MSD
Careers
Medical
Compliance
Explainer
Video
Production
Empowering B2B stories
with engaging animation
Transform regulatory compliance into accessible patient impact
This video brilliantly conveys regulatory affairs' crucial role. It ensures products are safe and effective connecting patients with life-changing medicines globally. The visual narrative highlights their tireless efforts driving approvals and fostering immense hope for countless individuals worldwide.
The video's clean 2D animation and thoughtful design make complex compliance understandable Visually engaging graphics and smooth transitions create an immersive experience. It beautifully illustrates how meticulous regulatory processes ultimately deliver vital healthcare solutions to those in need.
Bringing regulations to life
Our detailed 2D motion graphics transform intricate regulatory information into a clear compelling narrative. This vibrant visual approach makes complex processes easily digestible for a B2B audience. It effectively communicates the profound impact of regulatory affairs.
Our team meticulously crafted intuitive aesthetically pleasing visuals for this project. Diverse design approaches were explored ensuring optimal outcomes and engaging content. We consistently deliver stunning effective animated explanations every time.
Client Brief
MSD Careers partnered with Advids to design a recruitment messaging strategy addressing the competitive talent market. By focusing on cultural integrity and global scientific impact, the project aimed to encourage high-caliber professionals to join their workforce while establishing a clear narrative for their employee value proposition.
Video Creation Approach
Initiating this project required Advids to synthesize internal brand guidelines and global recruitment goals into a unified creative blueprint. Our team mapped the existing heritage of MSD Careers to define the visual architecture for a modern B2B Communication Video that speaks directly to scientific and administrative experts.
Within the production phase, our designers choreographed vector character rigging to mirror real-world interactions across clinical labs and collaborative office spaces. Artists engineered a magnifying glass icon hovering over a DNA double-helix strand to anchor the scientific narrative. Organizational messaging assets facilitate a clear understanding of the company footprint through global network visualization.
Strategically, our editors calibrated the percussive rhythm of the soundtrack to synchronize with kinetic typography transitions. Audio engineers grouped professional values into distinct thematic clusters to reduce mental strain on the viewer. By deploying corporate engagement frameworks, the final deliverable drives candidate intent and validates the standing of the brand as a premier employer.
What are the steps in making a B2B Communication Video?
- Research & Analysis
- Script Writing
- Character & Style Sheet
- Storyboard Development
- Voice Over Recording
- Animating Stage
- Sound Effects & Music
- Translation & Foreign Voice (If needed)
- Delivery & Formats
Scope of Work
2D character animation, motion graphics design, background art creation, visual effects integration, sound design mastering, voiceover synchronization, final editing, color grading
Production Timeline
3 to 4 weeks
Budget
$ 1200 to $ 2000
Industry Vertical
Pharmaceutical Regulatory Affairs, Healthcare Sector Communication, Medical Compliance Education, Biopharma Talent Acquisition, Global Patient Wellbeing
Video Objective
To compellingly showcase Regulatory Affairs' profound impact on global patient health.
“Advids brilliantly visualized our complex regulatory affairs story. The engaging animation clearly communicates our team's vital impact on patient access and safe medicine. We are truly thrilled with the outcome.”
Sarah Chen
Global Head of Regulatory Affairs Communications
Video Production Techniques
Let’s Talk!
Please fill out the form below and
we’ll get in touch.