How Much Does SaaS Explainer Video Production Cost In 2025?
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SaaS Explainer Video Pricing
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who trust us at Advids to elevate your brand with compelling SaaS explainer videos. Many providers rely on generic templates. That’s not how we create at Advids.
Key Takeaways
- 83% of businesses are happy with the return on investment (ROI) they receive from ads.
- 37% of businesses use a data-driven strategy for their ads.
- 62% of businesses plan to increase spending on SaaS ads in 2025.
- 18% of businesses are willing to experiment with new video formats and strategies.
- 49% of businesses say they're currently using, or are open to using, a video production agency for their ad production
Factors
What factors influence the cost of SaaS explainer video creation?
Understanding the factors that influence SaaS explainer video production costs is crucial for effective budgeting. Let's break down the key elements that can affect your investment.
Primary Factors:
1. Video Length: A longer SaaS explainer video, say three minutes, naturally requires more production time and resources than a shorter 60-second video, impacting the overall cost.
2. Video Design Complexity: Intricate animations, custom 3D models, or complex visual effects in your SaaS explainer video will increase the design effort and, consequently, the price.
3. Video Production Scope: Extensive pre-production for your SaaS explainer video, including detailed storyboarding, script revisions, and in-depth research, adds to the project's complexity and cost.
Secondary Factors:
4. Voice-over Talent Selection & Direction: Professional voice actors with specific accents or experience in SaaS explainer videos often command higher rates.
5. Motion Graphics Style Complexity: Highly detailed motion graphics or intricate micro-interactions in your SaaS explainer video require more design and animation time, increasing the cost.
6. Number of Revisions: Unlimited revisions for your SaaS explainer video offer flexibility but can also impact project timelines and potentially increase costs if extensive changes are requested.
How to optimize SaaS explainer video creation budget?
Managing your SaaS explainer video budget requires understanding these 6 factors, which can influence cost by as much as 40%. A well-structured budget helps create compelling SaaS explainer videos without overspending. Ready to plan? Engage a video production agency early on and allow them to tailor a quote to your specific needs, ensuring optimal results. 37% of businesses already leverage data-driven creative strategies for their SaaS explainer videos, demonstrating the value of a strategic approach.
Our simple budgeting guidelines are:
Define Must-Haves: Prioritize the essential elements for your SaaS explainer video. What's absolutely necessary?
Collaborate Early: Discuss your needs and budget with your chosen agency from the outset. Open communication is key.
Strategic Flexibility: Be receptive to agency suggestions that can save money without compromising your core message. Can this impact the cost positively?
How to get exact budget for your SaaS explainer video production?
Getting an accurate budget for your SaaS explainer video production requires a proactive approach. By following these steps, you can ensure you receive a quote that aligns with your vision and budget. What's your goal?
Start by sharing 1-2 reference SaaS explainer videos that resonate with your brand and outlining your objectives. Clearly communicate your desired video style and key messages. Request a detailed scope of work that outlines project milestones, payment terms, revision flexibility, and provisions for future video updates. Inquire about any premium extras included in the package, such as multilingual versions or different aspect ratios. Understand the creative input expected from you and how it can affect the cost. Don't hesitate to ask about potential discounts for long-term partnerships or volume-based projects. Always negotiate and pitch your project clearly to secure the best possible price. 62% of businesses plan to increase their spending on SaaS explainer videos in 2025, so securing a favorable rate now can save money in the long run.
Detailed Brief: Provide a comprehensive brief outlining your SaaS video's purpose, target audience, and desired style.
Scope Clarity: Request a clear scope of work outlining deliverables, timelines, and payment schedules.
Revision Policy: Understand the revision process and any associated costs. Unlimited revisions can be valuable.
Value-Added Services: Inquire about additional services like scriptwriting, voiceover recording, and music licensing.
Transparency: Ensure all costs are transparently outlined in the quote, including any potential extra fees.
Negotiation: Don't be afraid to negotiate pricing and explore options for long-term partnerships. Can this save money?
Future-Proofing: Discuss options for future updates or modifications to your SaaS explainer video.
