Animated Saas Marketing Video Creation

SaaS Videos To Drive Conversion & Retention

Animated Saas Marketing Video Creation
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Great team of creatives
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Streamlined process
6000+ Videos created for 3400+ startups and enterprises

Animated Saas Marketing Video Creation

Boost Brand Awareness



These videos captivate your audience, leaving a lasting impression that strengthens brand recognition.

Engaging animated SaaS marketing videos simplify complex ideas, making your message clear and memorable.


Testimonials

Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Michael Morgan
SVP Global Sales and Marketing, Telrock

We had a tremendous experience in working with the Advids team. They've proven that a 'remote' engagement can be highly successful, and delivered with quality on time.

Karin Netzer
CMO, Magic Software

We at Magic software found Advids a great partner, the team we worked with was super responsive, professional and creative.

Mike Brandt
Founder, HMB

It was a phenomenal experience working with the team at ADVIDS. Everyone was very responsive and attentive to our needs. I am very happy and pleased with the end-product.

Megan Pogwist
General Manager, Packaging HERO

We had an amazing experience with ADVIDS. We are new to the entire video process and they walked us through the entire process and were patient with our questions and requests.


About Advids

Advids is a team of kind, thoughtful creatives specializing in animated SaaS marketing video production since 2012. We are SaaS marketing strategists, storyboard artists, 2D/3D animators, voiceover artists, sound designers, and video editors. We've been called an animated SaaS explainer video company, a SaaS marketing video animation studio, a top SaaS video marketing agency, SaaS video marketing specialists, and more. But above all else, we're your SaaS video production partners.

Let's get curious, dive in, and discover how Advids' animated SaaS marketing videos can elevate your brand and drive conversions. Our combined years of experience in SaaS marketing and video production allow us to craft compelling narratives that resonate with your target audience and showcase your software's unique value proposition.

Our clients trust Advids for explainers, here is why we believe in the power of videos.

  • 31.43% of marketers predict that more than 50% of businesses will heavily rely on visual content by the end of 2024.
  • 45% of marketers have reported that attracting quality leads is their top challenge.
  • 89% of B2B and B2C marketers around the world use Facebook.
  • 88% of B2B buyers say they spend time watching video content to learn about products or services in the past 3 months.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue

About Advids
What We Offer
Advids Pricing
Content Team For Animated Saas Marketing
Animated Saas Marketing Experience
Video Creation FAQ
Animated Saas Marketing Video Examples
What is Animated Saas Marketing Video?
Animated Saas Marketing Video Production
Production Process
Video Use Cases
Animated Saas Marketing Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

Animated SaaS Marketing Video Creation - What We Offer

As a leading animated SaaS marketing video agency and company Advids we create videos that drive sales. We help you connect with your audience and showcase your software's unique value.

SaaS Explainer Videos: Clearly communicate complex features to potential customers.
 SaaS Demo Videos: Showcase software functionality and user experience.
SaaS Testimonial Videos: Build trust through authentic customer feedback.
 SaaS Onboarding Videos: Guide new users for seamless software adoption.
SaaS Social Media Videos: Create engaging short-form content for wider reach.
 SaaS Website Videos: Boost engagement and conversions on your website.
Feature Spotlight Videos: Highlight key features and benefits for improved understanding.
 Customer Story Videos: Share compelling narratives of client success.


All Work 3D Work

How Advids pricing work for Animated Saas Marketing Videos?

Advids offers transparent, value-driven pricing for animated SaaS marketing videos. Our fixed-fee model ensures budget predictability and exceptional results. Our marketing animation services provide a premium experience.

Predictable Budget: Fixed fees, clear cost breakdowns, and complete budget control.

Client Focus: We prioritize your vision, handle edits swiftly, and maintain consistent quality across all budgets.

Simplified Project Management: Dedicated project leads ensure seamless production and swift approvals.

Transparency: Complete transparency: script to licensing, consistent delivery, and multiple revisions included.

Let's create a 60-second animated video showcasing your platform's capabilities.

Clean Interface Focus (USD 1000-1500): 2D animation highlights key features and intuitive workflows. Clean visuals emphasize usability.

