Animated Saas Explainer Video Creation

SaaS Videos To Drive Conversion & Retention

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Great team of creatives
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Streamlined process
6000+ Videos created for 3400+ startups and enterprises

Animated Saas Explainer Video Creation

Boost Brand Awareness



Furthermore, animated SaaS explainer videos enhance brand awareness by showcasing your unique value proposition in a visually appealing and memorable way.

Engaging explainer videos simplify complex SaaS concepts, making them easy for your audience to grasp and remember.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Michael Morgan
SVP Global Sales and Marketing, Telrock

We had a tremendous experience in working with the Advids team. They've proven that a 'remote' engagement can be highly successful, and delivered with quality on time.

Karin Netzer
CMO, Magic Software

We at Magic software found Advids a great partner, the team we worked with was super responsive, professional and creative.

Mike Brandt
Founder, HMB

It was a phenomenal experience working with the team at ADVIDS. Everyone was very responsive and attentive to our needs. I am very happy and pleased with the end-product.

Megan Pogwist
General Manager, Packaging HERO

We had an amazing experience with ADVIDS. We are new to the entire video process and they walked us through the entire process and were patient with our questions and requests.


About Advids


Advids is a team of kind, thoughtful creatives specializing in Animated SaaS Explainer Video production since 2012. We are SaaS marketing strategists, scriptwriters, storyboard artists, 2D/3D animators, character designers, voiceover artists, and sound engineers. We've been called SaaS video specialists, explainer video gurus, top SaaS animators, product demo experts, software video marketing masters, and more. But above all else, we're your Animated SaaS Explainer Video production partners.

Let's get curious, dive in, and discover how Advids can transform your SaaS product into an engaging story, boosting conversions and driving user engagement with videos tailored for your target audience. Our combined years of experience in SaaS and animation allow us to craft compelling narratives that simplify complex software concepts, making your product instantly understandable and appealing.

Our clients trust Advids for explainers, here is why we believe in the power of videos.

  • Over 75% of Fortune 500 executives are viewing online video.
  • 68% of marketers say social media marketing has helped them generate more leads.
  • 50% of marketers consider lead generation a top priority in their marketing campaigns, says a report by HubSpot.
  • 40% of businesses point to YouTube as a key channel for video distribution.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Animated Saas Explainer
Animated Saas Explainer Experience
Video Creation FAQ
Animated Saas Explainer Video Examples
What is Animated Saas Explainer Video?
Animated Saas Explainer Video Production
Production Process
Video Use Cases
Animated Saas Explainer Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

  • Animated SaaS Explainer Video Creation - What We Offer


    We create engaging animated SaaS explainer videos that boost engagement. Advids is your partner for impactful video marketing. We help SaaS companies communicate their value effectively.

    Here are the types of animated explainer videos we offer:

    SaaS Feature Videos: Showcase key features and benefits.
    Product Update Videos: Keep users engaged with new feature announcements.
    Onboarding Videos: Guide new users through initial setup and usage.
    Training Videos: Provide comprehensive tutorials for advanced features.
    Motion Graphics Explainer Videos: Simplify complex concepts visually.
    Whiteboard Animation Videos: Illustrate processes and ideas clearly.
    Case Study Videos: Showcase successful client implementations and results.
    Customer Testimonial Videos: Build trust and credibility through user feedback.



  • How Advids pricing work for Animated Saas Explainer Videos?


    Advids offers transparent, value-driven pricing for animated explainer videos. Our fixed-fee model ensures predictable budgets and exceptional results.

    **Predictable Budget:** Fixed fees, clear cost breakdowns, and complete budget control.

    **Client Focus:** Dedicated to your vision; swift edits and consistent creative talent across all budgets.

    **Simplified Project Management:** Dedicated project leads ensure seamless production and feedback integration. Fixed costs streamline approvals and delivery.

    **Transparency:** Complete transparency; all details included, ensuring consistent delivery and support. Multiple revisions are included.

    **Clean Interface Focus (USD 1000-1500):** Crisp 2D animation highlighting UI/UX, key features, and workflows. Ideal for showcasing ease of use.

    **Conceptual Threat Visualization (USD 1500-2000):** Abstract visuals represent cyber threats; motion graphics illustrate detection and neutralization.

