How Much Does 2D Advertising Video Production Cost In 2025?
methodology:
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trusting Advids to elevate your brand with compelling 2D advertising video. Many video ad providers rely on generic templates. That’s not how we create at Advids. We craft custom 2D animated videos designed to captivate your audience and drive results.
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2D Advertising Video Pricing
Our video specialists help boost conversions with compelling video ads. We use proven strategies and cutting-edge creative expertise.
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Join the 3,400+
trusting Advids to elevate your brand with compelling 2D advertising video.
Many video ad providers rely on generic templates. That’s not how we create at Advids. We craft custom 2D animated videos designed to captivate your audience and drive results.
Key Takeaways
- 83% of businesses are happy with the return on investment (ROI) they receive from videos.
- 37% of businesses use a data-driven strategy for their videos.
- 62% of businesses plan to increase spending on 2D advertising videos in 2025.
- 18% of businesses are willing to experiment with new video formats
- 49% of businesses say they're currently using, or are open to using, a video production agency for their video production
Factors
What factors influence the cost of 2D advertising video creation?
Understanding the factors that influence 2D advertising video costs empowers you to make informed decisions. Let's break down the key elements that can affect your budget, helping you plan effectively for a successful video campaign.
Primary Factors:
1. Video Length: A longer 2D advertising video, say three minutes versus one, naturally requires more production time and resources, impacting the overall cost.
2. Video Design Complexity: Intricate character designs in your 2D advertising video, like detailed facial expressions or fluid movements, demand more artistic skill and time, increasing the price.
3. Video Production Scope: Extensive pre-production for your 2D advertising video, including in-depth market research and multiple script revisions, adds to the project's complexity and cost.
Secondary Factors:
4. Voice-over Talent Selection & Direction: Professional voice actors for your 2D advertising video, with distinct vocal qualities and experience, often command higher rates.
5. Music Licensing Fees: Using popular, copyrighted music in your 2D advertising video requires licensing fees, which can vary significantly based on usage rights.
6. Number of Revisions: Multiple rounds of revisions to your 2D advertising video, involving adjustments to animation, voiceover, or music, can extend the production timeline and increase costs.
How to optimize 2D advertising video creation budget?
Managing your 2D advertising video budget requires a strategic approach. These 6 factors can impact the cost by as much as 40%, but smart planning can lead to significant savings. What's the best way to approach budgeting? Collaborate closely with your chosen video production agency from the outset. Their expertise can guide you towards cost-effective solutions without compromising quality. Remember, 83% of businesses report a positive ROI from video ads, so investing wisely is key.
Our simple budgeting guidelines are:
Transparency: Discuss your budget openly with the agency and ask for a detailed breakdown of costs.
Prioritization: Focus on the essential elements of your 2D advertising video. What truly drives your message home?
Collaboration: Work with the agency to explore creative solutions that align with your budget and objectives.
How to get exact budget for your 2D advertising video production?
Start by clearly defining your needs and expectations. A well-defined brief and open communication with potential agencies are crucial for accurate pricing. Ready to take action?
Engage with agencies proactively. Provide them with a detailed brief outlining your objectives, desired style, and target audience for your 2D advertising video. Requesting a scope of work tailored to your specific needs ensures accurate cost estimates. This proactive approach can save money and prevent unexpected expenses down the line.
Here's a streamlined workflow to secure the best price:
Share Inspiration: Provide 1-2 reference videos that capture the style and tone you envision for your 2D advertising video. What resonates with you?
Detailed Scope: Request a comprehensive scope of work outlining project milestones, payment terms, and revision policies. How much flexibility is offered?
Premium Extras: Inquire about any premium services included in the package, such as expedited delivery or additional file formats. What added value do they bring?
Client Input: Clarify the level of creative input expected from you. How much involvement do you prefer?
Negotiate: Always discuss potential discounts, especially for long-term partnerships. 37% of businesses already use data-driven creative strategies, so leverage this trend to negotiate effectively. Can you secure a better deal?
Special Price: Don't hesitate to ask for a special price. Clearly articulate your budget constraints and marketing goals. 18% of businesses are willing to experiment with new video ad formats, so position yourself as an innovator open to creative solutions.
By following these steps, you can obtain accurate budget estimates and ensure a smooth, cost-effective 2D advertising video production process. 49% of businesses are open to using a video production agency, so you're in good company!
Overall average cost of 2D advertising video
The average cost of a 60-second 2D advertising video is $3,185, with prices ranging from $1,000 to $16,000.
Geographical spending on 2D advertising video production -
Companies types and their 2D advertising video budgets -
With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 21% compared to previous year. Returning clients expect to get the same quality of 2D advertising videos at a discounted price of 28% to 33% on average.
Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.
2D Advertising Video Pricing List
Choosing the right 2D advertising video style is crucial for effectively conveying your message and achieving your marketing goals. We'll explore various 2D video ad formats, outlining their typical costs, ideal lengths, common use cases, key video elements, and estimated production timelines.
