Oticon Medical
Oticon Medical's video was engineered to guide surgeons through the physical integration and structural mechanics of their bone conduction hearing system. In the highly specialized otology field, medical professionals require absolute clarity regarding the physical dimensions and anatomical compatibility of implantable devices. Without precise physical data, clinical teams risk anatomical mismatches, prolonged surgery times, and suboptimal patient hearing outcomes. We structured the narrative around the Sentio Ti implant to show how its ultra-compact form factor mitigates these clinical risks.
Our design team anchored Oticon Medical's transcutaneous implant system showcase in clean, high-fidelity anatomical models that replicate real-world surgical settings. By placing the implant alongside competing models in a side-by-side volumetric comparison chart, we established a clear spatial baseline. The visual design highlights the 30-degree flexible neck and the exact recess depth requirements of the transducer against a simulated temporal bone. This structural positioning directly communicates physical compatibility and surgical safety so that ENT Surgeons immediately grasp the surgical efficiency and minimal skull prep required for the procedure.
We deployed precise 3D camera sweeps and mechanical assemblies to demonstrate the step-by-step fixation process using dual self-drilling screws. This detailed hardware walkthrough demonstrates the alignment of the external sound processor with Oticon Medical's implanted magnet unit. The matte metallic finishes and clean sterile background minimize visual noise, allowing medical professionals to focus entirely on the device's dimensional data and performance curves without cognitive fatigue. Through this highly technical and authoritative presentation, Advids created a compelling narrative that builds immediate clinical trust and drives professional adoption.