    **Dynamic Data Storytelling (USD 2000-3000):** Data visualization brings cybersecurity metrics to life; animated charts showcase platform effectiveness.

    **Character-Driven Interaction (USD 3000-4500):** Animated characters demonstrate real-world scenarios and user benefits, enhancing viewer connection.

    **Hybrid Platform Integration (USD 4500-6000):** Blends screen recordings with 2D animation and motion graphics for a cohesive brand aesthetic. Our streamlined explainer video production process ensures...creating compelling animated marketing videos that...


    What content team from Advids is assigned and their expertise?


    At Advids, we dedicate a team of SaaS video specialists to elevate your software product with animated explainer videos. We transform complex features into compelling narratives, focusing on visual storytelling that resonates with your target audience. We champion clarity and engagement, ensuring your SaaS offering shines through dynamic visuals and concise messaging to maximize impact and drive conversions.

    Your dedicated project team includes:

    Creative Director: Meets with you to understand your vision, leads script development, and oversees the entire video production process, ensuring a cohesive and impactful final product.
    Storyboard Artist: Visualizes the script, sketching keyframes and transitions to create a dynamic blueprint for the animated explainer video, optimizing flow and visual storytelling.
    2D Animator: Brings the storyboard to life, crafting engaging character animations, smooth transitions, and visually appealing elements that effectively explain your software.
    Motion Graphics Designer: Creates eye-catching lower thirds, animated icons, and other visual elements that enhance the video's clarity and aesthetic appeal, reinforcing key messages.
    Sound Designer: Crafts a captivating soundscape with music, sound effects, and professional voiceover, enhancing the emotional impact and overall viewing experience.
    Video Editor: Assembles all elements, ensuring seamless transitions, perfect timing, and a polished final video that's ready to captivate your audience and drive conversions.


    What experience Advids has in Animated Saas Explainer Video production?


    Advids' SaaS Explainer Video Expertise

    Advids excels at creating engaging, tech-savvy animated explainer videos for SaaS companies. We utilize diverse animation styles to bring your software to life. We deliver impactful animated explainers that boost conversions and engagement. Our team ensures each video clearly communicates your software's value proposition and key features. We meticulously align our work with your marketing goals and brand identity.

    We've served various SaaS industries, including fintech, e-learning, and cybersecurity, transforming complex technical concepts into easily digestible animated explainers. Our industry specialists create videos that directly address your target audience's needs. This expertise ensures our SaaS explainer videos are both visually appealing and strategically effective, driving product adoption and brand awareness.

    With 12 years of experience crafting effective explainer videos, we've honed our expertise in various formats. We've created compelling video content for software launches, feature updates, and customer success stories, delivering engaging narratives and measurable results.

    We use a research-driven approach, understanding your target audience's behavior and leveraging best practices. We create attention-grabbing videos that drive conversions. We meticulously plan each video, ensuring a clear and concise message. We use animation to showcase your SaaS product's functionality and benefits in a compelling way. Our focus is on crafting strategic narratives that communicate value, drive engagement, and contribute to your business growth. Advids crafts compelling 2D animation explainer videos, creating SaaS marketing videos that resonate with viewers and delivering impactful software explainer videos. We also create engaging animated product demos.


    FAQ

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    What is the ideal animated SaaS explainer video length?

    The ideal length for an animated SaaS explainer video is typically between 60-90 seconds, balancing engagement and information delivery.

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    How to choose a visual style for SaaS explainer?

    A visual style should align with the brand's identity, target audience preferences, and the overall message of the video. Consider using mood boards for inspiration.

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    How to make SaaS features understandable?

    Simplify complex features by using clear and concise language, visual metaphors, and step-by-step demonstrations within the animation.

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    What makes a product demo engaging for animated explainer?

    An engaging product demo utilizes dynamic visuals, interactive elements, and focuses on showcasing the product's core functionalities and benefits.

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    How to script an animated SaaS explainer video?

    Effective scripts typically follow a narrative structure: introducing a problem, presenting the solution (the SaaS product), highlighting key features and benefits, and concluding with a clear call to action.

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    How to show SaaS value visually in an explainer?

