Animated marketing explainer Production Service

Animated Videos To Captivate And Convert Your Audience

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6000+ Videos created for 3400+ startups and enterprises

Animated marketing explainer Production Service

Increase Brand Awareness



Animated videos captivate viewers, leaving a lasting impression and boosting brand recognition.

Engaging videos simplify complex ideas, making your message clear and memorable for your audience.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Paula Adduci
Founder, Adduci Studios

The AdVids team did a great job interpreting my vision and coming up with a compelling animation that is as effective as it is engaging. The team was quick with revisions and patient when I asked for very technical changes. I am thrilled with the result, and will definitely be using them again for future animation work!

Sumant Kapoor
Founder, APK ID

Great work from the Advids team on our technical marketing video, particularly the Creative Director/Scriptwriter Deblina Biswas. I appreciated the flexibility and pragmatic approach alongside their talent in 2D animations.

Scott Dodson
CEO, Compression Works

This is the second time that I have worked with the incredibly talented team at ADVIDS and I am thoroughly impressed. I run medical device companies and the care that they put into the videos that they create is fantastic. They work with you every step of the way and they do not stop until you are 100% satisfied. Thank you ADVIDS for helping to make my company a success !

Ron Macinnis
CEO, Document Agility

From the very beginning, the AdVids team was great to work with. Our project manager was very pleasant and very organized. They use a project scheduling system that keeps things moving quickly and is very efficient. And in every step in the step of the process, they exceeded our expectations - from the quality of the voiceover artists we could choose from, to the ideas they generated for the storyboard, to the way they carried out the video draft. And the finish product was fantastic - really exceeded our expectations, and was just the kind of style we explained to them. Very happy and will definitely create more videos with them.


About Advids


Advids is a close-knit team of creative professionals specializing in Animated Marketing Explainer Video production since 2012. We're passionate about crafting engaging visuals that convert. We are storyboard artists, animators, voiceover artists, sound designers, motion graphic designers, and marketing strategists. We've been called animated explainer video specialists, marketing video gurus, product demo video experts, animated marketing video maestros, visual storytellers, and more. But above all else, we’re your Animated Marketing Explainer Video production partners.

We understand the nuances of visual storytelling and marketing. Our combined experience in animation, marketing, and design allows us to create videos that not only explain but also captivate and inspire action, driving tangible results for your business. Let's collaborate and transform your marketing message into a compelling animated explainer video.

Our clients trust Advids for explainers, here is why we believe in the power of videos.



  • 69% of the overall advertisement spending will be generated via smartphones by 2026.
  • Only 18% of marketers think outbound lead generation provides valuable leads.
  • 56% of small businesses plan to increase their spending on social media advertising.
  • For 35% of marketers , grasping the return on investment of their campaigns is deemed very or extremely crucial.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Animated Marketing Explainer
Animated Marketing Explainer Experience
Video Creation FAQ
Animated Marketing Explainer Video Examples
What is Animated Marketing Explainer Video?
Animated Marketing Explainer Video Production
Production Process
Video Use Cases
Animated Marketing Explainer Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

Animated Marketing Explainer Production Service - What We Offer


Animated marketing explainer videos are a powerful tool for businesses to engage their target audience and communicate complex ideas in a simple and memorable way. Advids, a video creation service company, specializes in producing high-quality animated explainer videos that help businesses achieve their marketing goals.

Here are some types of animated marketing explainer videos that Advids offers:

  • 2D Animated Explainer Videos: These versatile videos use flat illustrations and animation to explain your product or service.
  • 3D Animated Explainer Videos: Engaging and visually appealing, these videos use three-dimensional animation to bring your message to life.
  • Whiteboard Animation Videos: These videos feature a hand-drawn illustration style on a whiteboard, creating a simple yet effective way to explain concepts.
  • Motion Graphics Videos: Using animated text, shapes, and graphics, these videos deliver information in a dynamic and visually engaging manner.
  • Character Animation Videos: Featuring animated characters, these videos add a relatable and engaging element to your marketing message.


How Advids pricing work for Animated Marketing Explainer Videos?


At Advids, we offer transparent, value-driven pricing for animated marketing explainer video production. Our fixed-fee model ensures budget predictability, eliminating surprises. We prioritize creative collaboration and exceptional results, delivering a premium animated explainer video creation experience that consistently exceeds expectations.

