Standard
Chartered
Corporate
Anniversary
Video
Production
Honoring history with
engaging storytelling
Building brand trust with visual excellence
This video masterfully amplifies brand trust by vividly showcasing Standard Chartered's unwavering commitment and enduring partnerships over 120 impactful years in Vietnam. It powerfully conveys a legacy of unwavering dedication and mutual success.
The video's visual excellence captivates with stunning event design, sophisticated stage aesthetics, and a truly engaging atmosphere. Every frame reinforces the brand's distinguished image, offering an immersive and memorable experience for all viewers.
Vibrant Event Atmosphere Expertly Captured
The vibrant event visuals significantly elevate the narrative, providing an immersive experience that deeply resonates with the audience. This strategic approach enhances the perception of a strong, community-focused brand.
Our team's expertise is evident in crafting intuitive and aesthetically pleasing visuals, ensuring every detail contributes to the overall grand celebration. Diverse design explorations achieved optimal visual impact throughout the historic event.
Client Brief
Standard Chartered Bank Vietnam approached Advids to create a Company History Video addressing the need to anchor their modern banking operations within a century of local heritage. The objective centered on building institutional trust among regional stakeholders through a narrative that connects historical origins with contemporary financial leadership.
Video Creation Approach
Initiating this partnership, Advids synchronized archival assets with modern strategic goals to establish a rigorous creative baseline. This phase involved auditing decades of regional documentation to ensure Standard Chartered Bank Vietnam could effectively communicate its Company History Video narrative through a lens of permanence and growth across the Vietnamese market.
Through the calibration of cartographic overlays and chronological montage, the production team recreated the bank's evolution from a single colonial office to a national infrastructure pillar. One specific scene depicts an antique ink stamp striking a document from 1904, serving as a visceral anchor for historical brand retrospectives that span bustling city centers and rural development projects.
Precisely engineered audio layering and measured pacing orchestrate a sense of gravitas that guides the viewer through complex periods of economic transition. By avoiding dense financial jargon, the sequence relies on corporate legacy narratives to reduce cognitive load and reinforce the bank's position as a stable partner for the nation's future prosperity.
What are the steps in making a Company History Video?
- Research & Analysis
- Script Writing
- Character & Style Sheet
- Storyboard Development
- Voice Over Recording
- Animating Stage
- Sound Effects & Music
- Translation & Foreign Voice (If needed)
- Delivery & Formats
Scope of Work
Event filming, multi-camera setup, stage lighting, sound mixing, post-production editing, motion graphics, color grading, final mastering.
Production Timeline
3 to 4 weeks
Budget
$ 1200 to $ 2000
Industry Vertical
Financial Services Industry, Corporate Event Management, Banking Sector Innovations, Brand Anniversary Celebrations, Professional Business Storytelling
Video Objective
Celebrate 120 years of impactful presence in Vietnam fostering trust and prosperity.
“Advids truly captured our 120-year journey with exceptional visual storytelling. Their production quality was outstanding enhancing our celebration and reinforcing our brand message beautifully.”
Ms Nguyen Thi Thanh Huyen
Head of Corporate Affairs Brand and Marketing
Video Production Techniques
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