Conceptual Threat Visualization (USD 1500-2000): Abstract visuals represent cyber threats and the platform's protection. Ideal for B2B explainer videos.

Dynamic Data Display (USD 2000-3000): Animated charts and graphs showcase real-time threat detection. Perfect for data-driven product demos.

Character-Driven Interaction (USD 3000-4500): Animated characters demonstrate user-friendliness and key features. Creates a compelling technology video.

Integrated System Overview (USD 4500-6000): Comprehensive overview of platform architecture and ecosystem integration. A complete animated infographic.


What content team from Advids is assigned and their expertise?

At Advids, we dedicate a team of SaaS video marketing specialists to elevate your brand's message. We create compelling animated explainer videos and product demos designed to convert viewers into customers. Our SaaS animation creators blend data-driven strategies with artistic flair, delivering impactful video content optimized for lead generation and customer engagement. Each team member combines a deep understanding of the SaaS landscape with cutting-edge animation techniques to produce stunning visuals that resonate with your target audience.

Your dedicated project team includes:

Creative Director: Your Creative Director leads the project, spearheading market research, script development, and visual conceptualization to ensure a cohesive and persuasive brand message.
Storyboard Artist: Visualizing your software product's narrative, our Storyboard Artist creates detailed blueprints for the animated video, mapping out key scenes, transitions, and character interactions for optimal storytelling.
Motion Graphics Designer: This visual communication expert transforms static elements into dynamic visuals, crafting eye-catching animations, typography, and UI/UX elements that showcase your software's features and benefits.
2D/3D Animator: Our skilled animators bring the storyboard to life using industry-leading software to create fluid character animations, engaging product demos, and informative explainer video sequences.
Sound Designer: Crafting an immersive audio experience, our Sound Designer adds music, sound effects, and professional voiceovers that enhance the emotional impact of your marketing video and reinforce your brand's identity.
Video Editor: Our Video Editor perfects the final product, seamlessly integrating all elements, adding transitions, special effects, and color correction to create a high-quality video that's ready to convert viewers.


What experience Advids has in Animated Saas Marketing Video production?

Advids creates engaging animated SaaS videos that resonate with tech-savvy audiences, blending compelling visuals and persuasive narratives to simplify complex concepts. We offer diverse animation styles, from isometric explainer videos to character-driven narratives, humanizing your brand. Our expertise creates high-impact videos that drive conversions and boost product adoption. Our team meticulously studies your SaaS offering to showcase its value.

We've partnered with SaaS companies across diverse sectors (cloud computing, cybersecurity, fintech, e-learning, marketing automation), transforming complex software into captivating animation. This knowledge ensures visually appealing videos aligned with your business goals. With 12 years' experience, we craft product demos, explainer videos, and social media content for SaaS marketing. Our videos showcase features, testimonials, and thought leadership to drive engagement and leads.

We begin with thorough audience research, analyzing online behavior and content preferences. We analyze successful campaigns to identify key results drivers. This informs our creative process, resulting in attention-grabbing videos that communicate your message effectively. We craft compelling narratives, strong visual hooks, and platform-optimized videos. Clear calls to action drive conversions. Our collaborative approach ensures alignment with your vision. We specialize in creating animated explainer videos that clearly communicate complex SaaS functionalities. Our SaaS marketing animation services are designed to boost brand awareness and drive conversions. We utilize 2D animation for SaaS to create visually appealing and engaging marketing materials. Our motion graphics for software showcase your product's key features in a dynamic and memorable way.


FAQ

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What is the ideal animated video length for SaaS?

Keep SaaS explainer videos between 60-90 seconds for optimal engagement without losing viewer interest.

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How do we script an animated SaaS product video?

Effective SaaS video scripts clearly define the problem, present the solution, highlight its benefits, and conclude with a compelling call to action.

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What animated style best suits our SaaS brand?

Choose an animation style that aligns with your brand personality and target audience. Common styles include minimalist, 2D character-driven, and explainer videos.

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How can we use motion graphics for SaaS marketing?