Our all-inclusive pricing includes:

Predictable Budget: Clear, comprehensive cost breakdowns. Fixed fees cover everything within the project scope, giving you control over your explainer video budget from the outset.
Client Focus: We are dedicated to realizing your vision, not adding unnecessary costs. Minor edits and feedback are handled swiftly. Our experienced team and creative talent collaborate to achieve your goals, regardless of animation complexity.
Simplified Project Management: Dedicated project leads ensure seamless animated marketing video creation and effective feedback integration. Fixed costs expedite approvals, streamlining the delivery process.
Transparency: Every detail is included, from script to licensing. No surprises, consistent delivery, and ongoing support are guaranteed.

Here's an example of a 60-second animated marketing explainer video for an innovative, AI-powered cybersecurity platform targeting enterprise clients. The goal: showcase its unique threat detection capabilities.

Clean Design (USD 1000-1500): Minimalist 2D animation focusing on platform functionality. Clear iconography and smooth transitions are ideal for highlighting key features and user interface. This style emphasizes user experience and core value proposition.
Conceptual Visualization (USD 1500-2000): Abstract visuals represent data flow and threat detection. Kinetic typography and subtle motion graphics enhance engagement, communicating complex concepts visually and effectively.
Character-Driven Narrative (USD 2000-3000): Engaging characters illustrate platform benefits in real-world scenarios using dynamic animation and a storytelling approach. This style connects emotionally and showcases practical applications.
Isometric Explainer (USD 3000-4500): Detailed isometric environments showcase platform architecture and integrations. Advanced animation techniques and camera movements provide an in-depth understanding and technical overview.
Hybrid Approach (USD 4500-6000): This approach combines 2D and 3D elements, and even live-action footage. Sophisticated visual effects and compositing create an immersive experience for maximum impact.

Multiple revisions are included in all packages. Our project experience and creative talent remain consistent across all budgets.


What content team from Advids is assigned and their expertise?


At Advids, we assign a dedicated team of animated explainer video production specialists to elevate your brand's message. We meticulously craft engaging visuals and compelling narratives that resonate with your target audience, transforming complex ideas into concise, memorable animated stories. Our team blends creative vision with your marketing objectives to deliver impactful, high-converting video content that drives results. Each Advids team member combines a deep understanding of your brand voice with cutting-edge animation techniques and marketing expertise to produce stunning, results-driven explainer videos.

Your dedicated project team includes:

Creative Director: Leading the project, our Creative Director researches your market, scripts your story, visualizes the animation style (e.g., Modern Minimalist, Classic Cartoon, Whiteboard Sketch), and ensures your message is clear and compelling. They champion your project, ensuring a consistent brand voice and a captivating viewer experience.
Storyboard Artist: This visual storyteller creates a blueprint for your animated explainer video. Storyboards depict key scenes, character actions, and on-screen text, optimizing pacing and viewer engagement for a cohesive, impactful story.
2D Animator: Our animators bring the storyboard to life, using industry-leading software and character animation skills. Their expertise in motion graphics and visual effects transforms static images into dynamic storytelling, captivating your audience with every frame.
Voiceover Artist: A skilled voiceover artist adds personality and clarity to your message. They deliver professional, engaging narration that connects with your audience and reinforces your brand identity, enhancing the emotional impact of your video.
Sound Designer: This audio expert crafts a rich soundscape for your video, using sound effects and music to enhance the storytelling and create an immersive experience. They ensure every audio element complements the visuals and reinforces your message.
Video Editor: Our video editor assembles the final product, seamlessly integrating animation, voiceover, sound effects, and music. They use advanced editing techniques to create a polished, professional explainer video that captures attention and drives conversions.


What experience Advids has in Animated Marketing Explainer Video production?


Advids creates captivating animated explainer videos with engaging narratives and visuals. We offer diverse animation styles, including 2D animation, motion graphics, whiteboard animation, and kinetic typography. We use proven marketing principles and video production best practices to create high-impact videos. We analyze your needs to create videos that effectively convey your message and achieve your goals.

We serve diverse industries, including technology, healthcare, SaaS, finance, and e-commerce. Our industry specialists create videos that resonate with your target audience by understanding each sector's unique needs. With 12 years' experience, we create various animated explainer videos, including product demos, training videos, and social media content. We create impactful animated marketing videos for lead generation, brand awareness, and customer education, consistently delivering value.

