2D Motion Graphics Video Production

Videos Crafted For Your Brand In 2D

5 stars
Great team of creatives
5 stars
Communication is smooth
5 stars
Streamlined process
6000+ Videos created for 3400+ startups and enterprises

2D Motion Graphics Video Production

Visual Storytelling



Furthermore, these videos elevate your brand with a modern and dynamic aesthetic, leaving a lasting impression.

Engaging, 2D motion graphics videos simplify complex ideas, making information digestible and memorable for your audience.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Tony Lacy-thompson
Growth and Product Marketing Director, Dhyan Networks

I worked with the ADVIDS team on an explainer video for Dhyan Networks and Technologies, explaining the benefits and challenges of smart street lighting and our Ohli product. Months and months and months. We sent them changes every week, often twice a week. Not once did they complain, they just turned them around. But you do need to give them explicit instructions. Good value for the money.

Anthony Glynn
Vice President Operations, CPS Houston

It was a pleasure to work with the Advids team on our recent project. They are very quick to respond and provide great quality work.

Christopher Chae
Founder, Nine Dot Connects LLC

ADVIDS produced several videos over the years for us. Recently, they helped to create our first 3D video. It came out great. They are very responsive and communicative during the entire video production process.

Bob S
Founder, Canadian Wollastonite

I contracted with ADVIDS to produce a video for a client. The process was great. Changes and modifications were completed without delay or complaint. I was kept up to date daily with progress reports. I'd definitely use them again. The have upfront pricing and no surprise fees. Excellent all around.


About Advids


Advids is a close-knit team of talented 2D motion graphics artists who began crafting compelling visuals back in 2012. We are storytellers, illustrators, animators, compositors, designers, and motionographers dedicated to breathing life into your ideas. We've been called a 2D animation studio, a motion graphics powerhouse, visual storytellers, design wizards, animation experts, and more. But above all else, we're your 2D motion graphics video production partners.

Let's collaborate, explore your vision, and discover how Advids' custom 2D motion graphics videos can elevate your brand and captivate your audience. Our meticulous craftsmanship and combined decades of experience in motion graphics ensure your video stands out with vibrant visuals and impactful storytelling. We pour our passion into every pixel, creating 2D animations that resonate with your target audience and achieve your marketing goals.

Our clients trust Advids for explainers, here is why we believe in the power of videos.

  • 71% of B2B and 66% of B2C marketers incorporate video into their campaigns.
  • On average, approximately 16% of the total streaming time in North America was dedicated to engaging with video content through smartphones and mobile devices.
  • Email marketing campaigns that contain video content generate 96% higher click-through rates than campaigns that don't use video content.
  • 85% of marketers say generative AI has changed the way they will create content in 2024 and 62% say it's important to their marketing strategy.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For 2D Motion Graphics
2D Motion Graphics Experience
Video Creation FAQ
2D Motion Graphics Video Examples
What is 2D Motion Graphics Video?
2D Motion Graphics Video Production
Production Process
Video Use Cases
2D Motion Graphics Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

2D Motion Graphics Video Production - What We Offer


Creating engaging video content is crucial for businesses to capture attention in today's digital landscape. 2D motion graphics videos offer a dynamic and visually appealing way to communicate your message effectively. At Advids, we specialize in producing high-quality 2D motion graphics videos tailored to elevate your business communication. Our team of skilled animators and designers will work closely with you to transform your ideas into captivating visuals that resonate with your target audience.

Here are some types of videos we offer:

  • Explainer Videos: Simplify complex concepts and showcase your products or services in an easy-to-understand format.
  • Product Demo Videos: Highlight the features and benefits of your products through engaging visuals and animations.
  • Marketing & Advertising Videos: Create memorable and impactful videos for social media campaigns, websites, and other marketing channels.
  • Brand Story Videos: Share your brand's journey, values, and mission in a visually compelling way that connects with your audience.
  • Educational Videos: Deliver educational content in an engaging and informative manner, making learning more enjoyable.
  • Social Media Content: Produce short, attention-grabbing videos optimized for various social media platforms.
  • App Demo Videos: Showcase the functionality and user experience of your mobile applications.
  • Animated GIFs: Create eye-catching and shareable animated GIFs for social media, email marketing, and websites.