Motion graphics enhance SaaS marketing by visually simplifying complex data, product features, and abstract concepts for better audience understanding.

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How do we create a storyboard for animated SaaS content?

Storyboarding visually outlines each scene with sketches, descriptions, and dialogue, ensuring a clear narrative before animation begins.

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What are the stages of animated SaaS video production?

Animated SaaS video production typically involves:Conceptualization and Scripting,Storyboarding and Design,Animation and Voiceover,Sound Design and Finalization

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How to highlight SaaS unique selling points with animation?

Highlight unique selling points by visually demonstrating key features and benefits in action, making them memorable and impactful for viewers.

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How to ensure a clear message in our animated SaaS video?

Ensure message clarity by focusing on a single core value proposition, using concise language, and reinforcing it visually throughout the video.

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How to make our animated SaaS video shareable?

Increase shareability by incorporating engaging visuals, a compelling narrative, and optimizing the video for various social media platforms.

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How to maintain engagement in animated SaaS videos?

Maintain engagement with dynamic visuals, concise storytelling, subtle humor, and a clear call to action that encourages viewers to learn more.

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What animation techniques work for SaaS marketing videos?

Effective animation techniques for SaaS marketing videos include 2D animation, kinetic typography, and character animation.

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How to showcase our SaaS interface using animation?

Showcase the SaaS interface using screen capture animation, highlighting key functionalities and demonstrating a positive user experience.

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How to use color to evoke emotions in animated SaaS videos?

Strategically use color psychology to evoke desired emotions in viewers, aligning with brand identity and messaging.

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How to simplify SaaS technical concepts with animation?

Simplify technical concepts with visual metaphors, step-by-step explanations, and clear, concise language accessible to a broad audience.

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How to start our animated SaaS video to grab attention?

Start the video with a strong hook, such as a compelling question, surprising statistic, or visually engaging scene to immediately capture attention.

Animated SaaS Marketing Video Examples

1. Route4Me

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Route4Me offers an easy solution for route planning with recurring schedules. This video is designed to showcase the benefits of Route4Me and how it can help businesses save time and increase efficiency.

Video Design - This animated SaaS marketing video effectively uses bright colors and simple graphics to present complex information in an engaging and easily understandable manner. The video starts with a simple animation of people representing customers, emphasizing the importance of repeat business and customer satisfaction. The video then seamlessly transitions to a calendar with colorful circles highlighting different customer schedules, visually demonstrating the unique challenges of route planning for businesses with multiple customers. The use of a calendar animation helps viewers visualize the recurring nature of the service.

The use of bright colors, simple graphics, and engaging animations effectively communicates the benefits and features of Route4Me. The video's overall style is upbeat and positive, conveying a sense of confidence and reliability, which aligns with the brand's promise of simplifying route planning and enhancing business efficiency. The clear, concise message and the visual clarity of the video make it an effective marketing tool that can reach a wide audience.

2. Unit4

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Unit4 offers financial planning and analysis solutions for mid-size service organizations. The video is designed to highlight the benefits of using Unit4's FP&A solutions.

Video Design - This Animated SaaS Marketing Video uses clean, bright colors and engaging illustrations. The video features a simple character that showcases the common pain points of disconnected teams, data inconsistencies, and spreadsheet overload. The animation is lively and the visual style is modern and clean, which is typical of animated SaaS marketing videos.

This visually driven video effectively communicates the objective of showcasing how Unit4 FP&A solutions help organizations gain agility by removing data inconsistencies, improving collaboration, and enhancing data-driven decision-making. The overall tone of the video is positive, optimistic, and empowering. The use of illustrations and the animated character bring the message to life, making it engaging and relatable for the target audience.

3. VMware

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VMware helps government agencies build a modern cloud environment to accelerate innovation. The video is designed to showcase how VMware's cloud solutions can help government agencies achieve greater IT agility, security, and resiliency.

Video Design - The Animated SaaS Marketing Video starts with a simple illustration of a government building, then transitions to showcase the challenges of cloud migration and management. The video features flat, colorful illustrations, clean lines, and a minimalistic design. The video is engaging and easy to understand, making complex cloud concepts accessible to a broad audience.