Below is average per minute pricing
1. Animated Icons + Text Pricing: $1,100 - $2,000
Use Cases: Social media ads, Website banners, App explainer
Ideal Length: 6 seconds, 15 seconds
Video Elements: Icons, Text animations, Transitions
Production Timeline: 1-2 weeks
2. Motion Graphics + Typography Pricing: $1,500 - $3,000
Use Cases: Brand videos, Event promos, Intro/Outro sequences
Ideal Length: 15 seconds, 30 seconds
Video Elements: Kinetic typography, Abstract shapes, Dynamic transitions
Production Timeline: 2-3 weeks
3. Flat Design Animation Pricing: $1,800 - $3,500
Use Cases: Product demos, Educational content, Infographics
Ideal Length: 30 seconds, 60 seconds
Video Elements: Vector graphics, Minimalist design, Solid colors
Production Timeline: 2-3 weeks
4. Whiteboard Explainer Pricing: $2,000 - $4,000
Use Cases: Onboarding, Feature highlight, Problem/solution
Ideal Length: 30 seconds, 60 seconds
Video Elements: Hand-drawn animation, Simple characters, Text overlays
Production Timeline: 2-3 weeks
5. Simple 2D Character Animation Pricing: $2,500 - $4,500
Use Cases: Product stories, Brand mascots, Short narratives
Ideal Length: 30 seconds, 60 seconds
Video Elements: Character design, Basic animation, Backgrounds
Production Timeline: 3-4 weeks
6. Isometric Product Visualization Pricing: $3,500 - $5,500
Use Cases: Product showcases, Technical explanations, Exploded views
Ideal Length: 30 seconds, 2 minutes
Video Elements: 3D models, Isometric projection, Camera movement
Production Timeline: 4-5 weeks
7. 2D Animated Explainer Video Pricing: $4,500 - $7,000
Use Cases: Complex concepts, Service overviews, Detailed tutorials
Ideal Length: 60 seconds, 3 minutes or longer
Video Elements: Character animation, Backgrounds, Visual storytelling
Production Timeline: 6-8 weeks
How much does 2D advertising video production cost?
Ever wondered how much a captivating 2D video might cost? In our experience, 2D advertising video production typically ranges from $1,100 to $7,000 for a one-minute video. A radical thought: higher cost doesn't always equate to higher quality. Quality hinges on the production team's expertise and creative vision. A benefit of professional production is that we handle everything, from scriptwriting and voiceovers to music licensing and revisions, often included in the quoted price. Many studios offer tiered packages—basic, standard, and premium—to suit various budgets. Remember, 83% of businesses report a positive ROI from video ads. quality and cost go hand-in-hand, but finding the sweet spot involves choosing the right format for your message and budget. For shorter, impactful messages, consider 15-second videos (ranging from $700-$4,000), while 30-second spots ($900-$5,500) offer more storytelling flexibility. Custom production means your video is tailored to your brand, unlike generic templates. This bespoke approach can significantly elevate your returns.
How does 2D advertising video creation pricing work?
How do you decipher the differences between two quotes? comparing quotes requires looking beyond the numbers. Evaluate the quality of the studio's portfolio, their team's expertise, and the overall value they offer. A key factor often overlooked is the studio's understanding of your target audience. Approach pricing strategically, aligning your video goals with your budget. For example, a Flat Design Animation, ideal for explaining complex concepts simply, might cost less than a character-driven narrative. Don't just focus on the bottom line; consider the potential return and long-term value of a well-crafted video.
Data roundup
Do you plan to increase or decrease video content budget?
65%
Increasing
Source: Advids
29%
Decreasing
Source: Advids
6%
No Change
Source: Advids
What is the average pricing range for custom 2D advertising video creation?
When does fully custom become essential? If your message requires intricate visuals and storytelling, like a 2D Character Storytelling video, custom creation is the way to go. This style, demanding meticulous character design and animation, typically falls within the $3,000 to $4,500 range for a one-minute video. Custom videos offer unparalleled brand alignment and engagement, justifying the higher investment. This level of customization allows for nuanced storytelling and emotional connection with your audience, driving deeper engagement and impact.
What is the estimated cost range for a 60 seconds 2D advertising video?
A 60-second 2D advertising video generally costs between $1,100 and $7,000. Negotiating effectively can unlock added value. Maximize your 60 seconds by requesting deliverables like versions with different calls to action, various aspect ratios for different platforms, and raw files for future edits. Consider creating versions tailored to specific user personas with minor tweaks. For example, an Isometric Product Visualization, perfect for showcasing product features, can be adapted to highlight different benefits for different segments. This approach amplifies your reach and ROI.
Data roundup
Are you happy with the quality vs cost of your current video creation agency?
