head, up close. | |
| Macro shots of the thread profile, ridge by ridge, in gray on black. | Lets the shape be studied with nothing else on screen. | |
| The whole implant under a single top light, then "Coming soon: NEVO." | Names the product once, after the viewer has seen it. | |
| The THOMMEN Medical logo returns with "Driven by science, not trends.", then the screen fades to black. | Ends on the maker and the same brand line it opened with. |
Storyboard: the frames that carry the THOMMEN Medical product reveal video
Key frames from the finished video, in order. Select a time to play that moment above.
The maker's name lands on the implant before the product has one. 
Pink edge light picks out every turn of the thread. 
The only claim is a brand position, not a product spec. 
The camera travels the thread close enough to read its shape. 
The full thread length is held in one lit shot. 
The inner connection gets its own top-down shot. 
The thread profile is studied ridge by ridge in silence. 
The name arrives once, over the shape the viewer has just studied. 
The close repeats the brand line under the logo.
4 decisions behind the NEVO product reveal video
Decision 1
Show the maker before the product
The THOMMEN Medical logo draws in at 0:01, next to an implant that has no name yet. The product name waits until 0:19.
Copy it: If your company name already carries trust with the buyer, put it first and let the new product borrow it.
Decision 2
Let the thread do the talking
From 0:09 to 0:16 there is no text at all. The camera stays on the thread and the inner connection, the working parts of the implant.
Copy it: Pick the 1 or 2 physical details your expert buyer inspects first and give them the macro shots and the silence.
Decision 3
Name it once, and late
"Coming soon: NEVO." appears only once, at 0:19, after 18 seconds of shape and detail.
Copy it: In a teaser, hold the name back until the viewer has a picture to attach it to, then say it a single time.
Decision 4
Bookend with one brand line
"Driven by Science, not trends." sits over the first macro shot at 0:06 and returns under the logo at 0:25.
Copy it: When you cannot make claims yet, choose one positioning line and use it at both ends so it is what the viewer keeps.
From implant CAD data to a 30-second reveal
- CAD conversion and model refinement. THOMMEN Medical's engineering files for the implant were converted and refined into a 3D model clean enough for extreme close-ups of the thread.
- Teaser structure. The script was cut down to 3 text moments: the logo, the brand line and "Coming soon: NEVO.", with no product claims.
- Macro texturing. Surface texture was set so the thread ridges and the inner connection hold up when the camera is almost touching them.
- Dark stage lighting. A black set with pink, blue and violet edge light keeps the silhouette readable, and a single top light is saved for the reveal.
- Animation and rendering. Camera passes along the thread, over the head of the implant and around the full part were animated and rendered.
- Logo build and compositing. The logo build, floating particles and on-screen lines were composited over the renders.
- Sound, edit and color grade. Sound design, the final edit and the color grade tied the 30 seconds together.
Scope of work:
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the 3D video production service for how a project like this is scoped.
Questions about the THOMMEN Medical product reveal video
Why does the NEVO product reveal video wait until 0:19 to name the product?
The first 18 seconds show the implant's shape, thread and inner connection with no product name. When "Coming soon: NEVO." appears at 0:19, the viewer already has a picture to attach the name to.
What does the NEVO teaser show of the implant itself?
The thread from 0:09 to 0:16, in close-ups and macro profile shots, and a top-down view into the head of the implant and its inner connection at 0:12. From 0:17 the whole implant is shown, and a violet top light comes up over it by 0:19.
Why does "Driven by Science, not trends." appear twice in 30 seconds?
It sits over the first macro shot at 0:06 and returns under the THOMMEN Medical logo at 0:25. With no claims on screen, that line is the one message the teaser repeats, so it is what the viewer leaves with.
Does the THOMMEN Medical video make any clinical claims?
No. The only text on screen is the logo, the brand line and "Coming soon: NEVO." A pre-launch teaser built this way needs no data sheet behind it.
Why is the NEVO video shot on a black stage?
Only the implant is lit, with pink light on the thread edges and blue and violet light around it, so nothing competes with the shape. The single violet top light that comes up by 0:19 marks the reveal.
How long did the THOMMEN Medical NEVO teaser take to make?
It was built in 3D from CAD files, then textured, lit, animated, rendered, composited, sound designed, edited and graded. Production took 3 to 4 weeks on a budget of $1,200 to $2,000.
What Advids clients say
"Advids proved to be an exceptional partner, demonstrating elite technical specification understanding while translating our deep-tech robotic assembly capabilities into an engaging and highly converting visual experience."Joshua Harling, User Experience Manager at VelaCore Automation
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