The use of animation, combined with clear visuals and concise text, effectively explains VMware's value proposition and how its solutions help government agencies address common cloud challenges. The video's overall tone is positive, assuring viewers that VMware's solutions can help agencies modernize their infrastructure and achieve their mission goals. The video concludes with a call to action to learn more about VMware's cloud solutions, encouraging viewers to explore the benefits of a modern, secure, and resilient cloud environment.

4. Workato

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Workato is a leading integration platform that enables users to connect various applications, databases and APIs. This video is designed to introduce Workato’s latest changelog feature, showcasing its improved navigability and user experience.

Video Design - The video is a clean and modern Animated SaaS Marketing Video with a minimalist design aesthetic. The use of simple, bold typography and vibrant color accents like teal and white provides a clear visual hierarchy for the changelog updates. A key visual element is the use of animated text that helps highlight the features of the changelog page.

The video’s visual style effectively communicates the goal of showcasing the benefits of the new changelog, drawing viewers to the platform and highlighting the intuitive user experience. The video uses a lighthearted and professional tone that appeals to a wide audience. The clear and concise animations provide a streamlined, focused experience that is easy to understand and engage with. This well-designed video effectively showcases the key benefits of the changelog feature.

5. CIENCE

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CIENCE GO Data is a B2B sales intelligence solution that provides accurate and targeted data to boost your prospecting. The video is designed to showcase the easy-to-use interface of the GO Data platform.

Video Design - The video is an Animated SaaS Marketing Video. The visual style is clean and modern, using a dark blue background with bright, colorful icons to represent the different features of the platform. Each feature is shown in a separate box, with a brief description of its functionality. The animation is smooth and engaging, making the video easy to follow.

The video effectively communicates the objective of showcasing the ease of use and the vast applications of the GO Data platform, emphasizing its power to boost prospecting efforts. The dark blue background creates a professional and sophisticated tone, while the bright icons and animations make the video engaging and easy to understand. The video effectively highlights the key features of the platform, making it a valuable tool for any business seeking to improve their sales and marketing strategies.

What is Animated Saas Marketing Video?

Animated SaaS Marketing video production focuses on four main things: clear storytelling, engaging visuals, concise messaging, and a strong call to action. These elements work together to create a video that is both informative and persuasive.

The best Animated SaaS Marketing Video creations have these visual characteristics: vibrant colors, dynamic animation, and a consistent brand style. These elements help to capture the viewer's attention and make the video memorable.

Animated saas marketing videos are among the most popular video production types because they are highly effective at explaining complex concepts in a simple and engaging way. They can be used to educate potential customers about a product or service, build brand awareness, and generate leads.

Animated Saas Marketing Video Production

Animated SaaS marketing video Creation is the process of developing animated videos specifically tailored for marketing software as a service (SaaS) products. It involves a combination of creative storytelling, visual design, and animation techniques to produce engaging and informative content.

Creating high-quality Animated SaaS Marketing Videos typically takes 6 to 8 weeks. This involves concept development, scriptwriting, storyboarding, illustration, animation, voiceover recording, sound design, and editing. The process ensures a polished and effective video that resonates with the target audience.

Production Process

  • Concept & Script Development: Crafting a compelling narrative and visual style guide.
  • Storyboard & Style Frames: Visualizing the video's flow and key scenes.
  • Illustration & Design: Creating unique characters, backgrounds, and assets.
  • Animation & Motion Graphics: Bringing the visuals to life with movement and effects.
  • Voiceover & Sound Design: Adding professional narration and engaging audio.
  • Editing & Post-Production: Refining the video's pacing, transitions, and overall quality.
  • Review & Feedback: Client collaboration and revisions to ensure satisfaction.
  • Delivery & Distribution: Providing the final video in various formats for optimal use.

Video Use Cases

Animated SaaS Marketing Video production focuses on four main things: clear storytelling, engaging visuals, concise messaging, and a strong call to action. These elements work together to create a video that is both informative and persuasive.