How Advids pricing work for 2D Motion Graphics Videos?


At Advids, we offer transparent and value-driven pricing for 2D motion graphics video production. Our fixed-fee model ensures predictable budgeting and eliminates surprises. We prioritize creative collaboration and exceptional results, delivering a premium video creation experience that consistently exceeds expectations.

Our all-inclusive pricing includes:

Predictable Budget: Clear, comprehensive cost breakdowns. Fixed fees cover everything within the agreed scope, offering budget control from the start.
Client-Centric Approach: Dedicated to bringing your vision to life, not adding unnecessary costs. Minor edits and feedback are seamlessly integrated. Our project experience and creative talent remain consistent, regardless of budget.
Streamlined Project Management: Dedicated project leads ensure seamless video creation and efficient feedback integration. Fixed costs expedite approvals, streamlining the delivery process.
Unwavering Transparency: Every detail is included, from concept to final render. No surprises, just consistent delivery and ongoing support. Multiple revisions are included in all packages.

Here's an example of pricing for a 60-second 2D motion graphics video for a novel bio-engineered water purification device targeting environmentally conscious consumers. The goal is to communicate its unique technology and drive pre-orders.
Simplified Schematics (USD 1000-1500): Clean 2D animation showcasing device functionality using line art, diagrams, and text overlays. Ideal for highlighting key features and benefits. Emphasizes clarity and conciseness.
Animated Infographics (USD 1500-2000): Data-driven visuals, charts, and graphs brought to life through dynamic animation. Explains the science behind the technology, enhancing credibility and user understanding. Leverages kinetic typography and iconography.
Stylized Product Showcase (USD 2000-3000): Bold visuals, vibrant colors, and abstract shapes create a visually captivating experience. Focuses on the device's aesthetic appeal and innovative design. Incorporates transitions, visual effects, and a distinct art style.
Conceptual Narrative (USD 3000-4500): A short story unfolds through animation, depicting the device's positive impact on individuals and the environment. Connects emotionally with viewers, building brand affinity. Employs character animation, background design, and a compelling narrative arc.
Integrated Product Demo (USD 4500-6000): Combines live-action footage of the device with 2D animated explanations and overlays. Demonstrates real-world usage and product functionality. Integrates screen recordings, motion design, and product close-ups.


What content team from Advids is assigned and their expertise?


At Advids, we assign a specialized team of 2D motion graphics experts to elevate your brand's visual storytelling. We meticulously craft compelling narratives and vibrant animations, tailored to resonate with your target audience. Our 2D motion graphics creators blend artistic flair with strategic marketing objectives, delivering impactful video content that drives measurable results. Each team member combines a deep understanding of your brand identity with cutting-edge 2D animation techniques and software, ensuring visually stunning and engaging video assets.

Your dedicated project team includes:

Creative Director: Guides the project vision, from initial concept and script development to final delivery, ensuring impactful storytelling and consistent branding throughout your 2D animated video.
Motion Designer: A visual storyteller who transforms static graphics into dynamic, eye-catching animations. Their expertise in 2D animation principles, character animation, and visual effects brings your brand's message to life.
Illustrator: Creates unique and compelling visuals, from character design and background art to typography and iconography, enriching the visual narrative of your motion graphic video.
Animator: Breathes life into the illustrations, crafting seamless transitions, fluid movements, and dynamic visual effects that captivate viewers and enhance the storytelling.
Sound Designer: Creates an immersive audio experience, carefully selecting music, sound effects, and voiceovers that complement the visuals and enhance the emotional impact of your animated video.
Video Editor: Polishes and refines the final product, ensuring seamless transitions, color correction, and optimal pacing for a polished and professional 2D motion graphic video that makes a lasting impression.


What experience Advids has in 2D Motion Graphics Video production?


Advids creates stunning, engaging 2D motion graphics videos. Our design expertise spans explainer videos, kinetic typography, animated infographics, and product demos. Our deep understanding of motion graphics principles ensures exceptional results. Our team meticulously crafts each project for compelling visual experiences. We transform complex ideas into engaging, easily understood visuals.

