Kelio · HR and access control software · Kinetic type promo animation

Promo Animation for Kelio: Announcing the Bodet Software Rename in Moving Type

Bodet Software was changing its name to Kelio, and its customers had to see the same company behind the new logo. This promo animation gives the reason first, "Fortified by 35 years of experience", reveals "Bodet has become" Kelio at 0:27, then backs the new name with "5 million daily users" and the product list.

Last updated Oct. 20, 2026

Kelio · Rebrand from Bodet Software

Client: Kelio, formerly Bodet Software
Product: Kelio HR management and access control software
Made for: Current customers and new buyers, from small to large organizations
Format: 2D kinetic typography promo animation video
Style: Black, white and yellow type with ring shapes taken from the Kelio logo
Length: 1:18
Production timeline: 3 to 4 weeks
Budget: $1,200 to $2,000

The problem: a new name customers might not trust

Bodet Software customers knew the name on their workforce, time and attendance and access control software. Moving to Kelio put that recognition at risk: a buyer who sees an unknown logo on an invoice or a login screen asks who this is before anything else.

Any software company that renames itself faces the same test. The video had to explain why the name changed, show the new mark often enough to stick, and prove that the experience and the user base came along, all without a product screen.

How the Kelio promo animation moves from reason to new name to proof

Every line is on-screen type, so the video works with the sound off. Select a time to play that scene above.

Time	On screen	What it does
	"The world is evolving" types out on yellow, then "Work-life is changing", "and the digitalisation of organisations" and "is in perpetual motion." beside a grid of black rings with yellow bars.	Starts with the market change, so the rename reads as an answer to it.
	Over yellow dashes: "Fortified by 35 years of experience,", "we are not only witnesses but also", "stakeholders", "in these", "changes".	Puts the company's track record on screen before the name changes.
	"Today through innovation", "we see higher", "further", "and to express our ambitions" on alternating yellow and white frames with stripes.	Gives the reason for the new name: ambition, not trouble.
	"Bodet has become", then the Kelio logo builds, its "o" a black ring split by a yellow bar.	The reveal, framed as the same company under a new name.
	"Our global approach", "With more than 5 million daily users", "worldwide," and "WE PUT OUR EXPERTISE AT YOUR SERVICE."	Backs the new name with scale a buyer can weigh.
	"For small" and "Large Organisations", "ACROSS all business sectors,", "we can offer expert advice", "and provide you with", then "the best", "global employee", "management solution" inside a large logo ring.	Tells every size of customer the offer is for them, inside the new logo shape.
	One module per screen: "Workforce management", "Time and attendance management", "Staff planning", "Access control", "Collaborative platform", then "Our ambition:" and "taking you into the future."	Lists what customers buy, so they see their own product under the new name.
	After a white pause, the Kelio logo from 1:11, with the line "GLOBAL WORK-LIFE SOLUTIONS" fully drawn by 1:14, then a fade to white.	Leaves the new mark and its tagline as the last frame.

Storyboard: the frames that carry the Kelio promo animation

Key frames from the finished video, in order. Select a time to play that moment above.

The video opens on the market, not on the company.
The ring from the Kelio logo is on screen long before the logo itself.
The track record comes before the new name.
The reveal is framed as the same company, renamed.
The new mark gets a full screen of its own.
Scale backs the new name right after the reveal.
Every size of buyer is told the offer fits them.
The logo ring frames the promise.
Products are named, not demoed.
The last frame is the new mark and its tagline.

4 decisions behind the Kelio promo animation

Decision 1

Give the reason before the name

The new name does not appear until 0:29, after "Bodet has become" at 0:27. The 27 seconds before that line cover the market ("Work-life is changing"), the record ("Fortified by 35 years of experience,") and the ambition ("we see higher", "further").

Copy it: In a rename video, answer "why change?" before you show the new logo, or viewers spend the reveal wondering.

Decision 2

Build every shape from the new logo

The black ring with a yellow bar that forms the "o" in Kelio fills a grid at 0:07, returns at 0:47 and frames "the best" at 0:53, well before the logo closes the video at 1:11.

Copy it: Take one shape from your new mark and reuse it in every scene, so viewers learn the logo before the end card.

Decision 3

Carry the old trust across the rename

"Fortified by 35 years of experience," at 0:11 comes before the reveal, and "With more than 5 million daily users" at 0:37 comes right after it.

Copy it: Put your track record on both sides of the new name, so customers see that what they rely on did not change.

Decision 4

Name the modules, skip the screens

From 0:58 to 1:04 the 5 modules appear one per screen, as words with a yellow highlight. No interface is shown at any point.

Copy it: If the promo is about the company, list products by name and keep UI walkthroughs for the demo video.

From the Bodet to Kelio rename to 1:18 of moving type

Script in short lines. The message was split into lines of 1 to 6 words, so each screen holds one idea: change, record, ambition, reveal, scale, offer, modules.
Shape kit from the logo. The ring and yellow bar of the Kelio "o" were drawn as the base shape, with yellow dashes and stripes as the only other elements.
Text animation. Lines type on with a cursor, words gain yellow highlights, and "Large Organisations" fills the frame.
Morphing visuals. Ring grids shift and turn between lines, and the large ring opens to frame "the best" and "management solution".
Sound effects and compositing. Sound effects and the compositing of type over shape layers completed the scope.
Edit and color. The cut alternates yellow and white frames, and color grading held the 3-color palette steady to the end card.

Scope of work:

Motion graphics
Text animation
Shape design
Morphing visuals
Sound effects
Compositing
Editing
Color grading

Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the motion graphics video service for how a project like this is scoped.

Questions about the Kelio promo animation

When does the Kelio promo animation reveal the new name?

At 0:27, with the line "Bodet has become", and the Kelio logo builds at 0:29. Everything before it explains why the change is happening.

Why does the video mention 35 years before showing Kelio?

"Fortified by 35 years of experience," at 0:11 tells Bodet customers the company behind the new name is the one they already know. The reveal then reads as a step forward, not a new vendor.

Which numbers does the Kelio video use?

Two: "35 years of experience" at 0:11 and "more than 5 million daily users" "worldwide," at 0:37 to 0:40. Both are about trust and scale, not product specs.

Which Kelio products does the promo name?

From 0:58: "Workforce management", "Time and attendance management", "Staff planning", "Access control" and "Collaborative platform", one per screen.

Why are there no product screens in the Kelio promo?

The job was to introduce a name, not teach a tool. Type and logo shapes keep the focus on Kelio itself, and the module list at 0:58 tells each customer where their product sits.

What did the Kelio promo animation take to produce?

The scope covered motion graphics, text animation, shape design, morphing visuals, sound effects, compositing, editing and color grading. Production took 3 to 4 weeks on a budget of $1,200 to $2,000.

What Advids clients say

"We had a great experience working with the Advids team... Their process was straightforward and they were able to capture our ideas and translate it into a quality final product."Omar Romero, Founder at ROSE IT Services