Contract Review: Carefully review the contract before signing, ensuring all terms and conditions are agreeable. 49% of businesses are open to using a video production agency, so leverage this competitive landscape to your advantage.
Overall average cost of SaaS explainer video
The average cost of a 60-second SaaS explainer video is $3,050, with prices ranging from $1,000 to $16,000.
Geographical spending on SaaS explainer video production -
Companies types and their SaaS video production budgets -
With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 21% compared to previous year. Returning clients expect to get the same quality of SaaS videos at a discounted price of 28% to 33% on average.
Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.
SaaS Explainer Video Pricing List
Choosing the right SaaS explainer video style is crucial for effectively communicating your product's value. We'll explore various video styles, outlining their typical use cases, ideal lengths, common elements, production timelines, and estimated costs to help you make informed decisions.
Below is average per minute pricing
1. Whiteboard Animation Pricing: $1,500 - $2,500
Use Cases: Product demo, Feature highlight, Problem/solution, Onboarding, Benefits overview
Ideal Length: 30 seconds, 60 seconds
Video Elements: Hand-drawn animation, Simple characters, Text overlays, Icons, Diagrams
Production Timeline: 2-3 weeks
2. Screen Recording + Annotations Pricing: $1,800 - $3,000
Use Cases: Tutorial, Software demo, How-to guide, Onboarding, Feature walkthrough
Ideal Length: 30 seconds, 2 minutes or shorter
Video Elements: Screen capture, Annotations, Text overlays, Voiceover, Cursors
Production Timeline: 2-4 weeks
3. Animated Explainer Pricing: $2,500 - $4,000
Use Cases: Brand storytelling, Product overview, Benefit explanation, Problem/solution, Engagement
Ideal Length: 30 seconds, 60 seconds
Video Elements: 2D animation, Characters, Backgrounds, Transitions, Icons
Production Timeline: 3-4 weeks
4. Animated UI Mockup Pricing: $3,000 - $5,000
Use Cases: Software demo, User interface showcase, Feature highlight, Prototype demonstration, Tutorial
Ideal Length: 15 seconds, 45 seconds
Video Elements: UI elements, Animations, Transitions, Text overlays, Voiceover
Production Timeline: 3-5 weeks
5. Motion Graphics Demo Pricing: $3,500 - $5,500
Use Cases: Data visualization, Abstract concepts, Product features, Brand animation, Kinetic typography
Ideal Length: 15 seconds, 45 seconds
Video Elements: Shapes, Animations, Transitions, Text overlays, Sound design
Production Timeline: 4-5 weeks
6. Isometric Software Visualization Pricing: $4,000 - $6,000
Use Cases: Software overview, System architecture, Complex processes, Data flow, Network visualization
Ideal Length: 30 seconds, 2 minutes or shorter
Video Elements: Isometric illustrations, 3D models, Animations, Transitions, Camera movements
Production Timeline: 4-6 weeks
7. 3D Software Product Demo Pricing: $5,000 - $7,000
Use Cases: Product showcase, Detailed features, Realistic rendering, Interactive elements, Virtual tours
Ideal Length: 30 seconds, 3 minutes or longer
Video Elements: 3D models, Animations, Textures, Lighting, Camera movements
Production Timeline: 6-8 weeks
8. Animated Character Demo Pricing: $4,500 - $6,500
Use Cases: Brand mascot, Personalized experience, Storytelling, Product demonstration, Emotional connection
Ideal Length: 30 seconds, 60 seconds
Video Elements: Character animation, Backgrounds, Props, Dialogue, Voice acting
Production Timeline: 5-7 weeks
How much does SaaS explainer video production cost?