We tailor videos to resonate with each industry's unique needs. Our clients span technology, healthcare, education, marketing, and finance. 12 years of experience crafting 2D motion graphics for diverse applications has allowed us to create impactful videos for various applications, consistently exceeding expectations.

We begin each project with thorough research into your target audience and business goals. We analyze audience preferences and trends to inform our creative process. We collaborate closely to translate your vision into a compelling visual story. We use the latest software and techniques for visually appealing, platform-optimized videos. We create animated explainer videos that simplify complex concepts for diverse audiences. Our 2D animation services deliver high-quality videos tailored to your specific needs. Our skilled motion graphics designers create visually stunning and engaging content. We leverage video marketing animation to boost brand awareness and drive engagement.


FAQ

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What's ideal duration for 2D animated video?

Optimal 2D motion graphic video length depends on message complexity and audience, generally 30 seconds to 2 minutes.

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How to use kinetic text in 2D graphics?

Kinetic text animates text to emphasize information, create visual interest, and guide viewer attention.

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What are the stages of 2D animation production?

2D animation production stages: Conceptualization & Scripting, Storyboarding, Design & Animation, Sound Design, Final Output.

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How to create engaging 2D character animation?

Engaging 2D character animation requires strong design, fluid movement, expressive acting, and an appealing visual style.

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What story works best with 2D motion graphics?

Simple, clear stories focused on a single message work best with 2D motion graphics, using visuals to enhance storytelling.

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How to make 2D graphics memorable with effects?

Memorable effects like transitions, particle effects, and motion blur enhance visuals and create lasting impressions.

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How to use color in 2D animated visuals?

Color evokes emotions, sets the mood, and creates visual harmony through a consistent color palette.

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What makes a 2D animated explainer compelling?

Compelling 2D explainer videos clearly communicate complex information, engaging the audience with strong visuals.

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How to use motion in 2D animation to guide focus?

Motion guides viewer focus, emphasizes key elements, and creates visual flow using camera movement and object animation.

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How to use backgrounds in 2D motion graphics?

Backgrounds set the scene, create atmosphere, and enhance visual storytelling, ranging from simple to complex designs.

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How to create a consistent 2D graphic style?

Consistent 2D graphic style utilizes unified design elements, color palettes, and animation techniques.

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What's the process for 2D character animation?

2D character animation process: Character Design, Rigging, Animation, Compositing.

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How to simplify data with 2D animated visuals?

Data simplification uses charts, graphs, and animation to make complex data understandable and engaging.

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Why is storyboarding crucial for 2D animation?

Storyboarding is crucial to visualize the narrative, plan shots, and ensure a clear message before animation.

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How to highlight key points with 2D graphics?

Key points are highlighted using visual cues like color, size, animation, and text overlays for emphasis.


2D Motion Graphics Video Examples

1. Carta

Carta is a company that aims to simplify equity management for startups and businesses. The video is designed to highlight the challenges of managing equity manually, demonstrating the need for Carta's solution.

Video Design - The video features a clean and modern design style, utilizing 2D motion graphics video to depict the various aspects of equity management. A consistent blue color palette adds a sense of professionalism and trustworthiness. The graphics are visually engaging and clearly communicate the key points, making it an easy video to understand.

The simple and bold visuals, coupled with the straightforward narration, effectively communicate the complexities of managing equity manually. The video portrays the information overload and administrative burden involved, emphasizing the need for a more efficient solution. This creates a sense of urgency and leads viewers to consider Carta as a practical and effective alternative. The overall tone of the video is informative and professional, aligning with the target audience of entrepreneurs and investors who value efficiency and clarity.

2. Croda

Croda is a company that specializes in the production of high purity excipients, lipid delivery systems, and vaccine adjuvants. This video is designed to announce a new business unit called Croda Pharma.

Video Design - This 2D motion graphics video has a distinct blue colour theme with clean white typography. The graphic design uses a simple and bold style with circular icons representing each service offering. Each icon features the company logo and text. The graphics are high quality and easy to understand. This style of video design uses simplified visual cues to communicate information effectively.

The clean and modern design of the video helps to create a feeling of professionalism and trust. The video uses a combination of still images and 2D animated elements. The use of animation helps to keep the video engaging and visually appealing. The blue color theme helps to convey a sense of calmness and stability, which are important qualities for a pharmaceutical company. The video's tone is confident, and professional. Croda uses this video to highlight their expertise in the pharmaceutical field and to announce the creation of the new business unit.