Our research into audience behavior, content hooks, and trends informs our creative process. This allows us to develop custom animated videos tailored to your specific business objectives. We use visual storytelling and animation best practices to create engaging and informative videos. We handle every aspect of production, from script to sound design, ensuring a cohesive final product. Our goal is to create attention-grabbing videos that drive engagement and achieve your marketing goals. We create high-impact animated marketing videos that drive results. Our explainer video production process ensures a cohesive and impactful final product. We specialize in 2D animation explainer videos, bringing your message to life. Our motion graphics explainer videos are visually stunning and highly effective.


FAQ

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What core elements make animated videos engaging?

Engaging animated videos use compelling storytelling, relatable characters, and dynamic visuals to capture and maintain viewer attention.

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How do we select the right animation style?

The right animation style is selected by understanding the brand, target audience, and the message. Various styles can be used to match specific needs.

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How can motion graphics simplify complex ideas?

Motion graphics simplify complex ideas by using visual metaphors, clear transitions, and concise animations. Intricate concepts are broken down into easily digestible visuals.

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What is the ideal length for an explainer video?

The ideal length for an explainer video is typically between 60 to 90 seconds. This duration keeps viewers engaged while delivering the core message effectively.

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How do we write a compelling animated script?

Compelling animated scripts focus on a clear narrative, use concise language, and incorporate a strong call to action. The message should resonate with the audience.

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What are key pre-production steps for animated videos?

Key pre-production steps include scriptwriting, storyboarding, character design, and style selection. Meticulous planning ensures a smooth production process.

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How can we make the call to action visually stand out in our animated video?

The call to action can be made visually stand out by using contrasting colors, strategic placement, and motion. It should be clear and easy for viewers to take the next step.

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How can we ensure our animated message is clear and concise?

An animated message is clear and concise by using simple language, focused visuals, and a logical flow. Clarity is prioritized, avoiding unnecessary complexity.

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What character design best suits our brand in an animated video?

Characters that best suit a brand are designed by understanding the brand's personality, values, and target audience. Characters should be memorable and relatable.

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How do we use color in animation to evoke the right emotions?

Color in animation evokes the right emotions by carefully selecting a palette that aligns with the brand and message. Color enhances the emotional impact of the video.

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How do we create an effective storyboard for our animated concept?

An effective storyboard is created by visualizing each scene, outlining key actions, and ensuring a smooth narrative flow. Storyboards guide the animation process.

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What are best practices for an animated product demo?

Best practices for an animated product demo include highlighting key features, demonstrating practical applications, and using clear visuals. The product's value should be showcased effectively.

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How can animated visuals enhance understanding of our product?

Animated visuals enhance understanding of a product by simplifying complex features, demonstrating benefits, and creating a memorable experience. The product should be easy to understand.

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How can motion highlight key features in our explainer?

Motion highlights key features in an explainer by using dynamic transitions, visual cues, and focused animations. Attention is drawn to the most important aspects of the message.

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What is the best way to present a problem and solution in a short animated piece?

A problem and solution can be presented in a short animated piece by clearly defining the problem, showcasing the solution, and demonstrating its benefits. A concise and engaging narrative is used.


Animated marketing explainer Video Examples

1. Atrinium

Atrinium presents Hermes, an insurance software solution that aims to streamline insurance business operations. The video is designed to highlight the benefits of Hermes, by showing how it can replace outdated manual tasks and multiple software programs.

Video Design - Atrinium uses a bright, visually appealing, and modern style with clear animations to portray the features of Hermes. The animated marketing explainer video uses simple but effective illustrations and bold text to showcase the key elements of the software, focusing on its ability to manage the entire insurance business cycle. The video effectively conveys the value of the software through a combination of graphics and narrative.

Atrinium's video highlights the key challenges faced by insurance businesses and presents Hermes as a comprehensive solution. The visual style of the video drives the video goal of simplifying insurance operations by presenting a clean and straightforward overview of the software's features and functionalities. The overall tone of the video is positive and optimistic, emphasizing the ease and efficiency that Hermes can bring to the insurance industry.

2. Icon

Icon Solutions’ video is designed to explain how their ‘grow your own’ payment solution, IPF, helps banks overcome challenges with outdated payment systems. The video showcases Icon Solutions’ flexible and modern IPF solution as a way for banks to gain control and independence in payments processing.