    Visually communicate the SaaS product's value by showcasing its impact on productivity, efficiency, cost savings, or problem-solving capabilities through animations and on-screen text.

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    What are key elements of a product walkthrough in an animated SaaS explainer?

    A product walkthrough should include a clear introduction, problem setup, solution overview, key feature highlights with concise explanations, and a compelling call to action.

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    How to use character animation in SaaS explainer?

    Character animation can humanize the explainer video, making it more relatable and engaging by evoking emotions and building connections with the audience.

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    How to highlight SaaS platform benefits in an explainer?

    Highlight SaaS platform benefits by directly addressing user pain points and demonstrating how the software provides solutions, improves workflows, and achieves desired outcomes.

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    What are common mistakes to avoid in animated SaaS explainer?

    Common mistakes include using technical jargon, overly complex visuals, a weak call to action, and a lack of clear narrative structure.

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    How to incorporate brand identity in animated explainer?

    Consistent use of brand colors, logos, fonts, and design elements throughout the video reinforces brand recognition and creates a cohesive visual identity.

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    How to present a problem and solution in an animated SaaS explainer?

    Clearly define the problem the target audience faces and position the SaaS product as the effective solution, visually demonstrating its problem-solving capabilities.

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    What are the stages of animated SaaS explainer video creation?

    The stages involve: Scripting and storyboarding, visual development and design, animation production, voiceover recording, sound design and music integration, and final rendering and delivery. Typical turnaround time is 4-6 weeks, and pricing starts at $5,000.

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    How to create a memorable video for SaaS?

    A memorable video leverages a unique visual style, compelling storytelling, a clear message, and a strong emotional connection with the audience.

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    How to ensure the explainer message is clear?

    Clarity is ensured through concise language, strong visuals that complement the narration, a focused narrative, and clear articulation of the value proposition.


    Animated Saas Explainer Video Examples

    1. Shiftgig

    Shiftgig connects businesses with hourly workers through a mobile platform. The video is designed to highlight the simplicity and ease of use of Shiftgig.

    Video Design - The video uses a minimalist, clean design style, emphasizing the use of simple animated icons, such as an office building and people. This Animated Saas Explainer Video effectively communicates the ease of use of the Shiftgig platform. The animated icons, clear lines, and clean graphic style enhance the user experience.

    The visual style of the video effectively communicates the objective of the video by depicting the smooth and effortless process of connecting businesses and workers. The video emphasizes the speed and ease of use of Shiftgig through the use of animated icons and transitions. The tone of the video is confident, informative, and persuasive, promoting the user-friendly nature of the platform.

    2. Avast

    Avast Business Patch Management is a software solution designed to automate the patching process. The video is designed to illustrate how Avast Business Patch Management helps protect your systems from threats.

    Video Design - The video is a simple, well-crafted Animated Saas Explainer Video. The dark background provides a great contrast to the bright colors of the video elements. The isometric design style makes the video engaging and easy to follow. The graphics are simple but effective, clearly depicting the benefits of the Avast Business Patch Management solution.

    Avast's video is a great example of how simple, but effective design can communicate a complex topic. The visuals clearly illustrate the issues of unpatched systems and how Avast Business Patch Management can help. The overall tone of the video is reassuring and confident, suggesting a seamless solution to complex issues. The video successfully communicates the need for an effective patch management solution and how Avast Business Patch Management can be the answer.

    3. Radix

    Radix is a protocol designed to create a more efficient financial system by offering a decentralized alternative to traditional finance. The video is designed to explain the benefits and features of Radix, and how it functions differently from traditional financial systems.

    Video Design - The video employs a clean and sophisticated visual design, typical of an Animated Saas Explainer Video. The use of minimalist shapes, such as circles and triangles, on a dark blue background creates a visually appealing and modern aesthetic. The graphics are crisp and high-quality, enhancing the professional look and feel of the video. The motion is smooth and engaging, further contributing to the overall visual impact.

    The video skillfully uses graphics to visually communicate the central concept of decentralized finance. The visuals show the flow of capital through traditional systems, where the movement is restricted and cumbersome. In contrast, the video shows the smooth and rapid transfer of assets in a Radix-powered environment. This juxtaposition highlights the key advantage of Radix, illustrating its ability to overcome the inherent friction present in conventional financial systems. The tone of the video is professional and informative, aiming to educate the viewer on the possibilities of decentralized finance and the role Radix plays within this exciting new landscape.