90%
Yes
Source: Advids
8%
No
Source: Advids
2%
Not applicable
Source: Advids
What are your costs for different 2D advertising video production types
How should we select the optimal 2D advertising video production method given budget constraints? Creating 2D advertising videos ourselves using DIY software, hiring a freelancer, building an in-house team, or collaborating with a basic video agency or specialized 2D advertising video production agency can vary depending on individual project needs, which typically costs around different price points. We'll outline each option's benefits and drawbacks.
| Production Type | Pros | Cons | Pricing Range |
| DIY Software | Cost effective, Full control, Flexible timeline, Experimentation | Time consuming, Requires skill | $ 40 to $ 220 |
| Freelancer | Cost effective, Specialized skills | Limited availability, Narrow expertise, Project delays | $ 500 to $ 2,000 |
| In-house Team | Brand consistency, Direct communication, Quick turnaround | Higher overhead, Requires management | $ 1,000 to $ 4,000 |
| Basic Video Agency | Professional quality, Equipment access, Diverse skillset | Less specialization, Limited availability | $ 800 to $ 2,500 |
| 2D Advertising Video production Agency | Expertise, High quality, Dedicated team, Industry knowledge | Higher pricing | $ 1,000 to $ 7,000 |
How much does it cost to hire a professional 2D Advertising Video production agency?
Finding the right agency for your 2D advertising video—balancing cost and quality—can feel overwhelming. We understand that! In our experience, professional agencies typically charge between $3,000 and $5,000 for a one-minute video. A radical thought: the best agency isn't always the most expensive. Before committing, we recommend thoroughly reviewing agency portfolios and Google reviews to assess their past work and client satisfaction. Comparing detailed proposals from several agencies—at least three to five—is crucial. Don't just look at the headline price; ensure the scope of work aligns perfectly with your needs. Consider factors like their creative vision, communication style, and responsiveness when shortlisting. A strong agency can become a long-term content partner, consistently delivering high-quality videos. What are your top priorities when choosing a video production partner?
How much does freelancers cost to create 2D Advertising Videos?
Hiring a freelancer might seem appealing, especially considering the cost savings. However, it's important to carefully weigh the pros and cons. While freelancers can be reliable—especially those with proven experience—managing a project with a solo freelancer can be more challenging than working with a full agency team. Freelancers may also lack the extensive research and pre-production capabilities of a larger agency. While you might save 30% to 70% compared to agency rates (potentially finding freelancers in the $700-$2,100 range for a one-minute video, compared to the $3,000-$5,000 agency range), remember that freelancers often charge hourly, typically between $15 and $25 per hour depending on their location and expertise. This can lead to unpredictable final costs. Have you considered the potential risks of relying on a single freelancer for a crucial marketing asset?
How much does DIY cost to create 2D Advertising Videos and their limitations?
We understand the appeal of DIY video creation, especially with platforms like VideoGen and Animoto offering user-friendly tools. While these services can be cost-effective (monthly subscriptions range from $40 to $220), we would generally advise against this approach for professional advertising videos. If you must, ensure your goals are realistic and that you select a template that closely aligns with your message. Test your video with a small focus group before a wider launch to get feedback on quality and engagement. Remember, even with these tools, a strong narrative and well-researched script are essential—consider using AI writing tools to craft compelling content before attempting video creation. Have you considered the potential impact of a poorly produced DIY video on your brand image?
FAQs about 2D advertising video production costs
Get answers to common questions about the cost of 2D advertising video production below!
How much does 2D advertising videos creation cost in 2025?
On average, 2D advertising videos production cost $1,100 to $7,000 per minute. Early-stage startups often spend under $1,900 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.
Source Data
| Cost | % of marketers |
| $1,100 - $1,700 | 19.97% |
| $1,701 - $2,500 | 20.17% |
| $2,501 - $4,000 | 33.57% |
| $4,001 - $5,000 | 15.29% |
| $5,001 - $7,000 | 4.84% |
| More than $7,000 | 6.16% |
How much is higher pricing relevant to higher 2D advertising videos quality?
Higher pricing is directly related to higher quality (68% of respondents). And (24% of respondents) think cost increase does not guarantee a great output always for 2D advertising video.
Source Data
| Cost | % of marketers |
| High Price is equal to High Quality | 68% |
| High Price sometimes get High Quality | 24% |
| Low Price can get High Quality | 8% |
What budgets should be allocated for 2D advertising videos production for the entire year?
Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating 2D advertising video content for the first time plan to spend less than $7,000 in 2025.
Source Data
| Budget | % of marketers |
| $4,000 - $6,000 | 19.97% |
| $6,001 - $10,000 | 25.17% |
| More than $10,000 | 54.86% |
What is the impact of video length on the overall cost of 2D advertising video production?
Longer videos require more time and resources, directly increasing the cost. A longer video can significantly impact animation, voiceover, and editing costs.
What are the key factors that influence the pricing of a 2D animated advertising video?
Pricing depends on factors like animation style, complexity, video length, character count, voiceover needs, and the number of revisions required.
How can I reduce the budget for my 2D advertising video without compromising quality?
To reduce budget, consider using stock assets, simplifying the animation style, shortening the video length, and limiting the number of revisions.
Is there a significant price difference between hiring a freelancer and a 2D advertising video production agency for simpler projects?
For simpler projects, a skilled freelancer might offer lower pricing than an agency, ranging between $500 and $2,000, compared to an agency's $1,100 to $7,000 range.
What additional costs, beyond the base price, should I budget for in a 2D video advertising project?
Factor in potential costs for scriptwriting, voiceover artists, music licensing, sound effects, and revisions beyond the initially agreed-upon scope.