Video Design - This Animated marketing explainer Video uses a combination of graphics and metaphors to illustrate the limitations of outdated payment systems and the advantages of Icon Solutions’ IPF solution. The video starts with a city street, with a large, outdated factory at the center. A factory symbolizes a traditional payment system. The traffic jam in front of the factory represents the challenges banks face with these systems. This emphasizes the limitations, inefficiency, and difficulty of the current payment system. Then, the video shifts to a more modern and futuristic setting, showcasing a glass and steel building with workers walking on a platform overlooking a clear, open space. This represents the Icon Solutions' IPF framework as a more agile and advanced solution that can enable banks to grow their payments capabilities. The video uses a clean and minimalist graphic style, with bold colors and clear lines. These elements combine to create a visually engaging video, highlighting the contrast between the outdated and the modern, emphasizing the transition from traditional to innovative payment solutions.

The visual style of the video effectively communicates the message of the video, which is that IPF empowers banks to move away from outdated payment systems and embrace a more agile and scalable solution. The video uses the metaphor of a traffic jam to symbolize the challenges of traditional payment systems, and the contrast between the factory and the modern building clearly illustrates the transition to a new and better way of handling payments. The video employs a positive tone and a dynamic visual style, highlighting the modern design and advanced features of Icon Solutions’ IPF framework, making it a compelling solution for banks looking to innovate in the payments space.

3. Sprinklr

Sprinklr Modern Care is a solution designed to help organizations improve customer service. The video is designed to inform viewers about the benefits of using Sprinklr's customer service platform.


Video Design - This Animated marketing explainer Video uses a minimalist style. The visual elements in the video are simple and clean. Graphics are high quality and focus on using simple shapes with limited color. The video utilizes a consistent color palette of white, blue, and gray, which makes the animated elements easily stand out.


The video's visual style is able to clearly communicate its objective. Animated images create a light-hearted, friendly tone that effectively presents the complex features of the Sprinklr product, making it relatable to viewers. The use of animation makes the video engaging and easily understandable for a wider audience.

4. DAT

DAT is a freight matching service that provides truckers with the information they need to plan routes. This video is designed to highlight the benefits of using DAT’s mobile app.

Video Design - The video uses a simple and clean visual style with minimal graphics and animated text. White text on a black background helps the viewer easily focus on the message, making this a good example of an Animated marketing explainer video. The video uses basic animations to highlight specific keywords such as truck stops, fuel cards, and DAT Load Board.

The video uses bold graphics and animations to emphasize the key features of the DAT One Mobile app and makes the video engaging. The design of the video reinforces the company’s focus on simplicity and efficiency. The tone of the video is upbeat, friendly, and informative. The video clearly explains how DAT One Mobile can help truckers save money on fuel, find routes, and plan trips more efficiently. The call to action is clear and concise. The video encourages viewers to sign up for a DAT Load Board subscription and unlock all the features of the DAT One Mobile app.

5. Abacus

Abacus is a revolutionary expense accounting solution that aims to simplify the process of expense management. The video is designed to showcase how efficiently Abacus manages expenses.

Video Design - This animated marketing explainer video uses simple, bright, clean graphics and animated characters that effectively portray the complexity of traditional expense management and highlight the simplicity of the Abacus solution. The characters have big smiles and look approachable. The use of animated characters, bright color palette, and simple visuals make the video engaging and easily digestible for the target audience. The video uses a fast pace, short scenes, and catchy visual effects that keep the viewer engaged.

The visual style effectively communicates the video objective of presenting Abacus as a simple solution to a complicated problem. The animation style creates a playful and friendly tone that resonates with the target audience. The video focuses on the tedious processes associated with traditional expense management, such as collecting receipts, verifying expenses, and managing regulations. Using colorful and playful animation, Abacus demonstrates how their solution removes these burdens. The fast pace of the video reinforces the solution's ability to speed up the expense management process. Overall, the video delivers a clear message and effectively promotes the benefits of using Abacus.

What is Animated Marketing Explainer Video?

Animated Marketing explainer video is a type of video that uses animation to explain a product, service, or concept in a clear and engaging way. These videos are often used to educate viewers, increase brand awareness, and drive conversions.

Animated Marketing explainer videos are used in a variety of industries, including healthcare, education, finance, and technology. They can be used to explain complex concepts, introduce new products or services, or simply tell a brand's story in a compelling way.


Animated Marketing Explainer Video Production

Animated Marketing Explainer video production is a process that involves creating a video that uses animation to explain a product, service, or concept. This process typically involves several steps, including scriptwriting, storyboarding, illustration, animation, voiceover recording, sound design, editing, rendering, and delivery.

A high-quality Animated Marketing Explainer Video production typically takes 3-4 weeks to complete. This timeline includes all the steps involved in the process, from initial concept to final delivery.