    4. NICE

    NICE Enlighten AI for Vulnerable Customers is a solution designed to ensure fair treatment and compliance. This video is designed to highlight the importance of identifying vulnerable customers and how NICE's AI solution can help.

    Video Design - The video uses an Animated SaaS Explainer Video style with 3D elements. It has a clean, modern design with a bright color palette, emphasizing the importance of providing effective solutions. The video incorporates simple illustrations and animations that are easy to understand, appealing to a broad audience.

    The use of animations helps to convey complex concepts in an engaging and easy-to-understand way. The video's tone is positive and reassuring, highlighting the benefits of using NICE's solution for identifying and supporting vulnerable customers. This approach creates trust and encourages businesses to take proactive steps toward compliance and customer care.

    5. Synack

    Synack's Crowdsourced Security Testing Platform is used to find and fix vulnerabilities. This video is designed to explain how the platform helps companies find vulnerabilities, and how it uses both human and artificial intelligence to do so.

    Video Design - The video is an Animated Saas Explainer Video that uses vibrant colors and simple character design. The user interface and graphics are high quality, and they clearly show the key features of the platform. There is a visual flow of information and elements of the user interface are consistently used throughout the video.

    The visual style of the video, and the consistent use of graphic elements help the viewer understand the platform's functionality. This video style has a friendly, approachable tone, that aims to engage users and communicate the value of Synack's solution. The video's narrative highlights the platform's key features and benefits, and it does so in a simple and engaging manner.

    What is Animated Saas Explainer Video?

    An Animated saas explainer Video is a short, engaging video that uses animation to explain a software as a service (SaaS) product or service. It simplifies complex concepts, highlights key features and benefits, and helps potential customers understand the value proposition of the SaaS offering.

    These videos are commonly used on landing pages, websites, social media, and in sales presentations to educate prospects, generate leads, and drive conversions. They can also be used for onboarding new users, providing customer support, and training employees.


    Animated Saas Explainer Video Production

    Animated SaaS explainer video creation is the process of developing a video that visually explains a SaaS product or service using animation techniques. It involves scriptwriting, storyboarding, illustration, animation, voiceover recording, sound design, and editing to produce a high-quality video that effectively communicates the value proposition of the SaaS offering.

    Creating a high-quality Animated saas explainer Video typically takes 3-4 weeks. This includes time for script development, storyboard creation, illustration and animation, voiceover recording, sound design, and editing. The process involves close collaboration with the client to ensure the video meets their specific needs and objectives.


    Production Process

    • Scriptwriting: Craft a compelling narrative that explains your SaaS product clearly and concisely.
    • Storyboarding: Create a visual representation of the video, outlining scenes and key elements.
    • Illustration/Design: Develop visually appealing characters, backgrounds, and assets.
    • Animation: Bring the illustrations to life with movement and transitions.
    • Voiceover Recording: Select a professional voiceover artist to narrate the video.
    • Sound Design & Music: Add music and sound effects to enhance the video's impact.
    • Editing & Post-Production: Refine the video, ensuring seamless transitions and visual appeal.
    • Review & Revisions: Collaborate with the client to incorporate feedback and make necessary adjustments.
    • Delivery & Deployment: Provide the final video in the desired format and assist with platform integration.
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    Video Use Cases

    Animated SaaS Explainer video production focuses on four main things: simplifying complex concepts, highlighting key features and benefits, engaging the audience with visuals, and driving conversions.

    The best Animated SaaS Explainer Video creations have these visual characteristics: vibrant colors, engaging characters, clear and concise messaging, and a strong call to action.

    Animated SaaS explainer videos are among the most popular video production types because they are highly effective at explaining complex topics, engaging viewers, and driving results. They can be used across various platforms and marketing channels to reach a wider audience and achieve business goals.


    Animated Saas Explainer Video Benefits

    Animated explainer videos are transforming SaaS marketing. They offer a powerful way to connect with audiences, going beyond simple explanations to create engaging experiences. These videos aren't just informative; they build relationships, boost understanding, and drive results.