3. Varicent

Varicent Incentives Compensation Management provides a solution for businesses to centralize data management. This video is designed to highlight how the product can easily connect, transform, analyze, and activate data.

Video Design - This 2D Motion Graphics Video uses a simplistic design style with muted colors, creating a clean and modern aesthetic that aligns with Varicent's software product. The video uses animated icons for data repositories and warehouses. The animation style is clean, simple, and engaging. The video is visually appealing and effectively conveys Varicent's key features.

The design of the video is able to clearly communicate the objective of streamlining data management. The use of the word "connect" followed by a visualization of various data repositories and warehouses, sets the stage for showcasing the efficiency of the Varicent solution. The video's clean and modern tone strengthens this objective by conveying a sense of control and organization for any business using this tool.

4. Amaris

Amaris Consulting is a company that specializes in user experience (UX) and user interface (UI) design. The video is designed to promote their expertise in this field, highlighting how they put themselves in the shoes of their users to create a positive experience.

Video Design - The video utilizes a simple, clean 2D motion graphics style with bright colors and playful animations. The minimalist design incorporates interface elements to communicate the core concepts of UI/UX, such as buttons, sliders, and icons, in a clear and engaging way. This helps to visually represent their focus on digital UX and make the video more relatable for their target audience of businesses and developers.

The animated design of the video uses simple, yet visually appealing graphics that contribute to a professional and modern feel. The animation style further emphasizes the importance of users in any project, driving home the key message of the video. The upbeat tone reinforces the positive aspects of Amaris Consulting's approach to UI/UX. This, in turn, conveys the message of how their services can help businesses and their users, making the video an effective marketing tool for their offerings.

5. Copado

Copado is a platform that helps companies take advantage of low code technology. This video is designed to introduce Copado and its ability to empower teams to work faster, smarter, and with half the risk.

Video Design - The video uses a clean and simple design, featuring 2D Motion Graphics Video, with flat color backgrounds, clouds, and bold white text. This style makes the video feel fresh, modern, and accessible. The visuals are bright, engaging, and easy to understand. The use of cloud iconography further emphasizes the cloud-based nature of Copado's product.

Copado’s video does a good job of visually communicating the benefits of its product, which includes streamlining processes, reducing risk, and improving team collaboration. The use of bright colors, bold visuals, and upbeat music creates a positive and energetic tone.

What is 2D Motion Graphics Video?

2D Motion Graphics Video is a type of animation that uses flat, two-dimensional graphics to create movement and visual storytelling. It often involves text, shapes, illustrations, and other design elements that are animated to convey information, tell a story, or evoke emotions.

2D Motion Graphics Videos are commonly used for explainer videos, product demos, educational content, marketing campaigns, and social media posts. They are an effective way to engage viewers, simplify complex concepts, and enhance brand messaging.


2D Motion Graphics Video Production

2D Motion Graphics video production is the process of creating animated videos using 2D graphics and motion design techniques. It involves a series of steps, from concept development and scripting to animation, sound design, and final delivery.

High-quality 2d motion graphics Video production typically takes 4-8 weeks, depending on the complexity and length of the video. It requires skilled animators, designers, and video editors who can bring the creative vision to life and deliver a polished, engaging final product.


Production Process

  • Concept & Scripting: Define the core message, target audience, and desired style.
  • Storyboard & Styleframes: Visualize the narrative flow and key scenes with sketches and style references.
  • Illustration & Design: Create the visual assets, characters, backgrounds, and typography elements.
  • Animation & Compositing: Bring the illustrations to life with movement, transitions, and effects.
  • Sound Design & Music: Add music, voiceover, and sound effects to enhance the storytelling.
  • Editing & Revisions: Refine the animation, pacing, and overall flow based on client feedback.
  • Delivery & Optimization: Export the final video in various formats and resolutions for different platforms.

Video Use Cases

2D Motion Graphics Video production focuses on four main things: clear storytelling, engaging visuals, concise messaging, and brand consistency. These elements work together to create a powerful and memorable experience for the viewer.