Ever wondered how SaaS explainer videos fit your budget? In our experience, SaaS explainer video production typically ranges from $1,500 to $7,000 for a one-minute video. One often overlooked aspect is that quality doesn't always equate to the highest price tag. A powerful statement: Smart spending, not just high spending, yields high-quality results. Choosing the right format, like a Motion Graphics Demo, can balance your message and budget. This style effectively showcases software features through dynamic visuals and concise messaging. Typical inclusions are scriptwriting, voiceovers, music licensing, and revisions, often bundled as standard. Many studios offer tiered packages—basic, standard, and premium—catering to various budgets. Remember, 83% of businesses report a positive ROI from these videos. A 30-second video, ideal for quick social media promotions, might fall between $1,000 and $3,000, while a longer 60-second video offers more in-depth exploration. Custom production means your video is tailored to your specific needs and brand, unlike generic templates. This targeted approach can significantly boost your returns.
How does SaaS explainer video creation pricing work?
When comparing quotes, don't solely focus on the bottom line. Evaluate the value proposition. A lower quote might lack crucial elements like experienced animators or dedicated project managers, impacting the final product. One key thing often overlooked is the revision process. Unlimited revisions can be invaluable, allowing you to fine-tune your message. If your goal is brand awareness, a shorter, impactful Animated Character Demo might suffice, costing between $2,000 and $4,000. This style uses engaging characters to connect with your audience on an emotional level. Approach pricing strategically, aligning your video goals with your budget.
Data roundup
Do you plan to increase or decrease video content budget?
78%
Increasing
Source: Advids
11%
Decreasing
Source: Advids
11%
No Change
Source: Advids
What is the average pricing range for custom SaaS explainer video creation?
For truly custom SaaS explainer videos, consider a 3D Software Product Demo. This style offers a realistic, immersive experience, showcasing your software's functionality in detail. This level of customization requires significant expertise and effort, justifying a higher price point. We estimate this style to range from $5,500 to $7,000. Opt for this fully custom approach when you need to demonstrate complex features or create a truly wow-worthy presentation. This investment can significantly elevate your brand and drive conversions.
What is the estimated cost range for a 60 seconds SaaS explainer video?
A 60-second SaaS explainer video typically costs between $1,500 and $7,000. Negotiate value, not just price. Ask for deliverables like different versions with varied calls to action or aspect ratios tailored for different platforms. Maximize your 60 seconds by incorporating user personas with minor edits, targeting specific audience segments. An Isometric Software Visualization, falling within this price range, can effectively showcase your software's architecture and workflow. This style uses a unique perspective to highlight key features and benefits. Leveraging these additional assets amplifies your reach and ROI.
Data roundup
Are you happy with the quality vs cost of your current video creation agency?
74%
Yes
Source: Advids
18%
No
Source: Advids
8%
Not applicable
Source: Advids
What are your costs for different SaaS explainer video production types
How do we select the optimal SaaS explainer video production method given budget constraints? Creating SaaS explainer videos ourselves utilizing DIY software, commissioning a freelancer, establishing an in-house team, or collaborating with a basic video agency versus a specialized SaaS explainer video production agency can vary depending upon project scope, which typically costs around specific price points. Let's delve into each option's benefits and drawbacks.
| Production Type | Pros | Cons | Pricing Range |
| DIY Software | Cost effective, Full control, Easy to learn | Limited features, Time consuming | $ 40 to $ 220 |
| Freelancer | Cost effective, Flexible timings, Unique style | Limited skillset, Inconsistent quality | $ 500 to $ 2,000 |
| In-house Team | Brand consistency, Direct communication, Quick turnaround | Higher overhead, Requires management | $ 1,000 to $ 4,000 |
| Basic Video Agency | Professional quality, Project management, Defined process | Less SaaS experience, Generic templates | $ 800 to $ 2,500 |
| SaaS Explainer Video production Agency | SaaS expertise, High-quality animation, Strategic approach | Higher pricing | $ 1,000 to $ 7,000 |
How much does it cost to hire a professional SaaS Explainer Video production agency?
