How Much Does Product Highlight Video Production Cost In 2025?
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Product Highlight Video Pricing
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Join the 3,400+
who trust us to elevate their brand with compelling product highlight videos.
Many video providers rely on generic templates. That’s not how we create at Advids.
Key Takeaways
- 83% of businesses are happy with the return on investment (ROI) they receive from videos.
- 37% of businesses use a data-driven strategy for their videos.
- 62% of businesses plan to increase spending on product explainer videos in 2025.
- 18% of businesses are willing to experiment with new video formats and strategies.
- 49% of businesses say they're currently using, or are open to using, a video production agency for their video production.
Factors
What factors influence the cost of product highlight video creation?
Understanding the factors that influence video production costs empowers you to make informed decisions. Let's break down the key elements that can affect your product highlight video budget.
Primary Factors:
1. Video Length: A longer product highlight video, showcasing more features, naturally requires more production time and resources, thus increasing the cost. For instance, a three-minute video demonstrating complex software functionality will cost more than a 30-second overview.
2. Video Design Complexity: Intricate animations, custom 3D models, or complex visual effects in your product highlight video add to the design workload, impacting the overall cost. A simple, clean design might suffice for a straightforward product, while a premium product may benefit from a more sophisticated visual approach.
3. Video Production Scope: Extensive pre-production, including in-depth market research, competitor analysis, and multiple script revisions for your product highlight video, can increase costs. A clearly defined brief and streamlined pre-production process can help manage expenses.
Secondary Factors:
4. Voice-over Talent Selection & Direction: Professional voice-over artists for your product highlight video bring experience and quality, but their fees can vary significantly. Choosing a voice that resonates with your target audience is crucial, but consider your budget when making your selection.
5. Motion Graphics Style Complexity: The complexity of motion graphics in your product highlight video, such as detailed animations or micro-interactions, directly impacts production time and cost. Simple, effective motion graphics can often convey information clearly without requiring elaborate animations.
6. Number of Revisions: Multiple rounds of revisions to the script, visuals, or audio for your product highlight video can add to the overall project cost. Clear communication and a well-defined scope upfront can minimize the need for extensive revisions.
How to optimize product highlight video creation budget?
Managing your product highlight video budget requires understanding the factors that can influence cost by as much as 40%. A well-structured budget helps create compelling product videos without overspending. Ready to start? Engage a video production agency early on and let them tailor a quote to your specific needs. What are your next steps?
Our simple budgeting guidelines are:
Define Must-Haves: Prioritize the essential elements for your product highlight video and identify areas where you can be flexible.
Transparent Communication: Clearly communicate your needs, goals, and budget expectations to your chosen video production agency.
Strategic Planning: Work with your agency to explore cost-effective solutions that don't compromise the quality or effectiveness of your product highlight video. This can impact the cost.
How to get exact budget for your product highlight video production?
Getting an accurate budget for your product highlight video production starts with proactive communication and a clear understanding of your needs. What's your vision? By following these steps, you can ensure a smooth and transparent budgeting process.
Engage with potential agencies and provide them with 1-2 reference videos, a detailed brief outlining your objectives, and a basic video outline. This allows them to understand your vision and tailor their proposals accordingly. 37% of businesses are already leveraging data-driven creative strategies, so ensure your agency is aligned with current trends.
Here's a checklist to guide your conversations:
Scope of Work: Request a detailed scope of work outlining project milestones, payment terms, revision flexibility, and provisions for future video updates.
Premium Extras: Inquire about any premium extras included in the package, such as different aspect ratios for various platforms or raw files for future edits. These additions can save money in the long run.
Client Input: Clarify the level of creative input expected from you and how the agency will incorporate your feedback throughout the process.
Discounts & Partnerships: Explore potential discounts for long-term partnerships or bundled services. This can affect the cost significantly.
Negotiate: Don't hesitate to negotiate a special price, especially if you have a clear budget in mind. Clearly articulate your needs and expectations. 49% of businesses are open to using a video production agency, so leverage your position to secure the best deal. What are your options?
