3D Product Video Production for Hardware and Tech:show what photos can't.
Reveals, cutaways and walkthroughs from your CAD files. Fixed fees from $1,000.
Every hardware moment, in 3D.
Advids makes 3D product videos for hardware and tech companies: launch reveals, cutaways that show the inside of a device, spec-led product ads, and walkthroughs of machines that aren't built yet. Models are built from your CAD files, at fixed fees from $1,000.
Reveal it before it ships.
Launch reveals and next-version reveals in 3D.
Reveal the product part by part.
Build it from its parts, then show it in use.
Make the new version obvious.
Start from the model buyers know, then reveal what changed.
Show what's inside.
Cutaways and process views built from CAD.
Open the housing.
Turn the casing see-through and show the part working.
Show the hidden process.
Lasers, powder and heat, made visible in a closed chamber.
Prove what looks identical outside.
One 3D scene per benefit, when the advantage can't be seen.
Sell the spec sheet.
Spec ads and tours of products not built yet.
One spec, one shot.
Each feature gets its own 3D setting and one line.
Sell the line before it's built.
Walk buyers through a machine line, station by station.
Sell a product still on paper.
Photoreal 3D for products that exist only as designs.
of consumers say video quality impacts their trust in a brand.
Source: Wyzowl, State of Video Marketing 2026, 266 respondents.
Brief to delivery: 3 to 4 weeks.
- Goal and target metric
- CAD files or product photos
- The 3 claims to prove
- Brand kit and logo
- Fixed budget upfront
- Storyboard and model sign-off
- Master 3D video
- Cuts for each channel
Fixed fees from $1,000.
Per 60-second video. No hourly billing.
Flat 2D, clear on-screen text.
Motion graphics and animated UI.
A story built around one buyer.
Detailed motion design and 3D.
Animation plus live action.
Rated 5.0 by clients.
Recognized by Clutch for animation
Client stories, on video
3D product video FAQ
What is a 3D product video?
A 3D product video shows a product as a 3D model instead of camera footage. The camera can go inside the casing, turn parts see-through and show a product before it exists. Camozzi's video opens its Series BPA booster housing and pins IN and OUT gauges to its ports.
Do I need CAD files for a 3D product video?
CAD files give the most accurate model and the fastest start, because the parts, sizes and joints are already defined. Legrand's LINKEO C video was built in 3D from its CAD files. Without CAD, send product photos and drawings, and expect more model review rounds before animation.
When is 3D better than live action for a product video?
Choose 3D when the value sits inside the product, when the product isn't built yet, or when the setting is impossible to shoot. Kurtz Ersa's lasers work inside a closed chamber. Randek's machine line was toured before a single station was installed. Live action suits products people handle on camera.
Can a 3D product video show a product that isn't built yet?
Yes. Heesen sold the XV67, an explorer yacht that exists only as a concept design, with more than 2 minutes of photoreal 3D. Randek walked prefab builders through a tailored machine line before installation. A 3D model only needs the design, not the finished product.
How much does a 3D product video cost?
At Advids, a 60-second 3D product video usually sits in the Advanced Animation tier, a fixed fee from $3,000 to $4,500, agreed before production starts. Hybrid work that mixes 3D with live action runs from $4,500 to $6,000. The budget comes with the proposal, before any modeling starts.
How long does a 3D product video take to make?
The animation projects in Advids' portfolio list a production timeline of 3 to 4 weeks. A 3D product video covers the brief, script, storyboard, modeling, animation, sound and the final edit. Detailed cutaways and photoreal scenes take more of that time than a simple spec ad.