G-Form · Impact protection · 3D short animation video
Short Animation for G-Form RE ZRO: Eco Claim First, Safety Ratings Next
G-Form needed a 58-second short animation to introduce RE ZRO, a biodegradable material for its impact pads, without making the pads look less safe. Advids drew the breakdown at molecule scale, from "Landfill microbes breakdown the carbon of RE ZRO plastic" to "Returning to ZRO in just 3-5 years", then answered the safety question with ratings: CE T+ and T-, CE levels 1 and 2, and shear-thinning energy absorption.
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G-Form · RE ZRO
- Client
- G-Form
- Product
- Impact protection pads powered by RE ZRO biodegradable technology
- Made for
- Athletes and buyers of impact protection pads
- Format
- 3D short animation video with on-screen text
- Style
- Purple honeycomb pads and molecule close-ups on black
- Length
- 0:58
- Production timeline
- 3 to 4 weeks
- Budget
- $1,200 to $2,000
The problem: a pad that breaks down has to prove it still protects
RE ZRO is a material that is meant to break down in a landfill. That is the news. For someone buying an impact pad, it also raises a fair doubt: if the plastic is made to break down, will it hold up in a crash?
So the video had 2 jobs in under 1 minute. Make the biodegradable claim clear enough to picture, and then show the safety ratings before the viewer has time to doubt them. The YouTube description adds a third: "Stay tuned for all-new G-Form products, powered by RE ZRO technology". The material had to be the star before the products arrived.
How the 58 seconds split between the eco claim and the safety proof
Every claim is an on-screen title, so the video works with the sound off. Select a time to play that scene above.
| Time | On screen | What it does |
|---|---|---|
| Black, then the G-Form logo with "Powered by: RE ZRO" over a purple honeycomb pad. | Names the brand and the material in the first 2 seconds. | |
| "The world's first fully biodegradable* impact protection" over a rotating knee pad, then "100% recyclable**". | States the 2 eco claims, each marked for a footnote. | |
| Molecules break apart: "Landfill microbes breakdown the carbon of RE ZRO plastic", "Leaving only biogas + biomass behind", then grass grows under "Returning to ZRO in just 3-5 years". | Turns an invisible process into 3 steps that end on something familiar. | |
| The pad turns in close-up under "Flexible + lightweight", then sits on a white background. | Shows the pad is still a pad people want to wear. | |
| "Market leading ventilation" over the pad's honeycomb holes, then "CE T+ and T- rated for extreme temperatures". | Starts the safety answer with features a wearer checks. | |
| A close-up of the markings stamped on the pad, then a molecule lattice under "Certified at CE levels 1 and 2". | Puts a certification next to the material itself. | |
| A top view of the lattice, then a dark ball meets a larger pad under "Shear-thinning energy absorption". | Shows how the pad takes a hit, not only that it does. | |
| A pair of pads under "Impact protection. Made better.", then the G-Form and RE ZRO logos with the test footnote. | Closes on the YouTube tagline and the fine print that backs the asterisks. |
Storyboard: the frames that carry the G-Form RE ZRO short animation
Key frames from the finished video, in order. Select a time to play that moment above.
The headline claim, with an asterisk that the end card answers. 
The breakdown starts at molecule scale. 
What is left after the breakdown, in 5 words. 
The eco claim ends on grass and a time frame. 
The turn to the product: the pad still bends and weighs little. 
The first comfort feature a wearer checks. 
A rating for cold and heat, right after the eco claim. 
The impact rating, set over the material's own molecules. 
How the pad takes a hit, shown with a ball. 
The end card carries the test standard behind the claim.
4 decisions behind the G-Form RE ZRO short animation
Decision 1
Make the big claim, then back it in the same video
"Fully biodegradable*" at 0:06 and "100% recyclable**" at 0:10 both carry marks. The end card at 0:54 answers them: "14.14% over 90 days in accordance with ASTMD5511-18 & ISO 15985 : 2014", and a note that the product is not considered biodegradable in some States.
Copy it: If your headline claim needs a test or a limit, put both on screen. A buyer who finds the fine print elsewhere stops trusting the headline.
Decision 2
Draw the process nobody can see
From 0:12 to 0:25 the breakdown runs in 3 steps: microbes break down the carbon, "biogas + biomass" is left, grass grows under "Returning to ZRO in just 3-5 years".
Copy it: If your product works out of sight, split it into 3 steps and end on an image the viewer already knows.
Decision 3
Answer the doubt the new feature creates
Right after the eco claim, from 0:28 to 0:43, come 4 product and safety titles in a row: flexible and lightweight, ventilation, "CE T+ and T- rated", "Certified at CE levels 1 and 2".
Copy it: Write down the objection your new feature raises and spend the next scene on ratings that answer it.
Decision 4
Show the mechanism with a test object
At 0:46 a dark ball meets the pad as "Shear-thinning energy absorption" builds on screen, so the viewer sees what the term means.
Copy it: When your claim is a technical term, pair it with one simple object that shows it working.
From the RE ZRO pads to a 58-second 3D short animation
- Claim order. The script set the eco claims first and the safety ratings second, so the doubt is answered within 30 seconds of being raised.
- Pad models. The knee pad and larger pad models were cleaned up so the honeycomb holes and stamped markings hold in close-up.
- Molecule scenes. The breakdown was planned as 3 scenes: carbon breaking apart, particles left behind, grass growing.
- Purple materials and light. Pads and molecules were textured and lit in the RE ZRO purple on black, with one white shot for contrast.
- Animation and render. Pad turns, the molecule lattice and the ball meeting the pad were animated and rendered.
- Titles and footnote. Claim titles were composited word by word, and the test footnote was set on the end card.
- Sound, edit and grade. Sound design, the final edit and color grading tied the scenes into 58 seconds.
Scope of work:
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the 3D video production service for how a project like this is scoped.
Questions about the G-Form short animation
Why does the G-Form short animation mark its claims with asterisks?
"Fully biodegradable*" at 0:06 and "100% recyclable**" at 0:10 are both marked. The end card at 0:54 explains them: "RE ZRO TPE material achieves the biodegradability of 14.14% over 90 days in accordance with ASTMD5511-18 & ISO 15985 : 2014", and "Ask your local recycling authority if recycling facilities are available for this type of product."
How does the video show RE ZRO breaking down?
From 0:12 molecules break apart under "Landfill microbes breakdown the carbon of RE ZRO plastic", then "Leaving only biogas + biomass behind" at 0:20. It ends on grass at 0:24 with "Returning to ZRO in just 3-5 years".
Which safety ratings does the RE ZRO video show?
2 ratings: "CE T+ and T- rated for extreme temperatures" at 0:36 and "Certified at CE levels 1 and 2" at 0:40. They follow straight after the eco claims, so the viewer gets the safety answer before the video ends.
What does the ball at 0:46 show?
It pairs a dark ball with a larger pad while the title "Shear-thinning energy absorption" builds. The object gives the technical term a picture the viewer can follow.
Why does the video end on "Impact protection. Made better."?
It is the same line as the YouTube description, and it lands at 0:50 over a pair of pads. The close returns to protection after 44 seconds of material and safety claims, then hands over to the G-Form and RE ZRO logos.
What did it take to make the G-Form short animation?
The pads were modeled, textured, lit, animated and rendered in 3D, then composited with the titles, sound design, final edit and color grade. Production took 3 to 4 weeks on a budget of $1,200 to $2,000.
What Advids clients say
"They really deeply dived to understand our offering, the key value that must be presented, reviewing our technical documents. In depth video research and strategy was needed and Advids just got it right."Mark Beneath, Managing Director at WB Intesome
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