Payment Terms: Discuss payment terms and milestones to ensure alignment with your budget and project timeline. 18% of businesses are willing to experiment with new video ad formats, so discuss innovative approaches that might offer cost savings.
By following these steps, you can obtain accurate budget estimates and choose the best production partner for your product highlight video needs.
Overall average cost of product highlight video
The average cost of a 60-second product highlight video is $3,185, with prices ranging from $1,000 to $16,000.
Geographical spending on product video production -
Companies types and their product highlight production budgets -
With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 21% compared to previous year. Returning clients expect to get the same quality of product videos at a discounted price of 28% to 33% on average.
Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.
Product Highlight Video Pricing List
Product highlight videos come in various styles, each catering to different needs and budgets. We'll explore seven popular product highlight video styles, outlining their use cases, ideal lengths, typical video elements, production timelines, and estimated costs, to help you make informed decisions for your video marketing strategy.
Below is average per minute pricing
1. Whiteboard Explainer Pricing: $900 - $1,900
Use Cases: Product overview, Feature explanation, Problem/solution
Ideal Length: 30 seconds, 60 seconds
Video Elements: Hand-drawn animation, Simple characters, Text overlays
Production Timeline: 2-3 weeks
2. Motion Graphics Product Demo Pricing: $1,200 - $3,200
Use Cases: Software demo, Product functionality, User interface highlight, New feature launch, Product update
Ideal Length: 30 seconds, 60 seconds
Video Elements: Animated icons, Kinetic typography, Data visualization
Production Timeline: 3-4 weeks
3. Product Feature Highlights Pricing: $1,500 - $3,500
Use Cases: Key features, Competitive advantage, Unique selling points, Product benefits, Quick overview
Ideal Length: 15 seconds, 30 seconds
Video Elements: Close-up shots, Text callouts, Product demos
Production Timeline: 3-4 weeks
4. Animated Product Explainer Pricing: $1,800 - $3,800
Use Cases: Product overview, Brand storytelling, Complex concept explanation, Engaging narrative, Emotional connection
Ideal Length: 30 seconds, 60 seconds
Video Elements: 2D animation, Character animation, Background music
Production Timeline: 4-5 weeks
5. Product Demo with Annotations Pricing: $2,000 - $4,000
Use Cases: Software tutorial, Product walkthrough, How-to guide, Step-by-step instructions, User training
Ideal Length: 30 seconds, 2 minutes
Video Elements: Screen recording, Text annotations, Voiceover narration
Production Timeline: 4-5 weeks
6. Animated Product Walkthrough Pricing: $2,500 - $4,000
Use Cases: Software demo, App walkthrough, User interface tour, Interactive elements, Product navigation
Ideal Length: 30 seconds, 2 minutes
Video Elements: 3D animation, Screen capture, Motion graphics
Production Timeline: 5-6 weeks
7. 3D Product Visualization Pricing: $3,000 - $4,000
Use Cases: Product showcase, Detailed views, Prototyping, Design visualization, Interactive exploration
Ideal Length: 30 seconds, 3 minutes or longer
Video Elements: 3D models, Realistic rendering, Camera movement
Production Timeline: 6-8 weeks
How much does product highlight video production cost?
Ever wondered how video production costs are structured? In our experience, product highlight video production typically ranges from $900 to $5,000 for a one-minute video. This range encompasses various styles, from motion graphics product demos to animated explainers and 3D visualizations. A powerful statement: Quality doesn't always demand exorbitant prices; strategic planning can achieve both. Choosing the right format depends on your message and budget. Animated explainer videos, for instance, fall between $1,500 and $3,500 and usually include scriptwriting, voiceovers, music licensing, and revisions. Many production companies offer tiered packages—basic, standard, and premium—with varying features and price points. Remember, 83% of businesses report a positive ROI from product highlight videos. Costs vary based on video length, complexity, talent fees, and post-production needs. While a 15-second video might seem cost-effective, a 30-second format often provides the sweet spot for showcasing key features without overwhelming viewers. Custom production means tailoring every element—script, visuals, music—to your brand and product, maximizing impact compared to generic templates. Tip: Prioritize core message clarity over excessive length for optimal cost-effectiveness.
