Fraud.com · Fraud prevention · 2D motion graphics video
Short Marketing Video for Fraud.com: Fraud Defense in One-Word Scenes
Fraud.com needed a short marketing video for a fraud defense that buyers never see at work. Advids gave each part of that defense one word and one icon, from "IDENTITY" over a face scan to "SAFEGUARDING CUSTOMERS" on a shield, and closed on "tomorrow's fraud prevention today."
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Fraud.com · Fraud prevention
- Client
- Fraud.com
- Product
- Fraud.com fraud prevention, described on YouTube as "an End-to-End fraud defence"
- Made for
- Businesses choosing a fraud prevention provider
- Format
- 2D motion graphics video with on-screen keywords
- Style
- Raised purple icons built from dots and lines in the logo palette
- Length
- 1:38
- Production timeline
- 3 to 4 weeks
- Budget
- $1,200 to $2,000
The problem: nobody sees the fraud that never happens
Fraud.com describes itself on YouTube as "an End-to-End fraud defence". A defense like that works in the background. When it works, nothing happens, so there is no moment a buyer can watch that proves the point on its own.
A buyer comparing providers still needs to know what the defense covers: identity, customers, risk and trust. The video had to name each of those in a few seconds and make it stick, all inside 1:38.
How the Fraud.com video builds its case, one word at a time
Each scene pairs one icon with one or two words, so the claims read with the sound off. Select a time to play that scene above.
| Time | On screen | What it does |
|---|---|---|
| Dots gather into a question mark, then a ring of dots around "A LOT OF ANSWERS" at 0:08 and a circle reading "THERE'S A LOT THAT WE DO" at 0:10, before 2 dots join with a dotted line. | Opens on a question and a promise of answers before any brand. | |
| Dots rain onto an umbrella labeled "DEFENCE" at 0:16, then the word "BALANCE" tips and levels on a beam inside a dotted circle. | Sets up protection and balance before the product appears. | |
| The name "FRAUD.COM" in a pill, then a power button inside a dashed ring. | Names the brand and switches the defense on. | |
| "IDENTITY" on a clock face, a face mesh inside scan brackets from 0:36, then a grid of dots where several points are circled. | Draws identity verification as a scan the viewer can see. | |
| Speed lines carry a dot to a shield labeled "SAFEGUARDING CUSTOMERS". | Says who the defense protects. | |
| A brain drawn as a maze turns in place, then a report page labeled "RISK & TRUST ASSESSMENT" at 1:08. | Turns risk scoring into a picture of a decision. | |
| "UNIFIED FRONT" at 1:14, "PEOPLE" at 1:18, an orbit of shapes, then "MOST ADVANCED", "EFFICIENT", "UNITED" and "COST-EFFECTIVE DEFENSE" in turn inside rings of dots from 1:23 to 1:27. | Stacks the claims a buyer can repeat. | |
| The F mark turns into the fraud.com logo at 1:30, and the line "tomorrow's fraud prevention today." is fully drawn by 1:34. | Closes on the brand promise. |
Storyboard: the frames that carry the Fraud.com short marketing video
Key frames from the finished video, in order. Select a time to play that moment above.
The video opens on a promise of answers, not on the brand. 
Protection is one word and one shape. 
The beam levels out to picture a defense that does not get in the way. 
The name arrives as plain text once the idea is set. 
Identity verification is drawn as a scan anyone can follow. 
The shield says who the defense is for. 
The risk check ends in a written result. 
One word turns the separate checks into one system. 
The last claim names the buying reason: cost. 
The logo and the tagline get the final seconds alone.
4 decisions behind the Fraud.com short marketing video
Decision 1
Give every capability one word and one icon
From 0:30 to 1:27 each key scene carries a single label: "IDENTITY" on a clock, "SAFEGUARDING CUSTOMERS" on a shield, "RISK & TRUST ASSESSMENT" on a report page.
Copy it: List what your product does in 1 or 2 words per item, then draw one icon for each.
Decision 2
Draw the check, not the dashboard
At 0:36 identity verification becomes a face mesh inside scan brackets, a check the viewer can follow without a product screen.
Copy it: Pick the one check your system runs most and show it as a shape your buyer already recognizes.
Decision 3
Name the brand early, save the logo for the end
"FRAUD.COM" appears as a plain word at 0:26, once protection is set up. The full logo and "tomorrow's fraud prevention today." wait for the last 10 seconds: the mark at 1:28, the logo at 1:30.
Copy it: Drop your name in as text once the problem is clear, and keep the logo for the last 10 seconds.
Decision 4
Close on words a buyer can repeat
From 1:23 to 1:27 the rings carry "MOST ADVANCED", "EFFICIENT", "UNITED" and "COST-EFFECTIVE DEFENSE", one per beat.
Copy it: End on 3 or 4 short claims your buyer could say to their team in one breath.
From a word list to a purple icon set for Fraud.com
- Word list. Each part of the defense was cut to 1 or 2 words: identity, safeguarding customers, risk and trust assessment, unified front.
- One icon per word. Each word got a single shape: an umbrella, a balance beam, a clock, a face mesh, a shield, a maze, a report page.
- Palette from the logo. Every shape was drawn in the purple of the fraud.com logo with the same raised, soft-shadow finish.
- Storyboard. Scenes run from a question to protection, then identity, customers and risk, and end on the claims and the logo.
- Motion. Dots gather into each shape and break apart into the next one.
- Finish. Transitions, color grading, compositing, sound design and rendering completed the video.
Scope of work:
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the motion graphics video production service for how a project like this is scoped.
Questions about the Fraud.com short marketing video
Why does the Fraud.com video show no product screens?
A fraud defense works out of sight, so the video draws what it does instead: an umbrella labeled "DEFENCE" at 0:16, a face scan at 0:36, a shield at 0:54. Every scene is an icon with one or two words.
How does the video show identity verification?
"IDENTITY" appears on a clock face at 0:30, then a face mesh fills a set of scan brackets from 0:36. The viewer sees a check happen without a single interface.
Where does the Fraud.com name first appear?
As a plain word, "FRAUD.COM", in a pill at 0:26. The full logo with "tomorrow's fraud prevention today." is held back for the close from 1:30.
How does the video picture risk assessment?
From 0:58 a brain drawn as a maze turns in place, then a report page labeled "RISK & TRUST ASSESSMENT" appears at 1:08. The maze reads as the analysis and the page as its written result.
Which claims close the Fraud.com video?
"MOST ADVANCED", "EFFICIENT", "UNITED" and "COST-EFFECTIVE DEFENSE", one per ring from 1:23 to 1:27, right before the logo.
How long did the Fraud.com video take and what did it cost?
Production took 3 to 4 weeks on a budget of $1,200 to $2,000, covering 2D asset creation, motion graphics, transitions, sound design, color grading and rendering.
What Advids clients say
"We are very happy with their ability to produce quick, quality videos. The videos captured the brand and the daily lives of its people and were used for social media marketing."Ngiare Hubbard, Executive Assistant at Smithfields Chicken N Bar-B-Q
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