Production Process

  • Scriptwriting: Develop a compelling script that captures your message and engages your audience.
  • Storyboarding: Visualize the video's flow and create a storyboard to guide the animation process.
  • Illustration: Create the visuals for the video, ensuring they are engaging and informative.
  • Animation: Bring the illustrations to life with smooth and dynamic animation.
  • Voiceover Recording: Record a professional voiceover that complements the visuals and delivers your message effectively.
  • Sound Design: Add music and sound effects to enhance the video's impact and create a memorable experience.
  • Editing: Assemble the animation, voiceover, and sound design into a cohesive and engaging final product.
  • Rendering: Create a high-quality video file that is ready for distribution.
  • Delivery: Provide the final video in the desired format and resolution.

Video Use Cases

Animated Marketing Explainer Video production focuses on four main things: clarity, engagement, memorability, and conversion. These videos are designed to simplify complex concepts, make information easy to understand, and leave a lasting impression on viewers.

The best Animated Marketing Explainer Video creations have these visual characteristics: bright colors, dynamic movement, and engaging characters. These elements work together to create a visually appealing and memorable experience for viewers.

Animated Marketing Explainer Videos are among the most popular video production types because they are effective at engaging viewers, conveying information clearly, and driving conversions. These videos are a powerful tool for businesses of all sizes, and they can be used to achieve a variety of marketing goals.


Animated Marketing Explainer Video Benefits

Animated marketing explainer videos are a powerful tool for connecting with your audience. They transform complex information into easily digestible content, making your message memorable and impactful. These videos offer a diverse range of styles, each with unique benefits to enhance your marketing strategy. They also provide a strong return on investment, making them a cost-effective way to reach your target audience. Visual communication is key, and these videos deliver.

  • Explainer videos simplify complex topics, making them accessible to everyone. They are perfect for clarifying intricate processes or products.
  • 2D explainer videos offer a cost-effective yet versatile solution for various marketing needs. They are ideal for explaining software features or services.
  • Whiteboard videos create a personal and relatable feel, fostering trust and connection with viewers. Their hand-drawn style adds a unique touch.
  • Motion graphics videos deliver impactful messaging through dynamic visuals, leaving a lasting impression. They are perfect for showcasing brand personality.
  • App and product demo videos effectively demonstrate features and benefits, driving downloads and engagement. They provide a clear user experience overview.
  • Brand story videos connect with audiences emotionally, building brand loyalty and advocacy. They communicate brand values and mission.
  • Animated infographic videos transform data into engaging visuals, making complex information easily understandable. They are ideal for presenting market research or financial data.
  • These videos improve brand recall and recognition, boosting your marketing ROI. They are versatile, working across various marketing channels. They also enhance social media sharing and virality, expanding your reach.

Increase Video Engagement

Intriguing and captivating

The key to creating engaging Animated Marketing Explainer Videos is a design to capture your audience's attention from the very beginning. Start with a strong hook that grabs their interest and sets the tone for the rest of the video.

Compelling and informative

Methods for creating engaging Animated Marketing Explainer Videos are driven by a balance of compelling visuals and informative content. Use animation to bring your message to life and make it easy to understand.

Entertaining and memorable

Entertaining and memorable Animated Marketing Explainer Videos are the best Animated Marketing Explainer Videos. Use humor, storytelling, and creative visuals to make your video stand out and leave a lasting impression on your audience.


Video Script

Compelling and concise

The key to creating a compelling and concise Animated Marketing Explainer Video script is to focus on your core message and deliver it in a clear and engaging way.

Informative and engaging

Methods for creating a compelling and concise Animated Marketing Explainer Video script are driven by a balance of informative content and engaging storytelling. Use animation to bring your message to life and make it easy to understand.

Creative and impactful

Creative and impactful Animated Marketing Explainer Video scripts are the best Animated Marketing Explainer Video scripts. Use humor, storytelling, and creative visuals to make your video stand out and leave a lasting impression on your audience.


Pre Production Guide

Defining your target audience

The key to creating a successful Animated Marketing Explainer Video is to define your target audience and understand their needs and interests.

Crafting a compelling narrative

Methods for creating a successful Animated Marketing Explainer Video are driven by a compelling narrative that captures your audience's attention and delivers your message in a clear and engaging way.

Visualizing your story

Visualizing your story is an essential step in the pre-production process. It helps you to bring your ideas to life and create a clear vision for your Animated Marketing Explainer Video.

- Define target audience

- Develop a storyboard

- Choose animation style

- Select voiceover talent

- Source music and sound effects

- Finalize script and visuals