How does product highlight video creation pricing work?
How do you compare quotes and choose the best value? comparing quotes requires looking beyond the numbers. Evaluate the balance between quality and cost, considering the production team's expertise and experience. A key overlooked factor is the value-added services included. Align your video goals with your pricing expectations. For example, a Live Action Product Demo, showcasing your product in real-world scenarios, might require a larger crew and location costs, impacting the overall price. Don't just focus on the bottom line; consider the potential return and long-term value a well-crafted video can bring. Compare expertise and cost, ensuring the production team understands your vision and target audience.
Data roundup
Do you plan to increase or decrease video content budget?
79%
Increasing
Source: Advids
14%
Decreasing
Source: Advids
7%
No Change
Source: Advids
What is the average pricing range for custom product highlight video creation?
When does fully custom become essential? For truly bespoke videos, consider 3D Product Visualization. This style demands intricate modeling, animation, and rendering, making it the most resource-intensive. This level of customization is ideal for showcasing complex products with intricate details or when a high-impact visual experience is paramount. Expect a pricing range between $4,000 and $5,500 for a one-minute 3D product visualization, reflecting the specialized skills and software involved. This investment is justified when visual impact is paramount, offering a unique and engaging way to present your product.
What is the estimated cost range for a 60 seconds product highlight video?
What can you achieve with a 60-second video? A 60-second product highlight video typically costs between $900 and $5,000. Negotiate value by securing additional deliverables like versions with different calls to action, aspect ratios for various platforms, and raw files for future edits. Maximize your 60 seconds by creating versions tailored to specific user personas with minor edits. For example, a Product Demo with Annotations, highlighting key features with text overlays and callouts, can effectively utilize this timeframe. This approach allows for clear and concise communication of product benefits, driving engagement and conversions. maximize your investment by thinking beyond the single video and considering how variations can broaden your reach and impact.
Data roundup
Are you happy with the quality vs cost of your current video creation agency?
69%
Yes
Source: Advids
28%
No
Source: Advids
3%
Not applicable
Source: Advids
What are your costs for different product highlight video production types
How should we select the optimal product highlight video production method given financial constraints? Creating product highlight videos ourselves utilizing DIY software, commissioning a freelancer, establishing an in-house team, or collaborating with a basic or specialized product highlight video production agency can vary depending on individual project needs, which typically costs around a certain range. Let's delve into each option's benefits and drawbacks.
| Production Type | Pros | Cons | Pricing Range |
| DIY Software | Cost-effective, Easy to learn, Full control | Limited features, Time-consuming | $ 40 to $ 220 |
| Freelancer | Flexible, Specialized skills, Affordable | Limited availability, Narrow expertise | $ 500 to $ 2,000 |
| In-house Team | Brand consistency, Direct communication, Quick turnaround | Higher overhead, Requires management | $ 1,000 to $ 4,000 |
| Basic Video Agency | Professional quality, Equipment access, Experienced team | Less specialization, Potential delays | $ 800 to $ 2,500 |
| Product Highlight Video production Agency | Expertise, High-end equipment, Premium quality | Higher pricing | $ 900 to $ 4,000 |
How much does it cost to hire a professional Product Highlight Video production agency?