Finding the right agency for your SaaS explainer video—balancing cost and quality—can feel overwhelming. We understand that! In our experience, the cost of hiring a professional agency for a one-minute video typically ranges from $3,000 to $5,000. Before committing, we strongly recommend meticulously reviewing agency portfolios and Google reviews to gauge their expertise and client satisfaction. Comparing detailed proposals from several agencies—at least three to five—is crucial. Don't just look at the headline price; ensure each quote precisely addresses your specific needs. Create a shortlist based on cost, production quality, responsiveness, and creative vision. A long-term partnership with an agency can provide ongoing content solutions, ensuring consistent brand messaging and a higher ROI. Is finding the perfect balance between cost and quality your biggest challenge?
How much does freelancers cost to create SaaS Explainer Videos?
Considering freelancers for your SaaS explainer video? It's a valid option, but proceed with caution. While freelancers can be reliable—especially those with proven experience—project management can be challenging as they often work solo. They may also lack the comprehensive research and pre-production skills of a full agency. However, freelancers can be 30% to 70% cheaper than agencies. If you choose a freelancer, expect to pay between $1,000 and $3,500 for a one-minute video. Remember, freelancer rates vary widely, typically charging by the hour, ranging from $15 to $25 per hour depending on their experience and location. We've found that the lack of a dedicated team can sometimes impact the overall quality and efficiency of the project. Do you prioritize cost savings over a potentially more streamlined process?
How much does DIY cost to create SaaS Explainer Videos and their limitations?
While we wouldn't typically recommend a DIY approach, if you're determined to create your SaaS explainer video yourself, platforms like VideoGen and Animoto offer user-friendly tools. These platforms typically cost between $40 and $220 per month. However, success hinges on having a clear goal and selecting the right template. Remember, even with these tools, a well-crafted narrative and script are essential. Don't rely solely on text-to-video prompting; use other AI tools to refine your script. Before launching your video widely, test it with a small focus group to gather feedback on quality and engagement. DIY can be cost-effective, but it requires significant time investment and may not yield professional-level results. Are you prepared to invest the time and effort needed for a DIY approach?
FAQs about SaaS explainer video production costs
Get answers to common questions about the cost of SaaS explainer video production below!
How much does SaaS explainer videos creation cost in 2025?
On average, SaaS explainer videos production cost $1,500 to $7,000 per minute. Early-stage startups often spend under $1,900 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.
Source Data
| Cost | % of marketers |
| $1,100 - $1,700 | 19.97% |
| $1,701 - $2,500 | 20.17% |
| $2,501 - $4,000 | 33.57% |
| $4,001 - $5,000 | 15.29% |
| $5,001 - $7,000 | 4.84% |
| More than $7,000 | 6.16% |
How much is higher pricing relevant to higher SaaS explainer videos quality?
Higher pricing is directly related to higher quality (68% of respondents). And (22% of respondents) think cost increase does not guarantee a great output always for SaaS explainer video.
Source Data
| Cost | % of marketers |
| High Price is equal to High Quality | 68% |
| High Price sometimes get High Quality | 22% |
| Low Price can get High Quality | 10% |
What budgets should be allocated for SaaS explainer videos production for the entire year?
Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating SaaS explainer video content for the first time plan to spend less than $7,000 in 2025.
Source Data
| Budget | % of marketers |
| $4,000 - $6,000 | 19.97% |
| $6,001 - $10,000 | 20.17% |
| More than $10,000 | 59.86% |
What are the key factors that influence the pricing of a SaaS explainer video?
Key factors include video length, animation style, complexity, scriptwriting, voiceover talent, and revisions required. These all contribute to the overall project scope.
What is a reasonable budget to allocate for a high-quality SaaS explainer video?
We recommend budgeting between $1,500 and $7,000 for a professional SaaS explainer video from a reputable studio. Freelancers might charge less.
How can I reduce the cost of producing a SaaS explainer video with a studio while maintaining quality?
To reduce costs, explore pre-made templates, limit animation complexity, provide a clear script, and minimize revisions during the production process.
What is the price difference between a 60-second and a 90-second SaaS explainer video?
A 90-second video typically costs more than a 60-second video due to increased production time and resources required for the longer format.
Aside from the video production itself, are there any hidden costs I should include in my budget?
Hidden costs can include things like music licensing fees, stock footage costs, and potential revisions beyond the initially agreed-upon scope.