The best Animated SaaS Marketing Video creations have these visual characteristics: vibrant colors, dynamic animation, and a consistent brand style. These elements help to capture the viewer's attention and make the video memorable.

Animated SaaS Marketing Videos are among the most popular video production types because they are highly effective at explaining complex concepts in a simple and engaging way. They can be used to educate potential customers about a product or service, build brand awareness, and generate leads.

Animated Saas Marketing Video Benefits

Animated SaaS marketing videos are a powerful tool for boosting sales and engagement. They transform complex information into easily digestible content, fostering understanding and driving conversions. These videos are versatile, adaptable to various platforms and marketing objectives. They offer a cost-effective solution for reaching a wider audience and building a stronger brand identity.

  • SaaS explainer videos: Clearly communicate complex features, improving customer understanding and driving sales.
  • SaaS demo videos: Showcase software functionality, enhancing user experience and driving conversions.
  • SaaS testimonial videos: Build trust through authentic customer feedback, increasing credibility and sales.
  • SaaS onboarding videos: Guide new users, improving adoption rates and reducing churn.
  • SaaS social media videos: Expand reach and brand awareness, generating leads and engagement.
  • SaaS website videos: Boost engagement and conversions, improving user experience and ROI.
  • Feature spotlight videos: Highlight key benefits, improving customer understanding and driving sales.
  • Customer story videos: Share compelling success narratives, building trust and social proof. Software marketing videos like these provide a cost-effective solution for reaching a wider audience. Animated marketing videos are a versatile tool for boosting engagement and generating leads. Explainer video production is key to communicating a clear value proposition.

Increase Video Engagement

Intriguing visual storytelling

Intriguing visual storytelling is a key element in creating engaging Animated saas marketing Video. The design to capture attention and keep viewers hooked is driven by a compelling narrative that unfolds through visuals. This approach allows you to convey complex information in a way that is both informative and entertaining.

Compelling animation style

Compelling animation style is crucial for creating engaging Animated Saas Marketing Video. Methods for achieving this include using vibrant colors, dynamic movements, and creative character designs. These elements help to bring your story to life and make it more memorable for viewers.

Video Script

Engaging scriptwriting

Engaging scriptwriting is a key aspect of creating effective animated saas Marketing Video. The steps to crafting a compelling script involve understanding your target audience, defining your key message, and structuring the narrative in a way that is both informative and entertaining. This approach ensures that your video resonates with viewers and effectively communicates your message.

Clear and concise language

Clear and concise language is essential for creating a script that is easy to understand and follow. Techniques to achieve this include using simple language, avoiding jargon, and keeping sentences short and to the point. This approach ensures that your video is accessible to a wide audience and effectively conveys your message.

Pre Production Guide

Strategic planning

Strategic planning is a crucial step in the pre-production process for Animated Saas Marketing Video. This involves defining your target audience, identifying your key message, and outlining the overall narrative of your video. This approach ensures that your video is aligned with your marketing goals and effectively communicates your message.

Concept development

Concept development is a key aspect of pre-production for Animated Saas Marketing Video. This involves brainstorming creative ideas, exploring different visual styles, and developing a clear vision for your video. This approach ensures that your video is visually appealing and effectively conveys your message.

Storyboard creation

Storyboard creation is an essential step in pre-production for Animated Saas Marketing Video. This involves creating a visual representation of each scene in your video, outlining the action, dialogue, and camera angles. This approach helps to visualize the flow of your video and ensure that it is cohesive and engaging.

Character design

Character design is a key aspect of pre-production for Animated Saas Marketing Video. This involves creating unique and memorable characters that represent your brand and its values. This approach helps to bring your story to life and make it more engaging for viewers.

Voiceover recording

Voiceover recording is an important step in pre-production for Animated Saas Marketing Video. This involves selecting a professional voice actor who can effectively convey your message and create a compelling narrative. This approach ensures that your video is engaging and professional.

Music selection

Music selection is a crucial aspect of pre-production for Animated Saas Marketing Video. This involves choosing music that complements the tone and mood of your video and enhances the overall experience for viewers. This approach helps to create a more immersive and engaging experience for viewers.

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