How do you find the right balance between cost and expertise? In our experience, hiring a professional Product Highlight Video production agency typically costs between $4,000 and $6,000 for a one-minute video. We understand that navigating agency pricing can feel overwhelming. Therefore, we recommend thoroughly reviewing agency portfolios and client testimonials on platforms like Google Reviews. Comparing proposals from multiple agencies (3-5 is a good starting point) ensures you're getting a clear picture of what each offers within your budget. Develop a shortlist based on factors like production quality, responsiveness, and creative vision. Think long-term: the right agency can become an ongoing content solution partner, adding value beyond individual projects. A radical thought: the most expensive isn't always the best, and the cheapest often comes with hidden costs. The benefit of an agency is the collaborative expertise they bring to the table, ensuring a polished and effective final product.
How much does freelancers cost to create Product Highlight Videos?
Is a freelancer the right fit for your project? While freelancers can be a cost-effective option, typically ranging from 30% to 70% less than an agency (approximately $1,200 to $4,200 for a one-minute video), we believe it's crucial to consider potential challenges. A reliable freelancer with a proven track record can deliver quality work, but project management can become complex with a solo operator. Freelancers might lack the pre-production research and strategic planning expertise of a full-service agency. Hourly rates for freelancers vary widely, from as low as $4 per hour to upwards of $30 per hour, depending on experience and location. If you choose this route, ensure clear communication and well-defined milestones to manage expectations and maintain project momentum.
How much does DIY cost to create Product Highlight Videos and their limitations?
Is DIY video production truly feasible? While we generally recommend professional production, we understand budget constraints sometimes necessitate exploring DIY options. Platforms like VideoGen ($220/month) and Animoto ($40/month) offer accessible tools and templates. If you choose this path, focus on finding templates that align with your specific goals. A well-defined script, crafted with the help of content research AI tools, is essential. Avoid relying solely on text-to-video prompts; a strong narrative foundation is key. Test your DIY videos with a small audience first to gather feedback on quality and engagement before wider distribution. Remember, DIY requires a significant time investment, and the final product may lack the polish and strategic messaging of professionally produced videos.
FAQs about product highlight video production costs
Get answers to common questions about the cost of product highlight video production below!
How much does product highlight videos creation cost in 2025?
On average, product highlight videos production cost $900 to $4,000 per minute. Early-stage startups often spend under $1,400 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.
Source Data
| Cost | % of marketers |
| $1,100 - $1,700 | 19.97% |
| $1,701 - $2,500 | 20.17% |
| $2,501 - $4,000 | 33.57% |
| $4,001 - $5,000 | 15.29% |
| $5,001 - $7,000 | 4.84% |
| More than $7,000 | 6.16% |
How much is higher pricing relevant to higher product highlight videos quality?
Higher pricing is directly related to higher quality (68% of respondents). And (24% of respondents) think cost increase does not guarantee a great output always for product highlight video.
Source Data
| Cost | % of marketers |
| High Price is equal to High Quality | 68% |
| High Price sometimes get High Quality | 24% |
| Low Price can get High Quality | 8% |
What budgets should be allocated for product highlight videos production for the entire year?
Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating product highlight video content for the first time plan to spend less than $7,000 in 2025.
Source Data
| Budget | % of marketers |
| $4,000 - $6,000 | 19.97% |
| $6,001 - $10,000 | 25.17% |
| More than $10,000 | 54.86% |
What factors can significantly increase the cost of a product highlight video?
Factors like video length, complexity of animation, location shooting, professional voiceover, and multiple revisions can significantly increase the cost.
What is a reasonable budget for a high-quality product highlight video?
A reasonable budget is between $500 and $4,000, depending on your specific needs and whether you hire a freelancer or an agency.
Is it possible to get a product highlight video produced on a low budget with a studio, and what compromises might be involved?
Studios might offer lower-cost options with pre-designed templates, limited revisions, or shorter video lengths to accommodate smaller budgets.
How does the pricing for a product highlight video vary based on its length?
Longer videos generally cost more due to increased production time, editing efforts, and potentially more complex storytelling requirements.
What is the average price difference between hiring a freelancer and an agency for product highlight video production?
On average, agencies ($900-$4,000) charge more than freelancers ($500-$2,000) due to higher overhead, specialized teams, and advanced equipment.