The best 2D Motion Graphics Video creations have these visual characteristics: bold colors, clean lines, dynamic movement, and creative transitions. These elements help to capture attention, convey information effectively, and create a visually appealing experience.

2D Motion Graphics Videos are among the most popular video production types because they are versatile, cost-effective, and highly engaging. They can be used for a wide range of purposes, from explaining complex concepts to promoting products and services.


2D Motion Graphics Video Benefits

2D motion graphics videos offer businesses a powerful way to communicate effectively and achieve marketing goals. These videos are more than just visually appealing; they are strategically designed to engage audiences and drive results. They offer a compelling blend of creativity and effectiveness.

  • Explainer videos use clear visuals to make even the most complex topics easy to understand, boosting conversions. Imagine a viewer effortlessly grasping a complicated concept, leading to a purchase.
  • Product demo videos use dynamic visuals to showcase product features, driving sales by letting potential customers experience the product firsthand. See your sales figures rise as customers visualize themselves using your product.
  • Marketing and social media videos create engaging content optimized for various platforms, maximizing reach and engagement. Watch your brand's presence grow across multiple channels.
  • Brand story videos use visuals to connect with audiences on an emotional level, building brand loyalty and trust. Feel the connection between your brand and your customers deepen.
  • Educational videos make learning fun and accessible, improving knowledge retention. Witness the increased understanding and improved recall among your audience.
  • App demo videos highlight functionality and user experience, increasing app adoption. Observe a surge in app downloads and user engagement.
  • Animated GIFs create shareable content, boosting brand visibility and social engagement. See your brand's visibility soar as your GIFs are shared across social media.
  • 2D animation offers a cost-effective marketing solution compared to live-action video, providing a high return on investment with minimal expense. Maximize your marketing budget's impact.

Increase Video Engagement

Comprehensive visual storytelling

Comprehensive visual storytelling is a key element of engaging 2D Motion Graphics Video. The steps to creating an engaging video are driven by the need to capture the audience's attention and keep them interested. A well-crafted narrative, combined with dynamic visuals, can create a compelling experience that resonates with viewers.

Innovative animation techniques

Innovative animation techniques are essential for creating engaging 2D Motion Graphics Video. Methods for making your video stand out include using unique animation styles, incorporating creative transitions, and adding subtle details that bring your visuals to life. These techniques can help to create a more immersive and engaging experience for your audience.

Captivating sound design

Captivating sound design is an important aspect of engaging 2D Motion Graphics Video. Sound effects, music, and voiceovers can all play a role in creating a more immersive and engaging experience for your audience. A well-chosen soundtrack can enhance the emotional impact of your video and make it more memorable.


Video Script

Strategic script development

Strategic script development is essential for creating a compelling 2D Motion Graphics Video. The steps to writing a great script are driven by the need to tell a clear and concise story that resonates with your audience. Start by outlining your key message, then develop a narrative that will engage your viewers and leave a lasting impression.

compelling storytelling techniques

Compelling storytelling techniques are essential for creating a captivating 2D Motion Graphics Video. Methods for crafting a compelling narrative include using strong visuals, incorporating humor, and adding a touch of emotion. These techniques can help to create a more engaging and memorable experience for your audience.

Precise voiceover delivery

Precise voiceover delivery is essential for creating a professional 2D Motion Graphics Video. The voiceover should be clear, concise, and engaging. It should also be tailored to your target audience and the overall tone of your video. A well-delivered voiceover can help to bring your script to life and make your video more impactful.


Pre Production Guide

Comprehensive planning

Comprehensive planning is essential for creating a successful 2D Motion Graphics Video. The steps to pre-production are driven by the need to ensure that your video is well-organized and executed. Start by defining your goals, target audience, and budget. Then, create a detailed storyboard and script that outlines the visual and narrative elements of your video.

Strategic creative direction

Strategic creative direction is essential for creating a visually appealing 2D Motion Graphics Video. Methods for developing a strong creative direction include brainstorming ideas, researching trends, and creating mood boards. This process will help you to define the overall style and tone of your video.

- Define project scope

- Develop storyboard

- Choose animation style

- Select voiceover talent

- Source music and sound effects

- Finalize budget and timeline