    • SaaS Feature Videos: Showcase key features, highlighting their benefits and boosting user understanding. A well-crafted video transforms complex functionalities into easily digestible segments.
    • Product Update Videos: Keep users engaged and informed about new features. These videos showcase the impact of updates, maintaining excitement and encouraging continued use.
    • Onboarding Videos: Guide new users through initial setup, ensuring a smooth and efficient start. Empowering users from the beginning leads to higher retention.
    • Training Videos: Provide comprehensive tutorials for advanced features, turning complex functionalities into user-friendly tools. This increases user proficiency and satisfaction.
    • Motion Graphics Explainer Videos: Simplify complex concepts visually, making abstract ideas tangible and easy to understand. This improves comprehension and engagement.
    • Whiteboard Animation Videos: Illustrate processes and ideas clearly and engagingly. This makes complex processes easy to follow and remember.
    • Case Study Videos: Showcase successful client implementations and results, building trust and credibility. Real-world examples demonstrate the software's effectiveness.
    • Customer Testimonial Videos: Build trust and credibility through authentic user feedback. Authentic voices build confidence and encourage potential customers.

    These videos are more than just marketing tools; they are investments in user experience and brand building. They create lasting impressions, drive conversions, and ultimately contribute to the success of your SaaS product.


    Increase Video Engagement

    Comprehensive storytelling

    Comprehensive storytelling is an essential element in creating engaging Animated Saas Explainer Video. The steps to creating an engaging Animated Saas Explainer Video start with a compelling narrative that captures the viewer's attention and keeps them interested throughout the video.

    Visually appealing animation

    Visually appealing animation is a key factor in creating engaging Animated Saas Explainer Video. Methods for creating visually appealing animation include using bright colors, dynamic movements, and engaging characters to capture the viewer's attention and keep them interested.

    Clear and concise messaging

    Clear and concise messaging is essential for creating engaging Animated Saas Explainer Video. The design to create Clear and concise messaging involves using simple language, avoiding jargon, and focusing on the key benefits of your product.

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    Video Script

    Compelling narrative

    Compelling narrative is the foundation of a successful Animated Saas Explainer Video script. The steps to creating a compelling narrative involve identifying the key benefits of your product, understanding your target audience, and crafting a story that resonates with them.

    Clear call to action

    Clear call to action is essential for a successful Animated Saas Explainer Video script. Methods for creating a clear call to action involve using strong verbs, providing clear instructions, and making it easy for viewers to take the next step.

    Engaging voiceover

    Engaging voiceover is a key element in creating a successful Animated Saas Explainer Video script. The design to create an engaging voiceover involves choosing a voice that is appropriate for your target audience, using a clear and concise tone, and adding emotional appeal.


    Pre Production Guide

    Define target audience

    Defining target audience is the first step in pre-production for Animated Saas Explainer Video. The steps to defining your target audience involve identifying their demographics, interests, and pain points.

    Develop a compelling narrative

    Developing a compelling narrative is a key step in pre-production for Animated Saas Explainer Video. Methods for developing a compelling narrative involve identifying the key benefits of your product, understanding your target audience, and crafting a story that resonates with them.

    Create a storyboard

    Creating a storyboard is a key step in pre-production for Animated Saas Explainer Video. The design to create a storyboard involves visually representing the key scenes and transitions in your video, helping to ensure a smooth and engaging flow.

    Choose animation style

    Choosing animation style is a key step in pre-production for Animated Saas Explainer Video. Methods for choosing an animation style involve considering your target audience, the tone of your video, and the overall message you want to convey.

    Select voiceover talent

    Selecting voiceover talent is a key step in pre-production for Animated Saas Explainer Video. The design to select voiceover talent involves choosing a voice that is appropriate for your target audience, using a clear and concise tone, and adding emotional appeal.

    Source music and sound effects

    Sourcing music and sound effects is a key step in pre-production for Animated Saas Explainer Video. Methods for sourcing music and sound effects involve choosing music that complements the tone of your video and sound effects that enhance the visual elements.

    - Define target audience

    - Develop a narrative

    - Create a storyboard

    - Choose animation style

    - Select voiceover talent

    - Source music and sound effects